More Money, Fewer People – with Ai (Part 1)

Which is, where is the world going, both personally and professionally? You know, when we start to talk about topics like AI, it is changing everything that we've understood about the world. And it's been around for over 30 years. But the difference is, is the accelerated pace with which the world is moving now. And so we are blessed to have an amazing speaker joining us who has dedicated his life to, through, you know, we all go through challenges in life, we all experience different things. And thank goodness he is decided and committed to creating, I'll say, a new engagement with himself and through others by educating us as to how we can 10x ourselves. What if life could be easier? What if we could enhance the opportunities that we have and even work towards replacing ourselves? So this man is a New York Times bestseller seventeen times over. He is an internationally renowned speaker. He is a world changer, a world shifter. He hangs out with the likes of the one, the only Dr. Peter Diamantis. And a gentleman that I love with big teeth and big hands, stands about six, four, actually. I think he's maybe even a little taller than that. I'll give him credit. I'm shrinking, he's growing. And here's the beautiful thing about Mike Koenigs and his amazing wife Vivian, who is joining us on this trip as well. Thank you for blessing us with your presence. What's beautiful about this man is that he's a visionary and he's going to bring to the stage information that's going to help us uniquely look into ourselves and how we remain relevant. But I could sit here and talk about his accolades all day long, but there's a big guy with a very resounding voice who's going to go ahead and deliver an amazing introduction to the one, the only Mike Koenigs.

Gentleman who's a dear friend of mine. He's helped me immensely and he's been a consultant to some of the biggest companies in the world.

World.

Here's a guy that started literally from nothing, but back in the early days of the web. He was already the guy that was, you know, writing some of the first CD ROM games, did some of the first Mac games that existed, went out and became the guy that set up all those initial websites for Sony and for Columbia, Tristar and for Fox. The guy that's managed or helped some of the largest business in the world, 3M Domino's Pizza. But he's also shown people how to get started for nothing. And I know that's what he's probably.

Most proud of, if you know that.

There'S a next level for you and your business. And if you know that there's a creative upper limit that is calling you, but you're stuck in the day to day working in instead of on your business, you need to accelerate your superpower.

GPT3, which is all the rage right now. It's the latest chat bot from OpenAI 80 +AI + Adderall equals the ultimate capability amplifier. Prior to this, we didn't have the tools, we didn't have the time. It frees us from so many limitations because you can have it do an enormous amount of research quickly. This is a time machine for people who are curious and expansive minded. I think it's a great time to be alive and completely reinvent and rethink everything you do. Mend the nets, compress the spring and rethink who you are and what you want to be.

And ask yourself how many lost opportunities.

In time will you miss if you hesitate? And what happens you while your competition.

Takes action before you do? And I believe it's your turn.

It's your time. Grow your business and turn your unique superpower into category of one brand.

Here we go. Please give a rounding.

Applause. Mike Hay nags. Hey, thanks brother. Appreciate you. Thank you. Hi everyone. Thank you. All right, are you ready for a fire hose? I won't apologize for this. It turns out Jesse called up and said, hey, can you go on tomorrow too? And I'm like, okay, so I'm going to give you two rounds. One of them is now, one of them again is tomorrow. And my goal is to just get you immersed in what I really do think is a time machine. And that is AI. It does live outside of time. As founders and owners, we are constantly dealing with the trauma of not enough time, not enough money, not enough talent. And now with AI, we can simulate a lot of that stuff and it can happen incredibly quickly. It does have a compounding effect, it's my opinion. I'll say this a couple times. I believe right now we have about 18 to 36 months as business owners and founders to take advantage of AI and incorporate it both in our lives and our businesses or you are going to be left behind. So with that, I thought I'd make something kind of fun just to get things rolling. And so I inserted a little prompt in chatgpt4.0 create song lyrics about your best life and Dean the founder using information and stories in the voice of Tupac. So you hit that and of course, very quickly you get some pretty good lyrics in the voice. And one thing that I actually posted. I said, hey, who's your favorite style? Music, music, style. And I was like, eh, what the hell? Might as well do a little Tupac here. So raise your hand if you've tried out Suno before. You familiar with it? Okay. Really, really cool. And of course, it cranked out a tune. Yeah.

So it's more than just a grind. It's a mindset. Dean Ennis, ybl redefining success from the boardroom to the souls room. Let's get it.

Now. You got a new theme song, huh? That's what I'm talking about. Sexy Baby.

