The 3x3 Framework That Changes How Entrepreneurs Think | Mike Koenigs & Dan Sullivan

All right, welcome to another episode of Capability Amplifier. This one is really, really intense because Dan is going to take us on a light-speed journey into the past, into the future, and talk about creating greater ambition, greater focus, and greater possibility for yourself by expanding your capabilities. He's going to show you his 3x3 tool and explain it in ways even if you're in Strategic Coach you haven't heard of before and combine some tools in ways you haven't seen before as well. And along the way, we're gonna reflect on how AI is affecting your ability to make all of this real in real time. This is the Ambition Amplifier episode of Capability Amplifier. You're gonna enjoy this one. Thanks for watching. All right, Dan, you just did something called a 3x3 triple play today, and you started off a whole new group of people inside Strategic Coach. This is absolutely one of the most powerful tools, and it is one of those tools that AI can't really get its head around. Uh, that's one of the reasons I like, like it, is it's very human and it's imagination and a consciousness expander. So why don't you explain first of all what this is And then I will show the screen so everyone can actually see the actual product and see how it works.

Yeah, well, you know, I'll just go back to Steve Jobs, you know, sometime around 1980, 1990. And, you know, he was at a talk and people talked about creativity and Steve, Can you explain what creativity is? And he said, putting things together. And then they said, well, what if you're really creative? And he says, putting a lot of things together. And so I have in Strategic Coach, we have very creative entrepreneurs who have distinguished themselves by putting things together that aren't really logical. So, I created a thinking tool. So, coaches, all thinking tools, we've been at it, I've personally been at it for 52 years and our program for entrepreneurs has been together for 36 years. And so, I decided to create a tool where you could do putting things together in a more structured way. And but it starts with having 3 things that you want to put together. And so the process, we have a diagram here, and I don't need to see the diagram. You can see the diagram, but you— there it is.

Yep.

So the way it starts is you have 3 arrows in the middle, and those are the 3 things that you want to put together. And I'll explain what I put in the 3 arrows there. Those are the 3. And these are the first 3 thinking tools that entrepreneurs, when they join Strategic Coach, their very first workshop. So the first program is called the Signature Program, and this is Workshop 1. And at the same time, right at this point in history, we're starting to recontextualize the entire Strategic Coach program as expanding personal ambition. So I'm going to show how these 3 tools actually, first of all, how they reinforce each other and then how they actually expand ambition. So that's the purpose right here. It's always to know before you go off track what you were intending in the first place. Yeah.

Yeah.

Have a destination first. So you've got, here are the 3 tools. So Lifetime Expander, Free Focus, and Buffer Days.

I'm sorry, that should be Lifetime Extender. That's Lifetime Extender. Oh, okay. All right. Yeah. See, already. Yeah. I don't think it'll— I don't think it'll—

I won't edit it right now, but we'll just say it says Lifetime Extender as far as everyone's concerned. That's good enough.

Yeah. So establish exactly how long you're going to live and what matters most to you. Okay, so that's the first hour of the first program, first workshop in Strategic Coach. And so we'll explain as we talk through what happens. And then the second tool is we have a particular approach to different kinds of days. So you have free days, you have focus days, and you have buffer days. So we have 3 different kinds of days and increasing rejuvenation, profitability, and preparation quarter by quarter. So that's the second one. And then the third one is actually a project tool, and it's called the Impact Builder. So every project is clear, concise, and collaborative, increasingly productive teamwork. And it's all designed for expanding teamwork with the entrepreneur at the center, but then showing people how to hand off a particular project. And it gets team members very, very clear from the beginning what the intent of the project is, and then how you measure the success of the project. They can see, you know, what it looks like, and then the person can go off because it's, you know, there's a military term called the commander's intent. And so what you do is say, when this project is finished, this is exactly what it looks like, and this is the reason I'm doing it. It's very important. It's got a It's going to have a real impact. So those are the 3 tools. And all 3 tools happen during the very first workshop when everybody is in Strategic Coach.

Got it. And I'll add a little bit of my take on each one of these. So the experience through, as a member of Coach for as long as I've been in it now, is Lifetime Expander is giving yourself permission.

Lifetime Extender. Lifetime Extender.

Lifetime Extender, yes. To, you have more time. And the world isn't going to stop with you off of it for a little while. It's really permission to take vacations as well. And during that time, it's amazing how your brain expands and you make different connections and you find out that nothing's really going to die and blow up while you're away for a little while. But also the fact that, you know, you gave yourself permission to live to be 156, you gave yourself twice as much time and it changes your internal psychology. Mm-hmm. So the free focus and buffer days, um, are— the distinction is you've got focus days, which is getting stuff done. Buffer is your in-between because there's always some overlap. And, uh, I'll say connecting the dots, there's people, teams, um, it's where you need, um, uh, you know, you got a little bit overlap, um, of the unpredictables in life. The free days are where you shut off the business and interactions. So you're— again, your body and your mind have time to expand. And, um, you know, one of the greatest gifts that, uh, you see the, the most successful implementers in Strategic Coach have is they're like, here's how many free days I was able to give myself because I've been creating a self-managing company. Um, then the impact filter, of course, is You know, what Dan would say is nothing happens without an impact filter. I can't start a project without an impact filter. So it is a form of discipline and also getting absolutely crystal clear with your team members and anyone associated. So for example, we started doing, I started doing impact filters with clients. We'd sit down and build one together. What's the outcome? What is it we're trying to achieve? Here are the ways we're going to measure success. Here's what a failure looks like. Here's what success looks like. And it just creates coherence, project coherence and coherence, team coherence. Yeah. All right. How are we doing so far?

You get an A. You get an A. Woo-hoo! Yeah.

All right. Hey, man. All right. So then we've got the second.

So what we're doing is that we're going to put the arrows together two at a time. And since there are 3 arrows, we create 3 more boxes. Okay. And the whole intent of Strategic Coach is that entrepreneurs should increase their sense of freedom. My sense is that the reason why you become an entrepreneur is to be free, is to be freer. And that would be freedom from a lot of people. you know, become entrepreneurs to increase their freedom from a life that they didn't like. It, you know, it might have been an employment life. It may have been just, you know, they had big sense that they could do so much more as an entrepreneur than they ever could have in an employment situation. I think it happens very early in life. So for example, we just take two of the arrows and when we're doing the program, we say pick one of the pink boxes. So, and I usually just go to the upper one and I'm showing that the combination of the Lifetime Extender and the combination with combined with Free Focus and Buffer Days actually creates you a complete lifetime time structure, and then it brings down to 24 hours by 24 hours. So you're satisfying two things. You got a really, really big picture. And what's your sense, Mike, on the Lifetime Extender, if you can remember when you did it? And do you have any sense? Because it's a long time ago since your first workshop.

