AI Agents Will Soon Run Your Business and a Visit with Norman Lear

So I'm going to give you something super scary along this line and this is a legitimate concern because someone almost immediately came up with something called a Chaos Agent. Basically there's automated swats and you can pay for it in cryptocurrency. So the scary example is hey so and so is an enemy. Find a way to take them down.

Yeah, got two rules and I'm establishing these two rules. One is I always keep smart humans like you between me and the technology and I always create the resulting technology between me and stupid people. Yeah.

I bet they're using AI to make the breakthroughs.

That's the, it's self iterating AI. It's basically the agents, the equivalent of the agents. And again, everything is going to change because of this because you'll just say hey, here's the outcome I want and you'll have this ruthless partner that never quits and has no emotion and no past or history to concern itself with.

Well, here's what's happened in the past couple weeks. Dan, you and I were at Abundance360 with Peter Diamandis. I'm actually in LA today about to meet with him.

And AI was the focus of the show and we've been talking about that quite a bit. The other thing, there were a series of other crazy things that happened as well but one of them in the past week, something that's known as Agents or Agent GPT just got released now mind you, as of right now in recording ChatGPT came out about five months ago and it is one of the most talked about and it's also the fastest adopted platforms in the history of mankind and it's already shaping and reshaping industries. Then Agent GPT came out, which is basically a smart agent. You tell it what to do and it'll solve the problem and iterate. Unlike regular GPT where you have to give it a command and then it comes back and it's done with it and then you have to do it again. So it's up to the human to iterate. This is a self modifying, semi intelligent thing that came out in a week and as of right now it's being downloaded at a rate that is expected to probably be as fast or even faster than GPT got adopted. And there are some people who are saying this will change the startup world because startups can create businesses that need very few employees in days or weeks and bootstrap them, meaning VCs. The notion of VCs is going to change. Hollywood could be changed because you could Basically say, I want you to create a Simpsons character or Simpsons show modeled after this, but based on current events. And it will start rendering a real time show. And this is the foundation of some scary times, but also some remarkable times for those who take advantage of it sooner. So that's a starter for you?

Mm.

Well, I was just doing a particular history check on when new things are created.

So one of the reasons why Greek philosophy is still talked about, you know, Plato and Aristotle are still talked about today, is that the Greeks were one of the earliest.

Ethnic groups, if you will, because it wasn't really a country, it was a whole bunch of cities. But they were the first ones who adapted the Alphabet as the basis for.

Their language, for reading and writing. And the Greek thinkers were the first one to make maximum use of.

The Alphabet.

As opposed to countries that had like, symbols. Like in, you know, the Egyptian pyramids, they have all these symbols for words. And in the Far east, the languages are still ideograms. In other words, it's just 26 letters, you know, that you can use infinitely. You can recombine and combine them. So just to say that and that spread really, really quickly, because the Greeks had such influence doesn't mean they were the smartest people on the planet. They were just the new ones to take advantage. This was around 800 BC when it first started. And then they had generation after generation of thinkers who were putting their words down in writing and they could spread throughout the Greek world. And then you had new thinkers that came along. You know, so there's models, there's models for this in history that anytime you get any time you get a new capability, the establishment, status quo will be last to take advantage of it. And therefore a new establishment will be created in their place. So, yes. So I just wanted to get a historical view that we're always saying this changes the whole world. But humans have been creating new things to change the world from. Basically, I think it's what humans do.

In the book of Genesis, God says, you can do anything you want in the garden, but you can't eat the fruit of the tree of knowledge of good and evil and tell a human not to do something. And you've just created catnip. Humans are really into catnip. And the reason is that God had to give his creatures free will. So he gave them a choice that would be disobeying his rules. And they disobeyed. He said, okay, now you have to go out and work. You know, I created everything for you, but now you have to go out and work by this sweat of your brow and you got to labor and everything else. But he wanted creatures that were independent. So the way he did it, he just gave them something that they should not do and they did it. So, Toronto, to bring it up to date with your topic, the Toronto School Board, which controls all of metro Toronto, has a population of 6.6 million. So you can probably figure out that a lot of them are in the school system. The young ones, they banned it, that every.

Server in the Toronto school system had to take ChatGPT off. Okay. And I said, boy, that was a really clever way to get all the kids interested in ChatGPT.

Oh yeah. And in the meantime, every single one of them can access it from their phone. Okay. And if you've ever met, have you met a kid, I mean, they don't.

Use the school, they don't use the school server.

Yeah, exactly. Yeah, no, that's, it's, you know what, what we have. So I'm going to give you something super scary.

Along this line, and this is a legitimate concern because someone almost immediately came up with something called a chaos agent.

I read the article you did. Okay.

And you heard about the swatting that takes place.

Oh yeah.

So basically there's automated swats and you can pay for it in cryptocurrency. So the scary example is, hey, so. And so is an enemy. Find a way to take them down. Yeah, and, and, and, and right now you can basically create.

Indiscernible voice replicas. In fact, this is how I, I got Norman Lear's attention last week. I went over there and I trained, I taught him. 101 year old guy, arguably. Now this is a crazy stat. At one point his shows commanded 120 viewers per week combined, which is more than 120.

Put a bigger number there. You said 120.

120 million. 120 million people per week.

See, that changes the context, the difference.

Yes. I'm sorry if I didn't say million. My brain was getting ahead. But here's the way I got him. I put together a presentation and I knew one of the ways to get them was to.

Do something with Archie Bunker. So, and in fact, I can play something for you as an example here to, to illustrate my point. But, but here's, here's, here was the opener that I got him with. Okay, so this is Archie Bunker. So what we're looking at is 100% synthetic.

Of course. Yeah.

And I'll play this for you.

Hey there, Norman.

Listen up because I got a pitch for you. Now, I ain't one for your liberal mumbo jumbo, but I gotta admit, this idea's got legs. Picture this. You and me. Two guys from different sides of the track, stuck in the future, trying to find our way back home. Now, I know what you're thinking, Archie. Why in the world would I want.

To work with you?

Well, let me tell you. It's because we got something special. A real chemistry between us, our differences. That's where the magic happens. We'll be like oil and water mixing together to make one heck of a show. We'll face all sorts of challenges in the this futuristic hellscape navigatin through the world of smartphones, electric cars, and who knows what else. And as we're fumbling through it all, we'll learn from each other. Growin as people and showing the audience that change ain't so bad after all. I'm telling you, Norman, this is gonna be a smash hit. It's got heart, it's got humor, and it's got the two of us. If we can make it through this wild adventure, we'll have ourselves a story that'll go down in history. So what do you say? Let's make this show together and show the world what Archie Bunker and Norman Lear are made of right now.

