Nobody Knows You. No Clients. No Ads. Now What...

My big kind of worry is I am young.

The thing is, you're going to be different than everybody else in the market. Your story is why people are going to buy. Congratulations. Sounds like you're going to be starting a window cleaning gutter business.

Yeah, it's going pretty well so far.

Yeah. Tell me a little bit about, like, what you've started so far. I know we're building the site for you, but, like, kind of walk me through a little bit of how it's been going.

Yeah. So I'm currently in Arizona, and I've been helping my friends and family with their windows and gutters, and then I've been referred to other people as well. I've also done some cars. I've put on doors after jobs, and I've gotten jobs from that as well.

My only thing is I'm going to be moving, and I don't have any people that know me that I could get referrals from. So basically just no clientele.

I do have a real estate agent that's gonna be giving me leads, but I'm just worried and I don't know how to get my business to keep going.

So what you've been doing so far is most been friends and family. Right?

Friends and family. And then they've been very kind and gotten me other referrals.

Cool, awesome. And have you. Cause kind of done, like, the weekends and evenings after school?

I'm out of school right now.

Okay, awesome. So you've had plenty of time. Okay, awesome. And like last month, for example, how approximately how much in revenue is the business doing now?

Yeah, I'm doing. Since this is a new business, I'm doing things completely for free for people. Since my business is not here in Arizona, it's going to be in Georgia. So I'm just trying to build more reputation.

So you've been kind of just learning, like, learning all the skills currently in Arizona. Got it. Okay, cool. And I'm guessing the site that we're building, it's for Georgia, correct?

For Georgia, I guess.

Perfect. Okay, cool. All right, great. So you're kind of just like, hey, how do I get leads? How do I kind of get the thing started and off the ground once you get in Georgia?

Yeah. And my big kind of worry is I am young and my target audience is affluent neighborhoods and kind of rich people. I guess I would want to target those more. And I'm worried that I will not be able to get a good base because of, I guess, my age and my business being new. Even though we have built up a reputation already.

Yeah, like, you know, the challenging part is your reputation there will mean nothing since, you know, you don't have the friend, you don't have the family, you don't have any business over there. So you are starting from scratch. But I wouldn't. I don't think it's a bad thing that you're young. Like, the thing is with window cleaning gutters, it doesn't require a huge amount of skill. I would really lean into the fact that you're younger. I know it's tempting to be like, oh, they won't hire me because I'm younger. That's how you differentiate yourself from the other 50 people that are also marketing them to do windows and gutters. And so yes, there will be some people saying no to you because of that. It is true. However, it's the thing that separates you from the other probably 50 other companies in that area moving to that could also do window cleaning. Like just lean into the fact that you're cute. Like, that's, that's literally the thing to do. Because you only have about two years where you'll do that once you. Once you're 19, 20 people don't care. Right now. It's like, now I'm going to. Based upon the professionalism your website. Like, I'm going to judge you on a different set of of criteria. But to get the business off the ground, there's nothing wrong. Like create some sort of why. Like, are you saving up for college right now? Like, what's sort of you your current why for the business.

I don't want to go to college. The only reason why I doing business is because that's what I want to do. Obviously in the future, if it doesn't work or I have to, I don't mind going to college. But that is not the goal for me. The goal. I do have it written down. The mission statement kind of good. How dark it is. My voice is very gone. I've been yelling last night.

You're good.

Provide the highest quality and most consistent gutter cleaning while empowering women in their work and education.

Great. And what's the name of your business, Kim?

Gutter Gals Exterior Cleaning.

Love it. So this is the thing you lean into. Right. I'm really happy you call it the gals thing. That's awesome. Because it separates you from everyone else. And so the same way that there's going to be a portion of people that think you can't clean their windows, there's me, a portion of people that have a stereotype against women cleaning their windows. But the thing is, you're going to be different than everybody else in the market. And so I'd rather go after the vast majority of people that are very cool with both of those things. But now you're completely different. No one. It's very hard to compare you to anyone else. So it's actually the thing I would lean into, like, in your marketing. I'm really happy you use that in the name of the business. Um, and now I. From a marketing perspective, I would just use that mission statement as to why someone would hire you, like, personally, if I knew that you were running the business and that was your mission, I'd be willing to hire you over someone else that has done it for 40 years simply due to the fact that I support that mission.

Okay.

