Doubling Business in a Year, Chuck Breaks Down the Numbers

Welcome back to the Mike Andes Podcast, where we discuss the ins and outs of owning a small business. If you're new here, the Mike Andes Podcast is all about taking your business to the next level. Today we have two different success stories from some Augusta franchisees. First off, we have Bryce. He's been able to double the size of his business in just a year. We have the entire story on what it took to achieve this and how you can do the same after that. We return with some more Chuck. Everybody loves Chuck so much and he loves you guys back. So in this episode, he's going to walk through all the numbers, including revenue, marketing, cost, and how many clients he's been able to gain for each location. You can find all this and more over at the Mike Andy's YouTube channel. But let's go ahead and get started. Here's Bryce Claussen with how to double your business in a year.

Being poor sucks more than working hard.

Is it possible to double the size of your lawn care business in just one year?

It's time to man up or shut up.

Today we're going to be following along with Bryce Claussing from Vanwort, Ohio. And that's exactly what he's trying to do.

The road to 40k, that's what we're on. I am exhausted. I'm tired. I'm not having fun.

His goal is by the end of the year he hands off this location to his general manager. But in order to do that, he's got to improve his close ratio.

If you're on a business, you gotta step out of your comfort zone. At the tone, please record your message.

Bryce is going to have to learn how to do estimate follow up phone calls to ensure that he can have that high close ratio and close more jobs.

We had to go with another one.

Yup. Too expensive on that one.

So buckle up and let's see if the trials and tribulations will keep Bryce from doubling the size of his business.

Man, all that stuff is extremely frustrating. I wish Chuck was watching. That was for you, Chuck.

Boom.

Alright, so originally in these videos I wanted to document my journey of trying to go from 20k to 40k in my second year with the Guster. Last year, first year did 20k a month. This year trying to do 40k a month. But I'm on a new mission now. It's not to double my revenue per month. My new mission now is to declare war against these damn birds. Look at that. Like that literally happened this morning. It is 9:15 in the morning already. Holy crap. So, you know, I'm not going to focus on hiring and training or marketing is to get these birds to stop crapping on my vehicles. So whatever.

We're trying to get to 40k a month from 20k a month last year. Fully transparent. Even our downfalls, like we're about to go for some things that isn't prideful to say. Right. So to start off with that, you know, in January we were 15th in the whole of Augusta Nation revenue. But that's because not many people have like snow contracts that like we do. So we had a lot of snow money come in Northern Ohio, which is pretty awesome where some people just have winter services. Obviously it dies down a little bit. Maybe they had a layoff. Maybe not. Maybe they Christmas lights. 40k a month probably won't keep us at 15, I don't think. But maybe I'm wrong. But you know, these numbers up here isn't for January. This is actually for February. So we actually like 28,000 January, only 10,000 in February, which is really weird because Northern Ohio, February is usually where we get the most of our snow. Not this year, I guess. And obviously as you can see, we lost more money than we even made in revenue, which is nothing to brag about, nothing at all. But we spent eight grand in truck repairs and then we here recently had to take every single truck back for a whole different problem. So March. Right now our goal is 70%. But right now we're only at 50, which is not good. Okay. My coach, Chuck and Lee probably going to be on my butt about that. So not good. I'm going to do some follow ups right after this video. Maybe I'll get a little clip for you guys on, on calling and checking in on estimate. Sure. Some people are going to, you know, not like my price and that's why I didn't accept. So I got to take that on the chin and try to help them see our value here and, and why they should choose us. But right now we're like 50% right now. Hopefully some follow ups, you know, we close some more. So hopefully Chuck and Lee don't yell at me too bad at my next coaching call. But yeah, just to show you guys our numbers, you know, and where we rank in all of Augusta, we're already starting marketing, Facebook ads, Google Ads, EDM, door hangers, five rounds. But hopefully here in a week or two we see a huge rise in estimates. Right now I need to get my close ratio up before I have to face Chuck and Lee. So I'm gonna Do some follow ups. Maybe I'll get some footage of that.