What I did then, and every single thing you saw there was synthetic, and I sampled. Basically what I did is I downloaded about 30 minutes of all in the Family episodes, and I isolated just Archie, uploaded it into a tool to create that voice. And then he speaks Yiddish, of course, and he always talks about speaking Yiddish. So I'm. I'll just play the first sec part of this, but this is the second one.

Hey, Dortin Norman Herzuveli harbor pitchfor deer. It's ich bin nishtaner funde.

Liberal mumbo jumbo.

Anyway, that was basically the. The way to hook him. And then we sat in his living room and I demonstrated how.

Chat GPT works. Here's a little. Little video clip right here. And he's totally engaged and giving me commands on writing screenplays and scripts. Of course, now he still thinks in terms of Sammy Davis Jr. And Red Skelton, and that's okay. References. Yeah, yeah, totally.

I mean, that's what I was doing. Yeah, yeah. I mean.

Bring it back. I mean, use any resource you want to use.

That was what was great. So then I showed him how I was basically creating synthetic characters, created artificial actors.

Storyboards using the tech. And his number one question Was how is this technology going to affect families? What's it going to do for relationships? And.

Well, I gave them the dark side and the light side through my lens, which is going to profoundly make creative people more creative. And I actually described you and told the story. You said, it's going to make stupid people stupider.

The thing, I've got two rules, and I'm establishing these two rules. One is I always keep smart humans like you between me and the technology, and I always create the resulting technology between me and stupid people. Yeah.

Two rules. Two rules. And.

It creates a friction free world.

Yeah. Yeah.

Well, that's a writer downer for sure. That'll be our big quote for the show, I think.

Yeah, yeah. Because it's who, not how. You know, I mean, I'm gonna let Gord run ahead because he's gonna download Agent GPT right away and he's going to, you know, he's going to do an analysis of all my other podcasts. Okay. And he'll see what the hot items. And I'm working with Joe Stolte on the weekly newsletter, you know.

AI newsletter. And Joe just had his first coach workshop yesterday.

Oh, great.

In la.

And, you know, and we really hit it off at Genius, because he came in the last Genius in March. And I went up to him afterwards and I said I had a checklist of eight things that I was looking for for this particular meeting. And you just checked seven of them. Okay.

And he says, well, I wanted to get you into my newsletter stream. He's got about 90 newsletters going out now. And he said, because you're the most quoted person in all the other 90 newsletters.

For sure. Why don't I go to the source? Okay. But I like it because I sent him a triple play, one of our tools for those listenings, showed him how this newsletter actually becomes your marketing director after about three months. Because it tells you what brings your central value creation together with the people who really want that value creation. It actually joins you up with the market. So I said, the more we develop this newsletter and that the AI adjusts itself every time you come up with a new installment, then we'll. We'll do it. But so. So it's an. I mean, it's a fascinating. You know, it was like the greatest piece. One of the greatest pieces of intellectual property in the history of the world was the American Declaration of Independence. You know.

To give. In a contrast, the first line of the Canadian founding document is called the North American. The North American Act. Okay, so this was. And so the first lines of the Declaration of Independence are life, liberty and the pursuit of happiness. Okay. The first line of the British North American act is, we're doing this for the sake of peace, order and good government. Well, there's a big, big difference between life, liberty and the pursuit of happiness and peace, order and good government.

You have to choose one. You can't choose both.

Yeah, yeah.

Well, so I live in Canada because I like peace, order and good government, but I make my money in the United States because it's life, liberty and the pursuit of happiness.

Yes, it's.

Yeah, but. But I think you're really onto something. And the fact that people are so eager to get your creativity and insight is an indication that you're really onto something. I think you've amplified your capability.

Well, it's the number of calls and opportunities I've gotten and just in the past two weeks has been mind blowing.

Lots of celebrity inquiries. One of the people who brought me over to Norman Lear's Lee Stein said, I can walk you into every Hollywood agent's office if you want.

And.

And then somebody I know, Lee Stein. I talked to Lee Stein for, For about two hours along with Lee said it was the.

It was the highlight of his entire trip was sitting across from you.

So, Stacy, that woman from Intel.

From intel, yes.

Yeah. And so I, I just showed him what we. What I had done with Tim Nelson. I. I took the main features of his funding model, how he worked with billionaires, and he's got that. And Keegan. Keegan and his team are already going to work on it. That the big concept for him. His cures are great, but he's got more than one cure down the road. He's got a whole bunch of cures, but his funding model is the game changer, and that is that you have a growing club of billionaires who want to fund a single cure in a particular area with a particular scientist. Okay. And he had one that he wanted to talk about. So using Tim's model, I walked. I walked Lee through what it would do with the one he's working on right now.

Yes.

And he was so surprised. As you go level to level, what actually happens.

Yeah. So Lee's been one of my great friends and mentors for almost 20 years.

Here in San Diego. He told me that, too. He told me that, too. He was great. He was great. Well, apparently, I think my line that I'm pro Israel was the thing that really connected.

I said there's all sorts of wildness and weirdness that's going to go on in the Middle East. But I said, I bet for the home team, I said, we got everything in common with one country, we have nothing in common with the other countries.

Well, that, that could have definitely gotten him. And if you deep dive into his background.

He, he is definitely one of the most profound thinkers, an incredibly well connected guy. I mean he. So right after a360 he said, well, you ought to come over for dinner. I've got some people you want to meet. And of course, Stacy Shulman was one of the people from intel who commands a massive budget over there and is involved in some very big things. And then a director and founder of another AI company was over there and a couple others as well. And I'm going somewhere with this. There's quite the story. So this guy was ranting and raving about how ridiculous this new change in ChatGPT was, and he is bragging about how much he knows about AI and how their platform uses AI and that this is child's play. And Stacy stopped him and said, with all due respect. And of course I was boisterous about it. I said, look at the, this thing is going to be so amazing. And he poo pooed me right away. And she stopped and she said, nah, you probably ought to listen to this guy because if you might think, you know what this is, if you haven't looked at it in the past week, you know nothing. And I proceeded to show him some stuff. And by the time our little half an hour was done, he was texting me nonstop for the next three days, wanting to know more, wanting to know more. And because I showed him how I could create a training program that would have taken him, you know, probably $5 million and six months in a day. And, and that was just the start, right? It was like his brain started. You noticeably see people's brains fry when they see how time collapses, capabilities are multiplied and you're no longer limited by time. Humans. It's your imagination that gets in the way.