And you'll only be able to get like, the. There's a certain element that you will lose in two to three years once you get above 20, because then people look to you more as like, hey, this business should be nailed down. I want employees and the whole nine yards. Until then, lean into it. Get it off the ground. Fill your schedule up by leaning into. I'm Kim. I'm knocking on your door. I'm 17 year old. Here's the mission of my business. I'm employing girls. Like, here. I'm going to show them how to do trades. Like, that's a super appealing, you know, messaging that I think you can use.

Mm. I feel like what I'll run into in the future with hiring is finding women that do want to work. And I kind of need to avoid being sexist, I guess, like, no men, you know. Yeah.

I think you kind of, like, your brand will kind of push people out like that. Right. Honestly. And I think if you tell, like, I would lean into your story. I'm Kim. I'm building this business because I want to employ ladies and for XYZ reasons. There is other people like you out there. There are other girls that think just like you that don't want to go to school. They also don't want to be behind a keyboard or going to being an espresso. Like, they want to go out and get, you know, do window clean. Like, that's a cool thing for them. And so I would not. What's cool is they don't have other options. Like, they don't have a lot of other people marketing to them in that way as employees that are like, are you a young girl? Do you not want to go to college? Do you want to get your hands dirty, this is the place for you. There's people out there just like you. And so I would, I would lean into it. That's my, my main, my main message to you would be like, lean into this. I'm super happy you called it. Use the gals in the name of the business. That's awesome. And I would. Are you in pink? Like what's your color scheme is purple and white.

I'm planning on wrapping my car. I have one car and I'm going to wrap that and just basically be a walking advertisement everywhere I go.

Yeah, no, that's awesome. And I think you'll self select when it comes to employees. Like when your mission is very clear, you tell your story and people see that on your website, you're going to attract people more of that nature. They're probably a younger demographic. If I was running ads, for example, against know who you're going to market to? You're going to do 25 and under girls, right? That's who you're going to advertise for employees and then for customers. You know, whoever it is, I think 90% of people are okay with it. There's going to be the 10% and we don't care about them because that 90% that we're going to market to has nothing to compare you to. So you can be less price sensitive. People are going to be less about like getting you down $10 in price. So it's not a bad thing at all.

So I was watching your. I do consume your free content, your courses. Um, I have gotten to the advertising section of your MBA course. I don't know what I should do for advertising since I'm just completely brand new.

So I think that. What's your marketing budget, Kim, like to get started?

Um, honestly, as much as I possibly can, I guess the most reasonable marketing budget is $1,000 a month.

Okay.

Yeah.

Like, I think, I think this is where your story and what you've talked about so far is so important. Having a great website and then I would just go guerrilla marketing, which is we don't need to spend money on Facebook ads. We don't need to spend money on Google Ads.

Yeah, I don't think so. Because what I think you're going to be able to do is tell your story and get a lot of people to share your message. Because I do believe there's a lot of people that support this. They support young entrepreneurs and they support ladies in the workforce like that are doing what you're doing. And so you being bold about that is what's going to attract your icp, your ideal customer profile. And so if I was you, I would really start to think about how do I tell my story to people on Facebook. So for example, I would join every Facebook group in that local area. There's probably 10 to 20 of them. They have 500 to 5,000 people in them. It's all local community members. They share stuff about local businesses, restaurants, et cetera. You're going to introduce yourself in a very organic fashion, differently on each one, by the way, because a lot of them are in different. You don't want the same message showing up. You're going to do some of them, some of them are going to be text, some are going to be video. You're going to, in different spots of the video, but you're going to make 10 to 15 different posts across the different Facebook, Facebook groups. And I guarantee you, guarantee you this will get shared a lot. You'll get shared between members, you'll get, you'll get a lot of free press. And that's the advantage of leaning into something that makes you so different is because it's noteworthy, it's story worthy and it's shareable. And so I believed if I was you and I had a thousand dollar budget, like yes, you could go spending money on Facebook ads. But the problem is this. The only person you're able to get in front of when you do Facebook ads or Google Ads is a person that needs window cleaning. I'm not going after that person. That's a small segment of the population. I'm going after people who support young women entrepreneurs. That's a very much larger audience and less price sensitive.

That does make sense. I was always thinking I should go for people who actually needed or thought about the service. But with the niche, I guess niche that I'm in, I don't really think that that's something that is possible. If somebody is looking for gutter cleaning, I don't think they will look at gutter gals and go, oh shoot, I should get some gutter cleaning right now.