Yeah. Yeah.

And actually, you did, you did this before you had your cancer.

Yes. Yeah. So that, that, that is an important distinction. So I, at the time, I think I gave myself permission. And let's say this is 15 or so years ago. So I turned 60 this year. So I'm in my mid-40s. And I was like, all right, well, I'm just going to follow Dan's lead. And, and, you know, I was like, all right, let's just say, and at the time, I think I probably had like 130 or 135 was the number that popped into my head. No particular reason. And then after cancer, your whole filter of life changes after you have a near-death experience. And I really wrestled with this, which was, oh, well, I realized that when your body is in a lot of pain and you're not sure if you're going to live, I was more interested in quality than I was in quantity. I was like, if I just get past the next day and I've got Freedom. Um, and so everything blurred. And, um, you know, to this day right now, I'm grateful for every single extra day. It feels like a bonus round. And I don't have a scarcity mentality. I still don't, 15 years later. So, um, all my internal psychology changed. And I don't know if I'm answering your question, but I just looked at every single part of life and impact differently through a quality perspective. And I knew I'd be able to do more impact.

Yeah. My contention is that everybody has a number without knowing what the number is.

Yeah.

Yeah. And I think, I think part of it comes from family history, you know?

Yeah.

You know, you're, you're aware of how long grandparents lived, how long parents, uh, parents lived, if their parent— your parents are dead.

Yeah.

And, uh, and but nobody actually really nails it down. They say, this is the exact age I'm going to live to. And I think that your brain is waiting for a real number to work with because, yeah, I think that every thought that we have in our brain is actually time conditional.

Yes.

In other words, we allow ourselves to think certain thoughts depending on what the number is that we think we have before we leave. But when it becomes conscious and you have the person actually put the number down, and in the exercise when we do it, let's say someone says 85. They give their birth year when they were born. I was born in 1944, and I would suspect you were born in '66. '66. And then you go and you say, you know, whatever the year is. But if it was '85, then you would be shooting at, you know, 2051 would be the number. But you would put down '85, not the year, but you would put down the actual year. And then everybody does this, everybody. And I haven't had anybody who says, well, I don't know what the number is. Everybody just writes down the number, which tells me that it was sitting just below the surface of their consciousness and they had the number. And then we say, well, we're not going to talk about that number. We're going to talk about the year before. So if it was '85, we talk about And then we have a box for 84 and we say, well, okay, how do you want to be physically, mentally, financially, relationship-wise, and also your sense of assessment, your sense of achievement. And everybody gives the same story. Really, really healthy, really fit, and mentally really sharp and financially, you know, no problems, everything taken care of. And relationship, lots of warm, close, supportive relationships, interactive. And then if their life is a dip, went all out, did everything I possibly could. And then I repeated back to them and it's the same answer. I've done it with 7,000 people and the answer is always the same. So I said, okay, if you were this way at 84, then what do you think the chances are that in the very next year, you would die. And they say, oh no, I wouldn't die. And I said, well, you have to remember I asked you when you were going to die and you wrote down '85. And, uh, and we did a little thinking about it and now you're not— that's, that's not what you're really committed to. So I say, how many years beyond '85? If you were this way at '84, how many years would you live? And, you know, it goes up 10, goes up 20, and You know, some— it varies in the room. Everybody's number is really different. But my sense is that when they've gone through this thinking, there's a sense of certainty that comes in, and that sense of certainty informs how they're thinking about the rest of their life. But in the coach, most people go over 100. Yeah, we actually did a research project with John Bowen, where he had 2,000 entrepreneurs and then he had another 1,000 that were strategic coach. And one of the questions in the survey was, what confidence that you do you have that you would live older than 90? And it was very interesting, the 2,000 entrepreneurs he had, it was about a 10% confidence. That they would live over 90. And with Strategic Coach members, it was over 85— it was 85% that they thought they'd live over 90. And it reflected on a lot of their other answers about their future confidence, about you think your future is going to be positive as you go forward. So my sense is we've been doing it for 30 I think we started in '93 with this tool. And by far the majority, I mean, we have had 25,000 go through the program and they've spent, you know, at least 3 years in the program. And so my sense is that this change of one number related to your longevity has a powerful impact on people's thinking about their future.

Right, right. Well, I, I— it is time for me to re-examine, but I'm going to just say 120 now because then I've got something fixed in my head. Because the truth is, I, I feel a little rusty, and when I listen to this, I'm like, yep, I've heard it before, but it means something different to me now.

Yeah, and you're essentially doubling from where you are right now. Yeah, yeah. And, and, uh, we both know because we've, uh, You know, we've heard doctors and we've heard scientists and people, and we have them in the program in Strategic Coach. And we're living in extraordinary times from the standpoint of regenerative medicine and age reversal. So, but a lot of people don't have any reason to live a long time, so they don't take advantage of the breakthroughs. They— yes, they have no reason for the breakthroughs because they have no purpose to live longer. But in Coach, they, they have a purpose now. Yep.

Well, let's, let's move back to the boxes.

And I, I want to— so we've got the Lifetime Extender. So we're putting together Lifetime Extender and Free Focus and Buffer Days. So the big thing is there's just an immense increase in your freedom of time. There's a greater sense of certainty about personal and business future, increased energy, and there's a big elimination of time conflicts. They, you know, I think that what ages people, entrepreneurs especially, is that they want to do this, they want to do this, and they want to do that. And they realize that they actually don't have enough time. So they're going to give up some of their ambitions. And so as they get closer and closer to what they thought the first number was, say they're 60 and they put the number down 85. Well, it's 25 years and their health may not be the greatest and their finances may not give them a sense of reassurance. And they're watching what other people do because at 60 people start bailing out of their entrepreneurial career. Have you noticed that at all?

Yes, very much.

The conversation really starts at 60, the one I've discovered. So you're right at the point where people are saying, well, Mike, uh, when are you going to retire? When's enough enough? You know, when's enough enough? And I say, enough what? Yeah, yeah, for sure.

Yeah, it's, uh, um, I know right now there's more opportunities are being presented, and I'm mentally and cognitively more in control of my fear and anxiety, um, than I was last year or 5 years ago or 10 years ago. And, um, that's part of what I'm excited about.

Uh, you have longevity in your family, don't you?