Well, yeah, and the other thing is.

What kind of investments and bets have you made throughout your entire lifetime? Because everybody's got a direction to their guesses and bets. And that's our lead exercise at Tuesdays Free Zone. You know, what are the best guesses that you've made that turned out to be best bets? And what are the guesses that turned out not to be great bets? Okay. And usually it comes down to people that you've guessed about people and you bet about people. So one thing I just got an update for my workshop on Tuesday. We're going to go back and revisit the Perfect Fit. Okay. Because you have some criteria now because you've. You've talked to a whole number of individuals who are really interested in what you're doing, but not all of them are good for you. Okay. So we'll have you go through and identify the seven characteristics that are good for Mike. Okay.

Yes. Yeah.

I will.

Working with this. You've been working with us for five months. And you know, and so you've got, you've got some, you know, you got some mileage in already. I mean, compared with other technologies, you have the equivalent of years of experience in five months. That would have taken you five years with one of your other technological ventures.

Yeah.

And can I give you another idea?

Sure. No, I was hoping.

Take the three companies. We identified your six companies.

Take them three at a time and put them into a triple play. Okay. So these are the three. So how does company number one connect with number two? How does two. And you'll see that you have an enormous amount of gold in the past that you can now reuse. You can reuse your whole entrepreneurial career now of tests that you did with other forms of companies that you can now get a big picture forward.

Yeah, that's. I've been intuitively doing it, but now with the framework like triple play, I will give that. That's going to be my meditative work.

Over the weekend. So.

Yeah. Anyway, what I was thinking just here too, thing, what you're being given is a marketplace indicator that anything you want to do in this realm, you're going to have eager buyers.

Yes. Yeah. All it takes is a quick demonstration. And I don't know if I can say it on this show, but I'll just say I got one of the biggest names in the world called up and asked me to present on his platform in two weeks.

And.

The Right now what the number one thing is show me what it can do for me.

Right.

That's obviously what everyone's thinking in the back of their mind, but there isn't a part of life that can't be affected dramatically by this technology right now.

And it's.

I.

In the past. So I got exposed to AI in the 1970s. For the record, there was a programming language called Lisp. And a guy named Marvin Minsky was one of the first to coin and talk about AI and do the work.

And I mean, that's Ray's curse. Ray Kurzweil's Mentor.

Yes. Yep. Going way, way back. And he and another guy named Donald Knuth, who really shaped programming languages. But the problem was, until recently.

Unless you were a real data nerd, there wasn't really anything you could do with AI until the perfect interface, it turned out, was chat. And now, of course, and even then, we've kind of had it in our phones with Siri, but it's. But you know, the contrast it creates suddenly is you realize how bad everything we've been using is. You know, you wake up one day and you're like, man, having this rock and this lever sure is great. And then you realize that levers, you know, like the materials, the raw materials are so primitive and it's like boom. A gigantic lens. It's like one day you're flying a spaceship.

Well, let me ask a question about what you just said. To what degree could you not be jumping on this as a huge opportunity if you hadn't jumped on 100 other opportunities? Learning the foundation stones of what got you here, you know?

Yeah, I think it'd be more of a shiny.

There's an emotional, psychological thing. Thing that one of the reasons why people will not take advantage of this is because their history is not taking advantage of anything.

So their entire nervous system rejects anything that's going to disturb their past.

Yes.

Oh, you're not disturbing your past, you're just reutilizing your past.

Yeah, no, that I think this is.

You know, I can remember it wasn't that long ago when.

People would say, I'm never going to use a fax machine. And then I'm never going to use that email. A mouse. What the hell is that? That's stupid. You know, I distinctly remember those. And this, this year I was at a family reunion and I used to get a lot of crap for being a nerd when I was like 12 or 13 years old by my cousins who were all jocks, like they were bodybuilders and rock star studs in their day. And one of them who used to give me the biggest pile of crap walked up and he goes.

I am a dumb welder in Iowa. He goes, you are so right.

Now it turns out he's not dumb. He's an interesting guy.

Well, the other thing, he just basically.

Walking up and licking his wounds.

Yeah. But one of the biggest needs in America is re industrializing the country is welders, experienced welders. He's going to make, he's going to be making. You know, if he already isn't, he's going to be.

He's already funny.

Yeah.

His lamenting was about technology though.

And I, yeah, well, what if you've had four years of university and then graduate school to be a social critic and that's your skill. Nobody, nobody wants to hire a social critic. You know, you got a master's degree or a PhD in criticizing other people's what other people are doing. Who wants, I mean, that's a downer, you know, you don't want to hire a downer, you know. And.

Yeah, that's basically the same as saying I was a professional weed smoker in college and I tricked my parents into paying for everything, but that's just me.

So.

Not that there's anything wrong with that, but I think there's better, better ways to use your time. Well, anyway, I, I, you're going to.

Have to extend your lifetime extender by another 25 years as a result of this. People say I've wasted so much time. I said, well, just add 25 more years. You'll take care of the guilt.

That.

That and I will tell you that you can compress time now. This is, we are, we've walked into a time machine where.

And I, I, I. Over the past four months, Dan, I am waking up regularly at 3 or 4 in the morning. I cannot sleep because my imagination. I, I'll even go so far as to say one more thing. My brain has been profoundly rewired, I think, in AI now, and I develop commands and instructions that have enabled me to become significantly more productive and more inspired than, than I ever, ever been in my life. I feel like I'm like in my teenage years just discovering computers for the first time.

But you've got, no, you've got 40 years of discovering computers. You know, I mean, the whole point is be, be kind to your past.

Yeah. There's this guy, Aubrey De Grey, I think he's one of the longevity people I know him.

One of the strangest men I've ever met.

Yeah. And he's got this line, if you're not embarrassed who you were a year ago, you're not growing. And I said so that sounds like a pretty entrenched mindset that you have there. So when in the future are you actually going to be happy with your past? You know, I mean, if your thing is that you're always embarrassed with who you were, you're, that sounds like a really deeply entrenched mindset and habit. So do you think this, all it means is that you're, by living forever, you're just going to extend every year. You're unhappy with everything. Up until a year ago, I said, that's a dumb.