Yeah. And like, like I just genuinely believe, especially the first 24 months, you're really going to lean into this. I believe that because it's in the name, that's still a huge opportunity. Like if you were, if you were 30 right now talking to me, I would still be saying the same thing, which is like, tell the mission like, hey, I didn't go to college. There's, I want to create a workplace that People like me can make money doing what we love and we don't feel the pressure to go be something else in society. There are so many people that support that now. There's an added layer of differentiation that you have, and that is your age. So I would lean into that too. Like your front website, I would be like, hi, my name's Kim. I'm the owner of like, that would be my text. And then your face right there with like a squeegee and you're cleaning a gutter. Like, I would be very much into your story.

And I know it's like to be 16, 17, 18, and be trying to like lean away from that and try to act different in terms of the business. But I'm super happy you named it what you did, but because it actually tells the mission of the business somewhat, at least. Differentiation. Right. Because there's 10 other companies in your area that are gonna be like ABC gutters. There's gonna be, you know, responsive window cleaning. Like all these other random stuff. No one cares. Like, lean into the story. And then they. You can't. They can't compare apples to oranges. And I genuinely believe people will hire you cause they support you, not because they need their windows cleaned. They just are supportive of someone else that's doing exactly what you're doing.

Okay. That does make a lot of sense. I want to get my business in a spot where I can have two locations and have. I'm going to be in the Sono area, so that's kind of south of Atlanta. So that's where I'm starting. And then we want to go to the metro Atlanta. So up north, I want to get my business to the point where I can have those two locations. I guess it just kind of depends on how the market responds to gutter gals. But what's your thoughts on that?

Yeah, like, I think you're gonna have a really good uptake in it. Like how far a drive is between these two areas.

One, it just depends on which side of metro. It's just one to two hours.

Okay.

It's not too far.

Like, there's two things. One, you. You might get started doing in the first area. And if you're only going to be there for six or seven months, just take it more of as learning experience.

In terms of like stay in both areas.

Okay. It really comes down to scale though, right? Like, so in if can't, the question becomes if in six can in six and seven months, you build a business that's big enough to live without you. And that would probably mean at least 25, 30,000amonth in revenue. So if we built that, I'd be a huge fan. We don't have the marketing budget to force that kind of lead flow. It's going to come down to, can you tell your story, can you interact with people on a free basis on forums and Facebook groups, et cetera? Like, I would be thrilled if in six months you're like, hey, I have three employees. Then we can have a discussion of how do we think about multiple locations. But, like, right now, let's think of, like, best case scenario, you're right. We have three employees in six to eight months because they're just people beating down the door to our. The website's pumping out leads, and we're going to have to, you know, take one of our employees and make them a general manager. Very different conversation in six to eight months. I would say this. Let's approach it, though, as I'm going to test in this first market because I'm not going to be there very long. I'm going to test my Facebook posts, I'm going to make. I'm going to see how people respond to certain pictures or videos or posts that I make in these groups. I'm going to see what my pricing is like and what my acceptance rate is. I'm going to test if I can increase price a little bit more since people are buying into the story. I'm going to use a testing ground so that when I go to the metro, which is like the big leagues, I'll have a very good roadmap of what works, what doesn't work, and what my pricing should be. So then you'll go into the metro area with a ton of confidence. Now, if everything goes right in the first one and just literally we crush it, then we have a conversation in six to eight months of, okay, how do we get a general manager in place? How do I run this remotely? Do I 1099 employees, how does this work? But I think first and foremost, we've gotta test that this model works. And if it works good, like, it fills your schedule, great. The question then becomes, okay, well, do I hire someone else? They do the jobs, and there's just one employee that would potentially work. Like, if you can just fill your schedule the next six to eight weeks, or, sorry, six to eight months, and then you hire someone and they're managing the work. You're just managing all the admin, the backend, the marketing, et cetera. That's a very interesting model. I think that could work, but for now we don't have that. So let's just focus on like proving the model. Let's go get leads, figure out what works in these Facebook groups. Because I genuinely believe that's the way to do it with a thousand dollar budget. Like, if you would have said, hey, I have $50,000 budget, I'm like, okay, great, let's tell your story and use Facebook ads. Let's use Google Ads. It's like, broadcast this more. With a thousand dollars. We want to, we gotta go an organic strategy. Like, we, we don't have the money to really break into the market using ads. And, and so I would just be like, we've got a nail where the text, pictures and videos that convey the story and the mission of gutter gals the best.

