"You chose this, figure it out!" - Episode 055

Welcome back. Another episode.

Yes, sir.

Se Unfiltered apologies. We took what, two weeks off, I think at this point. Yeah, So I was out of town and then we had new owner training.

Oh, yeah. Did we skip the week before that too? Like to two?

I did the yard dogs, so I had the yard dogs on. So yeah, I, I tried to, tried to fill the gap. So we're, we're actually pretty darn close to a thousand subscribers, which is exciting. Like 940. What's your main channel at?

170.

Okay, so got a ways to catch. Catch ya. But I was gonna start with this. This is not business related. This is not political. This is just a personal story from Lee. And I'm holding onto it because I've been back from my trip for about a week. But I thought it'd be fun content for the podcast and get your opinion, maybe some folks in the comments. I was verbally threatened on my flight back from my vacation.

Oh, wow.

And apparently that's an FAA law.

Okay.

But I, you know, I was the bigger person, so literally and figuratively. And yeah, it was weird. So I was sitting next to this guy and there was, you know, the pilot makes their announcements before a flight. So my wife's on the aisle, I'm in the middle, and there's a guy next to me and you know, pilot's like, hey, we're coming out. As we take off, all the pilots are saying tons of turbulence. So just be prepared for a bumpy ride. Once we get to, you know, up to cruising altitude, should be a smooth ride. And you know, it's pretty normal, but it was pretty rough turbulence. And I've, I've flown a lot. It was, it was up there in terms of roughness, didn't, didn't scare me or anything but bouncing. So I'm sitting there, I got a podcast in, I got my arms crossed. I'm very self aware. I know I'm a bigger guy on a plane, so like I'm, I'm aware of my space. So I have my arms crossed and we hit like two or three big moments of turbulence. So I bumped into the guy next to me and I'm talking like that, right? Not like violent. I didn't elbow him. I didn't hit him. I didn't hit his phone or anything. He takes out his earbud and he looks at me and he goes, don't effing touch me. You don't want to find out what happens if you touch me again. I don't like Being touched. And I was just like, first off, I thought like, this has to be a joke, in all honesty. And I'd love to hear your reaction to this. And I was just blown away. And I'm like, well, good thing I'm in the middle seat and this isn't my wife. That was like. My gut reaction was like, I'm glad I'm here. Not my wife, because she probably would have bumped into him too. It's very rough turbulence. And I just went whoa. Like, sorry, man. Like, what can I do? Like, I'm really sorry that I bumped ya. It's just turbulence. Right. And he just rolled his eyes, put his headphone in and just like glared at me. And so it was a five hour flight and so I just sat there and made sure I didn't touch him. But I talked to some people afterwards and my dad. And my dad was like, you should have like instantly made a scene and like turned the plane around because, like, he made a verbal threat and that's against the law. So what are your thoughts on that? So I've been sitting on that for a while. So super fun way to end a vacation.

But yeah, I would not have wanted to turn the plane around.

No. Right.

I wouldn't want to get to the destination. We had a plane turnaround the other day. It's so dumb. So I don't know. I would have probably. Yeah. I just would have rolled with the punches.

Yeah.

I had a flight attendant the other day. Like, verbally, they were, they. They were in the Right. So I just had to kind of. Well, yeah, I was on a phone call and we were like going out to taxi.

Yeah.

And it was like a really important phone call. And so I just stay on my, on my AirPods. I wasn't like on the phone jabbering. But she comes up, she just like stands in front of me, crosses her arms. I'm on the aisle and she's just like, you know, I could kick you off the plane right now. And. And in the most like, Karen type of.

Yeah, yeah.

Like wanting to assert her dominance. And it's like that first instinct of mine was just like, to like make fun of her. And I was like, no, no. Like, you're kind of wrong.

Yeah.

And you don't want to actually make a snake here.

Totally.

I'm like, I am so sorry. Yeah. And in my head I was like, you are such an idiot. But I had to just, you know.

Yeah, yeah. You're just taxing. So. Yeah. It was just, it was a weird situation.

It would never happen to me because I'm so small. Everyone wants to sit by.

Yeah, totally. But, like, I'm. I'm self aware. Like, I'm not. I don't, you know, man, spread. Like, I don't kick my a. This is my seat. I'm going to. I cross my arms most of the flight and I just, like, I listen to a podcast and I close my eyes. That's. I'm a polite flyer. I'm very aware of myself. And it just blew my mind. And I was just. I don't know. And honestly, too, like, after, you know, processing it, because it was intense, basically for a five hour. It was a red eye flight. So I had to stay awake for five hours because I'm like, I don't know if this guy's crazy. And, like, I got my wife sitting next to me. So, like, I don't want him to do something weird. So I'm like, cool. Now I have to stay awake and not touch him and, like, crowd my wife. And it just, it honestly just made me kind of sad. I was just like, what's going on in, like, his life that makes him so irritable that, like, like, I would understand. Like, I don't, I don't. I don't understand yelling at strangers and swearing at strangers. But, like, if I would have, like, knocked his phone out of his hand, spilled a drink on him, that would warrant a little bit more of an aggressive. But, like, I'm talking, our shoulders bumped. And he wasn't like a small guy either. So it was just a weird situation. And it also just made me sad. So.