Started in the system chasing that paper Dean saw the game, knew he had to taper Left the mortgage throne, saw how to hire caper Balancing life became his new labor Faith, family, Fitness and Finance. Four pillars strong, giving life a new stance. YBL's the Movement, not just a chance. It's a global dance, a purposeful advance. Live your best life now. Don't wait for later.

All right, so that's number one. Now, of course, it always generates two tunes, and I'll post both of them to the WhatsApp group. So you got them, but a little bit different style.

Ding.

In this, little more now. It takes a little bit of fun to make work just right. But those are the same from the.

Board room to the souls room, but.

It'S a little more of the let's get it.

I thought, well, well, what if we just kind of switch it up a little bit? So I said, how about creating song lyrics in the voice of Johnny Cash? Who doesn't like Johnny Cash? So here's a little Johnny action. It's not quite Johnny, but it's good enough.

I walked the line through boardrooms and banks Chased the dollar Gave the Lord my than.

One night I saw the light Realized success ain't just black and white. Now I'm living my best life right here, right now with Faith Family. And then there's a second version.

So here's one of the things that I found is whenever I'm demonstrating, and again, I'll post the music in the WhatsApp group for you. One of the greatest things you can ever give someone you love is make something yourself. And if you don't have the talent, you don't have the capabilities to write your own music and compose it. But I've shown this to entire families and like the daughter, will make a meaningful song about every member of the family, and it starts new conversations. So I think a very important distinction about AI because often it's like, oh, my God, what's going to happen next? So when you look at social media and what has happened to many of us and our children, the anxious generation, it can take away. And AI has the capacity to take away from the intimacy. I also think it can create new connections and give us new capabilities that we just normally wouldn't have. Music's a great way to do it. So I have another little story for you. This happened a little over a month ago. I got a call from a friend of mine that's done over there. Dr. Donis and her husband, Gary Goldstein. He does all the music, by the way, for Joe Dispensary. Really great producer. They're just two heart beings. So she called me up and said, how would you like to present and talk about AI at the UN? And I'm like, forget that. I'd never do that. No. I was like. And I'd be like, hell, yeah, it sounds great. She goes, well, there's a catch. I'm like, what's the catch? She said, well, you got to be there in less than two days, and I need your speech and your biowritten and delivered in four hours. Now, I know nothing about speaking at the U.N. this is kind of what I do. This is my dancing bear. It's business owners and founders. So I had to write the speech and present in 30 hours. Now, we live in San Diego. Zap meant a red eye to get there on time. And so what I did is I grabbed and created a little prompt that basically I just brainstormed out loud. I talked into ChatGPT, and I explained what I had to do, and it asked me some additional questions. So one of the things that the latest version of ChatGPT does is it asks for clarifying questions, and the quality of your life is directly proportional to.

Yep, that's one of the things that's so great about AI Now. Well, either way, it got together a pretty good first draft in a moment, but then I had to work on the speech. So that's Vivian Glick, my wife. Global humanitarian author.

She's been doing work on the ground in Uganda and India for 20 years. I get so emotional every time I talk about her.

But she's been saving the lives of tens, actually hundreds of thousands of children and their families now for 20 years. And, of course, she went to the White House a couple times. She used to work with Deepak Chopra. She knows a lot. And she's spoken at the UN Twice as well. So I'm like, what am I going to do? So I pulled out. Raise your hand if you use Otter. If you aren't. One of the first and most important things I recommend is download that app and record every single conversation with permission for business or for anything you do from this point forward, the quality of your life, your ability to train the AI to speak in your voice and get more done for you is about capturing who you are and what you do right now. So all I did is I brainstormed with Vivian for eight minutes and I'm like, what do you think I should talk about? What do you think I should cover and what should and shouldn't I do? So that was recorded and I grabbed that, I pasted in the prompt along with the transcript and I said, write me a speech. And I kind of had an idea what I wanted to talk about, but it created the framework and, and the speech and I managed to pop all that into a Google Doc, get it over to the folks in the four hour deadline as agreed. And I'll give you this if you'd like. It's just at my website, mikekoenings.com UN.

But I also wanted to test out because I had 10 minutes and there are big sticklers about the time limit. And it turned out timing wise, I'm like, okay, how long is this going to take? If you speak, the more time you have, the shorter it can be, but otherwise it's going to be a two hour speech. So raise your hand if you've used Invideo. Familiar with this, Another great tool. So all I did is I just took the speech, I pasted it into Invideo, it starts spinning up. And one of the things that Invideo does is you can train it to speak in your voice. It creates synthetic music. It will also write scripts for you. If all you did right now is just took your website, put it in here and said, I need to make a short social media video for my ideal target audience. Boom. It'll spin it up and produce like a 2, 3, 4, 5 minute video. In this particular case, I said, make me a synthetic version of my speech just so I can feel into it a little bit. So as a prototyping tool, we use Invideo all the time. And so it's spun up. I'm gonna play just the first part of it for you so you can see it and hear it, but everything you're seeing is completely synthetic. The video, the audio and the music.

