Short spoken advice from Ndubuisi 'Andy' Egwim on marketing mindset: lead with value, earn the right to sell, and assume most people don't yet know you—so maintain consistent posting despite fear of audience fatigue. The speaker frames these as guiding principles when creating marketing campaigns and reflects on posting frequency and audience perception.
But one of the big standout points and something that I try and always keep in mind when I'm making new marketing campaigns is that you have to lead with value with everything that you do you have to earn the right to buy a sale. So I think those are two really key points that I'm kind of reflecting on at the moment and then the third thing is most people don't know who you are and so you kind of have to act in that way I think people get scared about posting on social media because people get like sick of hearing from them where people really don't know who you are they really don't and I, I, this is something I have to tell myself as well it's like if I go from posting three times a week to five times a week most people who see my posts don't know who, who I am but you kind of convince yourself that people are going to get sick of hearing from you or something but.
