Mike Michalowicz argues most people want control over their money more than abstract wealth. His Profit First system gives people authority and discipline overnight, and 1.2 million readers report feeling in control within minutes of using it.
So that's why I wrote this book is to give people authority and control over money. I don't know if people want to get rich as much as people want to have financial independence and that richness may be an outcome. I think though some people are misguided saying I want to be rich without the understanding of financial control, financial discipline and therefore the wealth goes in one hand and goes out the other and panic ensues. I really think people want that authority, control, discipline, security, security huge. And then by all means amplify it. And so the book does it in those two stages is how do we get that authority control and you can get it literally overnight. I'm not saying you're gonna get rich overnight. You'll start asserting control overnight with profit first. And Again, who's counting? 1.2 million readers. We have voluminous amounts of data indicating that people get a sense of economic control within minutes of deploying this.