First, thank you to President, President Salwa and Ralph Kader and the entire United nations community for creating this Space and this essential conversation.

Today, you'll experience practical ways we can immediately empower female entrepreneurs worldwide, particularly those who have historically faced barriers to global economic participation with AI.

Let me give you a clear, practical example. Imagine. Imagine a woman entrepreneur in Uganda, India, or any community around the world. She has a brilliant idea, a socially focused business plan, or an initiative that could transform her community. But there's one problem. She doesn't speak the language of global finance or fundraising. She might not speak English, French, Chinese, German or Spanish fluently enough to confidently approach potential international funders or investors.

But now she doesn't need to wait.

She doesn't have to hire costly translators or production teams. She can open a laptop or even a smartphone and instantly tap into a set.

I'm not going to play the whole thing for you, but you get the idea. And then, of course, what I did is I translated it. So I said, oh, by the way, you know, just imagine with nothing more than a mobile phone, a young woman or any individual on the ground could tell their story in any language, speak to the funders and be able to have a dialogue. And I think that's the power of this, is we aren't constrained by our educations, our language, where we live at all anymore. We can imagine anything and make it real in outside of time. And that, I think, is one of the biggest takeaways. So.

This, by the way, is a little image that I made. I said, create an image, Pixar style. So every image that you see in my presentation, I've used a tool called Ideogram. But I'm curious, who is not using any AI at all right now? Is there anyone in the room? Okay, well, now. Right. Right now would be a great time, wouldn't it? How about a little bit? Okay. Medium. Okay. How about a lot? A lot, a lot. Okay. Quite a few of you. Now, a year ago, those numbers were very different. You know, I'd look in a room and It'd be like 5%, 10%, and a lot of haven't even touched it yet.

And this is a really common thing that I hear. Do you relate to this? I'm so busy running my business, I don't have time to learn AI or get better at it. And right now, as of now, I'll show you a couple tools today and tomorrow that can let you create fully synthetic.

Employees. And I'll show you a couple. Agentic technology is the breakthrough we've all been waiting for. And I also like to say frameworks create freedom. So part of what I'M going to share with you is just like, you know, what's it take to be a professional athlete? You know, it's not the football or the jersey, it's the team mindedness, it's how we interact. And another very important distinction is I think the people I've seen who get the furthest fastest think of AI as a partner or a creative associate. You know, you really, the more you humanize it, the faster and further you get. And the key to learning it is just having a conversation. So from a framework point of view, I found that there's a, I call it the four quadrants of AI. This is how I teach whenever I do events and I teach this in the classroom environment. I talk to business owners. I think the first step is understanding how to give yourself AI superpowers. Some of them I'm going to show you now, some of them tomorrow. But it's how do you multiply your productivity by 3 to 10x which is absolutely possible, and then pass that on to your teams. So the second is your one person marketing team. It's growing your brand, your reach and attention with high value, engaging content in your voice. I'm going to give you a quick, oh, by the way, I put that up here. It's just for now. And for you, I will give you all the tools and the slides and the prompts. You don't have to type them every step of the way. So if you scan this at any time, there will be multiple points. I've got all the links to all the tools and already have a Google Doc and I'm recording myself right now. I will take the transcript and make a guide for you using one of the agentic technologies I'm going to show you. All right, so one person marketing team. Everyone needs this. It's sort of like, okay, how can I create this content a lot faster? Vivian has a great story that I'll dive into tomorrow. She's starting a brand new podcast. It's called the Bad Mom Podcast and it deals with the ancient or the anxious generation, our kids who are dealing with mental health issues caused by or multiplied by technology. So she's interviewing people like Dave Asprey also. What's her name?

Yes. Who else? You were just with her at mea.

Who else? Lisa Nichols. There you go. I'm just trying to stand you up here, babe. Anyway, she doesn't need any standing up, doesn't need any propping by me. I married up for the record. But okay. Next up, opportunities and income, which is how do you grow your business. I think the best way to grow your business is access better customers who pay you more. More isn't better. So when anyone says, I want to change the world for a million people, it's like, if you don't have a hundred customers, you know how hard it is to have a thousand. It's really, really hard. Help people who multiply and amplify.