Well, both my parents passed, so the truth is no, not really. Um, well, it depends on what longevity is. So grandparents, 60s, Parents, they made it into their 80s. What they weren't doing well with is cognitive. They, they— one had dementia, one had Alzheimer's, and I'd say there was a 3-year gap. And for the record, I attempted to enroll them in and give them access to some remarkable tools, but they were just either resistant or, you know, there was always some reason why they couldn't. So I think those are the two hallmarks. Again, it's like this notion of when are you going to and giving yourself permission. And the other one is wherever that resistance comes from, it's the comfortable prison you live in. So it's again why ambition is so important. And I wanna go down one small rabbit hole here 'cause I think this is an important distinction. When Dan is leading this process, Everything is time. So you get basically have the blank sheet, you have Dan's example, you look at this and he's gonna ask you some stimulating questions like he did right now. That's part of the Strategic Coach experience. And when you go to the external boxes, like the freedom of time or whatever you're working on, again, this, this tool is a universal tool that can be used for a collaboration. And you start out with a question, you fill out the boxes, and then you start connecting the dots. And this is where the Steve Jobs creativity comes in. You start combining what could be super abstract ideas. And because you have a specific time limit, it's like, move on, move on, move on. It's like, what do you think? And you just trust your hands and your pen. It's just like when you start writing. The secret to writing a book is you just got to start moving your hand, and your brain has a funny tendency to follow when there's movement. So what do they say? Movement beats meditation. There's some truth to that.

Yeah. Yeah. I think the big thing is that normally, I mean, there aren't too many situations in life where you would even be thinking about these thoughts, or nor would you be having a discussion with it. Although I find, you know, I'm not one for social events that much. You know, if I had a choice between a really great novel or a party, I'd probably opt for the novel. And, uh, but I've been at parties where I said, um, I said, can I just try an idea out with you? And I said, based on family history and your knowledge of how long people live, at what age do you think you're going to die? And I found people mostly— well, they're a little bit surprised because they didn't come to the party thinking this was going to be discussed, but they do that and What happens is really interesting. We'll get about 5 minutes into this and they say, hey, come over here, come over here, this is really, really interesting. And then, you know, I have a lot of experience doing this, so, uh, you know, people ask me questions and I said that like that. And pretty soon I've got 8, 9 people, 8, 9 people are there and they're doing it. And, and, um, you know, it's, uh, it's of keen interest. It's a— yeah, yeah, it's a top. And you can tell that that number, which they're not too sure about, is, um, uh, is something they're reflecting on. I mean, especially if they're, you know, in their 40s or 50s, they're starting to think about this. You get— it's hard to do it with 18-year-olds because they think they're immortal.

Yes.

And, uh, besides, it's, it's not of interest to them, uh, because, you know, for their— they're going to go to college or they're going to do something else and everything else. But if you get them when they're above 40, they start getting interested in the topic. Yeah.

Yes.

But it's— it's— they— what I notice is people really appreciate having the conversation about this, this lifetime extender concept. It really— and they begin saying, boy, well, I'm going to have to be in a lot better shape if You know, even if it's the number that I think I'm going for, you know, I'm not even sure that the way I've treated myself and how I sleep, how I exercise and everything. Yeah. So it's really interesting. But you said just earlier in our conversation that you now want to redo it to bring yourself up to date with it.

Yeah, I think part of it was as I was listening to you, I'm like, okay, who's the ghost inside my head? And I think the thoughts are, well, I had an old story of, well, that's just not realistic going on. And I just wasn't paying attention to the ghost that was tapping on my head. And I think part of it also is just witnessing family history. So it's just a— a limiting belief that, um, yeah, I was really conscious of.

The, the one thing that, uh, the one thing I have to ask you here, because 3 years ago a whole new capability entered, entered the scene, and, uh, you were the fastest out of the, you know, out of the gate, uh, to, uh, maximize the, the value of AI. You know, and everything. So Justin, if we can bring that into the conversation, because yeah, I think it's not only crucial and important for you, but I think it's crucial and important for all entrepreneurs right now. So what would you say with AI now on the scene and what it does for your ambition? What does it do for your lifetime extender?

Yeah, I think too, there's the inside world and there's the outside world. And the, the inside world is, um, I truly believe that AI is going to multiply science, medicine, longevity, just like it already is with energy. There is right now, from an AI perspective, um, AI is figuring out how to make AI a lot better and a lot more efficient. So, um, it's several orders of magnitude more efficient with the same amount of energy that goes in And chips, because of AI, are getting substantially faster and, um, more dense. And so we're seeing this incredible hockey stick, and scientists are able to process so much data so quickly and do effectively millions of simulations, uh, in a synthetic artificial world that mirror our own. So it's like, what's going to happen to the FDA? Our ability to test new drugs is, is happening inside AI, and it is truly a time machine. So that's both the inside, outside is I think medicine and longevity is going to naturally logically. But the second part is the amount of what can be done inside the same amount of time is also orders of magnitude. And the limiter is learning to cooperate with this new tool and act more like an orchestrator than a direct implementer. And that is, again, there's an inside game, just like sitting down with the Strategic Coach tool is what happens inside your mind is a lot bigger than what happens on the outside. Yeah.

Let's look at it because we were just at Genius Network.

Yes.

A week and a half ago, or last week, a week and a half ago we were there.

Yes.

And there was, you know, the usual out-of-control sort of discussion that goes on anytime.

Yes.

Bring up AI among entrepreneurs. And it's not so much about them, it's about their team members. They talk about their team members. And I did a very, very fast Perplexity article on the reasons why people might be resistant and negative, actually negative towards having, you know, having AI be there. I won't say they were coerced to do it, but the entrepreneur, the owner of the company is is sort of hinting that probably their future in the company is going to be dependent upon how they embrace and utilize AI. Would you say that that's generally a widespread discussion going on right now?

Yeah, yeah, it's, it's, um, it's a combination of holy cow, this is moving a lot faster than I— than it should, or I'm comfortable with. Um, I think the conversation of whether or not it's important is passed and whether or not it's useful is passed. There's a lot of concerns about the danger of it and also where's my value? That's consistently— and I did a— so down here in Mexico, we do this little thing Vivian calls it. It's a Spanish word, but it basically means sometimes every other Thursday, and it's a little get-together. So I did an AI event where I taught it, and we had people who are very wealthy from the neighborhood all the way to our massage therapist who's Mexican, who brought her 12-year-old son and her husband. And so we had this really interesting conversation. And one of the women here just said, where's my place in all of this? And there was a designer here, and you can either look at it as an adversary that's going to take your job or a massive multiplier that's going to make you 3 to 10 times more effective. And it's—

it—

this just has to do with our discomfort of rapid shift and a lot of unknowns being thrown at us.

And yeah, Mike, you're the, the, you know, you're like the OG in my life as far as technology. 'Cause you start, I mean, you're 60, but you've been at technology, I would say, easily for over 40 years.

