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In this video, Ndubuisi 'Andy' Egwim warns higher‑rate taxpayers—particularly those earning between £100,000 and £125,140—that contributing to an ISA before considering personal pension contributions can cost them thousands (or even tens of thousands) of pounds each year. The loss stems not from ISAs being inferior, but from the tax‑sequencing effect: the order in which you allocate money determines how much tax relief you receive. Andy urges viewers to first evaluate how pension contributions would affect their tax position before clicking the “Einstellen” (set) button for an ISA.

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