So closing bigger deals faster, accessing better customers. So I've got an example that I built for you today. And then automations and scales Systems that work 24,7 without hiring more people, which are agents. All right, so I already talked about the 18 to 36 months. I am not kidding you. This is the moment when tractors changed agriculture. It wasn't long ago when most of the population did agriculture and worked on farms, it was food production. And now it's a tiny, tiny percentage. In relative terms, this is a tractor moment. This is a lot bigger than the Internet and it's a lot faster. So when there was a time when I'd be like, if you don't use a computer, I'm not going to talk to you or hire you, I promise you. None of us can afford to hire people who are not AI friendly. I don't care what business you're in. That's my opinion. And I'm just the messenger. So this is a graphic that I made earlier. I actually saw this on a presentation. I grabbed it and I used a tool called genspark to recreate it in my brand colors. I'll demonstrate that in a moment. Oh, here's the point of this. So the whole point is companies are making more with fewer employees. That's something Sam Altman said. I don't know if you've heard the audio, but he basically said in my group chat with my tech CEO friends, there's a betting pool for the first year that there is a one person billion dollar company. We are moments away from that. It will happen a lot faster. So what are all these people going to do? Just remember that historically speaking, with no exceptions, even though there are bumps and grinds whenever new technology comes about, more jobs are created, more opportunities and more wealth. Now where's that going to come from? That's a deep conversation for cocktail hour, but.

You already heard a little bit about me. Here's a quick summary. So you've got some framing. I've been married. We're on our 24th year. Our anniversary is what day?

Yeah. Okay, so there we go. Thank you.

Dad of Zach, who's 22 I'm a stage three, a cancer survivor, so that's something we have in common. That was 2012, by the way, when I finished my final radiation treatment. On the way home, before I even saw Vivian, I stopped to speak at Business Mastery. So I weighed about 130 pounds. I had gray green skin, I'd lost most of my hair, and I was still on evil drugs, but took my last chemo dose right before I got on the plane, but stopped by and spoke with Tony.

I've had five exits, written 19 books as of now. Podcaster, speaker and then my two companies are Superpower Accelerator, AI Accelerator. Basically, most of what I do now is I build and create brands and businesses in three days. And then we've got an AI training company and we also do AI fractional services and live in San Diego, Baja, Mexico. About halftime. And we just got pictures while we're sitting here. We built a home in Malaga, Spain. So thank you. So everything you're doing right now, I'm so all about. It's passive income and how do we make our technology work for us. So my goal for you is that you walk away even more inspired if you're already using AI and use it as a tool. So I'm going to show you some tools again. It's going to be wrapped up and fire and dive in. We also have a book for you, AI Accelerator. That's my most recent book, which again is just as much about mindsets as the technology. So Quadrant one, your AI superpowers, giving yourself and your team new capabilities.

And I really think of AI as being a meta coach, so I'm curious, raise your hand if you've used AI to coach you or you've done any deep work with it. Okay, well, this is a prompt. Again, it'll I'm gonna pop this in the guide and you've probably seen variations of this, but as my meta coach and the More you use ChatGPT in particular, which is my go to standard, even now, if you identify your five recurring patterns every time you're prompting, how you communicate with it is being stored. Now you can delete it. And remember, if you're using a free ChatGPT account, you are the product. That means they're processing and training the Borg. If you have the paid version, you can opt out of training the Borg. But for each blind spot, tell me where it shows up, what beliefs or emotions drive it, where it holds me back, a practical and comfortable action, and then a seven day recalibration exercise. I'm going to Tell you what this produces is really, really raw. So raw that I wasn't going to show you my first four. Okay. I mean, they were really, really. It nailed me because of the way I behave and how I communicate with it. But I've made a couple shifts based on what I learned here over the past two weeks, which included hiring my new number one. And my behavior has completely changed because of a conversation I had with AI. It is a better strength than shrinks and it's a hell of a lot faster. So I just. It's really good. Just try it out. All right, moving right along. Here's another one. So one of the things that I make a point of doing whenever I go to any meeting is I want to learn everything I can about absolutely everyone who's in a room. Now, when I came here, you didn't have bios. And I'm not, I'm not. You know, it was like, oh, shoot, I got to learn who everyone is. And I wanted to engage with you and talk to you about your businesses and your life, get to know you. And also, every presentation ever make is 100% unique. I make it bespoke, so I stay up usually 48 hours in advance and just try to make the presentation about who's in the room. So in order to learn about you, all I did is I had that picture, okay? So I pasted that prompt and that picture into a tool called genspark, which as of right now is one of the best agentic AIs. So I pop in there, I paste this in and boom, it goes to work. And of course I asked for LinkedIn addresses and so right away, well, it found, for whatever reason, it found Vivian and me first and then Garrett. And you'll see, grabbed his bio, his LinkedIn, his website. Here's Justin and Renee. Not all of these were nuts on, but this is just like a first draft. But I at least got a good idea at a glance and this only took a few moments. Now if we go a little bit deeper here. Now you can either go, that's really creepy, Mike, or that's freaking awesome. I want that too.