This, this isn't a. This. That was an aside to something that I kind of processed on my vacation. And this is just Lee sharing. So feel free to add your comments. But, you know, people kind of have, like, a brand, right? And you know, you and I have had a conversation like, yes, this is a podcast. Yes, we're doing content. Yes, I would like to monetize this, but I don't want to be like, you know, famous or, like, have like, a brand. But I do like that, you know, certain brands or certain people have, like, slogans are sayings. It's like yours is, you know, changing the level of professionalism in the lawn care and landscape industry. Would you say that you have, like, other brands or phrases that, like, you want to work on long term? Or is that really it? Or is it going to shift to kind of change the level of professionalism and home services? Like, what's your thoughts on that for yourself?

Well, like, I've recently added onto it and said, like, and make small business owners rich.

Cool.

So that. Because I guess a much more longer term thing. So, like, as time goes on, I'll probably lean more and more into that. But, like, I don't necessarily think a slogan is super helpful, but I think, like, little phrases are like, kind of stick to you and the more authentic they can be, the better.

Yeah.

And so, you know, like, I say, let's go way too much and like, so everyone kind of picks up on it and like, okay, like, instead of trying to, like change, it's like, let's just like lean into it kind of thing. So we put it on the website and stuff like that. And there's other things I do that are, like, weird and little funky. And so I think just like, leaning into those, like, is not a bad thing when you're trying to brand yourself. Necessarily. So.

Yeah. So I was thinking about too, and like, I'm not a business owner, but I'm in a business ownership space. Obviously. I coach business owners, I work with business owners. You know, I work with you at what we would consider a pretty aggressive startup. So I get to see a lot of business ownership. But I was like, I don't want to be like, cheesy and like, have like a personal brand that's like, about, like, business ownership.

Because you come up with a slogan that'd be fake.

Yeah, I did. I kind of did. But it was more of a, like, what. What are the ways in which I want to live my life? Right. And like, you know, a business have core values. Right. Or in your family, you might have, like, family rules or like, this is like, you know, you and I are both Christians, so it's like there are verses that we hold to, like, you know, my wife and I have, you know, like, paintings of verses in our house. Like, things. Things that you live by that are like your creed, your ethos, whatever. So I was talking with my wife on vacation, and then that situation happened and I kind of finalized it. So you all know my new.

My new. Are you for sure. It's. This is.

I'm pretty darn confident. All right. And I think it's summ a little bit of my professional career and just how I feel about the world.

Yeah. Because I have a longer one that is more encompassing. Yeah. Like the one that is public is that.

Yeah. So, like, you. You like a mission statement, right? So there's like, kind of like your branding statement.

Yeah.

Or your slogan or your ethos. And then there's like a mission statement. This is just my, my ethos. This is it. Work hard, be good to people.

Yeah.

And I know it's like overly simplified, but I'm like, I feel like that is what I have tried to do aggressively hard for the last few years. It's just like I want to work really hard. I want to be good to people. And be good to people means don't yell at strangers on an airplane. It means don't talk about a co worker behind their back. Like, if you have a problem with them, talk to them about it. Talk to hr. Like, talk to your boss. Don't like, slander people behind their back. Don't accuse people of saying something that they didn't say. Don't, don't. If you misinterpret something, don't jump to the worst conclusion. You know your customers, if they're yelling at you, be good to them. Don't yell back. Right. I think there's just a lot of darkness, sadness in the world that, like, why don't we just try to always default to just being good to people? And also if I work hard, like, then I don't have a reason to feel like people can attack me. Like, if I'm focusing on my game, what I'm trying to succeed at in life and be good to people, like, I can't be pinned as a bad guy. And that's not, you know, that's self serving. But I don't want to necessarily say, like, oh, I want this to be like my image. Like, people know that Lee works hard and he's nice to people. Was that the worst way to be known? Right. And I think if more people were just like, it's kind of inward facing. It's like, work hard, focus on yourself, and like, do what you need to do. And it's comma, be good to people. It's not and be good to people. It's like those two things can go together. It's like you focus on yourself and while you're doing that, also be good to other people. So that's my, my personal brand. I don't know what your thoughts are on that.

I think you can prove it. Yeah, I think it's like either a playing, being playful or getting more specific. So for example, you could do like, be good, do good. Right. Something like that is kind of more catchy.

But I like to work hard.

Right. Because be good. Like, just be good. Right.

But I think for me it's, it's like I'm thinking I'm trying to make it fun.

Be great, do good.

Yeah.

I'm just saying I think, I think, I think they're, I think it's a good. I know where you're going from going to, but I think it's. Sometimes everyone looks at it differently, right? Like the question is like, is it something that you can recite in your brain? And it is like the standard for what you do. Right. And if that's specific enough, that's all you need. And so, you know, good is just the interpretation that that's the part where it's tough. But the same thing is like professionalism and like raising the level of that is also pretty vague too.

Right?

So it's like, how specific do you want to get? Because then it starts to get where you can't use it in most scenarios. But like, that one's nice and broad because you could use it in basically any scenario.

Well, and I like to be good to people because be good is. Well, that can also be like, well, I'll be good to myself, but that can be selfish. Interpret it as being selfish. Whereas it's be good to people or be good to others. I don't know because of like I'm saying there's just, you know, people are sad, there's darkness in the world. There's like, people are going through stuff you don't know about. And like, we just jump to conclusions so aggressively sometimes that I want, you know, kind of my mission statement or whatever to be like, no, but like, let's be good to people. Like, one thing that, you know.