That's a dumb way of treating yourself, you know? Yeah. Now, other people get value from him. The question is, does he get any value from himself?

Yeah, yeah. He.

I've known him for a long time. I met him through mutual friends going back more than 10 years ago, and I. And he has. He had an extremely strange lifestyle beyond work. He does.

Yeah.

So he. He definitely, like. He was like, if you go to Burning man, he was Burning Man. Weird. Meaning Burning man, people would think he's weird. That's the kind of strange he is.

Yeah.

No, brilliant dude. Fascinating to listen to. Fun beer drinking buddy. And for a guy who talks about longevity drink. And I don't know if he still drinks a lot of beer, but he'd be like, well, I'm doing this for other people. I'm not doing for myself. Something along those lines, you know, big. He had, like, hairy teeth. You know, he just. Not the best. Just one of those guys who just kind of like, came out of an Irish cave.

Yeah. Yeah. Well, fortunately, I have an ocean between me and Ireland, so I don't.

Yeah. You know, I mean, the whole point is that, you know, there's a joke, you know, what's Irish Alzheimer's?

You forget everything. You forget everything except the grudges.

Yes.

Yeah.

Yeah. So completely DNA embedded.

Yes.

Yes. There's one more historical model I'd like to give you, and it has to do with Gutenberg. So 14, generally 1450 ish, 92 or. Yeah, 1450 ish is the time. And within about 30 years after Gutenberg, there were like 40,000 printing presses across Northern Europe. Northern Europe, not Southern Europe. Okay. So. And the first use of the printing press was actually legal agreements and.

You know.

You mean beyond Bibles?

Well, Bibles, yeah. Right off the bat. But actually the real ones were commercial things. They were like, you couldn't create the.

National state until you had the printing press because you have to publish uniform rules, like border rules and trade rules, tax rules and everything like that. So what it did is it created a new form of governance over the next 200 years. And they were two of the bloodiest centuries in the history of the world. I mean, the Second World War, the First World War and Second World War. On a per capita basis, the religious wars over the next 200 years were as bloody as the First World War and Second World War in relationship to the population. Okay. So anyway, one of the first things they found is that people wanted to read, but they were short sighted or they were long sighted. I sometimes get them mixed up and that is they were good at long term vision because that's generally where the enemies came from. Yeah, they came from a distance and.

So they couldn't focus closely. That's the.

Okay, they couldn't focus closely.

Long sighted versus short sighted. That's interesting.

The eyeglass industry just boomed because all of a sudden people had to correct their vision. But the other thing that happened is that people started reading in private, okay. Because reading had always been a public. Except for some monks and academics. You know, the reading was not something that was done by yourself in your own room and just thinking about what the author was saying or what the rule and about, you know.

125, 130 years after Gutenberg, this playwright called Shakespeare pops up, okay. And he introduces an innovation which totally changed modern life. And that is people have conversations with themselves. So Hamlet and Lady Macbeth and Othello, Iago, they're all sit, they stand on stage for 15 minutes and they talk to themselves. Okay. And that had never happened. And a lot of people believe that it was that practice of reading in private and having a conversation with the text that allowed people for the first time to actually have conversations with themselves. Okay, so you were talking how you're thinking in AI now. Well, that would be the same thing as you acquiring the ability to read in private. And you know, and that was threatening to all sorts of.

Forces in society, not just religious, but, you know, kings and monarchs and, you know, warlords and everything. They didn't want you thinking aberrant thoughts and everything. And Freud said that probably most modern thought really comes from Shakespeare, that Shakespeare is probably the first person who really grasped that human beings can talk to themselves. And really you're having a conversation with result of, let's say, agent GPT. You could now have a conversation with this. I don't even know if you call it software. I don't even think it's software. Well, it's a platform.

Yes, that's. It's closer to a platform simply because.

It is. I'll go so far as to say this. I think what we are witnessing in near real time, Dan, is the emergence.

Of.

The evolution of mankind because that's how profound this technology will be. And the evolution is one of choices. Meaning you're going to see such a dramatic difference. It's sort of like suddenly there's aliens living amongst us and there's in fact an alien that is being.

Created in near real time. And the evolution we're seeing, the hockey stick and the fact that everyone's been talking about how AGI, basically machine consciousness is going to be here in 10 or 20 years. Anyone who's got half a brain right now can look at this and go, holy crap.

Yeah, but this isn't machine intelligence. This is human intelligence.

That's what I'm telling you. Yes, that's precisely what's happening.

Why do people have two emergencies? Why do people have this need to get rid of human beings? I mean, take that through to its logical end.

You know? Yeah. I mean. I mean, look at Norman Lear. I mean, the reason why he responded to you is that he's a creative individual. Why Lee Stein, you know, is that you're. He's a creative individual. He's just got a new tool and he's just got a new who. He's just got a new who. Who can help him. Plus, one of his own characters now becomes a creative partner. Yes. Norman Lair.

Yes.

Yeah, that's the way I framed it. This is your. Your creative first draft partner that never gets tired or frustrated and is evolving.

And. And helps you evolve. And I think that's the. You know, what this will profoundly do to the energy industry, to governments, to software, to medicine, to.

There isn't a problem that it can't multiply or amplify. And if it can't solve it yet.

Well, it can be worked on quickly. There's almost every problem that can be worked on, not through a committee, not through a bureaucracy. You know, I mean, I wrote a book in 1994 that was my first book. It was called the Great Crossover. Okay. And. And just have this checklist because I read a whole series of articles about this new thing called the microchip. Okay. Yep. And it was a series of articles, but there was a writer at the New York Times, I think he was the science or technology writer, and he wrote an article where he said, this is the most interesting new invention ever because it's an invention that can be applied to any existing invention. Okay? But he says not only that, it's an invention that can be applied to itself to make more powerful versions of itself. Okay? And Gordon Moore had already given more or less the game plan for this. He just died. He just died two or three weeks ago. Gordon Moore. But his whole notion. And he was only using three data points, okay? And he said from the first version to the second version, the cost was cut in half and the computing power was doubled. So it Was two times. Two. It was a four times. Every time you create a new version, you get a four times. You get a four times. And he said, as we go forward, he says, I can see two big social trends, economic trends. One is that large organizations are going to have a hard time with this because it will introduce too fast a change. That one, they can even keep up with the changes, but their way of thinking will not be able to even anticipate what the new changes are going to be in the future. And certainly we're seeing the collapse of large organizations today. This is before ChatGPT.

