Customers that Bankrupt, Raising Prices, When to Buy Land

8 Dec 2025 · 38 min
Episode

8 Dec 2025 · 38 min

0:00

Podcast (Mike Andes, July 14, 2022) covering three practical topics for small lawn/landscaping businesses during recession: (1) cash-flow fixes — lines of credit, require card on file, bill before service or weekly, subscription/level billing; (2) pricing — raise prices (especially for long-term recurring customers) to offset inflation, expect project-based work to fall and new-customer close rates to drop if raised too high (example: Keith Kalfas raised existing by 12.5% and new by 20%, losing ~10% existing and new close rate fell from ~50% to 10%); (3) buying land — wait for downturns to buy land cheap with cash, budget site prep (~$15k) and fencing (~$15k), protect downside by ensuring ability to convert to rental/ADU and use construction loan. Guest Anthony: grew from ~65 to ~215 accounts and five employees; main struggle: receivables/cash flow despite healthy margins.

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