Ndubuisi 'Andy' Egwim describes starting an e-commerce side-hustle, babybumper.com, five years earlier while a junior doctor. He explains the site sold baby products (push chairs, nursery furniture) and that his market research identified a UK gap for mid-range, good-quality baby items rather than cheap or expensive products.
One of the side hustles I started five years ago was a website called babybumper.com so babybumper.com I started it when I was a junior doctor. It was just an E commerce site and what we sold was baby products. We sold things like push chairs, nursery furniture. You know, just think about it. The funny things. At that time I didn't have a baby and we went into know. So I had to do some research, figure out stuff. And before I jumped into that, I had to find out what is available in the market, who is selling things in this area. So one thing I found out that there was a gap in that area in uk and the gap was not for expensive stuff and it was not for cheap stuff. It's for that middle grade, really good quality stuff. So E commerce could be a way to go about it.