Yeah, 14 is when I started coding.

Yeah, so 46 years you've been at this. Is this just more of something that you started when you were 14, or is there something uniquely This is not just a difference of degree. This is a difference of kind. Would you say that AI seems to represent a real jump? It's not just more of the same, but maybe faster hardware, maybe, you know, better hardware, faster software and everything. Are you seeing that?

Yes. I have a, I have a little goofy story, so I'm going to answer the question first, which is, um, finally I have a companion that keeps up with my imagination, my ability to create anything I imagine in near real time. Um, and you know, when you used to sit around with your kid, your friends in a sandbox and play let's pretend, you could sculpt, but, or if you play with Legos, but you couldn't find the right pieces to make it the way you imagined in your head. And now there's something that you can make a mini movie in a matter of, you know, it might take 20 minutes or an hour, but it's something that would be either impossible or take months and teams of dozens. And, and like, that, that is the profound shift. And something crazy happened this weekend. Um, Vivian and I were out in the desert in single-track roads to go to a hot spring. And it was rustic and remote where there's no connectivity at all. And it's four-wheel. And I have this Starlink Mini, which is powering our conversation right now. So I, I now I put it in, in our— it's a big Toyota Sequoia, it's made for the Baja. And we're driving along and there's a car in front of us and a couple who I immediately said they're for sure either Canadian or European. They just have that look. They're looking confused. And I saw this lady and she's trying to get something working with her phone, but her phone doesn't work. And the guy is walking away. And I, I come up and I'm like, is there a problem? Do you need it? And again, this is dusty, remote, there's nothing. And she said, our car just quit working. And so I said, who's that up there? And, and she said, well, my, my husband's walking trying to get some help. And two other other people from our party already took off. They're trying to find some help, and it's a long-ass walk to the nearest town. So I said, well, I've got Starlink, why don't you connect and let's see if we can get help? So they— he comes back, we start to dial, and, um, and, and the Mexican car company they, they rented from can't be reached. It's like, it goes straight to— I mean, it's just like a shite show of epic proportion. And finally Some other guy pulls across, is a pickup, Mexican guy comes along, he's got a test probe and he opens up the hood, nothing happening. And finally I'm like, huh. I took a picture of the car, I connected to Gemini and I said, the car doesn't work, we're stuck out in nowhere, we can't get rid of it. I explained the context and the situation. I said, what should we do? It said, well, basically disconnect the battery, it'll restart the car. Otherwise, it gave me an instruction on how to reset the fob, the key fob, because, you know, you couldn't— you can't even— can't even move the thing. Anyway, started up, 15 seconds later it's like, ta-da! And, um, you know, that wasn't possible. That just wasn't— I mean, Starlink wasn't possible. None of this was. And I think that's— I was given superpowers for long enough to matter, and anyone can do that now if you just ask.

Yeah. Well, what I'd like to do now is to imagine that it's 15 years ago and you did your lifetime extender and you did pre-Focus and Buffer days. Just from the story that you told in the context of, first of all, satellite with Starlink and, you know, and AI that can entertain your problem and come up with a a solution in, in a matter of seconds. What's that do for your, your sense of your lifetime extender and your free focus and buffer days?

Yeah, um, first of all, I, I, I, um, I realized as I was telling the story how excited I got and how much more ambitious I was and how much more I desire of that to solve problems and imagine more. And share that with some— with other people, you know. It's, it's like the impact game. So, uh, you know, the first number that came to my head is like 140. 140. So 5 more years than I had imagined, and now, uh, you know, uh, 20 more than when you asked me the question when I was playing the realistic game. And, um, yeah, I'm— and And maybe I'll be even more excited and have 160 will be my answer the next time around. I've just felt into it though.

Yeah. So would you, you know, and I'm putting this together because first of all, I haven't had this conversation with the AI context. So this is the first time I've ever talked to anybody about it. But you're the person to talk to because it's, you know, you're passionately interested and you're also extraordinarily capable that to the degree that would you say your— our sense of the, uh, longevity, longevity is really a function of what kind of future capabilities that we can have?

Yeah, that, that is true. Um, and a sense that there's a, there's a place for a better future, a place for, for me, right? And I'm not speaking for— you have a role Yes.

Yeah, you have a useful role that can become more and more useful. And this was a great test because it was totally out of the blue.

Yeah, well, that's, that's the beauty of the, of the Little Arrows, is, um, uh, a human conversation with a time limit and, um, and something that, uh, lets you re-examine a belief and realize that some of these beliefs are just embedded or repetitive habits, not a conscious decision that's based upon a more impactful future with greater capabilities. That is, when we named this podcast many years ago now, I think, are we going into our 7th-ish? I can't even remember how many years it's been, but And you said capability amplifier. I was like, I didn't understand how impactful that idea was. And every, you know, I'm so proud of the name now, knowing that it feels like we, we can have infinite capabilities.

Well, we can have endlessly expanding. I don't know about infinite.

Okay.

Yeah, yeah.

Okay. Yes, that's, that's much, much more precise.

Thank you. Yeah. Okay, so if— so I just did— we just did two arrows and we created one pink box. Now I'm going to take one of the arrows that we use, Free Focus and Buffer Day, and I'm going to add in the Impact Filter, which is this project planning tool that creates teamwork. And, and what I'm saying here is freedom of money, you immediately increase your own productivity, uh, focused on the most profitable opportunities. And if there's one thing that I've observed about you, um, podcast to podcast and then in our workshop discussions, you've vastly increased your own productivity and you're increasingly focused more and more on the most profitable opportunities. Can you, can you talk about that? Because I've noticed it's, uh, it's, uh, it's a You know, it's like, uh, it's not just a jump to the next lock in the canal, is that you're, you're jumping to a whole level of altitude.

Yes.

And that, that happens when I see you quarter to quarter now. There's a jump in what you think can be achieved.

