How GoNanas Cultivated 2,000+ Brand Ambassadors with Co-Founder Morgan Lerner — Missions to Movements

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If a brand doesn't build loyalty and doesn't build that connection, you just don't have the same power. And you can also see it like companies like Hu Kitchen sold for a crazy amount of money, very above average to the industry. And that was because of their community. There's just so much value in it, not only for the customers and for the company, but everyone's realizing it and it just makes sense. People want community and want connection. It makes them more connected to you.

Hey there, you're listening to the Missions to Movement podcast, and I'm your host, Dana Snyder, digital strategist for nonprofits and founder and CEO of Positive Equation. This show highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories from behind the feed? Let's transform your mission into a movement. When a 2-year-old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors, you know they're onto something. Introducing Morgan Lerner, the CEO and co-founder of GoNanas Banana Bread. I am so impressed with how Morgan runs her company. Co-runs marketing, strategy, sales, and product development for GoNanas, but most of all, the intention and genuine appreciation for the thousands of ambassadors they've cultivated. If you've ever wondered if an ambassador program could make sense for your organization, Morgan is the perfect person to hear from. Let's go meet Morgan. Hey Morgan, I am very excited for our conversation today, kind of wrapping up everything around influencer marketing and brand ambassadors for the month of July. And I mean, what's better than talking about a delicious banana bread company to wrap it up? So Morgan, I'm so excited you're here.

Thank you. I'm so excited to be here. I'm biased, but I think it's a great topic too.

We were talking just beforehand and I let Morgan know that I had ordered the banana bread mixture from Go Nanas and it's not Hear ya. I'm so bummed it's on my way to my house, but I'm going to write a raving review and make it afterwards so that you can know all the deliciousness that comes with this podcast episode. It's just going to make me hungry and want some more. So Morgan, I want to dive right in because I am fascinated about your company. So your business is— and correct me if I'm wrong— is GoNana's 2 years old?

Yeah, just about. We actually started in 2017 officially at the University of Michigan. It was a very different business, but it started on campus when we were students and we used to sell mini banana bread loaves around campus. It was a food service business. And then when COVID hit, it was across 6 states, but that's when we came out with our first mix and that blew up. And now, now that's all we do. So the business is very different. It officially started as undergrads, but we've been doing the mixes for 2 years and full-time for about a year and a half.

Were you going to school for anything relating to business or selling banana bread, or like, how did that correlate?

I got a winding path. My mom was in food and business. She ran her own catering company, so it's definitely in the blood. I was actually pre-med starting out and took a windy turn. I've always been passionate about food and people, and so I got into business kind of early on. I was in a club on campus called Spoon University, actually with Annie, my business partner and best friend. So that's kind of how this all is fired. So I was kind of through a little bit of soul searching and following passions that I went down the food and business route. So I studied organizational studies, the people side of business, and minored in entrepreneurship.

Awesome, awesome. And where did the specific love for banana bread come from?

Yeah, so I grew up eating banana bread. My Mimi had a famous recipe, just your classic traditional buttery banana bread, and Annie did too. So she actually, this is kind of the longer version, but she used to make gift bags of all baked goods and would put 'em on our dorm room doors. I kid you not. Oh my gosh. And the one thing that was always in there was banana bread. And she was from Michigan. So on campus one day we drove 45 minutes out and baked a healthy version of the banana bread we grew up eating. And that was the very first loaf of Gonanas. And we just— there really wasn't a healthy or better-for-you option for a baked good or a treat. And so that was the core of what made us want to do this beyond just the familial tie. So that's where it all began.

Wow. And just for those that don't know Gonanas as a brand yet, can you kind of just paint the picture for us of Where are things now? And then I want to go back and then specifically talk about some of the branding and the marketing elements that help it take off. Because essentially, like, it's still so new in what you're doing. I'm a 5-year-old business too. So like learning and growing and changing all the time, especially like selling a product and expanding it and doing distribution during COVID So there's so many things that I want to unpack with this.

Yeah.