And the reason is things are just happening too fast for the large organizations to deal with and they're intensely political inside. So nobody wants to see anybody else who they work with get ahead of them. It's not even about the outside world. It's what's going on inside their own bureaucratic organizations. And then the second thing that's going to happen, he says it's going to favor entrepreneurs.

Because.

Individuals and small companies now will be able to have capabilities that it used to be only large organizations could have. So that's my checklist. Does it do the. If you have a game changer, you have to check those boxes. And I think the Internet did that.

Yes.

Well, I think graphic user interface was the first big, first big jump, you know. And I mean, Bill Gates said that was the biggest game changer of his life when he stole graphic user interface from Steve Jobs, who had stolen it from Xerox, you know. Yeah, yeah. And he at the trial because Steve Jobs sued, sued him. Bill Gates says it's true. I did steal it from him, but he stole it from park, you know, part of labs in Palo Alto.

And yeah, Alan K. Was the guy.

Yes. Yeah, yeah. So the big thing is that if.

The bottom line here is it really favors creative add people who today's thought is more interesting than yesterday's best thought.

Yes, that is true. Hey, action taker Mike Koenigs here. And I just wanted to interrupt for a second and let you know that if you're ready to reinvent yourself and your business, go to connecttomike.com to learn more and book a conversation with me right now. All right, back to the episode. I'll add one more big idea that is relevant to right now, which is it's how all these things stack. So it wasn't just the graphical user interface. It gave generation of people access to a tool that made it accessible, which in turn they brought their capabilities and amplified those with this tool. And then more people started to collaborate.

So the, an example of that happening right now is Nvidia which builds a lot of the chips and then they work with tsmc, the big Taiwanese company that a massive breakthrough recently in the way they make chips and basically.

They'Re able to shorten. What takes a lot of time now to create chips is the fact that they have to do something called stereolithography, which is sort of like using light to etch and figure out the patterns to replicate these things. But figuring out where to put them all is super complicated and very computational intensive. And it can take months, like half a year to do it. And they figured out how to shorten the cycle by like 4, 40 times. Now here's where it gets interesting. Now they can make and design the chips a lot faster. And of course the chips which are a lot faster as a result of that, can do that again and again. So it's an iterative process. In the meantime, there are stacked technologies that have made chips significantly more efficient to run. They use significantly less power and energy.

Well, intel, the guy from intel was really giving us a view of how they're approaching the whole thing. Because the big problem is power and heat. Yes. The more power you use, the hotter it is.

And that's always been a problem for the computer industry period is just the heat of the computer and just an air conditioning cost.

Yeah, I have a guy coming into, I have a guy coming into Free Zone who has had the, one of the most popular labs in the United States for getting quantum computing experiments down to almost absolute zero.

Okay, that, that is the breakthrough moment is room temperature.

Room temperature computing. Yeah.

Yes. Yep.

Yeah, that's.

And that's where. And there's supposedly some massive breakthroughs in the labs right now that revolve around that. And that's another.

I bet they're using AI to make the breakthroughs.

That's the, it's self iterating AI. It's basically the agents, the equivalent of the agents. And you know, again, everything is going to change because of this. Because you'll just say, hey, here's the outcome I want. And you'll have this ruthless partner that never quits and has no emotion and no past or history.

To concern itself with.

But you do. But you do.

In other words. Yes, we do. Which is why we set up the appropriate.

Bumpers to prevent, well, horrible things.

Can I tell you the biggest danger that I see for strategic coach clients out of this?

They're going to be tempted to use their free days for work days.

Yeah.

And they're going to run into productivity walls because they're just going to be too tired and the other things are going to be driving their teams crazy. Hey, I got another idea. Hey, I've got another idea. I've got another idea. You know, so.

Yeah, so. So my, my. I don't disagree. And full disclosure, I've been using my free days because these have been my free days to do research and fun. To me, there's no distinction between the fun. However, I've noticed the fatigue.

So the whole thing is people get fatigued being around you all the time. Yeah.

Yeah. I mean, there's a time. There's. I mean, Colby makes a difference here. Strength finder makes a difference. Print makes a difference. You know, and there's. And they're the. You know.

It was very interesting. I've just written another new quarterly, so I don't know if you got. You'll get it on Tuesday or Monday or Tuesday when you come to Chicago. Are you coming? Yeah.

Oh, yeah, I'm on my way.

Yeah. Some people this quarter, it's been really busy, and people are using the backup Zoom workshop at the end of the quarter because we don't want anyone to miss their quarter. So they're doing it. But.

The new book, Capitalism and Everything Else, is this course, and it just came out, and, boy, I've gotten more feedback from this book.

Actually. The last two thinking about your thinking and capitalism. But the next one is called Geometry for Staying Cool and Calm. Okay. It's geometry in quotation marks. And there's three rules that determine the geometry for Staying Cool and Calm. The reason why I use geometry is that the basic laws of geometry were written down in 300 BC, okay, by Euclid. Okay. And I don't think he was an innovator. I think he was the great aggregator of all mathematical knowledge in the year 300. 300 BC. So 2,300 years ago.

And nothing goes up and stays up unless it follows Euclid's basic rules. Nature does not like any angle except a 90 degree angle.

And you see weird architecture which after they created and it's violating the rules of the law of gravity. And after a while, your maintenance costs become greater than your construction cost. Yeah, yeah, yeah. So the three rules are everything is made up. That's rule number one.

Okay. Everything we've been talking about so far in this podcast was made up, you know, by somebody.

You know. And.

It'S very, very interesting. The concept of God, as far as we can Trace it back. Only appeared about 800 BC. Nobody, nobody had a handle on God as God is understood today. Before that's 2,800 years ago. Humans been around for a couple hundred thousand at a minimum, but nobody had come up with the idea of God. Okay. So everything starts with an idea and it's always a human who comes up with the idea and writes it down, you know. And the second one is nobody's in charge.

And your last five months are to prove that?

Yep.

Nobody's in charge of this?

No.

I mean, the tech titans would like to be in charge of this, but they're not going to be in charge of it.

It's way out of their control now. It all got open sourced. All these things can now run on your computer. They don't even have to be on the Internet. These agents, that's how they've compressed, for all practical purposes, what we'll call human knowledge as a data set. Yeah, that runs this stuff. Okay.