Yeah, well, part of it too is now that I'm— I've got this amazing tool at my side, I'm making it up and making it real in real time. Um, so the beauty of the— specifically to the impact filter, um, I did a real one today, um, for Charlie Epstein. So Charlie reached out to me and he, uh, wants to do more for vet suicide prevention. He also wants to create more content that connects money and vets to better solutions. So he sent me 4 separate impact filters and they're all for different audiences. And so we've got a meeting scheduled for 2 days from now. And he said, now I want your impact filter. So I looked at them, I thought about it, and I had a conversation with AI and I explained that Charlie and I are meeting, here's the stuff we worked on. And it just so happens that I have every session we've done and every recording in a product called NotebookLM. So it's a Google product. So it's, it's years of wisdom and knowledge. And I said, take all this new stuff, take all the old stuff, and where can I create the most impact and build an impact filter for me? And boom, it did a remarkable job in the right tone, in the right language, and, uh, it was almost perfect in the first try. And usually what I do now is I just look at the drafts that I get And I'll say, well, this isn't right and this isn't right and change this and change this. And it redoes it. So it effectively did hours of really hard contemplative thinking, accessed memories, conversations, and data I had completely forgotten about. I mean, going back years. And, um, the, the net result is that's an example of a a separate impact filter. We'll say it's you do one for me, I'll do one for you, and let's put something together. But the most fun I've recently had is when I do them together, either with team members or a client. And, um, uh, it's because we get to decide what the outcomes need to be and, and how we're going to judge success. And we have an agreement on the spot, and we both know instinctively that this is a collaborative, profitable future-focused new capability and an outcome. Super exciting.

Yeah, let's bring to the whole question of money in because, you know, we— I— the way that I explain money for entrepreneurs, you know, it's not the game on the field, but it is the scoreboard. Yes, it tells you whether you're up or down in terms of the game that you're playing. Uh, just in terms of, let's say, compared to 15 years ago, um, when you— we had our first coach session, um, how do you look at money now? How do you look at money? Because, uh, it seems to me, um, that, um, anything you set your mind to, uh, it'll be an exponentially different number regarding money compared to projects that you undertook. Certainly before ChatGPT came on.

Yeah, well, I've, um, when I, when I look, look at it now, what's changed is, um, it's, it really is buying time. So I can buy free time that expands and it multiplies. So, um, I took my longest off-grid vacation of my life a month ago, um, which I— that alone was enormously powerful. Um, we live in different countries now, that wasn't possible. So it's access it's time. Um, I think, uh, comfort in knowing that I can't— like, you've said for many years, if you, uh, can write a check, um, you don't have any problems.

Or the—

let's see, how do you say it? It's, uh, about the—

if you have a problem and you can write the check, then write the check and you don't have the problem.

That's right. If you can make the problem go away, that's effectively it. Um, so I also think that, um, It's turned into a belief in a system that I can afford greater team members and giving myself permission of that fear gap that you live in when you take a risk as an entrepreneur. And I think erasing fears about risk is another huge part of the equation. And I think for me, going back to my youth, It's, it's, um, I've always measured my capabilities based upon my ability to afford tools to multiply my capabilities. And, um, you know, I, I'll, I'll invest in a great chair, the fastest computer, the biggest screen, because I know it expands capabilities. And that again is, is, it's, it's risk tolerance increases and, uh, and, and fear decreases. And in turn, um, you know, when I look back 15 years ago, the value I can produce in a compressed period of time has multiplied. And that means, um, I can ask, I can ask for so much more. And we've always increased our prices like every few months by a substantial amount. And, and And now I, I have a new mental ceiling I, I've recently run into. I've just only become aware of that. I don't know if I answered your question, but there's—

no, it does, because, um, um, you know, I mean, we're operating within a structure here that's been, you know, it's been tested out since, uh, 30 years. But I think this is a breakthrough session with these 3 tools.

Yes.

I mean, the tools are still the same. They, they still mean exactly what they meant when we created them in the 1990s, but the environment in which the tools are being used and combined is a radically different environment.

Yeah, for sure. I remember the first time you came out with a 3x3, and I can't remember if we did a show about it before you showed it or it was right after. Because there was a lot going on. And, you know, first of all, I know when I listened to the buzz, there were a lot of people in Coach who were like, "I don't get it." It was a big leap where you were combining all these things. And my recollection of the experience was just trust me and follow directions and keep up was the feeling I had. And then it was like watching popcorn in the room when people are like, oh, I never would have thought of that. I never would have thought of. And the power of this is not just doing the exercise and making the connections, but it's listening to someone else's experience. And that's when you're like, I never would have thought of that. And there's something about the spontaneity of being around an environment of like-minded entrepreneurs upgrading their operating systems simultaneously.

Yeah, yeah. Well, it's really, uh, it's interesting to me because, um, we've had, you know, many, many conversations. Um, certainly half of your, uh, 15 years has been our Capability Amplifier podcast, so we've been talking about this But I have a further question. How do you look at all the work you did from '14 onward up until now? Do you see that as real preparation for what you're doing right now? Yeah, I mean, there was high points and there was low points during that. I mean, it's 46 years of experience. Do you look at that positively or negatively now that you can do so much more?

Yeah, for sure, positively. And every, every bump, every opportunity makes sense now. And I have to remind myself of that now because, like, there's— it feels like tomorrow is a new unknown, right? Next week's a new unknown. I have a little pressure on me at the moment. In a few days, I'm going to be presenting to an audience of, uh, uh, Strategic Coach people, and I'm really, really thinking about like, what's this experience going to be like and how to make it better? And I just have to remember, um, it always works out. It's always going to be powerful, and, um, we'll see some patterns and create some opportunities that didn't exist 2 hours before that'll be quite profound. And I have to really trust in what now feels like a straight line, but if from in hindsight, but certainly looking forward, it's like none of it makes sense except trust your past and celebrate it. And that goes back to, you know, and a beautiful operating system that came from Coach.

Yeah. Okay, we got two more, uh, arrows to put together. So we have Lifetime Extender, so we're using that again, and we're using the Impact Filter, but we're using them together so it creates a freedom of relationship. You increasingly establish and cultivate long-term teamwork and collaborations in all areas of your life. So, uh, where are you seeing that in terms of the relationships and collaborations and the teamwork that you're doing now?

Um, one of them is, uh, trust and access. Um, so, um, well, I'll put it in, in this context. I— it's, it's just an incredible honor to have a relationship with you and be able to collaborate, and incredibly mind-expanding. You know, I love the fact that very frequently people who were like untouchable authors, after we met, I became very, a very useful resource to them, and we built deep, meaningful relationships. And my life is filled with deep, meaningful relationships. And, and now I have the ability to create a lot of value for people who start out as clients and then become deep, meaningful friends. And I get to meet their children and their spouses. And, and, and you have that— it's so much of your life as well. The, the depth of value you get to create and the depth of meaning that gets created is, is the payoff.

