The culture rules that survive hypergrowth 🏗️ | Petr Kozyakov

24 Aug 2025 · 49 min
Millennial Masters

24 Aug 2025 · 49 min

0:00

In this Millennial Masters episode, Petr Kozyakov, co‑founder and CEO of Mercurio, shares the story behind his entry into crypto, the founding of Mercurio, and how the company grew from a small team to over 300 employees. He explains the pain of traditional cross‑border fiat payments that led him to discover crypto’s speed, the early product focus on simplifying crypto onboarding, and the development of a robust anti‑fraud monitoring system that became a regulatory pillar. Kozyakov discusses the non‑negotiable cultural rules he instituted during hyper‑growth—prioritising team fit over star talent, weekly all‑hands meet‑ups, and a remote‑first mindset that balances flexibility with accountability. He outlines hiring practices that emphasize cultural alignment, the need to build internal compliance expertise, and the challenges of navigating licensing across jurisdictions such as the UK, Singapore, and Dubai. The conversation also covers practical stable‑coin use cases (payroll, remittances, everyday spending), the over‑hyped aspects of the crypto market, and opportunities around stable‑coin infrastructure. Kozyakov shares personal strategies to avoid founder burnout—daily exercise, strict sleep routines, mental‑reset activities, and limited media consumption—and reflects on the sacrifices required to balance family life with a fast‑growing fintech. He concludes with advice to his younger self: redirect energy from proving points to collaborative building.

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