Can you kind of paint the picture? Where are you now?

Yeah, absolutely. So at a base level, who we are, we're GoNanas. We're a better-for-you baked good company. So we use bananas instead of eggs to make delicious but allergen-friendly and vegan baked goods. So you can bring this to a dinner party and everyone can enjoy it because there are so many allergies out there these days. And then we're big on flavors and innovation. So we actually drop new flavors every single month. So you'll get some pretty crazy flavors. But the banana allows us to do that because it's not really that strong. And in terms of where we are today, growing really fast. So we grew our business online, predominantly online to date, to really build our brand. We reach about 20 million people every month with our influencer—

Wow, that's incredible, Morgan.

Thank you. Thank you. We've just worked really hard to build it and reach a lot of people. It's really fun to get our name out there. But we are also in grocery stores. So we're in about 2,000 locations. And that's a big focus of ours going forward. I mean, where do people shop? They shop predominantly still in grocery stores, even though the world is, is moving towards a digital.

I am there daily.

Yeah, exactly. Me too.

I'm one of those not good planners for the week. I'm like, a daily, what are we having tonight for dinner? Let's go get it.

Oh, I'm pretty anal with my grocery list. It's fine. I'm like, this is out.

Okay, we gotta pick it up.

But yeah, so going into grocery stores as well. So look out for us in more locations near you and growing the team semi-rapidly. We have a full-time employee now and lots of people who work with us. So that's kind of where we're at.

Oh my gosh, lots of questions about that. A, when did you know that this would be a viable business?

It's a great question. I will be honest and say I didn't always see it as a full-time job or as something that I could really do for the rest of my life. Annie had a lot of faith in that category. That was part of me growing up and figuring out what I wanted in life. I think when the business pivoted and we came out with our mixes and we saw such demand and it went viral on social media when everyone was at home baking and banana bread blew up, that was sign number one. But really when a national retailer showed interest in us, Nordstrom Rack approached us a month after launching these online and it was kind of a moment of like, are we sure? But wow, they want us. There's real demand for this. And then we quit our jobs 3 months later. So that was the first sign of it. And since then it's just kind of been building on that. Yeah.

Amazing. And I think part of that— so Nordstrom Rack, they approached you. You did not pitch them, is that right?

Correct.

Okay. When you first launched, was the name Go Nanas?

In 2017, it was Go Bananas. We combined it and it was Go Nanas, but we've always been for our mixes.

Which I think is so smart. There's so much power around strong branding and naming of things. And I think how beautiful your site is, how easy to use your website is, how bold the colors are, the name that you had. I'm sure all of that drew a national retailer like a Nordstrom Rack and probably lots of other companies, ambassadors that you work with now to it. When you were first starting and you said everything's been basically online and kind of went viral with social, where did you guys start thinking about marketing when you were first launching?

Yeah, I mean, it's, first of all, it's always evolving, especially as an online-heavy or digital-first brand, especially today. I mean, Instagram and TikTok change all the time, so you always have to be adapting. And as we scale too, it's even bigger. It's how do we position this so everyone knows why we're using bananas? And are we going to be banana bread forever? Are we going to be this baked good powered by bananas? There are things that we're always thinking about and always refining, but I think it started simple. It was really, okay, let's start posting on social media, let's get our brand out there. And it was really natural. We didn't sit down and list a pillar of our values or a list of our values and everything we're going to talk about, everything we're not going to talk about. It came pretty naturally. It was like Who are we? Okay, let's start talking about it. And it was me writing those captions just as if I was talking to a friend. So we started from the beginning, but was it complicated? No, it's just continued to evolve and refine, and it never really stops. You always have to be doing that.

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Yeah.

And so you mentioned too, which I think is important when you start to think about marketing and you yourself writing the captions, and you mentioned that you just have a full-time person now. What has the team If you want to go back to 2017 team-wise till now, what has that growth been like and what have been the important roles like as you've progressed?