Mm-hmm. Yeah. You know, and what's really interesting about this conversation so far, we've talked about your capability, but we really haven't talked about the technology at all. And most conversations when I get, you know, they're not necessarily Coach people, they would be people outside. They want to talk about the technology. Yeah. And I said, well, it seems to me that the important thing here is, does the technology free you up? Does it? And it's the freedom and the greater capability that seems to me is the timeless discussion. Because, you know, I often say the tools like the three that we have here on the triple play, I said, you know, if, if I time traveled backwards to— it's the marketplace in Rome in the year 1. You know, you're one in Rome. And if you could, you know, didn't have the language barrier, this would probably be a useful discussion for somebody 2,000 years ago. And if I went to the Star Wars Cafe, Star Wars Cafe, you know, in Star Wars, I said, probably if they were entrepreneurial, this would be an interesting discussion for for them. What I strive for is thinking tools that are timeless, that, you know, and since we're dealing with entrepreneurs, I think entrepreneurs are good testers of whether something is timeless. In other words, it always works and everything. And I'm just saying, I mean, I'm very excited about this discussion because we're bouncing against the most exponential technology that's been created yet. Uh, we are—

I had a download when you were, uh, talking about the timelessness of this, which, um, first the observation, which is what an unbelievably unique gift you have in being able to create these thinking tools, because it's just unusual. And you've got a willing audience of highly invested people that you get to test it on all the time. So you think about this Garden of Eden that you're surrounded with. It's, it's profound. It's, it's taken decades to cultivate the skill, the talent, the listening ability, the questions which you evolved into, or you were gifted with that seed at a young age. You know, it's, it's your part of your corner story is you always talk to adults. You grew up in a world of both imagination and the outdoors in the Midwest and a bunch of adults. So what led to your ability to intrigue and create questions and being able to drive by tickling, um, different possible future is, is profound and unique. Okay, so yeah, you're welcome. Um, and then I— the download I had is, well, So when you have this freedom of time-money relationship, it's interesting how ambition seeps in and wants to take up that space if you allow it to, and you give yourself permission to create more value and be a multiplier. So I look at, you know, do I have more freedom? I have the freedom if I choose to take it, but it's the— if there's any vacuum, there's just more ambition there because we have this reward system and a feedback loop, much like you do, where you're arguably at your most productive of your life right now, past 80.

It's more ambitious at 80 than at 50, certainly.

And at 90, it'll be— how many, how many more times? And how many, how many more times ambitious, right?

Well, it depends on how many capability amplifiers we have, podcasts we have between this. But the interesting thing that I, you know, I've, I would say early because I started coaching entrepreneurs in '74, 1974. And that was just when the buzz about microchips was getting started. you know, and what the impact of the microchip, which was— it had been developed over a 15-year period, but it wasn't named until, you know, '73, 1973, that they started talking about microchips. And, um, and, uh, it just struck me that, uh, this was a new world that was emerging.

Yes.

That the big thing about the microchip is that it was an unusual invention in the sense that you could use the invention to create more powerful— you could use microchips to create more powerful microchips. And now you're using AI to create more powerful AI. But it starts with the microchip 30, 40, yeah, 50 years ago. So we've just a little review of what we've done here. We started with 3 Strategic Coach tools: Lifetime Extender, Free Focus and Buffer Days and Impact Builder. And then we saw that, uh, the putting these tools together expand freedom of time, freedom of money, freedom of relationship. But now what we're going to do is we're going to jump to the third level where we put the pink boxes together. So we're going to start off with freedom of time and freedom of relationship. And this is where I'll say that without being a— I'm at the trailing edge of technology in many ways. You know, I let Mikey do it first. I let Mikey.

Look at this.

Let Mikey do it. And then I watch Mikey.

What's this stuff? Some cereal. It's supposed to be good for you. I'm not going to try it. Let's get Mikey. Yeah, he won't eat it. He hates everything. He likes it. Hey, Mikey.

Mikey comes back from a trip and I talk to Mikey about it. But the point is, can you see, quite apart from whether it's about me, right now entrepreneurs, if they get on the line that they're using the tools, using AI to support their, their progress, that there's every reason in the world why they could be more ambitious in the future than they are right now.

Yes, and I'm going to give you an exact reason why. Um, and, and this is what I try to communicate more than anything, is first of all, capture every conversation. Every little bit matters, you know, and, and journaling matters to get something out. But Everywhere I go now, I carry my little Plaud device with me and I ask, "Is it okay if I record this conversation? I'll send the notes to you." No one ever says no if you're going to give them really good notes, especially if you're helping them solve a problem. So you press the little button, you start the recording, and this thing grabs everything, and then AI processes the conversation and you get amazing notes. But when you take all your stuff, and it can be years of notes and information, even scans, and you put it in a tool like NotebookLM, and you say, now combine all this stuff together for me and help me see a pattern, or here's my outcome, here's my, my mini impact filter, effectively take the stuff and make it real and make it true. And, um, you know, 15 seconds later you've got— and then you can say, model Steve Jobs' mindset, uh, model any great mind. And for example, what I, what I do now is I have a notebook with every one of Dan and Mike's interviews, and then every other interview I've done. And whenever I need a little bit of creative juice, I'd be like, okay, take all the, all the wisdom, knowledge, experiences, and Give me some great questions that I can ask Dan, and I start the imagination, but it's based upon our collective history. But I can combine a collective history from you with a collective history from someone else, and you can add 20 collective histories with an outcome, and boom, the dots are connected without it hallucinating.

Yeah, and it's that, you know, it's very interesting, uh, that one of the things that, um, you know, it's just a, you know, more or less an observer's insight that all the emphasis is put on information, but, um, you know, data information, you know, that, you know, the data is the big data is the new oil and new energy.

Yes.

But it strikes me that the real value may lie at the further. So I've got a way of thinking about input that you have data which might last seconds. You have information which might last a week. Then you have knowledge which may last half a year. And but then there's a big jump and it's in wisdom. And wisdom generally comes in the form of stories. I would say that wisdom, the, you know, the great author Angus Fletcher talks about that we use logic and, you know, we— it seems to me that logic, he says, you use logic to win arguments, but you tell stories to take action. And I think that in the scheme of things, people people really want the ability to take action more than they want the ability to win arguments.

Oh, well, that's a keeper.

So it's not, it's not, uh, in, in relationship to— now we're in the outer level of the 3x3, um, arguing about whether you can be more ambitious, um, at 80 than you can at 50. That's an argument, and people say, well, I don't know, and everything like like that. But to actually just be more ambitious at 80— yeah, 50— that you don't really have to have an argument about it because you have the capability to do that. And it seems to me that maybe we'll become less argumentative as we can take greater and greater action.

Man, I, I, I'm gonna, I'm gonna challenge you on that, and I'll tell you, I'll tell you why. So I, I want that. And I think about the human experience and I'd be like, okay, did, did social media create more peace and more action?

Um, for some, well, I don't think it did either. You know, I think it, um, I think it gets them sort of entangled.