I'm just kind of sharing, honestly because I'm processing all this and I had a week to process while I was gone is like, I can be pretty darn thankful that I was raised to like, just not talk negatively about people. And that was, it's all credit to my parents and the way I was raised and my youth pastors, things of that nature. And even when you and I have closed door meetings that are unfiltered, like, I, I will catch myself if I start to say something overly negative and you will too, right? And it's like, but we do that in private and people will slander others in public. And I don't want anyone to think like, I'm thinking about a specific situation. I'm just thinking about the world in general and I think that that's something that like, we can espouse to more aggressively. So it's like, be good to people. Like, if that's my mission statement, My ethos. And it's like, okay, I know. I hope that people would interpret as like, we can trust Lee because he's gonna do well by us. Does that make sense?

Agree 100%.

So you body those things.

So I would say that in the past couple months, you've really stepped up in a lot of areas. Thank you. So even like last week when we had like a leadership meeting, we were all profusely debating things. Yes, that was good.

Which is one of my favorite moments we've had in a while.

From opposite ends of the room for some reason yell.

Yes, but it was good all angles. I appreciate you stepping in the past couple months.

Thank you. I appreciate it. Yeah, so that's something I'm working on. Maybe I'll add it to my email signature or something.

Who knows?

Maybe we'll add it as a slogan.

Or on the podcast or something. But yeah, just something I've been working through. So, yeah, that's that. That was just going some insights from Lee, if you will. I figured I would love to get. You know, I know we do this sporadically, but people want to know, just as a copilot update, you know, we took a couple weeks off. We haven't talked about it for a few pods, so it's probably been like at least a month since the folks have maybe heard some of the maybe deeper or behind the scenes things. Obviously, you know, you do have ATC and you have the live streams every day. One thing I was gonna say is a pro. We can start with this is at your Bellingham location. We have sent out thousands of text messages in the last couple days, and it has worked fantastically. So what are you guys kind of working on at copilot right now? We're. What's in the short term timeline, like, what have you guys seen with, you know, especially businesses scaling up, ramping up with spring? What does it look like for you guys internally?

Yeah, it's still not great. Okay. Yeah, it just like when there's 5 million lines of code and there's a problem that is systemic, almost everything has to be touched. And so we've fortunately stabilized the more core elements, like email, text messaging, like those basic elements. And then like last week, we quadrupled the size of the database to make sure that during spring rush, it's. It's snappy and things like that. But there's just still so many issues. And so we're doing a lot of stuff. It just. I hate it because, like, everything that we're doing, like, all the work we're doing is no one's seeing the results, but it's required. Like you can't just be like, okay, let's like rewrite 5 million lines of code. It would take a year, maybe two years to really redo the whole data, like the whole code base. And so yeah, like it just, there's just, it's still a lot, dude. I know every issue with the system and like, I know the pressure on the teams and it's still not great. So I told the members like a couple weeks ago, I said, hey, like, if this is one to two more months of this, at least, and then it's going to be like two to three months when we start actually getting back on track in terms of our feature development because we have a ton that's like 67% done. And then I'd say like, probably four. I said like probably about four months before we are back to our regular scheduled program, which is like every week releasing and we're back on track. So it's not fun. I don't enjoy it. Every single day. Still is. Sucks the life out of me, dude.

Yeah. So yeah, we don't have to talk about it if you don't want.

No, I don't mind if you have specific questions. That's like the general.

Yeah.

Thing of it. But yeah, that's still where it's at.

Yeah, I didn't really have specific questions. I personally just like to get the update. I like to see what you guys are working on.

What would you say is the biggest kind of thorn in your side right now with the copilot team? Is it just the fact that you have the path? It's clear, but there aren't. There's no fast, visible, visible results and there's no quick way to do it. So it's like people just have to trust and be patient.

Well, yeah, hopefully. Hopefully, like, I have full confidence because I know the team, I know the plan, the direction. Like, I know the long term vision. But like, I don't blame people in the short term to lose confidence and that. So.

Like the only thing I can look to is like other founders have gone through the same thing, other companies have gone through the same thing. And then now, now they're respected and like, we all forget about this phase.

Yep.

And so I've done my best, like, even though it stinks, to like really try to document what I'm going through right now and like what we're learning and what we're changing and all that garbage and like maybe one Day I'll share it. Like, there's still videos.

Yeah.

From a few years ago I haven't shared. Yeah. Not like before copilot stuff. But these ones are like the most recent, so they sting it so hard to document when you're going through. And so. Yeah. Anyways, it just. It's still tough. It's so really like, if I think about it, so I'm having to have certain, like, boundaries.

Yeah. Yeah.

So I can go to sleep. Yeah. Like, if I get into bed and I think anything copilot, I'm not gonna sleep that night. So, you know, first off, if I was like going to a therapist, they'd be like, you should get rid of that in your life.

Yeah, totally.

But that's just the truth because, like, my brain starts going. I come up with solutions or like, well, should we do this? But a lot of it just comes down to like, I can't fix these problems because I can't actually fix lines of code. There is no fast way to do this. And you feel so helpless. And so. But. But you have a plan. There's other people you have in place and you trust them and et cetera. But there's no f way of doing it. So we're hiring all sorts of people. We're bringing people that have done this before all the rest of it. But like, every single one's like, yeah, this isn't going to happen, like in a couple of weeks. I'm like, sick. And so it just makes me mad.

Yeah.