Yeah, it's a great question. I mean, so we're still an extremely small team. I would say an example of how that shifted is how my role has shifted. So I think as you grow, you obviously get more on your plate. There's more for us to do. So I've had to prioritize. And so We've had to outsource certain things. So we have someone who helps us with customer service, for example, and answering our DMs. I used to do that hours on end every day, which I loved. I had a really strong pulse with our customer, which helped so much. And that's a challenge. Yeah. Like as you scale, how do you maintain that pulse? I'm not in the emails every day. I hop in the DMs to see, but it's harder. There's challenges as you scale, but we outsource things cuz we had to prioritize elsewhere. Elsewhere. So for example, we're fundraising right now, that takes up a lot of my time. We're trying to get into the grocery stores, that takes up a lot of my time. And so we have to just focus. So our new employee helps with a lot of content creation, which I again love. I used to do that all. Yeah, help there. And she's so creative and plugged into the influencer community. She helps with influencer outreach. And then really, as our third employee, she handles a lot of things. There's just a lot of admin and day-to-day projects and things that come up. So having another body is really helpful.

How did you find her? She found us.

So I think, you know, again, we will see as we grow how we find people. The one thing we know we need is someone who's extremely passionate about what we're doing, because they really have to have the buy-in. I mean, this is our baby. And no one will necessarily have the same connection that a founder will to their business. Like, this means everything to me, but she is so engaged and so passionate about it. So I think that's number one. But she reached out to us, DM'd incessantly, and I was like, we're not hiring. But then we needed some help, so she kind of came on and then she's morphed into our growth manager, which is helping on the social media marketing sales side of things to grow us.

Amazing. Amazing. It's always interesting when you're first growing your team and figuring out the nuances of hiring. I've gone through that too as a founder myself. No one is gonna totally have your exact love and compassion for your business. Like, it's just a job, right? So it's like understanding that with them. But that's great, you have such a built-in passionate community that people are just reaching out to you to want to be a part of the culture that you're building.

I think that's the hardest thing to maintain too, even with our ambassadors. We have over 2,000 now, and it's How do we keep them engaged and how do we keep people wanting to join? And that's something that gets hard as you scale. There's always the tension of when you scale, how do you maintain that thing that was so good when you're small but also grow?

Yeah. So the ambassador program, I really want to dive into some details on.

Yeah.

When did you start to think about an ambassador program and that would be a solid move for you?

That was honestly the very first thing we did. I mean, yeah, we started posting on social media and then it was, let's build this out. And it really started small. We had had a previous program. It wasn't that effective, but once we started being a social media presence brand, you know, we were strong on social media and started to build that community. That's when the ambassador program became effective and we saw the opportunity. So it was really small people wanting to join and then we did some outreach and then it's kind of built on itself. Myself. But we just knew the power of referrals. We saw some people doing it, which gave us the idea. Wasn't non-existent then. Now it's pretty much everywhere and everyone's doing it. But we knew that was the way we wanted to go— referrals and organic marketing. You don't have to pay for it. And we didn't have the budget when we started, and we're honestly very conservative to this day of spending money on influencers. Not that I don't think they're extremely valuable— I can dive into that later— but we knew we wanted to start it. And then it was just starting small and lifting every single person who joined up so that they felt spotlighted and valued. And then more started coming and it's just kind of built on itself.

I love that. How is your specific program structured? If somebody wants to apply and be part of the program, what is the actual, like, structure of an ambassador mean? For GoNanas?

Yeah, and I mean, everyone does this so differently. Because we were limited in budget, we structured it this way, and I also think it breeds really organic, natural content. We wanted that. We didn't want people to feel like they were just paid to post. So every ambassador gets a 10% off code that they can give to their followers, and they get 10% back. So it's a commission-based program, and then they get an exclusive discount to order themselves. And we're talking like micro-influencers. Influencers. So they're ordering themselves, they get early access to all of our limited edition drops that tend to sell out really fast. So that's a big perk for them. And then we have a bunch of incentives and things going on just internally in the program that add other perks that are pretty nuanced.