When you're hiring somebody.

Yes. So think about it like the level of depth and I'll show you one of the tools that I've built, generates 80 page reports on anyone that I send some contact information about. It will synthesize your personality profile and tell me what your probable Colby score is. Your Myers Briggs, your strengths finder, your enneagram. Alright. And your entire history. And then I also Have IT write proposals. We're closing multi six figure enrollments with one call now. Because I can read someone's mind and I know it motivates them. I also asked it to profile based on the Chris Voss negotiation formula, so I'll know what your emotional touch points are. And again, AI can be used for evil things. But if it's used in a way to collapse the speed of trust and create a deeper, more meaningful relationship faster, think about what this can do for your business. Okay, so Sean's in there not a lot, very limited footprint. So here are a couple of my top tools that I use on a regular basis. Otter it's not really an AI tool, but if you don't have that on all of your devices, just do it now. There's other tools like it. I just. It keeps on getting better and better. ChatGPT, the latest model for general AI, which at this point is usually 4.0 and 3.0 with deep research. Claude, which is awesome for copywriting. And now you can link to your email and calendar. I'm going to show you something. Raise your hand if you hate email and it sucks up a lot of your life. I'm going to give you a tool today, two tools that will help with that. NotebookLM. Raise your hand if you have not used NotebookLM. Not used it. Okay. Tomorrow's gonna be NotebookLM day. It is so freaking good. If losing institutional wisdom and knowledge is a fear of yours, that is losing people and not being able to train this thing is incredible. And then of course, in video, I use it for video prototypes. It's to communicate faster and communicate a creative vision to a team very, very quickly. So let's start with email because I figured I might as well give you a gimme. This is Claude. Now you can connect your Google Drive, your calendar and your Gmail. If you're not using those, I'm sorry, but there are other tools. Now Gemini also has this capability, but inside Claude, you basically do connect, connect, connect, and then you can provide a prompt.

Now I've got some prompts that I use, but basically, and there's a little guide. So I'm giving you one of our workflows, which is you're an elite level email opportunity intelligence agent. Here's what your task is and what you're going to do for me. So I give this, I gave this to my executive assistant. All she does is copies and pastes that in. Claude goes out and looks at all your emails and it can look at your calendar and coach you. And Also find opportunities that get missed and draft responses to all the people in your voice. Okay, so that's what happens here and now what I also have it do is find opportunities I've missed which I know account for hundreds of thousands, probably seven figures in lost revenue because some someone missed an important email. I don't check my own email anymore. Giant waste. I also don't do my own social media. But there you go. It ended up there's some opportunities recommendation. Here's the email written in my voice. Copy paste. Copy paste. Useful. Anyone? Anyone? All right, now there's another one. If you want something that's totally automated, this is called Fixer and Fyxer.

Now this one also does calendaring. This was my email. I just took a snapshot of this moments ago. So what it does is it organized your email. It puts everything in, it tells you, see all those labels? And then here's an example. Dave Asprey wrote me and I had helped him with his new book. So thanks for the end. So that was the message he sent. This thing drafted a response in my voice and all I had to do is go in and hit the send button and it learns and it gets better and better. And this thing is like 20 bucks a month.

It's an absolute no brainer. Download F, Y X E R. All right. And then again it found some other opportunities and it's responding and writing and that's a speaking opportunity. It just came in my mailbox today. That's a keeper. So I'm just curious. So the average business owner these days apparently spends up to 30% of their time dealing with email and messaging and communications. Is that you? So if you just add that up, even if we just said let's say it's a third of that, it's one hour a day. If you got a half a day back every week, what could that mean to you?

That ought to make your tummy nice and yummy.

