A short YouTube talk by Ndubuisi 'Andy' Egwim arguing that doctors should 'nich[e] down' to be effective in alternative-career/business ventures. Main points: avoid trying to serve everyone (it dilutes impact); first get clarity on vision and who you want to serve; then pick a niche; and focus on providing value and networking rather than spending early on fancy branding.
Because if you start being for everyone then you're for no one that is really powerful advice if you're for everyone you're for no one Niching down is something everybody who's had a business if you I was an E commerce or you've had a business in the past SaaS whatever you know that that niche is so important and that's something they don't teach us in med school so niching down top tip from Dr. Bena who is sort of the queen of alternative careers for doctors niche down but before you can niche down you need clarity so first of all you need to work on yourself understand your clarity what's your vision what do you want to achieve and then who do you want to do it for that's the niching down that's really quite powerful and number three rather than spend money on fancy branding projects learn how to sort of like provide that value in a way while still networking that's really powerful I.
