Mike MichalowiczBusiness Author & Keynote Speaker Empowering Entrepreneurs

How to Be Relatable Like Taylor Swift

29 Aug 2026 · 1 min

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In this brief monologue, Mike Michalowicz uses Taylor Swift’s stage demeanor as a case study for genuine relatability. He observes that Swift appears truly awed and grateful for her audience, creating a feeling of shared experience rather than a hierarchical performer‑spectator dynamic. Michalowicz argues that this authentic appreciation makes her relatable and suggests that anyone stepping onto a stage should aim for the same mindset—seeing the audience as co‑creators of the event. He contrasts this approach with other brands or personalities who adopt a self‑congratulatory tone, positioning themselves as the privileged focal point rather than a partner with the audience.

Chapters

I watch Taylor Swift come into an audience, for example, on stage, and she has this perceivably very genuine appreciation for, wow, these people keep showing up. Right. You can just feel it and see in her. She's awed and inspired by putting on an awe-inspiring event, but she is with the audience. And to me, that's relatable. Like, if I had the opportunity to walk onto a stage of any size, that's the feeling I would invoke. And if you did, I assume the same thing. Like, all these people are here because Amy Cartelli is here. There's this cool relatability as opposed to other brands in this space, other individuals that come up and are like, oh, you're lucky that I'm on stage.