Yeah. That is the third one is Life's not fair.

Yep.

Anytime you create something new, you are favoring somebody and unfavoring somebody else. Okay.

Yeah.

So Norman Lear at 101 getting a handle on this is actually going to make a lot of 30 and 40 year olds really nervous.

Well, plus he's got history on his side, right.

He's got total credibility, you know, I mean, that's an important thing. So this is fascinating. Look what's happened to our thinking on this podcast as a result of this new, this new thing.

Yeah.

You know, it's really interesting. We had an experience. So Keegan and his team, Katie and Maddie are his two main daily supports. And they came and.

Katie's the one who actually puts together.

Certainly in our case, she put together all the patent applications. So we had 22, which go in, in about two weeks. They go in 22 patents. Patent.

Wow.

But what she did is that she, she showed us the language that they have to use to be interesting to the patent bureau, you know, and it's like a, it's like a foreign language. I mean that's.

And then she has a diagram of the structure and process of every one of the tools. Okay. Which is really interesting. And I was sitting there and I said, you know, this is kind of like finding a room in a hidden place in Egypt where all the blueprints for the pyramids are, you know, where all the blueprints for the Sphinx. Sphinx are. And I said I'd never seen these tools which were created in response to the DOS issues Of our clients, I had never seen what these actually look like in diagram form. Not the tool form, the tool form. But part of the reason is that Katie's been in the program for two years, so she can use her own knowledge. She can use her two or three years. I think it might be three years that she's been in the program. She's in the 10 times program.

Yes.

And she just took us through tool after tool after tool, and then we have 28 more that are going to be submitted before the end of the year. Okay. And.

It was really bracing. You know, it was really. I mean, it was kind of. I said, somebody's just translated everything that we've been working with for the last 34 years into defined structures and processes. And so at the end, we were wrapping up, we were doing a positive focus at the end. And I said, Kathy Davis was there because Kathy's the tool whisperer for Keegan and his team. So she'll tell you what every tool does from an emotional, intellectual, psychological, strategic position, and then they translate that into their language and into diagram form. You know, a lot of them, the diagram was on a facsimile, on a drawing of an iPhone that this stuff could be on iPhone. And I said, you know, the process of going through this patent process is going to totally transform our understanding at coach of what we're actually doing.

Yes. As I listen to you right now.

What I would love to do is.

Deconstruct. So right now you've had your own thinking deconstructed into a patent process. And what I would love to do is deconstruct the patent process into a chat GPT process. And so one of the things that I've been doing lately that is endlessly fascinating is I just grab a whole bunch of unstructured data, I throw it into ChatGPT or the agents, and I say, make sense of this. Tell me what I'm looking at. And it tells me really interesting things that I wouldn't normally see, you know, so, for example, today, I took all of our past episodes and played data and said, now come up with 10 show ideas. And for each show idea, come up with 10 different unique titles.

So, and what is can iterate? And that's really what makes our thinking, what makes humans great, is we can't let something go. And it's our ability to iterate in our minds and iterate in the flesh, in the material world. That.

And it's the accidents that happen. Right. It's.

It's life.

It's The.

No, it's the surprises. Yeah. One of our.

That's what makes it interesting.

One of the clients, and I think you've met him in 10 times, Jason Regola, I think he's from Phoenix and he's really big in mortgage business. And he said, you know, I suddenly realized by doing the triple play that it's not creative if you're not surprised.

Yeah. Yes, right.

It's your sense of surprise that makes it creative.

Well, that's the whole point of the tool, isn't it? It's some form of both self discovery. It's like a celebration of history and self discovery simultaneously and you're connecting non obvious dots. It's almost a tool for like a Ouija board derivation tool in a way. There's something magical behind it and it's so simple. That was, by the way, what Lee Stein coming back to him, he couldn't help but he was like, you got to tell me more about this triple play. Dan showed me this thing and he was blown away. He had clearly had his brain imploded in a profound way while you were together.

Yeah. Well, he also said he joined the coach. Yeah. I just asked him the three most important achievements about the breakthrough so far that he's dealing with. Okay. So I said, those go in the three arrows. Now let's take two of the arrows and connect them into the first level of boxes. Okay. And he did. And all of a sudden he says, oh wow.

You'Re creating what the impact of this is going to be in the world, not just what it does better than something else. And I said, no, you did that. I didn't do that. I. Because I don't even know what you're talking about. Okay. And then we did the other three and there. And then we had this conversation with Lee and Stacy and, and you know, and you know, and Stacy's kind of got her own, you know, her own world. And she's given an enormous amount of discretion. She has decision making discretion, she has choice of project discretion. She has budgetary, you know, and I mean just the thing that she showed at a360 where through visual sensors they can tell who comes into a store and wants to steal something. They can tell by it's usually a he, you know, and.

The gate, how they walk, when they walk in the store, you can kind of tell that they're there to steal something and then how they pick up something and just how they pick it up. And very different from people who are actually shopping with the intent to actually purchase it, you know, and so what they do, their response is they get. Someone in the store is alerted to the fact that the person has nefarious. Nefarious intentions.

It's a little bit of Minority Report there, but yes.

And what they do is they go up and talk to them and says, are you finding everything you want? And they just engage them in a conversation. Okay. And because the biggest goal of the person is to get out of the store with a product without having any relationship with the store. And they just established a relationship, and they find they lose their. They lose their intention. And.

You know Tim Larkin. Yes, you know Tim. And we've. Our entire team about. I would say two thirds of our team have gone through his personal safety training.

He came and put about 85 of our team members through two days of, you know, how you deal with personal safety issues, like recognizing that you shouldn't be someplace and getting out of there really fast or setting yourself up to be a victim of an assault or a victim of. And we did that. And he said that the enemies of America, and let's just say the terrorist enemies of America, they have these sleeper cells, people who have been in here, living there for 20 years, but with an intent that they're going to do damage to the United States. And he says, and only about 1% of them ever follow through. And the reason is the American. The American society that they're living in corrupts them with choice. It corrupts them with freedom. You know, and after a while, they're kind of caught between, you know, back where I live and where I came from.

The evil doers who instructed me to do this. They don't have choice. They don't have freedom, but Americans do. So why is this the evil country and they're the good country?

They get paralyzed. They get paralyzed, and they can't do it. And I think that probably the impact of ChatGPT is going to.

Free up creative people from.