Yeah. And so when you, when you think about all these new capabilities, um, Humans have a funny way of ignoring tools and not focusing on the prize inside and using that tool as a multiplier, a true capability amplifier and a capability multiplier, and expanding their prosperity. It just seems like it's a new thing to argue about.

Um, and, but, but it seems to me from listening to your journey over the last 3 years since Yeah, November's very famous, November 30th. Yeah, 22. I haven't detected many arguments, I've detected a lot of action.

Yes, yes. And I, I, I— so that I think is, um, and I'm not— this is not about me, it'll be like the, the brain type. When you've said before that you think the planet's basically made up of 5% entrepreneurs and the rest not. I wonder if the action is inside that mindset versus the possibility, because, you know, when you think about every major leap in technology and capabilities, this is different. There's no question that AI is just like an alien life form amongst us that's growing so, so fast. Um, and just in the past couple weeks, something new happened. Tiny, uh, rabbit hole, but, uh, there's a platform that was called ClaudeBot, C-L-A-W-D-B-O-T. It's a super smart agent you can install on your computer, and it basically remembers and it thinks, it can plan ahead, and you can give it little instructions And the problem with it is it's so freaking smart. And if you're not explicit on what not to do, it'll start answering your emails and take over your text messages. Like, it will. And it can use a lot of resources as well. But it's another profound shift in what's possible in the agentic technology world. Again, I think the question is, are you willing to open up your mind and test out a new tool and play a little bit without fear of being wrong and whatever that mindset as well?

But in your experience, because you've just had some remarkable problem-solving experiences, creations of new capability. It seems that in the final analysis, you took action that provided people with a new capability.

Yes.

And you can go back 5,000 years in history and that would still be the test of reality.

Right on. Yep.

Yeah.

So whether you're in the cantina in Star Wars or Nero's time, Yeah, you're right, you're right. And, and that is, uh, um, I think the, the— here's an, here's an interesting thinking tool, which is, um, expanding your openness to a rapidly multiplying universe of possibility. Um, you know, how do you open up and create even more elasticity in your brain for the possibilities. So it's the pulse of possibility amplifier.

Yeah, but, but, uh, really, uh, uh, uh, capability is better than possibility.

Yes, I agree.

Yeah.

And it's actually a great vision.

Yeah, yeah. We, we did a whole series of podcasts several years ago where we went through your 6, 6 businesses. Yeah, I would say you're You're, uh, number 6 seems to be infinitely expandable. Yes, infinitely expandable. But each of those taught you something about what constitutes possibility that's interesting, but it doesn't work out, and capabilities that you use to stack on top of each other. And it's actually the stacking of capabilities. It's real every time you jump to another level. The capability is real in terms of the value you can create for other people.

Yeah, yes, yeah. Much like when you created Free Zone, uh, and you had a whole bunch of people raise their hand and say, I'm willing to pay double, right?

Yeah, yeah.

And, and not only did they come in with, with different expectations, they came in, uh, willing to see the tools through a different lens. Um, so there's, there's a whole bunch of magic in that formula, um, which, you know, interestingly goes to your third box of expanding prosperity, increasingly supported and encouraged by like-minded ambitious collaborations. Um, that's the whole point of Free Zone. And, uh, it's, it's like what you have here is a pretty remarkable sales tool to help people see why they want to stick around. It's great stick strategy too. I just saw that.

But wait, there's more. Yeah. Look, we're back to the Sunday afternoon infomercials.

Yeah, yeah.

But here they're actually experiencing it. I mean, it's one thing to say this is a possibility, but what seems to me is what you're achieving, if I just watch you as an ambitious entrepreneur, You're, you're, you're not talking to people about possibilities. You're actually talking to people about capabilities, which brings us— if we put two more of the pink boxes, freedom of time and freedom of money. And my feeling is that capability— a lot of people create vision, but they lack the capability. Here you're creating capabilities and they extend vision.

Yes. And I, I, uh, so there's that combination of vision, which is seeing the possibility. Capabilities are about making it real.

But what you've done is that you've vastly shortened the time period between possibility and actually having the capability.

Yes. I'll give you another little mini example here. This is super short. Um, something I've been demonstrating lately is, uh, you can go— I consider YouTube to be one of the best sources of knowledge, um, and there's a built-in rating system which is the subscribers, the popularity, and the speed by which these creators create. And I was explaining this to this little 12-year-old Mexican kid, his name is Anthony, who is here this week. And, and he— I said, what do you want to learn about? What would, what would you love? And he goes, I want to learn about Bitcoin investing. And I showed him how he could, um, find the, the best influencers, the most knowledgeable, popular, and highest rated with a little search, add them to a notebook so you could get like 10 or 100 videos super fast. It would compress and compile all of the best stuff click a single button, and boom, he had an infographic on their principles. Okay, uh, then, and you can tell it to weight and bias based upon who's, who has the most, uh, uh, celebrated, the highest authority. But then I, I said, well, now let's make it in Spanish. Click the button, boom, we've got it in Spanish. And his dad was super happy, who speaks English, but He's a native Spanish speaker, of course. And we just had this new bilingual conversation. But I was like, you have the ability to learn infinitely faster, immediately with the very latest information and cross cultures. I said, do you have any idea how powerful that is for you? And just what I showed you is what every business person wants and needs from someone just like you. And you're only 12. What a great time to be alive and live in a world of infinite possibilities where you can learn and know everything. But here's where there's the one step is I can take that notebook and then I can say, now I want you to do it for me. We're moments away when you take this knowledge and you say, now solve my problem with someone else's knowledge that's aggregated. That's when your capabilities multiply again by an order of magnitude, or maybe even two.

Yeah, the— just the box here: capabilities create vision. Every new capability automatically expands your present sense of future growth.

Yes.

So a lot of people say, well, I want to really create the biggest possible vision. And I said, uh, I, I want to tell you, you don't have to do it. All you have to do is focus on the capabilities, and the capabilities will create the next accessible, available adjacent vision. It'll automatically create vision. So I think we're going through a different phase here simply because of the speed with which new capabilities can be acquired.

Yes. And, and I agree with everything you said, and, and the gap I can hear someone saying is, yeah, but I need a who to help me.

Yes.

Or they don't even know how to communicate or describe that capability, or describe the who, um, much less know where to find them and score them. Um, And at the speed of change right now, it's, it's finding someone who can absorb and continually expand and upgrade their capabilities. I see there's a whole new opportunity here for orchestrators more than ever before. Mm-hmm. Yeah. Orchestrators of these amazing tools.

The interesting thing is you talked about that just a month ago you had your greatest period of actual free time.

Yes.

Yeah. And it's always a problem with entrepreneurs because the— in my sense, the difficulty of acquiring new capabilities has interfered with their personal life.