Sorry I missed your call.

I'm sorry. The person you were trying to reach.

Ellen, please record your message. Please try your have a good feeling about this one. This one's it.

Too expensive on that one.

Kind of new to the follow up process. I don't know if that's good or not. Okay. All right, well, thanks for your help. Bryce and I will look forward to seeing you all next week. Boom, boom. I told you that one felt good. I wish Chuck was watching. That was for you, Chuck.

You can't beat that, baby.

Embarrassing videos I'll have to watch, but at least I can take notes and learn and realize how bad I stutter over my words. So get better with practice and just doing it more. All right, just finished up. Follow ups. Called seven estimates. Only two people picked up. One accepted, one said they haven't made a decision. The other five, I just recently sent the estimate in a email just saying, hey, wanted to reach out, give you a phone call, give me a call back if you have any questions, concerns, all that stuff. But hey, the one, even though I went one for seven, that's still one more job. And like I'm going to take it. But you gotta keep going, gotta keep taking rejections, gotta keep trying. I'm only gonna get better and better the more I do it. Still like uncomfortable, Very introverted. So very uncomfortable on the phone. Like, I'm uncomfortable doing this. If you're going to own a business, you got to step out of your comfort zone. So no excuses. I chose to start a business and own a business. So it's time to man up or shut up. It's a win. Got one more job. We did five estimates a day. So we'll follow up with those on them Monday, force them to accept it. If that was possible, I would do that. But see you Monday for some mowing action. Baby mowing starts next week.

Let's go.

All right, so I'll give you guys a little update on our ramp rack. Maybe this is some humor for a lot of you guys to see what a non mechanic or mechanically inclined person, how much struggles they have when they don't know what the hell they're doing. But yeah, so pretty much two things. Obviously the springs, like the whole ramp itself flies up. All right, time to put the mower on.

We've been stretching it for like. Well, it's eight days technically and it still does it. I was talking to one of the other franchisees and we are discussing to Move one of these rings because there's two springs moving one of them. That one's all the way back there, moving it to this, right? And by doing that, this spring on this side will be super loose. Only doing it to one of them and keeping one of them tight. We tried taking one of the springs off and just having one tight spring or whatever, but then it was like a workout to get it up each time. It wasn't too bad doing it once or twice or three times, but if you mow 10, 15, 20 yards in a day, you'll get fit. You'll get shredded. Sure, the wife will enjoy it, but we won't. We. We definitely won't enjoy that. I'm sure a lot of you watching this have already thought of 10 solutions, but we haven't. So also, we have this to kind of lift up the back end so it's a smoother drive on. We're tightening these bolts right now. Problem is, deck's hitting this part. We had to add that piece when we went up it. Our deck scraped up here. We added that to lift the back tires up so the deck's more level when it comes on. Little modifications, but as we went down, the deck was now hitting that. So we're gonna try to tighten the bolts. Hopefully, it sucks in it down. Hopefully the deck, when it goes down, will miss it. So Kobe's down there tightening it up. I know these are, like, adjustable. Some of you may have said that half ramp rack like these. There's a lot of different pins in the underneath. A bunch of different pins right there, and. And pins up there. We tried every hole, I promise you, like, two days. We were on this for two days. We. We tried so many different holes. So many. It's just not. It's just not working out, you know, it's just not working out unless the people from ramp rack see exactly what I'm messing up, which is totally possible. So, yeah, that's. That's the goal. That's the plan. If one of you mechanically inclined people want to come work for me, please. There's a job opening. You have to cut some yards and stuff like that. But we'll definitely use you to do stuff like this, because I'm just not educated on it. I'm pretty dumb.

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All right, today, so we're going to do instant door hangers. So on top of marketing, on Google, Facebook, mailers, all that stuff, we do door hangers. Door hangers. We try to hit a neighborhood like this where pretty much everyone has pretty much the same size yard and, and the goal is to get as many customers in one area for route density as we possibly can.