Being victims, you know?

Yes.

Because you have to admit that a lot of creative people have a high sense of victimhood about who doesn't listen to them. And, you know, you can't get good people to work for you. And.

So my sense is that maybe it'll just clean up the creative population a little bit, and they. They don't have to drink themselves to death or take. Yeah, it's better than.

Just. The result you got from analyzing our podcast is a bit like a drug high, isn't it? Yes.

And. And it.

Yeah, you see patterns you didn't see before. And I have.

I have partners, I have some of the best creative partners I've ever had before. And now I spend more of my time instead of correcting people and telling them what to do, I'm teaching them how to become better, more capable.

Being pissed off or being pissed off, you know.

Oh yeah, exactly. I spend a lot less time because it takes me less time to fire up an agent and have it do something than it does for me to even delegate any longer.

Go him.

Uh huh.

No, who you want is who's who actually have this capability because people are going to specialize, you know, right off the bat you're going to have you know who they are as an individual, what their colby is, what their strength finder is. They're going to make use of the tool in alignment with who they are. Yeah.

You'Re right, you're right. Well, let's bring this one to a close because as usual I think we traversed a lot of ground.

It sure did, yeah. To put this one through, sum it up, I mean it'd be fairly interesting.

What got summed up here, believe me, I'm doing that. And as usual I always have auto running in the background so I'm transcribing this in real time. Plus.

I will have it do that. And what I haven't yet done is trained a language model with all of our content. But that's one of the things I'm going to be doing soon is basically building a Dan brain.

Well.

It'S a capability amplifier brain. It's.

All the things, all the capabilities that got talked about and amplified. You know, it's, you know, it's a teamwork between you and me, conversation. But conversations get really interesting when they become, you know, and it's not data, it's actually.

You know, I have this model, I think one of my quarterly books coming up. I'm going to do it. And it's the DIKW model. And so data doesn't last very long. You know, data, you know, for example, Howard Getzen said that the average price on the big board in Wall street now has like a 14 second life. You know, price only stays on and gets changed every 14 seconds. The price.

So that's data. Data is very perishable. Okay. And information is maybe a week, two weeks, three weeks information and then it's no longer interesting. Knowledge has a longer life. Knowledge can be, you know, can be months, some really good knowledge can be years. But wisdom, wisdom. So it's data, information, knowledge and wisdom. And there's this big jump to wisdom. Okay, okay. And what you're bringing isn't data. It isn't information. It's not. Now, it is knowledge to a great degree, because you're getting good at the use of the new tool, but it's actually wisdom. It's actually, it's. It's 30, 40 years, 50 years of wisdom that you're bringing debate. And that. That's really the premium price in the marketplace is actually wisdom.

Yeah.

Is a wisdom enhancer.

Yes. Man. I am going to take that one and run with it.

That is.

Let me. That.

I mean.

Talking to somebody who has 80 or 90 years of wisdom about.

What constitutes creative entertainment in the United States, you got Peter with.

Probably 50 years of wisdom about how technology develops and everything like that. And then you have Lee Stein with a whole lifetime. But it's really wisdom that's being enhanced. It isn't data. No.

Yes. Oh, for sure. Yeah. Data, at the end of the day is until it's interpreted. Interpreted and acted upon, it has no value. And if we go back to the full circle, to the first place you went today when we opened up this podcast was, let me go look through my history book. And you went right to the great.

Language, the 800, the characters, the Alphabet.

It's characters. Yeah.

Yeah.

So. And that. That I think is the.

The. The place I need to spend a little time gnawing on this, which is characters and language and.

Wisdom. You said wisdom enhancers. And I think there's a new word that could be created here, a new. A word that. That represents a different. A shift in thinking. And it's sort of like when you talk about thinking about your thinking. What if there is a third word that's. That takes and applies thinking about your thinking plus new characters and wisdom enhancement.

It's really stories. You're telling an entirely new story.

And I think the basic organizing structure of how our brain comes to grips with our experiences, that we tell stories to ourselves and then we tell stories to other people.

You have quite a story to tell about the. From November 30 till now, you have a great story to tell, and everybody's interested in the new story, but they want to know what it does for them.

Yeah, you're a great story. You're a great storyteller, you know, and I think that's what. One of the distinguishing features of creative people is that their stories are more interesting than other people's stories.

Yeah. Huh.

You're.

That's.

Well, thank you for that. And. And I do.

I.

You know, when I think about anyone who ever affects my thinking. What do they all have in common? They're. They are the best storytellers. And I. I don't remember, I probably told you this before, but many years ago, I was doing something with Tony Robbins at his house.

Working on a studio, actually. So it's showing him how to produce his own content because before then he was always. He always had to have a entourage of five or ten production people. And he stopped me and looked at me and he said, you know, I'm an entertainer. 80% of what I do is entertainment, 20% of its content, and unless I do it in that order, no one's going to pay attention long enough to learn. And that. I found that whole thing very offensive. The first time I heard it, I was like.

And then the more I thought about it, the smarter it became.

So anyway, well, the other, the other thing. Entertainers capture other people's attention.

Right.

You know. You know, and the, I mean, just, you know, people. For example, when we were at 8360, I just took a pass. I went to the coffee shop when.

You know, when.

You know, the whole thing about the Singularity and everything like that, you know. But that's basically what he said the first weekend. Remind me of his name.

At which 1?

At a360. It was first thing in the morning. It was. Who's the Singularity guy?

No, Peter and him.

I just have a. Oh, but not Kurzweil.

Kurzweil, yeah. Ray Kurzweil, yeah.

Oh, I'm sorry.

I just took a pass on it. And the reason is it's been the same story for 11 years.

Yes. Oh, yeah.

He doesn't. I mean, he's an inventor. He's got 80 patents.

Yeah, he's very boring. Yeah. He's not a good entertainer.

Well, not only that, but it's the same story. You know, I can just say there's not going to be anything new to the story, you know?

Yes. Yeah, no, you lost me for a second there. I got it. Yeah, you're right.

Yeah. There's not anything new to the story. I heard this story the first weekend we were in Silicon Valley at the headquarters for Singularity, and he told the story, and I said, I got the story. And then.

Five or six times during the A360 history, he's told the same story. And I said, you know, there's nothing new here to talk about, you know, and.

You know, so the. I mean, it's an interesting thing, but it's.

Yeah, there's a religious aspect to it. You know.