For sure, yeah.

And so you've eliminated the need for the, the acquisition of capabilities to interfere with free time.

Ah, okay, uh, give me the formula that you've— you observe if we were going to communicate what that is, because I heard it. I understand I'm too close to it to know what it is. What do you—

I'm just saying I have the proof that you just a month ago had your greatest free time, right at the time when you're, uh, also going through a period where you're acquiring new capabilities at exponential speed.

Yep.

But it lets you live a more balanced life. Yes, because you can drive yourself crazy with this. I mean, and people do. Yeah, yeah, yeah.

Yes. Okay, I'm clear.

So the reason why we put in free focus and buffer days, so you don't drive yourself capability— drive yourself crazy with new capabilities.

Uh-huh. Yes.

Yeah, right. I mean, you take a month off and you come back and the tech world has created an entirely new set of capabilities that you didn't have to— you didn't have to spend any time on. Yeah, because you know how to investigate and immediately make into practical form what the capabilities are.

Okay, that, that is— that what you just said is exceptionally profound. Um, well done, well done, Dan Sullivan. I always like to say, I think we just had our best episode yet.

Well, I think the big thing is the best use of the tools that I've ever had. I mean, I've been at this for decades of creating new thinking tools, but this shows the combination of thinking tools supported by the new technology. Actually, you can do the business side of your life super fast. Create value so that you have a part of your life where you don't have to worry about the capabilities and what's happening.

Yeah, yes, I think, uh, it, it shortens focus time for sure 3 to 10 times. Um, the buffer time can be used for capability expansion. Capability amplification while you get stuff done. So it's— that's what you were just talking about, is your buffer and your focus, it intensifies. Um, and the byproduct is free, which, uh, yeah, you got to get out of your, your, uh, entrepreneurial PTSD head because that, that certainly is a byproduct of, of this crazy-making for sure. So That was really good.

And then we can go and we can put freedom of money and freedom of relationship together, because my feeling is the value for humans is in the depth and the, you know, the depth of really great relationships. I mean, like ours. I mean, ours, uh, we couldn't do this when we started the series 7 years ago, but look what we could Look, I mean, in some ways that what we did today equals what we did in the first 7 years.

Yeah.

I'm simply taking what I've developed and you're taking what you've developed and we've created something entirely new. And so expanding prosperity increasingly supported and encouraged by like-minded ambitious collaborations. That seems to me to be as good a definition of prosperity clarity for an entrepreneur as it is. It's the, you know, um, yeah, and your body's ability to express it, right? Well, and you got to be in good shape. You got to be in good shape, you know. Um, your health and your fitness and your, uh, has to be in really good shape. But this has been terrific. I mean, this has been— this has turned out to be much larger than I ever imagined chatting with you at the restaurant a week and a half ago.

Yeah, this is, uh, um, I'm walking away more excited, more ambitious, and, um, I've got clarity on how I want to teach and communicate.

And, uh, you have an opportunity next Tuesday, next Monday I sure do.

I, uh, um, so I'm jigger— I'm rejiggering the, the curriculum and simplifying it at the same time. So, uh, that's in another episode. But, um, any— do you have any, uh, closing thoughts as we, uh—

well, I have, I have a tool. I have a tool I created about 15 years ago, and it was first It was first expressed as 3 circles, and you had an A circle, a B circle, and a C circle. And what people do— and I'm suggesting that we use this tool for your presentation next Monday— and list all the things that— the activities that you're doing that you hate doing.

Yep.

Then all the activities which are okay activities, you do them, they don't make you mad, they don't irritate you and frustrate you, but they're okay activities. And then there's the activities that fascinate and motivate you. So why don't we start off where everybody does this? And then they say, well, give me an example of something that drives you crazy. And then you bring your AI knowledge in and say, well, you could do this, you could do this, you do this, and you do a couple of those, and then you go to the okay and you say, but what's okay today may be really irritating and frustrating in 6 months from now. So maybe you ought to give a think about just eliminating them now so that you, you can then focus on fascinating and motivating and And you can— where this might have taken 3 years of really hard work and, you know, a lot of negotiation with reality and, you know, scarcity of teamwork and everything else, but now we can get to fascinating and motivating really much more quickly.

Awesome. Do you have— and for everyone who's listening right now, what's the name of that tool, Dan?

Yeah, I, I've renamed it and I have to go back and because it's already a patent that we renamed it to put it in for a patent. So it's already a patent. But first thing in the morning, I'll send you the upgraded tools so that you can take a look at it. Well, I'll put sample copy in for myself, but this is really terrific because entrepreneurs are always angsting about their things that frustrate me and why do I have to do this and everything else. Well, you have to do it for cash flow. And what if you— your cash flow within a very short period of time can just be fascinating and motivating?

Yes. Yeah, yeah. All I do is just meet with founder entrepreneurs and solve their problems in real time and build tools. And opportunities and offers that get them access to audiences that want to reward them for those gifts, right? It's improv. It's back to improv.

Yeah, we're back to improv, which is a theatrical form. And this is the book that Jeff Madoff and I have just met— we just submitted the manuscript called Casting, Not Hiring. What you want is people with powerful roles, not job descriptions. Right on.

It's, um, I've got a tool idea. I've got an AI tool idea for you, Dan. All right, well, let's, uh, let's wrap this episode up.

Okay, your take, uh, your wrap-up on the day.

Okay. All right, so, uh, first of all, um, I've been in Coach for 15-ish years. We've been doing this show, and, um, every time I use a tool, um, I use it to create new opportunities, and it inspires me. It always turns into, oh, I've got an idea that'll solve a problem for someone, which basically turns into a product. And, um, what I like about this is, is it felt like we, we traveled through a time machine, and the tools are much more powerful And if our listener/viewer just walks away and says, how do I combine all these ideas in a creative way and find the connections? And when you opened up and you talked about Steve Jobs about what is creativity, creativity is making connections. And I just had like a— it felt like I went through hyperspace. The original Star Wars, when you launched into hyperspace and you saw the stars going by, that was what this experience felt like to me, past and present. And I'm super excited about jumping into light speed and continuing the journey with you. So that's my take.

Good. And we just created a great yesterday.

Yes, we did. That's another episode coming up.

Yes, because tomorrow when we wake up, when we wake up, this is what we did today is yesterday. And this is a very, very well-spent yesterday that we just created.

Fantastic. Well, I'll just say it out loud. This has been another episode of Capability Amplifier. This is my good friend Dan Sullivan, truly my favorite collaborator Um, always, always thinking at in light speed, uh, mode. And I can't wait till the next episode and creating the next yesterday with you, Dan.

That's great.