McCall McPhersonFounder, Modern Thyroid Clinic.

The Next Healthcare Revolution Starts With DNA #shorts

20 Aug 2026 · 2 min

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1:37

In a brief interview, McCall McPherson asks whether fully personalized medicine—including genomics—will become routine in everyday healthcare within the next 15 years. The speaker answers affirmatively, explaining two major forces driving this shift. First, health insurers profit from service utilization, so they will create incentives for preventive, genomics‑based care to keep people healthy and reduce claims. Second, a non‑American model is emerging: the government of Dubai is building a "longevity city" that will fund nation‑wide genetic, gut‑microbiome, and hormone testing, aiming for a healthier, more productive population. This large‑scale, government‑backed initiative creates pressure on other countries to adopt similar personalized‑medicine standards or risk appearing outdated. The speaker predicts announcements of such innovations within a year and envisions a future where whole‑population genomic profiling underpins routine medical practice.

In the next 15 years, could you envision truly personalized medicine, genomics included, in everyday conventional medicine? Do you think that's possible?
It's not only possible, it's coming. And it's coming for 2 reasons. Because what people misunderstand is the insurance company, inasmuch as they make money from your premium, they make money when you use the services. They're an administration of your care. They're not an insurer of your care. And so if you're not sick and using their services, they don't like that. And so if people aren't using the services, they will have to adapt. And create services that you want to use. That shift is coming. Second shift is coming is we have a very American-centric view. There's a lot of stuff going on outside of this country that's going to create pressure. For example, I'm working with the government of Dubai right now, and they're making this entire longevity city. They're doing some pretty phenomenal stuff, including they want to genetically test the entire country. They want everybody to have so awesome. They want a gut microbiome test the entire country. They want a hormone test the entire country, and they're saying, "Why not? We're paying the bill." Because now you truly have an insurer who is. The government paying the bill. They're saying, why not? If we can have a better, more productive, happier nation, but also put the money in the right place, they're doing it. They're saying, why not? If we can have a better, more productive, happier nation, but also put the money in the right place, they're doing it. So when you see innovation like that, announcements are going to come out in a year or so. And like an entire country has been genetically tested for personalization. People have to follow that, right? When you see innovation like that, announcements are going to come out in a year or so. And like an entire country has been genetically tested for personalization. People have to follow that, right? You're going to look so obsolete and backwards if you don't.
It's true. I love that they are setting that standard.