I was going to say to. That you had mentioned in kind of an internal meeting we had. I don't think you'll mind sharing this. That. But you were just basically saying that, you know, just because you put in long hours doesn't mean like, you're going to get results necessarily. Obviously. Take that in context of the. The greater conversation. But you said, you know, you have it to step back and realize, like, maybe you working full days, seven days a week isn't the most productive things for your business.

Oh, that was internal mic minutes. Yeah.

So if you're okay with sharing that. Do you. So do you think that is like a belief that you have to have with copilot right now that just. Just by staring at screens, just by clicking around, you're not actually getting anything done, but you're working on it versus trusting the process and letting your devs and your team work through the problems that you know will have certain timelines.

That one's different because I physically can't jump in and do the Work. When I was talking about that, I was more or less talking about, like, just me even being in the office is not a great use of my time now. Like, me just being able to sit and think, sometimes it would actually be more beneficial for the company at large.

When you say sit and think, let me cut you off there. Is that, like, let your mind wander. Okay, here's a problem. I want to think about it, or do you just kind of sit and let it happen?

I don't know. Like, I just think that. I know that if, like, for example, our conversation we had last week. Right. Like, things like that. I think I should have come up with that sooner.

Fair.

And so I think sometimes because, like, I'm just in the treadmill of operations and there's benefits to that. Like, I'm pretty. You know, I know most aspects of the business. But as you get into scale, like, you just start to. It's not the best. Like, if you think about all the team members that, you know, we hire and things like, getting them, it's more beneficial to each of them. If I spend more time, like, thinking strategically and thinking about, like, things that we talked about last week and, like, coming up with, you know, ways of promoting Augusta, promoting Copilot, like, thinking, like, breaking what the current mold is. I don't know. But even just getting aside, like, just being able to process stuff and then. I don't know. I don't know. I don't really know the answer to what thinking looks like. I just know that me making one really good decision is probably better than a month inside the office, like, doing meetings and talking to people and that sort of thing. But you also need that information, like, the intel of all those meetings and things to know what to think about and what problems to solve. And so I've been trying to make where I'm. When I'm flying more into thinking time. So sometimes it's just like. Is if I have the remarkable. But something I don't know what to think about. Like, I know operationally we're doing and we're pretty quick on making decisions. So it's not like I need to, like, think about a decision. It just more or less like stepping back and being like, how do I think about this? Like, from a different angle.

Yeah. Think about the strategy, the implementation, the tweaks, those sort of things. Yeah, yeah, yeah. And I think in a kind of slightly related, but stepping into more my perspective, that conversation we had last week, I'm thankful it happened, but there are times where I feel Like, I don't want to bring those topics to you because I know you have so much on your plate. But then at the end of it, I was like, that was extremely fruitful, not only for us to just, like, debate it and, like, all get on the same page, but also like to produce a result that will hopefully help others. So that's tough for me to want to bring you those thought exercises or, hey, this is something I want to talk about. I don't know where it's going to go, and I don't even necessarily know why I'm bringing it up, but I think it will provide value if we discuss it as a team. Does that make sense? Yeah, because it felt like all of our thoughts were being formed as the conversation happened. It wasn't like, here's a topic. You have an opinion, I have an opinion. Let's debate. It was like, hey, here's something I've been working through. What are your thoughts?

Yeah.

But it's hard for me to want to bring those to you when I know you have a lot on your plate. But if those exercises help you, then maybe it is a positive to bring those to you. Does that make sense?

I agree. And that's why, like, you know, down the road, having us all in the same building is important. It's just like, yeah, collisions of you and I and like, Liz and I and being more together is important to have those discussions more often.

Yeah. Cool. You mentioned you're bringing all the dirt from my internal. Sorry, I don't know. We're just rolling with it.

So internal mic minutes, for those who don't know, is basically once every month or two, I'll do a video for all of the internal team so everyone that works for copilot Augusta, et cetera. And it's what we is a spin off of Mike Minutes Mastermind, which is for all the owners of Augusta Nation. This is like, internally.

Yes, yes. You mentioned.

And it was a doozy. It was like 30 minutes long.

Yeah. 33 minutes.

Yeah.

I had to work through it.

So you mentioned, like, okay, if I go to bed at night and I think about co pilot, I'm not going to sleep. And you said if you talk to a therapist, they would be like, you need to get rid of that because that's not bringing joy or helping you in your life, if you will. Nick Davidson, one of our owners inside of Augusta, posted his quote of the day yesterday. Did you read it?

I think I saw his vid and I did. I read it. I don't Remember it? Okay.

He said, I have a theory that chasing things that scale caused you to need therapy. And the therapy is chasing things that do not scale. Anu. I don't know if that's a philosopher, but that is who it is credited to.

Okay.

So I just. I told him that. Something to chew on.

Is that what you typed back?

That's all I said. I just. Yeah, that's my. That's my comment. Going to need to chew on this.

And then Ken Lynn said, wherever you go, there you are confusion. I don't know if you meant Confucius or if that's like a bit, but yeah. And then someone else said, I feel. Ryan Payne said, I feel like everything can scale, even degeneracy.

Interesting. What are your. What are your thoughts on that? I have a theory that chasing things that scale caused you to need therapy. Sounds like you would agree with that.

I think.

I think anything inherently viral will spread. Like, I don't necessarily. I don't know if it's. It's like osmosis, like it's going to happen.

Right.