So another key thing. So again, to give you a little bit of framing, I have found I've now presented live to over 30,000 business owner founders speaking about AI since it came out on November 20, 2022. And I know from a social perspective it's hundreds of thousands and I've surveyed over 3,000 business owners asking them what their biggest pains are and also what do they wish AI could do for them? And that often comes back to like, what can we do with our employees? I think a culture of AI cannot come down to I'm a dictator and you must use AI or Else that doesn't work. Founders need to know what the hell's going on here and speak AI. But the secret to AI success is curious generalists who experiment. So think about it. Unresourceful behavior is, I don't know what to do. There's absolutely nothing that AI cannot help you learn or do now. Period. And it wasn't long ago it's like, look it up on the Internet. And then it was, look it up and Google it. Just Google it. And it's amazing to this day that people are like still unresourceful. So an unresourceful mind is usually one who's not curious and not a generalist. They are completely effed in this new world. Completely effed. That is an extinction event. So moving on to quadrant two. One person marketing team growing your brand reach and attention with high value engaging content in your voice. So the Mac method for implementation goes like this. Teach me how to do this. So as an example, anything you want to learn, and we could just grab a link, I'll do this for you tomorrow, pop it into genspark and it will make a beautiful diagram showing you exactly what's in that video for visual and you could basically say, reprocess this in my voice and my brand and my brand colors. I'm going to show you an example of that in a moment. But teach me how to do this. So that prompt I made by saying, make me a prompt that will make a graphic that has these three things on it. You don't need to know anything. AI will do it for you and help you learn it. Most people wouldn't even think to ask for help.

It's another strange condition. Okay, now do it for me. And then now critique and improve it. So if all we did is took your web address, I'll do this in a demo coming up, look at my website, then find my top 10 competitors and then synthesize how to make my website better and utilize all of the best practices found in all of my competitors. And then right up upgraded copy in my voice or in my brand voice.

So that by the way, was create a futuristic neon billboard with a crowd facing the sign that says the Mac method. So the first one was kind of a spin off Simpsons style. That's what the second one was. So this, by the way, was made with ideogram. ChatGPT 4.0 also does pretty good imagery. So here's another really important thing. If you think about from a marketing perspective, what are the most important things, things that you can do. It's first of all getting AI to speak in your voice and not write like an AI. I can do that. Anytime I see the word delve or dive in, I'm like, stab, stab, stab, stab, stab. I get very stabby about bad language patterns. So how do you make AI write in your voice? Well, there's a prompt. Create a writing style guide for just pop your name, your web addresses and your LinkedIn. And then you can also pass on social media account. That's all you need. And you drop that in with ChatGPT3 with deep research turned on. Okay, paste it in. This thing spins up and it will also ask clarifying questions. Awesome. Okay, what types of content? How do you want to distinguish? Are there phrases or language? Any don'ts? And by the way, I talk to it. I'm just typing in this now. Stop typing. Be lazy. It's 30 times faster for most people and you'll articulate yourself better. Get in the habit of this being your creative companion. So I just basically. And it's asking me to do work uniform, look it up. It's easy to find. Check out my podcast. Don't let AI tell you what to do. First of all, you don't have to be polite. And by the way, saying please and thank you to AI actually wastes 15% of all the energy that is is processing right now. That is a statistic that was just released. It is a dumb robot. It doesn't have feelings. Anyone who tells you otherwise is stupid. Okay, if it makes you feel good, then do it. But it's wasting energy. All right, so it digs into the websites. I accelerated this. Look at how many sources it's going through.

And in the end, now I've got a style guide that's saved that you can put inside all your AI or distribute to anyone who's going to write with you and for you, boom. It's always going to write in your style and your voice. It's a stupid, easy shortcut. All right, so there it is, my voice and tone. Blunt and honest, authoritative. I mean, it nailed me. Completely nailed me. Now the larger your footprint and the more you use AI, the better it gets. And if there's something you don't like, say, no, it's not like that. Change this and this and this. So what I do is I'll scan through it, I'll push the record the audio button, and I'll tell it all the things to change. So the days of like editing books or any kind of copy don't work. Anymore. Talk to the thing and tell it what to do and it'll fix it. All right, so top one person marketing team tools and I'll have a bunch more of those for you. So still chatgpt NotebookLM, which we'll demonstrate tomorrow. Ideogram. I have a philosophy which is especially if you are a business owner, founder. We are dopamine junkies. We are quick starts. And I found that spiking our dopamine every 10 minutes keeps us in a creative zone and keeps us in a heart space as well. Because if we get slogged down and bogged down, we lose our spin. So I visualize everything first. That's how I create motivation. Manus is another agent technology I really like for doing deep research. Let's do a couple other examples. Genspark, which is the one that I've been using a lot in the past, I don't know, five days. So here's another one. Now take all this information, create an ICP ideal customer profile based on his website and platform. So the same information, it's an add on prompt in the same conversation. So same type of thing. It's gonna ask some clarifying questions and then boom.