That's what really surprised me about starting this. I was like, oh my gosh, this is crazy. The amount of ad sense people spend on getting their name even out. It's crazy. It's crazy. But definitely, I'm not really focused on money. I want to grow it as much as possible. So I definitely am going to put every single dollar I make back in just so it can grow faster and be more sustainable. I also don't mind at all driving back down to, I guess a rural area from the metro area if that is the case and I do get to have both those locations, which would be awesome. I guess my next question would be, when should I start hiring? Or should I start hiring immediately even if I don't have leads, just so I could have that, I guess, safety net for employees and not have to hire when I'm desperate?

Yeah, like, as soon as you have your website up, I would. Even if you haven't moved to Georgia yet, I would be posting in those areas like, hey, I am moving to this community on this date. Here's my website. Here's a picture of me. This is my mission behind my business. Thank you all for supporting me. I look forward to seeing you soon. Like, I'd be doing that as soon as possible to kind of gauge what the lead response is in terms of hiring someone before you have the leads. I would not do that because we don't have the budget for it and we don't have work for them to do. So what I would do is say, okay, when I hit two weeks being booked out, I'm hiring someone immediately. And then, because if you're two weeks booked out with your jobs, what you're going to do is in two weeks, you're going to start planning as if you have an employee, but you're going to have to find them now, right? You're going to go find someone, hire them. They're going to have to give their two weeks notice and you're going to start them in two weeks from now and then start putting on the schedule as if they've already joined you.

Okay.

So, you know, two weeks being booked out with window cleaning is potentially 15 to 20 customers. So you could do that very quickly. And it just simply comes down to how's the market going to respond to your messaging. And that's why I think it's so important. Like right now, before you even do that, when we were waiting for the site to be built, you can create the text, the pictures in the video. They're going to tell the story of Gutter Gals. And I think that's so important. Like, what do you want to actually say? What's the statement you want to make? And I would lean into the things that make you different, which we've talked about.

Okay. I do, I do have a Facebook and an Instagram page.

I don't know.

So I would, I would join those Facebook groups as your personal because they usually won't allow businesses into those groups. And your pitch to them. It's not going to be a pitch like, call me today or go to my website. It's not like that. It's like, I just want to introduce myself. I'm moving to the area in June or whenever it is, and I'm really looking forward to meeting everyone. I own this business. I employ young girls and we do gutters and we do windows. You're going to get tons of people in the comments and people going to the site. So I would say like, first stage, create those messages, what they're going to look like. Second stage, site gets done. And if that's before you move to Georgia, that's fine. You're going to then make the posts and you're going to have your Gutter Gals website done. You can do a screenshot of it, of one of the pictures, for example, and you're just not going to pitch. Just don't pitch. Don't be like, hey, call me today. Or if you want a quote, let me know. Don't do that. People will find your website, they will message you below, but just tell your story like, lean into. We hire women and we're all about female entrepreneurship and we do gutters and we do windows. People will get behind that.

That's awesome that that's that definitely made me feel a lot better about my, I guess my kind of take on gutter cleaning and window cleaning. Because it's definitely not something that's common. You would look up window and gutter cleaning and you just see like men, raw hands, muscles, and it's like, oh shoot, I should not be in this.

Yeah. And your website is going to put at ease the professional aspect. Like your site being looking really good is the best thing you've done. Because second to the name of the business, because by your website looking really, really solid, it'll be like, okay, I know they'll do a great job. Because like anyone could be throwing out like you know, business cards to their friends and family or local community being like, hey, I want to do your windows and they'll support them. But if you also have a really professional service, that's what why this can take off. Right. And so yeah, I would just really emphasize those messages in the Facebook group, not be salesy. They just be introducing who you are.

Okay. I guess the next thing would be pricing since I do want to target the bigger houses and I'm going to live in the area where there are a lot of big houses. The real estate agent I'm moving in with has sells huge homes, like $700,000 plus homes. So that's my target market. How should I justify my pricing if I need to at all? Or how should I tackle pricing?

