Helping Women Face Their Financial Fears

25 Oct 2022 · 38 min
Episode

25 Oct 2022 · 38 min

0:00

In this Barron's Advisor podcast, host Steve Sandusky interviews financial advisor and author Sarah Carlson, founder of Fulcrum Financial Group and author of Facing Financial Fears: 8 Steps to Financial Freedom for Women. The conversation begins with Carlson recounting a life‑altering incident in 2015 when a stolen car deliberately ran her down in New York, leaving her with severe injuries, a 40‑piece pelvis, and a three‑year disability. She describes how an athlete’s mindset, gratitude, and relentless goal‑setting (walking her twins to kindergarten, training for Ironman) powered her physical and emotional recovery. Carlson then connects that personal resilience to her professional mission: helping women overcome entrenched money anxieties. She explains that cultural messages often label money as masculine and aggressive, leading many women to be overly conservative or fearful. Drawing on her own upbringing— a father who invested and a Yale education under Robert Shiller— she frames money as a tool for self‑worth. The book’s core framework (eight steps) moves listeners from “money fear” to “money love,” emphasizing self‑empathy, femininity in finance, and actionable systems. Carlson shares a concrete client story (pseudonym “Betty”) where she urged a recently divorced woman to sell an oversized home, freeing cash flow, reducing debt, and enabling a more balanced life. She also discusses neuroscience (amygdala vs. frontal cortex, Antonio Damasio) and practical tactics— pause decisions, let emotional chemistry subside, use 24‑hour rules—to curb impulsive spending and manage market‑related fear. The dialogue touches on advisor authenticity (“vibe attracts tribe”), the relevance of Maslow’s hierarchy of needs to financial planning, and the importance of continuous learning, mentorship, and coaching. The episode closes with promotional details for Carlson’s book and website, a light‑hearted bird‑ownership question, and a reminder to share the podcast.

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