So these are just instant quotes. Obviously we have a pricing for weekly and bi weekly. And then below we have notes. Obviously we're not worried about price right now because we want to maximize as many customers as we can get. Obviously as you said in the same neighborhoods here for notes we have simply call for more services. Obviously if there's more services that we offer that the customers are more interested than just an instant quote for mowing, obviously we can do that for them.

We do the weekly and bi weekly price and pretty much what the customer does is they just fill out that part right there, they take a picture of it and they email to us our email at the bottom and then we'll get them on the schedule.

All right, so we're on our way to the post office to drop off 5,000 flyers right now and then 2,000 tomorrow, you know, 7,000 pretty much does my entire small town. So we're going to do those right now. We did postcards last week, flyers this week, and we'll do another round of postcards next. Just really, you know, spring rush is when people are really looking for our services. So that's when we really want to maximize our marketing dollars.

One thing we do to help with customer attrition is we send thank you cards. So right here it is and then it has our picture and that blank spot. We write like a little note, maybe something specific, maybe they said something, you know, say something about their dog, say something about the property, you know, something very personal. So they know it was, it's not scripted and stuff like that. Like a sentence or two takes 10 seconds to do. We already have the envelopes and the, and the stamps and then we drop them off when we can. Oh, look at that new estimate. Look at that. As I was on this Video got a new estimate right there. It's got an email saying new estimate. So got five estimates now to do today. So that's exciting. So starting to pick stuff up.

Have you guys ever had, like, people that really root for your downfall, really want to see you fail? It's not very big supporters and really brings you down. Well, I'll show you guys my biggest hater.

Every time I come to this property, he has beef with me for no reason. I'm just out here trying to make a living, trying to make a good wage, feed my family. I don't get it. I don't know why people are like that. Be quite honest. Until next time, little buddy. See you a week from now.

So I just pulled up to an estimate here. They said they need a few acres mowed. I don't know what you want. You want me to mow the few? I just hit maps, had it route me to the place, but all I see is corn fields. So I don't know. I don't know what happened there, but Google maps led me down the wrong area. So time to investigate where this is at.

And like I mentioned in another video, we do door hangers. We do something called five rounds, where, you know, to build route density, if we have a customer, we'll do the neighbors on each side of them and then three across the street. And then another thing we do, I do that also with when I do estimates. So when I do estimates, I will do their neighbors. I'll do five rounds, right? So as you can see back there, there's a bunch of door hangers and stuff like that. I have some in the truck for Toby and Andrew. As they do jobs, they do that. We have yard signs. So, you know, we're trying to hit people from every angle possible, right? We have yard signs, door hangers in their mail, online with Facebook and go our trucks, you know, and stuff like that. So we're trying to hit them from all angles. We're definitely doing door hangers. That's a great way to do it. It's a cheap way to do it. You can walk and do instant quotes. You write down, you just quote out whatever you see their bushes need trim. Quote out their bushes. Like quote out their bushes and put it on their. On their door. If they mowing, do it, you know, do whatever they need. I mean, it doesn't matter if they ask, right? If you're already doing one of their customers and they see you or you're there doing an estimate, obviously their neighbors have heard of you. And seen of you, that's why they called. There's a good chance that they've talked about or they're like, hey, I need someone to do my lawn. I might call Augusta or stuff like that. So it's just the smart thing to do. Like you got to do it. It's easy. It's not even that time consuming at all because you're already there. So that's definitely a quick tip to, to get more customers and build route density so that works more profitable. So.