Yeah, like right now, you done it for free. I think when you go into a new market, you, you first off, look at the competition. Most time you can find window cleaning pricing online. So it's pretty easy and just start because you're going to get, let's just call it 15, 20, 30 leads that come in from all these Facebook posts that you make. People messaging, hey, I need window cleaning or hey, I submitted a form on your website. Like, great. We're going to use those people as a way to test what we think our pricing should be. Because the thing that actually determines whether or not your pricing is too high or too low is your close ratio. And so we want to have over a 70% close ratio. So if you start putting out bids and only 20% of people accept, we got a problem. And pricing could be one of those reasons. And so if you don't put all of your estimates and you're 95% accepted, we have room to move our prices up without any problem. And the reason I say 70% is because we're trying to grow down the road. Once you get a location and you're like, hey, I don't really need more growth. I just want to make more money. Then I'm okay with 30 to 50%, that's fine. But right now we're trying to grow, so we want that close ratio to be 70% plus. And really ideally like that right around 70% as the gauge. And so that way you can just gauge it based on that. Like, if your first 10 estimates, every single one accepts, okay, we gotta raise prices. But if only three of them out of ten accept, we might need to look at pricing as a way to make sure we increase that close ratio.

What I'm thinking on pricing is if it's too expensive for some people, I'm thinking instead of lowering it, I should position myself in a way for it to be worth it. I guess.

I don't know, maybe that's not the way to go. But I feel like if the people that I'm targeting, they definitely have money to spend.

Yeah. So then just become function of value versus price. Like, if someone says, hey, the price is too high, what they're really saying is the value is not high enough. And so you're right in saying, hey, when someone says it's too expensive, I'm going to try to basically what you're trying to sell value instead of dropping price. So I'm a big fan. I will say that you will be able to convert some people after they've said no based on price. But what I'm really looking for is what's the initial acceptance rate of my estimates? Because I generally believe if you get three out of 10, okay, we gotta look at pricing. Like, regardless of me trying to go back to them and convince them, I've got to look at why only 3 out of 10 people accept my bids. But if 9 of 10 accept, I don't need to ask anyone about my pricing. I don't care what the competitors charge. I know my prices are too low because I know I could raise my prices and still probably get 70 to 80% of people to accept. And so this is like the same way you've done in Arizona, where you just like, hey, I'm gonna start, I'm gonna get the skills. I'm gonna do it for free. I really don't care. I would take the same approach when you go over there, like, hey, I'm gonna go shoot in the middle in terms of pricing. And then I'm gonna look at my first 10 estimates, my first 20 estimates, and then I'll be able to actually, with confidence, know do my customers, are they willing to pay this price? And if not, there's one of two things. Either A, my price is too high, or B, my value is too low. Now, I believe your messaging and your story promote your value dramatically. That's why I think most people will not say no to you because your value will be so high when they. Because they're now supporting women in entrepreneurship. A young girl that's trying to figure things out, like, people are like that. That's actually your story improves the value equation of the business. And so I think price would have to be pretty high to get them to say no. But let the market tell us, right. We could be very wrong on this, but I think you any step above free, we're now making money. So if you even go on the low end of the market, so say the average window cleaning out there is 3. 99. Let's go to 99. And if you close every single one of them, the first 10, we're going to raise our prices. And if we get to. If we get to 399 and we're still accepting 80, 90%, we might go above and be the higher premium of the market. And that's fine. But the bottom line is you'll know within 10 to 20 estimates.

Okay. What's crazy is, even if I'm doing it for free, even for people that I don't know, I'm still getting tipped very, very well. I average 40 bucks a house. That's like, that's nothing but for tips for free service. That's pretty good, in my opinion.

Yeah, 100%. And so, like, again, that's why I look at like, the first 10 to 20 customers as market research around your pricing. You can start on the low end, so you close them and then just keep moving it up until like, okay, now some people are saying no. Great. That's usually where you want to be at around 70%. Higher than that. I know I'm leaving money on the table. Lower than that, I now start to jeopardize what my future customer acquisition costs might. I have to kind of eventually have to advertise. And if I'm only closing 10, 15% of people, not a good thing. And so I think I like that 70% marker should be where we're trying to shoot for.

Okay, so you do think eventually I should be advertising. How. How much really? Or does it depend, you know, eventually.