And so, like, if a product is significantly better than other products, it will scale. If an opportunity, like in business is better than every other option, like an ad is better, it will scale simply because it's. If it's in a viral atmosphere, like Covid spread because it's viral. Right. And so the ability to be able to say, like, something won't scale. I'd have to think about that.

Yeah. And I think it's the interesting thing. You instantly went to the business perspective on this quote. I also thought, well, from say, a personal perspective. Well, how do you define scale? Because I have a theory that chasing things that scale cause you to need therapy, which some people would. Would vehemently disagree with me on this. But I would say my relationship and my marriage with my wife. Scales. It scales in the sense of we grow more mature together, we grow closer together, more intimately together.

Finding scales.

So, like, that is scaling. Yeah, it scales my relationship skills. It scales my communication skills. It scales our bond and our trust.

I think in this. In this connotation, he's probably scaling like more people, right?

Yeah. Yeah. I just think if you had to.

Scale your relationship in that regard, you would need therapy.

Yes, yes, that is accurate. Yeah. Right.

So definitions of scale is.

Yeah, yeah. So I think this is probably a quote around business, obviously. It was posted in the Gust Nation Business Owners Group. Right. So I just took it on a personal level. I was like, okay, I think I see it from a Business level. What about a personal level? I think I disagree with it, because things that are worth scaling, relationships, let's say, with one person, hopefully, shouldn't cause you to need therapy. It should make that bond stronger and make the scale better, in my opinion. So I just thought it was an interesting quote. And the therapy is chasing things that do not scale. So just get rid of, I don't.

Know, sometimes therapy, it's therapeutic to see something grow.

Through the pain, despite the pain. Yeah, yeah. Like, Yep. This just depends on what you're trying to accomplish with this. Because, like, it's a matter of, like, okay, well, in that you have now an infinite loop. It's like, okay, you chase things to grow, and then that allows you. You get a therapist and they say, okay, do things that do not grow. Well, if your desire is to build things that grow, and I'm. In this case, I'm defining scaling as growing.

Right.

Like, then, like, are you going to live an unfulfilled life if that's what you're yearning for? Right. I think there's a balance of. There are things in life that should not scale, like your relationship in terms of size.

Yeah, yeah, yeah.

There are things in life that you gain fulfillment by scaling, like, impact to others.

Right.

I'm not happy to only have 150 locations of Augusta. I don't think that that fulfills what my desire is and for the size and scale of what we want to do. So do I need therapy to get to a thousand? I could care less because it brings fulfillment. And so I think some things in life, I think if I was to make this quote, like, some things are meant to scale. Others are not meant to be scaled.

And it's like, figure it out.

Yeah. So, okay, so things. I think gaining value in things that don't scale is a skill that should be honed. Right. The ability to be able to sit next to a stream and, like, concentrate or, like, you know, let your mind go. Like, not be on your cell phone. Just like, that doesn't scale. Like, sitting next to the stream doesn't do a lot or grow anything. Right. Yeah, but it shouldn't. Like, that's all it's there for.

Yeah.

But I do believe there is. There's fulfillment in seeing things grow. Otherwise, why you. You only have two kids. Why do you need three? You're scaling your family.

Yeah.

Right. Do you need therapy? Because it probably.

But.

You want to have the growth. So growth causes pain. Growth sucks cash. And so it causes pain. But it's like, what's the end result. There are some things you will take the pain and you'll take the need for therapy because you desire the end result of scaling.

All right, well, good quote from Nick Davidson. Thank you Nick for the thought provoking comments. How do you feel on a personal level about therapy? Let's talk, you know, business ownership first. So like business owners stressed out. You know, we talk about coaching, we talk about networks, communities, things of that nature. But like sitting down one on one with a therapist, maybe a therapist that is, you know, trained in helping like corporate executives or business owners. What are your thoughts on that? And like where do you see the line being drawn from? Like, no, someone doesn't need therapy. Like they just need to work on their own stuff and fix A and B and they'll be fine. Versus like hey, you might need therapy or you might need therapy. Like what, where's the line for yourself in general?

Like, if I had to, like I'd probably, I don't have like huge amount of positive emotions towards it because like the business model of a therapist is to keep you in therapy and I don't like that. Like I would rather like for example, if like I have a problem, if you solve it, I will give you money. Yeah, I like that better. And so, and like having a direct correlation of like being able to measure progress here, that's really tough with their. I know for some people it really serves them well.

Yeah.

And so like that's why I don't say anything negative about it.

Right.

There are some people that like they say like it saved their life and all that. So like, hey, fantastic. For me, I usually boil down most of those sort of relationships. If I'm giving someone money, I'm going to boil it. I do have a return on that money.

Yeah.

And if I don't have a return on the money and I feel like this is like an ever ending cycle, I'm kind of tapping out. But there are people that really have things to work through and like they need to go through a certain process. But I just don't understand sometimes when people go for years and years and years and like they don't change.

Yeah. And I want to make sure I'm very clear. Like I want at least right now to be more kind of, you know, for like business owners of that nature. Like that's the personal, like there are genuine personal traumas that like I 100% pro therapy. I want to be very clear on that. I know you are too but like from a business owner's Perspective dealing with stress. Yeah, like stress or, you know, like time management or the business sucking cash.