Again, a shipment of a nice motor. That's the 70 inch cub cadet zero turn but with the steer. So that's pretty awesome. I got to actually demo one of those. I have a great relationship. My dealer, they pretty much let me any mower off the lot I want to demo. And then also like when I bring a broken mower, they'll replace it to everyone I want. They'll give me like options of what they, you know, have and then I'll take. So if you don't have a relationship like that with your dealer, highly recommend, like do something, buy them, don't buy them lunch. Do something to get that relationship. Because they saved my butt so many times they let me cut in line. You know, I'll call them up and say, hey, mower's making this noise or blah, blah, blah, I'm bringing it right now. And he'd be like, listen, I'll get a mechanic on it right away. They're like, ah, we're going to have to order a part or this is going to be an hour or two and they'll give me a mower and then when it's convenient to me, I can come back and switch them out. So I try not to abuse that power because, you know, they trust me a lot right now. But.

All right, so we got our mower back. You know, the, the dee, realigned belts, blades, oil. There's some things broken on our chute right here that they fixed up for us and they're. The battery was cracked so they replaced that. So we finally got our mower back. This will make property cleanups go a lot faster, a lot quicker. Be able to sweep the yard, blow stuff on landscape bed, sweep the yard and stuff like that. So happy to get that back. We're currently booked out four weeks for just the three of us, so that's good news. And it's not even spring rush yet, so hopefully I'll have update on this sometime soon. Just waiting on a couple things to come in to try to see if that works.

Today's a great day because we finally got a ramp rack complete on our second setup here. What a beautiful creature. I'm gonna go out and use this today. Make sure, you know, just in, you know, we did something wrong and something comes off. And much rather me get thrown off than one of my guys. So I'm going to use it all day today myself. Yeah, she's ready to go. I'm excited. Now we have two flatbed ramp rack setups that we use every day. And then we have a truck right here for our dump trailer. So let's get it today.

All right, Time to mow some yards, baby.

Let's go.

All right, so there's Kobe right there. He's finishing up. Yeah. Good day. I did ended up doing 20 estimates today. Spring rush is here. I did 15 yesterday. 35 estimates in two days. It's probably because of this great warm weather that we're having. Hopefully that keeps up. I saw I have some more tomorrow. When I got to work this morning, we only had 13 estimates. And then I saw they keep scheduling or any people kept on. I just kept pulling them days instead of time, time. You know, we're inching there. You know, we may not do 40k here in April because we're down a guy and we only do so many. There's only three of us. You know, we do so much work at a time. We have a college student starting in May. Pretty excited about that. But May, May. We should be set up to hit it. I've closed some bigger landscaping jobs. We've gotten a lot more mowing customers. We're back to real Ohio weather next week. 40s Monday, high of 33, chance of snow. Welcome to Ohio. Let's get it though. We're not going to complain.

Yeah, I'm pumped.

I'm excited. It.

All right. Just got home, just pulled in the driveway, just put in a nice 11 hours. The estimates are finally rolling in. They're starting to come in hot now. So spring rush is finally here in Ohio. Northern Ohio. It probably helped that it was 70, 80 degree this week. We're going to be back at it tomorrow. More mowing. Got some more mowing estimates that got accepted. A lot of landscaping ones accepted. Got $4,000 job accepted yesterday. Quoting out another $4,000 job tomorrow. I had a few question. They were not available today, so we set up a time tomorrow to meet. You know, we don't specialize in huge 10,000, 20,000, $30,000 jobs. I try to not to do anything over 5,000. It's kind of my benchmark. Kind of want to keep it simple, you know, so, you know, Kobe, Andrew killed it today. I did my own MO route and you know, it's, it's here. Spring rush is here and I'm, I'm happy and excited, stressed out, tired, about to go take a nice shower, eat some food and go to bed. But I'm excited, you know, I'm excited what we can do this year and I think that we can hit our goals this year and I think we're building a great team. So see you guys tomorrow.

If you enjoyed today's video, check this video out here where we actually go over the real numbers, how much we spend on marketing and the revenue for the first month of other Augusta lawn care locations that just started last month.

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Last month I started four brand new lawn care businesses out in Charlotte, North Carolina using my regional manager, Chuck.

Spot on Rockstar. Awesome.