The, the trouble with, like, the story that we're going to tell on the Facebook group is you can do that every, like six to 12 months without it getting salesy and people blocking you in these groups. But eventually when you go to a new market, you're not going to want to wait just for organic. Like, yes, we could build over the next 20 years a really nice two, three location business. Or we take your same message, we figure out what works on these free groups and then you go put money behind it and spread it very quickly. And that's that. That would be nice. And so that's why I look at this first, like six to 12 months at the first area of Georgia as like, let's figure that out. So when you go to the metropolitan area, instead of $1,000 budget, maybe it's 5,000 or 10,000 or 20,000. So that way you can actually put some juice on this thing and actually be hiring very quickly because you know what works, you know what people respond to. You know why they respond in your store. Even when you do your first 10, 20 estimates, I would ask them like, hey, like I was wondering like what, what was it about gutter gals that made you want to buy from us? Like, you will get a lot of, of good customer feedback around this and I almost guarantee you it's because they support the mission. And so by knowing that, it's even more confidence when you go in the metropolitan area that, hey, this is how I'm going to craft my story. And now I'm going to have money to actually like to magnify the message much faster.

That would be nice. Just being able to have a really solid business model going into that more populated area. That would be awesome. That would be honestly like the best thing that could happen. Yeah.

And your mindset has already that way. That's why you did services for free. Like, hey, I'm gonna gain the skills. I'm not necessarily doing this for the money. I'm trying to learn here. I'm trying to like figure this out. Great, let's go for the first month and just think about how do we validate our pricing? Great. We're gonna 10 to 20 estimates. We're gonna see what our close ratios, then we'll be able to kind of determine that. And then the next several months is like, I'm simply lacking cash aside, so that when I go into the metropolitan area, I actually have some juice to gas that thing very quickly.

Okay, okay.

Because if you, because if you have 20 to $30,000, let's just say that things work out well and we have 20 or 30 grand to go spend on marketing. That's when I'm like, okay, you're probably gonna be able to hire someone pretty quickly. When you move the metro area, you might be a second vehicle. Like, it starts to grow faster when you have above 20, $30,000 to go into new markets. Like, when we start a new location, I'm spending around $20,000 to get to cruise. Completely filled up with their schedule.

Okay. I am. I'm moving pretty soon. I. I'm just doing free jobs up until then. I'm just worried that, like, I won't have any leads at all, and it's stressful. I. Yeah, yeah.

This is what I would do. I would. When you get to Georgia the first time.

When. When do. Like, when did you sign up originally for home service web design?

I pretty sure I did it a couple weeks ago, two weeks ago.

So probably one more month until it'll be done. So usually six weeks, which is perfect. So let's assume you get over there in June. I would do this if I was you. Kim. Do you have a uniform that's like, purple and stuff?

I do, I do.

Have you already wrapped the car?

No.

Okay. When are you wrapping the car? Do you know?

Should I wrap it, like, right away? I was thinking what I should do for that. I should wait.

I think. I think we can hold off because you're you. The money is probably useful right now for the move, and I'd rather you just keep that money set aside. So, like, let's not wrap the truck or the car. But, like, for now, if you can get a uniform that is your colors, that'd be excellent. Then what I want you to do is when you get on, like, their main drag of that little town, because I know it's more of a suburb area, but where everyone kind of knows that you're in town, I want you to take a picture of just you with like, a squeegee and something else just smiling at them. That picture and then make a video version is going to be what you use on the Facebook groups. Now you're coming back to Georgia. I'm sorry, you're coming back to Arizona and then driving back again, which I'm going to assume is like a week or so. In that time, you're going to be posting, responding, and getting leads, and you're going to tell everyone a certain date that you can start doing service. Let's just call it July 1st. All right. Let's just say it's somewhere.

That's what I want to. That's when I want to. Perfect.

So what you can Say is, hey, you know, maybe we're posting in the second or third week of June. We're driving to and from Arizona. You're setting things up, but you got these pictures and this video that you made in Georgia while you were there, and you're going to use those on all these Facebook groups. Now. I'm going to post all the same time, you know, spread them out over the course of a few days as you're traveling, you're gonna respond back to people one by one. You're not gonna pitch. You're just gonna tell people about. You're gonna smile. My name is Kim. This is the mission of my business. I'm coming to town. Let's go. I'm gonna start taking customers July 1st. That's all you need to say. They will find your website. You said the name of the business. They will find your website. So I. I would say by doing that over the course of. While you're driving, I believe you have 10 to 20 estimates coming back at the end of June.

