Mar NL 2012
The March 2012 issue of Mike Stromsoe’s “The Protection Coach®” newsletter combines a personal note of gratitude with practical insurance information, safety reminders, and agency news. The author opens with a reflective, upbeat message about luck, family, and special dates in March, thanking clients for their business. The newsletter then promotes bundling insurance policies (listing a wide range of personal and commercial coverages) and highlights a discount of up to 17% for combined policies. A safety alert warns against texting while driving, citing California fines and emphasizing the life‑risk. A detailed article educates homeowners about sewer‑backup risks, explains why standard policies often exclude this peril, describes common causes (tree roots, sanitary‑main blockages, heavy rains), and encourages purchasing separate coverage. The issue also marks National Poison Prevention Week, providing national statistics and a seven‑step checklist for protecting children from household chemicals. Agency updates introduce new team members, celebrate a “Client of the Month,” announce a monthly iPad giveaway (including the first winner), and present a trivia section with true/false questions and answers. Throughout, the newsletter repeats contact information for the “Protection Coach®” and includes branding, awards, and a brief client testimonial. The overall purpose is to inform, protect, and engage clients while promoting the agency’s services and community spirit.
Topics
Personal Gratitude & March Reflections
A heartfelt opening where Mike Stromsoe reflects on luck, family milestones, and special March observances, expressing appreciation for clients.
Bundled Insurance Promotion – Up to 17% Savings
A sales‑focused section listing the agency’s extensive personal and commercial insurance offerings and encouraging clients to combine policies for discounts.
Safety Alert: Don’t Text & Drive
A cautionary notice about the dangers and legal penalties of texting while driving, urging safe driving habits.
Sewer‑Backup Risk Awareness & Coverage Options
An informational piece explaining why standard policies often exclude sewer‑backup, describing common causes (tree roots, sanitary‑main blockages, heavy rains), and urging purchase of dedicated coverage.
National Poison Prevention Week – Child Safety Checklist
Educational content highlighting poison‑related statistics and providing a seven‑step guide for parents to prevent accidental poisonings at home.
Agency Community Updates – New Members, Client Spotlight, iPad Giveaway, Trivia
Announcements welcoming new staff, recognizing a client of the month, celebrating the first iPad winner, and engaging readers with a trivia quiz and answers.