Like the life you choose to live. Yeah. I didn't want to have copilot. I would have done what I said two years ago and not never opened this I knew is a can of worms. Yeah, right. So, like, I don't have to do that. I decided to do it. So, like, do I need a therapist to get through it? No. If you really don't want to have that pain, don't pick it up. Right. If you don't want to have the pain of sore muscles, don't pick up heavy weights. It's not rocket science. And then if you're like, well, I must get through this. Okay, that's when it's like, do you need support in the short term, you'll get through a painful time. The thing with business is just fix the problem in the business and the pain will go away. And so for me, it's like, even though, like, I have a coach, like, we don't talk about therapy type stuff very much, but he'll bring stuff up occasionally based on what I say. And it's more a matter I think of, like, what is the root cause of the issue? If the root cause of the issue is I have trauma or I have like all this stuff. And again, trauma is like a word I'm not a huge fan of. But like, yeah, you know, these type of things. Like, then maybe you need some help getting through that personal. Again, personal thing. Right. But when it talks about like the business, business is an optional thing. No one forces you. Like, you are forced to have certain parents, you are forced to have a family. You are forced to gone through things in your child.

Totally.

Those are things that you can't get away from. Yeah. But you can choose business fair. And so I don't think that's like, well, I need the therapist to get through this in business, maybe in the short term, but if I need them long term, it's like, just drop the business. Right. And so, like, it's just, you have choices and I have chosen to do this. And if I did not want that pain and I felt that the pain was greater than the reward of where I want to go, I should drop the thing. And so.

In general, not a huge fan for business owners. The problem is too, like, if a therapist is really good at business and can actually help a business owner, guess what? They have a business of their own. Right. It's rare that someone doing therapy is gonna be able to answer my Questions in business. And for me, I'd rather spend my time getting business therapy, which is like from an entrepreneur I'm paying a lot of money for to be able say, like, here's what I did in that situation and this is what you should do. And like hiring consultants, like as much. I only like consultants. I like employees of current companies that I admire and have gone through what we've gone through.

Yeah.

That's what I'm currently hiring. Like, I know these people have seen this before and they give you that reassurance like, hey, you're going to be fine. We've gone through this before. Okay. Someone's seen it, done it, and like, they're, it's going to be okay and here's the solution and here's what we're going to have to do to fix it. For me, that's a better form of therapy.

Yeah.

Other people, they want to talk about other stuff. Yeah, right. I just want to know that the problem's being solved. Because if the problem solved, I don't have the pain and if I don't have the pain, I don't need therapy.

So what would you say given, like, you know, you've been pumping out a lot of turnaround videos, which is a very different episode.

Dude, we went from like politics to this. Yeah.

It's, you know, we're getting, we're getting in our feels today. So with the turnaround videos you have, you've been doing a lot recently and the content quality has been fantastic. So shout out your media team for that.

This Friday is a little different.

Okay.

Oh, no, next Friday, the Friday after.

In terms of the quality.

Very different. Yeah, well, kind of the quality too.

Yeah.

Okay. Cuz we only had one person on the shoot and then, and then it was no B roll and it's a call center, all virtual team members. And it was more like the, the dynamic was like, like the drama is around the marriage and not really the business stuff. We'll see how it works.

Yeah, well, you know, you're good. So kind of to your point, basically like, hey, you, you chose business, you know, so you can exit any time. Like you chose this. So you have to embrace it, if you will, and that you need to make these certain logical decisions to get through whatever the problems currently are.

I feel like I'm in therapy.

Yeah, it feels, it feels like when you watch the turnarounds, the logistical.

Changes are obvious to fix the business. Like from a viewer's perspective.

We try to make it that way.

Yeah, right.

If we Made it as sometimes as confusing as getting into the weeds. It would be too long of an episode, 100%.

And I know it's like a huge credit to you and your team and how you set up the episodes. Like, I don't want to negate that, but the way you present it, the viewer can quickly and easily see the logistical issues in the business. But I feel like 99% of the time on those episodes you are dealing with their personal issues. Therefore, you are a pseudo therapist.

True. Dude. There's one coming up. I tell him he needs to go find a girlfriend.

Because he lost his girlfriend. And then like, he ditched the business and like, basically ran away from it. And so, like, I'm like, did you need to get a girlfriend?

Yeah, something to work for.

Anyway, sorry.

No, you're good.

I see where you're coming from. Okay, go ahead.

So you're, you're saying like, business owners, like, you need to embrace it, but maybe you don't necessarily quote, unquote, need therapy. And I'm being very reductive with your comments, but you are a pseudo therapist when you go on those turnarounds. So what would be kind of your response to that? Like, why is that different? Is it just because they, they trust you and they know you're not a therapist so you can therapies to them?

I think the definition of therapy is important. Right? Like, the only reason I go that direction is because I see patterns. And the only reason I see patterns because I've been in business, I haven't been a therapist, but I've been, I've seen a lot of business owners. And so I can see patterns of like, if this, this happens. And so I wouldn't say I'm a therapist. I would say that I am looking at patterns and recognize that they fall into a certain one and then prescribing changes in their business based upon that. I don't think that's whatever information, let's just say it's correct that I'm giving to them isn't because I've studied psychology or anything like that. It's because I have seen businesses over and over and over again. So if I was looking for someone like that, for me, I'd be looking for someone that's in a league ahead of me, doing at least 200 to 300 million dollars in annual revenue. And they've seen everything I'm going through and I'm probably going to go through for the next 10 years. And then they would be able to pick on patterns they'd be able to see what I'm going through. Like, oh, yeah. That's like the only comfort I have right now with copilot is everyone I've talked to that has like billion dollar plus businesses. Like, yeah, like it's very normal for where you're at. Like that's what happens when you 3x in one month. Like it's going to happen. And by the way, it's gonna take a lot longer than you think. And so.