Today Chuck's gonna walk through the actual numbers, the revenues of these new LOC.

Locations, Revenue marketing and mowing customers.

Our goal is to grow these locations very quickly in the first three months and try to get them to a 30 plus thousand dollars in monthly revenue.

Lots of work coming in. I just need more time.

We've looked at how they've gotten customers.

$16 customer acquisition cost.

We talked about the drama and all the things that were the good, the bad and the ugly that happened with these locations.

Who sliced his leg open with a pair of hedge trimmers.

But now it comes down to the brass.

10.

What are the numbers?

Didn't do real well when everybody says, oh well, you Guys raise prices and the company makes money when you guys will too.

Let's turn it over to Chuck and see how these four brand new Augusta Lawn care locations are doing in their first month of business.

All right, so we are going to do a recap here real quick of the new corporate locations.

March first was when they started actually doing the actual work work. We started marketing the week before that. Here we go. Cornelius, Huntersville, Highland Creek and Concord. These are all in North Carolina and the Charlotte market. So we're going to track revenue, marketing and mowing customers. And you'll be able to see kind of the difference of what they spent and different things like that. Cornelius first one up, $10,467 in revenue generated. This is what we invoiced at the end of March. Marketing, we spent $3,000 in marketing. We got 24 mowing customers. For Hunters though, we invoiced $10,133. We spent 3,000 in marketing. We got 35 mowing customers. So you can see the difference here. The revenue is pretty much the same. A couple hundred bucks more. Marketing is the same, but a higher cost here. A lot of door knocking a lot and a lot, a lot of talking to people on the street. I've handed out 250 door hangers in the past less than a week and gained six customers.

This house right here, we did an initial mow last week. I did some five around rounds. Now we're doing an initial mow on this one today. So we got both of these today. Getting that density up.

Let's go. Door hangers are working. 425 door hangers. 11 accepted estimates. One neighborhood. Guys, these are one neighborhood. This is all one neighborhood. One neighborhood. Come on. Gotta get after it. You won't get this. Better customer acquisition cost. You can't beat it. So for a total of like, I don't know, 200 something dollars or whatever it is. 200 bucks bucks. I'm gonna get $2,000 in projects minimum, plus another 1500 dollars per year in mowing door hangers. All this, he was more project heavy. He did probably nine or ten projects alone in one neighborhood of just all mulch jobs. Anywhere from four to $600 mulch jobs. Right. So he just has a lot more recurring base work. So he should be able to use that leverage to springboard into the month of April because he's already starting off with a higher revenue base.

Right.

He should be able to upsell some of those customers. Highland Creek, $8,917 3,000 in marketing, 20 mowing customers. He had a good mixture. 9,000 to 11,000 is where we want him to be. For one employee, that is about where we want one employee working. General manager right here. Now you will see Concord definitely more than 50% lower than the Highland Creek. So we had issues with his good Google for the first 12 or 13 days, no Google Ads. So it started off really, really slow. He had almost no revenue, no revenue for the first 10 days of March.

So in our first month we've had, we've had some success. We had some, some downfalls. Some of our big success. This recently we've been picking up the every door direct mailer's been doing awesome. We're getting, getting to those instant quote moat hangers. They've been doing good here in the North Carolina area. Some of the downfalls is just in my location. It was a little slow and I feel like part of it was due to me trying to market the entire service area. Not really having it narrowed down. We're still looking to pick it up. We're moving a little slow here in terms of getting consistent flow of clients during revenue. So that's one thing I'll be looking to make a big increase on in next month here. But as a total, I've learned a lot. Going to guess the nation has been a great opportunity for me and every day I've, I've come to live better with that decision to do this. So I just want to keep growing and keep moving and just having everyone around me to help me has been a big thing. Chuck Connor, all the GMs, Sydney here in North Carolina, reaching out to those guys and having them help me. And so it makes it feel like, you know, we're a team. I'm not alone looking to keep doing better things.