What defined and here it built a perfect ideal customer profile. Now why do you need that? Well, if you've got your style guide and your ideal customer profile now, we can have it go out and find all your competitors and go out and do really deep research. Now this, what I'm showing you right now is simple prompt response, prompt response. With the new tools, this whole process is basically dead. It's important to know it, but with one tool, it can do everything all at once. So I'm spinning up up an agent that can do all of it. Now I'll give you an example of that. Let's look at your best life. So if you recall inside the WhatsApp group, if you're in there, I had asked you, okay, what's your business? What's your biggest challenge that you want to accomplish right now? Give me your LinkedIn address. That allowed me to do a little deep research on you. Now Dean just said we want to access more qualified customers. How do we gain access to a larger audience? He said it a little bit differently. I meant to post the original message on here, just ran out of time, but. So this is using genspark and I'm going to show you a sequence of prompts which now you can do and get fantastic results all at once. So I want you to build a complete expert and authority building platform for your best life. Now incorporate his values, the impact legacy he wants to leave behind for his ideal audience. Using information and stories from. That's all I had to start start with. So if I've got your web address and your footprint, we're home free. I can read your mind. All right.

Yep. That's either. That's either good or bad. Filthy thoughts. Filthy thoughts. Okay, so create a comprehensive ideal customer profile. Create a style guide in the voice of the brand and founder based on it. Find groups, associations and organizations. At least 100 groups for my ideal clients are likely to be members or attendees that, that I can partner with, sponsor arrange webinars, speaking engagement list swaps to market to. Okay, now we could come up with a hundred different marketing strategies. This is a channel marketing partner, which I think would be the best one. Okay, and then give me the name of the group, the description, the founder leader, information list of any books they've written, approximate size and reach their website events. Basically you want to see how big their platform is and then focus on relevance and quality. Prioritize groups that have a strong overlap with my icp. So you're a heart first organization. We've got to match that. All right, an influence within the respective communities. Boom. So the next one here is I feed that into genspark. Now I sped this up a little bit. It takes less than 10 minutes. Manus might take 20 or 30 and then there's another one. So it went up. It's building the icp. Oh, by the way, I spun up Manus. So this is another important distinction. Fire up as many AIs as you can with the same prompt all at the same time. There's a tool I use called Chathub that lets me run six at the same time and then one button and it synthesizes the results from all six of them. Yeah, okay, I got a little graphic that goes along with that. So, so that's type one. But then you're like, okay, I've got all this stuff. Then what, what about the outreach? Well, write emails to each of the hundred groups addressed to the founder of the organization in the voice of Dean and include three to five bullet point ideas as to how they can partner, collaborate to help each other grow. Make it hyper personalized, engaging, heartfelt and incorporate phrases and references that would indicate Dean has done his research on that founder and understands their core value values, what's most important to them from media appearances, interviews, books or other verifiable sources. Don't have to work anymore, kids. So what it does, is it first of all built the ICP psychographic pain point goals. And I'll just say I looked at it. I think it nails everyone here.

Then it did the style guide.

Now, what's important if you think of all these AIs, imagine if you could have.

Six genius PhD level researchers working for you that all have separate offices in your building. You could give them all a task, they work on it separately, and then you say, report back to me your findings. And then at a glance, you don't have to be a subject matter expert at all. You could feel into which one of the responses and all the data is the most right and create a Venn diagram. Human beings, even if you know nothing, are good at selecting quality.

So you can be an idiot and have six or eight or ten geniuses working for you. Take the top three, synthesize the results. That's your answer. That is the world we live in outside of time. So if you would have done this research, how much money, how much time do you think you'd spend to find 100 and do the research on the founder and write the outbound emails? Anyone? Anyone? How much time? How much money?

And they wouldn't have given us a strategic result? No. Okay, so that's the output.

Okay, so there are the emails. Had found Michael sonnenfeldt, founder of Tiger 21. Here's what we could do together.

Here's one to Dan Sullivan. Don't bother, by the way. You have to belong. I've been doing a podcast with Dan. I've been part of strategic coach 15 years. There's one to Brendan now, some of the ones on the top. I know a lot of these people and I'm like, this wouldn't necessarily get you in, but at least would give you some ideas on how to get to someone who knows the them.

But it nailed what would work. I think these would deeply resonate because again, I know them, I know how they operate and what they think about.

And at least we've got drafts. There's one for Deepak Chopra. Interesting. So spin through Verne Harnish. Known him a long time.

And this is the first draft. There's a couple things that still kind of sound a little meh to me. All you got to do is tell it what to change. It'll change the voice and the style guide. Boom. The second draft is going to be, I'd say 90% there. There's one to Dave.