That'S, that's like the form of therapy that I enjoy is better to be like, they have gone through, I have gone through versus a therapist. Like in school I learned that there are three different ways that we should deal with this.

Yeah.

Oh, mercy. Okay.

Sorry. No, you're good. So the definition for therapy, since you asked.

Okay.

Is treatment intended to relieve or heal a disorder? So I think we have, you know, modern day we, we water down a lot of words. Right. We throw, we throw them around.

Order should be defined.

Yeah, well, heal a disorder. Exactly. Yeah. So what does that mean?

Like, is it a disorder to have so much drive and ambition to get things done in life?

Right. Yeah.

Is it disorder to only want to have one wife and like be able to pull yourself into it? Do you need therapy for that? Or is that what we should actually be trying to strive for?

Yeah. Well, here we go. Miriam Webster has a much longer form definition. So this is, let's see. So they have therapeutic medical treatment of impairment, injury, disease or disorder. And then there is psychotherapy.

Knows that's different.

Yeah, yeah, yeah, yeah.

So no, I see, I see where they're coming from. I just think that if you're actually gonna call things a sickness, a disease, a syndrome, a disorder, those things gotta be defined. Cause like, I think that a lot of what stresses we have in life is a matter of our society and like the way we've built it. And like, we do see screens all the time. We don't, we don't get outside enough. And back to our original quote, that stark all this, like the things that don't scale are the things that potentially could be enough therapy. But in and of themselves. Right. And so like getting outside, you know.

Yeah.

Not having your phone in front of your face. Like, I spend like nine to ten hours a day. Yes.

Yeah.

And that doesn't include my, my, my, my computer. And so like that what's causing stress, that much light being emitted into your brain all day long. Like you can be up all night with lights. It's not like we have A fire and like darkness. So like those are the type of things I would push back on therapy. Like it's not a disorder in my opinion. It's not a disorder to want to get more in life. It's not a disorder to want to be able to improve your standard of living, the standard of living of those that you love, the people that you lead, and be able to make changes that are positive for humanity. And so anything that is created, like there's out of the box people to say is a disorder and therefore you need therapy.

I don't like, I agree with that.

And like prescribing therapy because you are simply different. Like if I would have gone to public school system, I would have been just diagnosed with a disorder like add, like immediately.

Yeah.

I would have been prescribed stuff. My parents would never let it fly.

Yeah.

But like I would have.

Yeah.

And so the question is like if you're going, you got to define disorder and disease and all these other things before you say okay, yes, you need therapy.

Yeah, yeah, that's fair. I would. I, yeah. Parent teacher conferences. I had multiple parents or multiple teachers tell my parents like he has add. Has he had hd? And my parents are like, no, he's just like hyper and like just very active.

Yeah.

And like kind of a go getter. And my parents. Yeah, they didn't let it fly.

Yeah.

Like he's fine.

So did you need therapy or drug therapy?

Well, that's what you need. That, that's immediately what could suggest it.

Or do you need to go run outside for a little bit?

Right, totally. Yeah, that and that's immediately get suggested. My parents like, we're not going to put you on like Ritalin or Adderall or any of these like drug therapies. Like he's just a hyper kid and he talks a lot and he needs to tell him to shut up basically if he's interrupting class, like that's what parents are like just tell him to like be quiet and then like otherwise he's going to get in trouble.

So it's a matter of like, is the teacher just in equipped to be able to actually manage children that have energy? And so therefore let's just subscribe them a bunch of drugs. So we don't totally do our job.

Yeah, yeah, yeah. It's. It's crazy. So yeah. I think it's interesting how we define therapy. I think modern day we have watered down that word. I think maybe what you're doing on turnarounds is just coaching.

Yeah.

You're coaching from Experience. And I get where you're coming from. I think, too.

You're right, too. You're 100% right. I think.

Let me just throw this out there. Dumb guy brain. All right. I'm just going to speak for all the dumb guy brains out there. And if you're like, oh, that's not me. Yes, it is. Listen.

Coaching is like facts, figures, numbers. Therapy is I now have emotion involved. Like, I feel like that's dumb guy brain where, like, therapy means we're going to talk about our emotions. Coaching is like, we're just going to talk about, like, close ratio and, like, revenue and, like, who I should fire, who I should hire. As soon as you bring emotion into it, I feel like people think like, that's therapy.

I would agree. Here's another angle of it. Coaching to me is, I have seen this before. I have done this before. And here's what you should do. Therapy is I have learned this, I have seen this, and this is what I have observed.

And this is what I've diagnosed. If you want to take it a step further.

Yeah, that's like. That's what they've seen in the past. Yeah, right. They've seen patterns. They've observed. A coach, to me, a valuable coach has done there. Been that. Doing the same thing as you, et cetera. Because the coach can also just be alongside you. It doesn't necessarily always have to be above you, but they've done it. They're doing it. They're in the middle of it, at least.

Yeah, I like it. Very cool therapy.

Maybe we should have the coaching program at Augusta and the therapy program.

Yeah. So it's like iron program. Don't bring up your emotions.

Oh, man.

The other one's like, scale of 1 to 10.

Yeah. And it's the like, sad face to, like, happy face. There's like, you know, zero is like a crying face.

Before you enter this, like, let's rate your day on a scale of one.