So when Google did get reactivated, I doubled his marketing on Google just to try to salvage the month and get some sort of revenue. So we spent a lot of Google money that second half of the month, which it did end up paying off. We did every door direct mails, we did door hangers, all, all those different things. I don't think every door direct mail really worked. We were dropping 5000 mailers and only getting maybe 1012 estimates out of it. Our every door direct mail for Concord has not been working. It started off very slow in Concord. So the first round we did 2500, didn't do real well. Second round we did 5000. Targeted into more specific neighborhoods. Did okay, did okay. I wasn't going to invest A whole lot of money. This last round around we're getting a huge dump of estimates. So they're finally working. I was very, very negative on the every door direct mail in the Concord and I touched on that in the recap. But now it's April 3rd, spot on Rockstar. Awesome. We probably got between accepted and estimates scheduled. I'd say we're in the 20. Not great, not, not beautiful, not anything. But it's gonna, it's gonna get us closer to a half a percent, which again is not fantastic. So we're just gonna keep hammering away. It's a slower market, it's our one that we've been struggling with, but we'll get there. So not a good return on every door direct mail here. But we did the same thing here. We did mailers, mailers and mailers. This one just did not perform well. And we increased the Google at the end of the month to try to catch up and it didn't. So lesson learned. This there not a good market for every door direct mail. Only tent mowing customers. So we got to get things kicked in high gear. GM's got to get his tail moving, got to make money, right. So this revenue has come up, we know that. So we've got ideas and we'll get that going here soon. So now you'll see all four of these kind of in a nutshell, 10,467, 10,133, 8,917, 4,249. Collectively 33,000 in revenue revenue between those four. So not a bad first month. Going from zero customers to 24 customers, 35 customers, 20 customers and 10 customers all starting with zero. There it is. Four new corporate locations for Augusta Charlotte Market.

My first month as a general manager at our new location in Cornelis, North Carolina has been challenging, but rewarding. It's been really, really great connecting with clients, meeting so many new people. One really cool thing that happened was getting into this senior community. I've probably done 8 to 10 mulch installations in this 55 plus community alone. And they've all been super, super good to me, super, super kind. They've offered me food and water and all this stuff. And connecting with all the people in that community has been really cool. I feel like they're all, all honorary grandparents at this point. Some of the challenges in this first month have been time management. Still learning time management. Got very overwhelmed with work, which is a good problem to have a lot of accepted estimates, but tough to keep up with the workload. Been trying to hire. Hiring's been a big challenge. Finding people that will actually show up and do a good job. Yeah, the. I know it's only going to get busier and they call it spring rush for a reason. So excited to get a good crew in and keep moving forward with this thing.

It's April 2nd. Quick recap. So for the month of March, we had a lot go on. So it was our first full month. We did training in February. We got back, hit the ground running, got a little bit of work done. Then being in the March, you know, it's time for spring rush. So hired our first guy, brought it up, brought the guy on. Wasn't great. It's all right, you know, figured we'd work with him, didn't end up working out. Had to let him go after about two weeks. Just wasn't cutting it. Poor quality and whatnot and was hard to train. And I saw that limiting our ability to grow because I wasn't going to be able to train anybody else because I was probably gonna take two to three months to get this guy trained. Then we worked alone for like the third week of March and then last week we brought on another employee and then we're bringing on another one this week because since then we've blown up and you know, like today I got a nine hour project that I have to do on top of nine or ten estimates.

So.

And that doesn't even include all the over the phone ones that are being sent out. So you know, it's good, it's, it's slowly ramping up. We ended up doing just over $10,000 for the month of March. So that's not bad for the first full month in business. Nowhere near profitability, but you know, we'll get there. So the goal for April now is between 25 to 30,000 at least for the Huntersville location I believe we'll be pushing that upper end of 30,000. Lots of work coming in. I just need more time. You know, the ability to close, it's been, it's been a roller coaster. There's been lots of hard days in field. Already feels like lots of wins with getting jobs accepted, seeing those come in left and right. But it does suck seeing the denied ones. You know, we're. Our close ratio right now is not great. It's at like 40 something percent. That needs to be much higher, almost double that. We need to shoot for like 70, 75. So you know, this month we're really gonna try to figure out how to raise that close ratio by you know, 30, 40%. So a lot to work on, but it was a good first month. So here.