All right, bottom line, pretty good that whole process. 20 minutes. Now, I know for a fact not only would that take months, we're talking about 30 grand, probably minimum. And that's. And that doesn't take out the fact that I'd rather have three geniuses working on the same thing and pick the best ones. So when I spin up three AIs, or five AIs, pick the best ones. Boom. And that, by the way, was an image that I had chatgpt4 oh, make today. So today, while I was working out, I was talking to Otter, and I came up with this little prompt. I said, give me a prompt that shows me Mike Koenigs. Using the supplied image. I just uploaded a picture as a reference. Show me drawing on a whiteboard illustrating the idea that having six different AI tools, having all them perform the same task simultaneously, and then synthesizing the outputs. Basically, I just brainstormed what do I think I want? And I said, make me a prompt. So it made a prompt that I pasted in and it drew that.

Okay, that's. This is the way. Which is all you do is create and tell it what to do. So it'll make it and then make it for you. That's that methodology that I showed you earlier. Remember, frameworks Create.

That's right. Good job.

See, why did I bring that up? Oh, that's a really good podcast. Definitely subscribe with Dan Sullivan. He's the smartest human I know. He just turned 81. Most productive guy I've ever met in my life. Wise, wise, wise. It's an honor to do some. Now I'm going to give you another one. How am I on time, by the way? I can't see it. Two more minutes. Okay, well, the good news is I got tomorrow, too. You having fun? Okay, I'll spin up one more. I'll just do one more. This is a book. 100% synthetic. So again, remember I talked about dopamine? So if we're writing a book together right now to establish you as an authority or an expert, the first thing I do is brainstorm a whole bunch of ideas and then make a book cover and have you look at it first. That inspires you, and you can feel it done. Feel the impact. And I like putting it in a bookstore. So. And then this was a guy who, at one of my last events, someone in the audience who's in the 1031 exchange business. So I just said, Write the book. 1031 Advantage. And this is after it came up with some titles. Start with 10 chapter book outline that captures 10 key steps on how to achieve. And I just had it set suck information off their website.

Include an intro, write each chapter in an industry Wall Street Journal best seller, length and structure of 3,500 words. Where did I get that from? I was talking to my friend Steven Kotler, you know, the guy who wrote Flow, and I'm like, how would you write a best selling book now? And he said, well, it's got a da da, da. I just captured that whole thing. Now I got a framework for how to create a New York Times best selling book. Okay? It's the rule set. So I pasted that into Manus. So this thing wrote the whole book in the voice of the brand and it came up with a good first draft. It wasn't perfect, but at least something to show and talk about because I can sit down and I can look through it with the founder and say, what would you change? What would you change? Feed that back in and get the second draft. Okay? Now, writing books, Boop. Is a gigantic pain in the ass. Now here's a little thing because I gotta wrap it up.

This is one of my books. I haven't written any of my books with AI because it just hasn't been good enough. But it just about is right now. But it sure as hell is good enough to work with. So all my books, I give them away. I'm telling you this because if I were you, if you don't have a book book, write one and give them away. We also converted all my books into audiobooks and now they're podcasts and we give those away. I have found, and this is the last thing I'll end with for today, this is something that Roland Frazier told me that they found with all their data. The average customer now or prospect, in order to make a buying decision, spends 7 hours, 28 minutes researching before they make a large investment on whatever that topic is. And do you know what the top go to sources are right now for collapsing trust.

Number one and number two.

Okay, it's long form podcasts, I believe that was the deciding factor in our election this last time around. It engaged young men who previously didn't vote. And it's audio. Audio is intimate. It's super intimate. So with that, tomorrow I'll dive into quadrant three and four. I'll have more examples. I've got a bunch of them made already, but I have to finish up and be on time. Thank you.

Amazing. Absolutely amazing. Thank you, brother.

Thank you.

Brilliant, brilliant, brilliant.

Thank you.

Y' all ready? I mean, holy freaking guacamole. That's. I'm like going. I don't have to view every email. Bless you, brother. Bless you. Now this, this is so awe inspiring because again, we talk about this all the time. Dean Garrett, everyone. One, getting time back, getting your life back. You're productive. Let's be purposeful now. Let's use the intelligence quotient that's available to us to elevate this. I'm like, let's go, let's go now.

Can't wait. Can't wait. So we've got more activities this afternoon and the best part is, is that our brilliant speakers are going to be joining us on these excursions and we're going to have a great time together. So, so who better than the queen of production to go ahead and share with us all the fun that we're ready to have this afternoon? You ready? All right, here we go.

And I just wanted to thank my comedian for being here.