I've got a healthy dose of religion from earlier in my life, you know, and one of the values of that is you can spot a religion when you hear it. You know, you can spot, you can spot, you know, that, you know, the Messiah is coming. Except it's a technological messiah and gradually it'll replace us. It's going to solve our problems by, by killing us all off, you know, And I said, that's not a good. That's not a good story.

That's not a good story. That's a bad story. You know, nobody wants, nobody wants stories with bad endings. And the extinction of the human race is not a good story. You know, I don't like that story, you know.

All right, that's the one thing I couldn't stand about Game of Thrones.

As opposed to the Lord of the Rings. If you take the Peter Jackson work, in the end, the good guys won.

In the Game of Thrones. He kept killing off the good people. He says you can't kill off. That's not a good story.

Yeah, it's not just that. It was just too blurry, you know, call me old fashionedy, but the blurry lines, at some point you're like.

Well, it was completely lacking in morality and ethics.

And I said, we created morality and ethics for a reason.

It makes life more livable. Yeah.

Yeah.

You'Re right. You're so right.

Well, well, this is, this is probably a. The greatest tour of a lot of different landscape than I think we've ever pulled off in 40 minutes.

Yeah. Or so. You're right.

Yeah.

It's been.

I'm.

I'm going to be spending a lot of spare cycles.

Thinking about this today. And then of course, I'm going to go right from this frying pan into the fire of Peter and his team talking about inventing the next iteration of a 360.

That'd be good.

And.

It'S going to be a profound day. It really is. And I've been spending the past two weeks preparing for it as well. So I've had a lot of cycles, a lot of iterations in the background. And Peter and I have been dialoguing daily now for a few weeks.

So.

One thing I think, and I haven't talked to Peter since, so I'll be doing okay in the next couple of weeks. I'll probably be doing a podcast with him. But one thing that I really noticed in the difference of the presentations that.

Stories where it already exists and it's available Tomorrow are a lot better than predictions of what might happen.

Oh, hell yeah.

Yep.

Yes. And they're especially powerful to entrepreneurs who are like, can I use it now already? Because they can see the incremental shift in their mindset, their thinking, their income, quality of life. With that in their hands, nothing better than a quick start entrepreneur, my friend.

No, no. I mean, Steve Jobs had this down pat, is never talk about anything until you can buy it tomorrow.

Oh, hell yeah. God dang it. You are.

So do not talk about things unless you can buy it tomorrow.

Yeah, yeah. All you create is resentment and frustration. If not only that.

You demoralize people, you know? Yeah, yeah. You put them into the gap right off the bat.

True that. True that. All right, well, this was. What a great journey this was.

This was great.

So this is super. So for everyone, make sure you forward this to so many Love and we'll.

See in the next. I'm going to send this as soon as we get this packaged. Packaged. Gord. Let's just send it out to everybody on our contact list. You know, just get it out to all the clients because they want to know how to think about this. The biggest problem with it is how do you think about it? You know, it's not.

You can't do anything with it unless you have some confidence about how you're thinking about it.

That's. So here's my little add to that. Here's what happened.

So we've obviously incorporated using AI in every part of what we're doing now, and we're producing a lot more content. And what routinely people are saying is just watching you and your team use AI was worth the investment that I made in this whole program.

And.

In the past, I sat and I stared at a blink, a blank screen, and a blinking cursor, and I. I occasionally typed something in, and I got garbage, and I thought I was stupid. And now I understand how to think in the language of AI, how to think about AI, what to tell it, but also how to stack the prompts and then what tools are available and what things it can and cannot do. And those are the distinctions right there that make this whole evolution possible.

There you go. There you go.

Great episode, Dan. Thanks.

So let's do a quick intro for that, and maybe you can do the. You can start it off and talk about why you're sending it out to everyone and why it's important. That would be a great framer.

Yeah. Hi, everybody. It's Dan Sullivan here, and I'm here with Mike Koenigs. And.

Several episodes ago.

Mike introduced the whole topic of the new AI tools that are now available to everybody personally that you can use AI tools.

And then.

The results of our podcast back then did not discourage Mike at all. He.

Got supercharged.

He doubled down on his latest technological drug and anyway, and then he did a wonderful job along with four others of our clients at the summit that we have for the Free Zone program in Palm Beach, Florida. But he's wound up. I think that Mike was born a wound up person, but he's really gotten a new fuel for being wound up. So what we're going to talk about is just some actual engagements with the marketplace that Mike has been through in just the last several weeks. Several weeks with some of the most amazingly creative people that you could name in the marketplace who are just fascinated with what Mike's knowledge and wisdom about what he's learned just in a five month period can do for them. So I just thought that this was.

A great. I think this is going to be a great, great, positive.

Podcast and I think it's going to go in an amazing number of different directions. What say you, Mike?

Well, thanks for that, Dan. This has been probably the most. It's been the best five months of my 20 years, I would say, because so much has happened so quickly and the amount of interest and capabilities it felt. It feels as though we're on the precipice of.

The greatest moment in human history in terms of how many things are happening and our ability to be more creative, more productive, and think differently about our thinking. And that is. So what I enjoyed most about talking to you in this episode was how far you go and how many different directions. And the first thing that you talk about as soon as we discuss what's been happening, surprised the hell out of me. So with that, let's let the episode speak for itself. But welcome to a new way of thinking about your future. A new way of thinking about the story you have, the language you use inside your own mind, and the technology boosts that you're about to receive if you haven't already started experiencing them.

How's that?

Yeah, just wrap up to them.

Okay, well, that's.

You do great wrap up, so that's great.

All right. Oh, you mean a wrap up for the episode. Episode?

No, no, just you tell people, you know, the usual thing about.

Okay, yeah, yeah, yeah.

Send us your comments, Send us your comments.

I'll pop that in. All right, so we have officially reached the end of this episode of Capability Amplifier. So here's what you can do next. First of all, I'm sure you can think of 1, 2, maybe 10 people who should listen to it. So forward it to them right now while you're still thinking about it. And while you're at it, head on over to itunes and like, comment, share, rate, give the same five stars. That's what's going to help the algorithm and help you help us help us help you even more. And of course, if you're watching this on YouTube, giving it a little thumbs up, hitting subscribe is going to also help share this message with even more people that can benefit from the wisdom inside it. And also being exposed to Dan Sullivan, his gigantic brain and what strategic coach can do for you. So thank you much, so, so much in advance for your support and your help.