You guys, this is what we call about P4P. We talk about our pay, right? So currently we charge $70 an hour to the customer. So these are hours you completed yesterday. $70 an hour. 1082 is the revenue y' all generated on the truck. We give you 33% of that labor, which is, this is your labor revenue. So you get $356.90 divided by two because two people, 178.45 is what you guys earned yesterday. Yesterday you worked nine hours. So yesterday you made 19.83 an hour. If you would have done it 10 hours, you would have made 1784, but you would have made 18 because that's our base. So you would have felt just below. If you would have been eight hours, you would have made 22:30 is what you would have made per hour. So you get a portion of the labor at 356 divided by 2 gives you 178 and then goes through the. This is what you actually made yesterday. The more efficient. Efficient or less efficient. So this is, you know, maybe you hit up QT, maybe you hit up McDonald's like, and it slows you down. And you turn the same day you guys worked yesterday into a 10 hour day. You are you, right away you'll, you won't make as much work, but you finish this work here in nine hours. But if you go a little quicker, you can even get it in eight hours. So, so the harder you work, the more you get to make, right? But you got to work hard to get this. This is quick in and out. This is, you know, no Facebook, TikTok, Instagram, Snapchat, all that baloney. That's. You just get more Right now in April, middle probably mid April, we're going to $80 an hour for 80 bucks an hour. We are going to run exactly the same math for you guys, but at $80 an hour, which is happening in April. So why when everybody says, oh well, you guys raise prices and the company makes money, well, you guys will too. So you see now it's 1236 because it's $80 an hour. 33% is 400. 7.8 divided by two gives you 203.949 hours. You would have been at 22.66 from yesterday. So yes, we will make more money as a company, but you guys make more money because you're generating same budgeted hours. But because we're Going to raise prices. This is what we get instead of 1082. So in April, we will raise prices because we only need about 20 more customers and the trucks will be full for pretty much all week. Then you'll see like the 10 hours. It'll be 20, 39, 80 hours, you'd be at 25. So we are raising prices. Come April, this is what it will look like. So your math will be slightly different and better. And like I said, we're gonna go. We're bumping to this now. Our new customers already paid this. Okay? Anybody that's come in this year already pays 80 bucks an hour. But our 75% of our customers are still here when we raise them. Everybody will be here. So then the revenue, same work you did yesterday, we'll pay you more. Perfect hour, same work, but we're going to raise the prices, which puts more money in your pocket. Divide it out in here together. You would have made this yesterday. Instead, what will end up happening is when we raise these, all the push mows will get an even bigger increase with the hopes that they fall out. Either their price gets so great for us that it's okay to push mow or they drop. And now we've got room for the people that don't that don't want us to push Mow. Good to go. All right.

Check out Augusta launch services.com franchise. We're taking on more franchisees and available spots in July's training are filling up. Only about one in eight applicants that try to join Augusta Lawn Care do we allow into the system. But if you'd like to get on a call and see if joining Augusta Lawn Care be right for you, go to Augusta longer services.com franchise now. If you enjoyed today's episode, just you wait. Because in June 2023, I'm gonna moving across the country and starting my own Augusta Lawn Care location from scratch.

Scratch.

I'm gonna do it in 30 days. Subscribe to the channel and in the comments below, let me know what you would like to see me do in my first 30 days in business.

This has been the Mike Gandies podcast. Now you have some ideas on how to take your business to the next level. And if you liked what you heard, we have tons of lectures, interviews and more over at the Micah's YouTube channel that'll be right up your alley. But that's all we have time for today. We'll see you next time.

Sam.