And that will give you the confidence, okay, I know I got something real here at. And I can actually start the business. Right. And if you don't, then. Then it's a matter of. You have a week to kind of like, okay, do I need to get some ads set up? Do I need to, like, start doing some. Create some door hangers, make some. Some designs? You can attack that. But I believe the most important thing is that picture, video and the messaging you make in Georgia, your first trip there on, like, the main street of that little town.

Okay. Okay. That does make a lot of sense. I do. I'm curious. Oh, okay. I bought it May 1, so just under a couple months ago.

Yeah. So mid June, it'll be coming up. And so what you can do is when you get over there, make the video, make the post, etc. As soon as that website is live, that's when I would make. I would start releasing the posts on those Facebook groups. That's probably gonna be like, the third week of June. Website's up. You now are able to start posting. You're coming back from Arizona. You should be coming back to. In my opinion, it's gonna be 10 to 20 leads, which is a perfect sample size to test the business model and test your pricing.

That's perfect. Yeah, that's. I didn't have any clarity towards that on how I could tackle that, so that's great.

Yeah. Also, Kim, I know what you can do is when you've made those pictures, those videos, I'M gonna send you the, the email of this recording. But respond back to me to this exact, the exact email with what you're going to post on Facebook because I might have some feedback on that because that's like the most important part is how you share your message. And this is the important part, I think, even as you over the next couple years, is how you craft that message. You want to have like a 10 second version, a 30 second version, and a 2 minute version of your story. Right. If you're caught in the elevator pitch. Right. You got 10 seconds. What are you saying? My name's Kim. I'm 17 years old and I started this window cleaning business for X, Y and Z reasons. We support female entrepreneurs. Let's go. There's your 10 second version, then there's the 30 second version. Then there's a two minute version. And the reason I said that's so important is because your story is why people are going to buy and it's easy for us as young entrepreneurs. And I remember being in your same spot like, no, I want them to buy because I'm the best. They're not. You're not the best. You don't have 20, 30, 40 years experience doing this. So lean into what is different about you, which is right now your story. And down the road you'll become the best and you'll have a great story, but for now, you don't have that. And so trying.

Not to appear as if, as if you were the best and market that way because you're not. And the faster you embrace that, the more you'll lean into the thing that makes you different than everyone else.

Okay, Okay.

I forgot my question I had a few minutes ago, but you're good.

You're good.

I have been filling out your template for the business plan. This is ever so silly.

I have huge confidence in this and honestly, it's been profitable for some reason, even though I'm not charging money. So that's great.

I do want to get my car wrapped as soon as humanly possible. So are you thinking that would be a good thing to put on my website or is that, is it just going to be there for free advertising?

Both. So, so like right now, do you already have your, your logo and your color scheme done?

Yes, I do.

Cool. And you already gave that to Tori and the team for the website.

Great. So then, you know, if you can afford it, having the, the, the, the, the car wrap now would be beneficial because ideally you can get some pictures of it, give it to Tory and the team to put on the website. The reason I say that, Kim, is because I want it to be when people see you driving down the road and they go to your site, they see the same, like, wrapped vehicle. You will get a lot of people, like, when you're doing some window cleaning, you're in these light purple shirts. They see them, you know, your. Your team all over the house and they see the purple car, they're calling off of the car. Right. And when I went or they go to your website, I want them to see the car. Like, it's like monkey see and then monkey do. I need to see that same car on the website. So if you can, that would be ideal. And, you know, even if you take the photos and it's, you know, in the next couple of weeks, you can get those to Tory of the car just from all different angles. They'll be able to use that throughout the entire website.

I'm excited to see how this website looks. They do a really, really good job. I was trying to tackle doing it myself, and I was like, this is not. This is not my specialty. It's going to take 10 times longer if I did this myself.

And I think the big thing is, Kim, is like, the reason I'm happy you did it is because the one thing in the back of every person's mind that wants to support you is, what if they mess up my house? And when they go see the website, it offers validity and professionalism that is like, okay, they're gonna be fine. They're professional. If it was like a tacked together, lousy website, unresponsive mold, didn't look good. Now they're just doing it because they want to support you. But if we can have them support you and you do a great service, that's where this really takes off. And so, yeah, I'm looking forward to seeing the site. It'll be really good.

Yeah, I'm really, really happy that we could do this. Get the clarity on this. And thank you for asking me to send it to you too, so you can check it. That's awesome.

Absolutely. Well, best of luck to you on the move and lots of life changes, so I wish you all the best.