So when you say micro influencer, for those maybe not as familiar with what that can mean, is there an average follower size that you tend to select as your ambassadors or works the best?

I wouldn't say there's an average. We get such a range because we also have macro influencers in the program. So we have people, you know, a few million followers, as low as a few hundred. And we really built it to be inclusive. Speaking of pillars, that's a pillar of our brand. I mean, as a product, we are inclusive. Everyone can really enjoy it. And that was the purpose there. And that's how we are with our community. We really want anyone to be involved. So we have moms who are Instagram to talk about GoNanas and maybe post their family. And then we have foodies and more traditional influencers.

Awesome. And if someone wanted to join and like apply to be ambassador, what is that process like?

Yeah, so there's a link on our website and you fill out kind of some basic info and why you want to join, and we go through every single application. And then you get into our, our software so you can see what kind of sales you're driving. You get emails from me and we interact all the time. There's a Facebook group. So a lot of— you're just joining a community. And that's who I really tap into. You know, if we launched cinnamon roll last night, cinnamon roll banana bread, and I'm in the Facebook group, guys, it just dropped, or what are your thoughts? Everyone got it early. This is going on. Flood the comments, things like that. So they're really the people I turn to. When I have questions.

Yeah, eh, that sounds delicious. Need to get my hands on that.

I will send that to you, don't worry.

That sounds amazing. For people that don't know, I don't eat chocolate. I don't like chocolate.

Oh wow, I'm weird.

There's no allergy, there's no nothing. Yeah, I'm just a strange human. But anything that's like cinnamon or like cinnamon rolls or caramel or like— that's my jam.

This is your flavor. And we worked really hard on it. We refined it a lot. So I did some taste tests the other day and I said, what does it taste like? And people said cinnamon roll. So that's great.

You're like, good, that's in the right direction. I pause this amazing episode to share a very, very cool free feature from LoudCrowd. Wonder how your UGC benchmarks across your industry? Check out their free Instagram UGC benchmarking tool at LoudCrowd.com. With LoudCrowd, you can measure the value of UGC, build a brand ambassador program, and create fun rewards to better retain your advocates and supporters on social media. Say bye-bye to spreadsheets. Head to LoudCrowd.com to benchmark your UGC performance and sign up for a 10-day free trial. Every time you've been talking about the program, you've brought up community a lot and making sure they feel uplifted. I know that can be really hard to do if you're using something like a spreadsheet to manage the program. And I know LoudCrowd is a partner of yours, is a platform that you use. How does using a program like LoudCrowd help you to, A, probably like manage things, stay organized? Do research, be able to track your numbers. Like, hey, did you use them from the very beginning? How did that evolve?

Yeah, I think it's important to say that I didn't use them from the beginning. Not that you can't, but I think sometimes people get scared to start. And I started with an Excel and that's it. And you don't need to start with having the whole shebang. You can now going, you know, through the whole process. Would I start with it? Yeah, maybe. So I have a sales tracker. Which is a separate software. I think the industry is probably building out software solutions, but as it stands, I haven't found a point solution. So I need a way to pay out all my ambassadors and track their sales. LoudCrowd, I probably incorporated a year ago because I wanted to add structure to the incentives and really build it for scale. I think softwares come in when you're thinking about scale because you can't— like you said, an Excel is great, but you can't do everything with it. It's just time intensive. So I think when you're ready to really scale it, software can be really great. And I think part of scaling it is analyzing as you go, and that's where data becomes really important, and that's where Loudcrowd has come in. So I can see what content is doing well, how many posts I've gotten in a month, are my impressions going up and down? That's really one of the main things we use Loudcrowd for. You can create programs, and so you separate your big influencers from your micro, your, our ambassador program from all of our UGC. So it just helps us analyze the program. We're very ROI-focused and LoudCrowd has helped us add metrics to our ambassadors and our marketing there beyond just sales. 'Cause I think we have costs with the program and we know what sales they bring in through the codes, which is great, but we also wanna get deeper. With marketing, it's not always like that. You have to have other metrics, whether it is just impressions or EMV things like that.