We will. We'll mail you a box of sage. Bur you can burn some sage.

Depending on how we end this conversation, we'll see which essential oil we'll send to you.

I'm a big lavender guy about you.

Lavender is great.

Yeah, it is. If you have.

If you have a problem with, like, if you're allergic to grass and you get all, like, nasal up, have some lavender going, dude. It does clear your nasal.

Are your allergies starting to kick up? Mine are.

Really? Yeah.

Already? Yeah, it's horrible.

I don't know if it's because like since I started traveling a ton or not, but like I have way less allergies.

That's good. Cool.

Yeah.

Well, any not financial advice for the people?

I don't have anything. My brain. Go ahead.

I don't either. You're like, I've had like two weeks to think about it. I was going to throw this out there.

I had something literally a week ago and I don't think I wrote it down.

No, I've had two weeks to think about it and I haven't done anything and I don't want to give any advice if I don't have any.

Okay.

So what I will say is this, okay? If you have employees, just know for the next couple days, next couple weeks, you know, they might not be working as much.

Why?

Because March Madness.

Are you into March Madness?

Very into it. We did a bracket last year.

Oh, really?

Yeah, we remember. We did a bracket and that's why Dustin came on. So I apologize. We didn't do that this year.

I have no idea what's going on with that.

Oh, it just, it's just, it's just awesome. It's just like in the next four days there's like, what is it, like 60 something basketball games.

It's awesome. Okay, here's my advice because we occasionally like to go stocks.

Oh, nice.

So you know how back in the day we bought a bunch of Tesla like it was 100.

Yeah, yeah, I remember when you did that.

I was very proud of myself because it come down recently and I sold a lot of money off at 250 to 280. Okay, was it 260? Maybe. So that was my claim to fame as I sold a bunch. So now it down to like 160. And so I did buy some more even though I don't think it's a great deal. And I do think Tesla's going to have some problems. I bought more at.

I like I would not buy Tesla. The reason I do this, this is my, this is my theory. If I believe in the company long term and I'm going to go in and out of it at all if it goes up and I sell it means I only can actually lock in my gains if I buy those share back at a lower price.

Right? 100%, right? Yep.

So like I actually don't gain anything until I buy it again at a.

Lower price from where you sold. Yeah, that's fair.

And that's the thing about Tesla. It is so cyclical and like it's so based upon like so many different Factors. It goes so far up and so far down. If you can just play the Hype Train. I also sold all my bitcoin.

Oh, you did?

Yeah. Every single dollar 60,000. I hit 60. Like, I'm out to 75. Like in three days. I'm like, whatever. And then I'm not buying any more until it goes back to like 30,000.

Well, Preston Pish from We Study Billionaires is still on the. It's going to a million one day.

Oh, I'm sure it will one day. It's just like. And I lose out on it. Who cares? I don't actually believe in like, like the hype of it. I don't believe at all. But if something's volatile and I can just simply look at. Okay. Hype Train.

Yeah, sell.

No one Hate. Everyone hates it by like, if you just did that, you'd basically, basically be decent at the stock market. But no one can. It is so difficult, like when everyone's bagging on something to buy it and then when everyone's just like, it's amazing. It's going to a million.

Yeah, everyone. That's.

That's what I'm like. That is simply the determining factor on those. Like bitcoin and Tesla are the two that I kind of swing and trade.

Yeah. Well, the crazy thing is I just pulled up Tesla's year.

I have to have a caveat. This is like less than a quarter percent of my. Yeah, it's so small. Sorry, go ahead.

No, you're good. I was gonna say just look at the year chart for Tesla. Not year to date, but the, the last year. It's just up, down, up, down, up, down, up, down. Basically every quarter.

Yeah.

It has a spike every quarter. A low every quarter, like aggressively.

Yeah. Usually it goes in six week kind of stints. Up and down.

Yeah. So just. It's a wild chart to look at, dude.

My best pick still the date. Facebook. Yeah. Yeah.

Dude, How's Nvidia doing for you?

Oh, dude, you're crushing it over there. You're crushing it over there. 900 almost.

That's. That's nuts.

What is that? Yeah. 889. Yeah, dude, it's been riffing, dude. So. But again, I think that like, even right now, like, AI is still hyped up a lot and like, they do have like huge amounts of backlog of orders and things like that. Like, if you're buying Nvidia, its current price, it is priced to perfection. They have to keep growing at their same rate. I'm not saying they can't. But they've got. They've got to become like a five trillion dollar company.

Yeah.

And I'm not saying they can't do that, but I'm just saying, like, even with Tesla, like, the people who really made money on Tesla bought it in 2017, 2016, during production. Hell, they're the ones that bought. Yeah, like, and made a bunch of money. Now those same people are shorting the stock. They're like, I don't know, like, it's because, like, the price just doesn't make sense.

Yeah.

So even if you believe in the technology and Elon and everything you're gonna do, it's like, okay, great, let's assume they 5x the business that would be a massive company, the biggest company in the world, 5x. Are they gonna do that? That's the question.

Right.

And so it just comes down to, do you want nominal returns, like 8 to 10%. Are you looking for the next slam dunk? If you're listening, listen. Looking for the next slam dunk Law of large numbers is gonna be against you on things like Tesla.

Yeah, that makes sense. Fair enough.

It's a big company.

Yeah, well, that's all I got. It's all the pod, like and subscribe.

That was a very different episode. Yes, it was.