Health tech founders pitch better when they map their product to NHS policy. Andy Egwim walks through five common mistakes, including failing to reference the GP Forward View recommendations that NHS buyers actually care about. Add a slide showing which of the 14 recommendations your product supports.
14, 15, 17, 24, 35
And so I say to startups all the time, like, based on my work on, on policy, like, whatever reports are out of late, you know, at my time, it was like the five year forward year, the GP4. Yeah. I just used to say to people, like, just go, just skip all the way to the recommendations and just have a slide in your deck that just says which of the recommendations you might. You are doing and progressing and part of. And that you support based on what you do. So that you can end by saying to an NHS audience, oh, and by the way, we meet recommendations 14, 15, 17, 24 and 35 of the GP forward view because of this. And there's a matrix here which shows exactly which bits of our product map to which bit.
