Mike Michalowicz says Taylor Swift's fan gestures aren't calculated PR moves but genuine care, and that authenticity becomes the most effective marketing. Businesses should do good because it's who they are, not for publicity, because real integrity generates the best PR naturally.
When Taylor Swift goes to the fan's wedding or writes a thank you note, it's not for the PR, it's because it's a genuine contribution. And that's the best PR.
I love the heart behind that. And if there's integrity behind that, that's, that's amazing.
And I think that's everything. I think that's the lesson here. Do good upon others because it's integral to who you are, not because it's a PR opportunity, which ironically becomes the best PR opportunity.
Exactly, exactly.