Talking about some numbers, if you're open to sharing. Yeah, of course. If you didn't have the Ambassador Program, I don't know if there's a way to, if you know this number, but what percentage of sales come from the Ambassador Program?

Depending on the month, 20 or 30%. At the very beginning, it was up to 40 or 50. I mean, referral-based marketing, if you do it right, is so strong. It's word of mouth. And if you think of all other marketing channels, it's pretty paid. You pay for an ad, you pay for a, you know, commercial. The conversion on that is so low versus someone who has a really engaged community. If I were to tell my best friend, go buy this, the likelihood of her doing that is very high. So it's just using people. And that's why we're so inclusive with our program, because maybe someone doesn't have a perfect Instagram with high-quality photos, but the mom who is bringing it to her party and telling all of her friends to use her code is So valuable. So that's again, like you asked why we started it. It was that it was very foundational and understanding referrals.

So good. That's so helpful. And when you spend so much time on creating, like we create a great product, right? We research our ingredients. We know what's going into it. Like, this is our baby. This is our brand. You're spending like, it sounds like the same amount of like time and energy on building brand loyalty with people and with your ambassadors.

Yeah.

What are some of like the ambassador-only benefits or perks. I think something you mentioned was, and I've done my own like research, is teaching business skills classes for these ambassadors. Like, you're not just thinking about them as like, how can I get a piece of revenue from this person? But you're really trying to enhance them as an individual, which I think is so kind and genuine and just like making that person better for what they're trying to achieve. Can you speak about how you came up with those perks and what have you really seen that they've enjoyed?

First, it came out of, you know, what would I want in something and what would differentiate us? Because everybody has a code and every other program maybe gives you free product and traditional perks, which people love, by the way. Like everyone needs and wants free things. It's just like basic human psychology. They want free things. I poll them all the time. Their favorite things are the commission, the early access, and, you know, free other things. But very close to that, so part of it was getting a pulse on what they enjoy, was connecting with us. And I actually, when I talk about the ambassador program, I suggest to all founders to lead it because such a big perk for our ambassadors is the connection to me because I'm totally fine. And it's that touch that makes it different and makes it special. And truly, like First of all, yes, I know they are so valuable to our business, but it's also what I love. I love community building and connecting with people. And if there's anything I can do in this business, it's inspire other women. We're very young. We started this in college. I want everyone to think they could, because I for a while didn't think I could. So that's where it comes from. It's pretty natural. I wanted to do it because I wanted to put in the effort, and then people responded to it and loved it. And that's what differentiates us. And I just think You can apply that to so many things. I think if a brand doesn't build loyalty and doesn't build that connection, you just don't have the same power. And you can also see it like companies like Hu Kitchen sold for a crazy amount of money, very above average to the industry. And that was because of their community. There's just so much value in it, not only for the customers and for the company, but everyone's realizing it and it just makes sense. People want community and want connection. Makes them more connected to you.

It probably keeps them retained.

Yes.

In the program consistently. Is there an ambassador, like, retention— yeah, lifecycle?

It's very close to 95%. Like, we lose very little ambassadors. I mean, of course we're going to lose people. It's not everyone can commit to posting or whatever. And we have one of the most flexible programs. So that's a very good point on retention. Retention is one of the hardest things. We're always working on it and it's costly. If you don't, then you're just repeating work. So it's kind of like you have to simplify it. If you make a connection and just be natural and connect with people, you'll retain them more and save money and do better as a business and be more fulfilled in the process.

Yeah. Yeah. How do you structure your time? Like you're working on massive distribution deals and retailers. And then how much of your time is focused on the Ambassador Program as the founder?

Very little, actually. It really runs itself, and I just have regular things that I do that are easy, low-hanging fruit because I've just been doing it. So I think there's ways to scale it. I have a list of things that I got to do, but actually it's, it's much less time intensive than it used to be, which is really great. And it's a prioritization game, I think.

Right.

I'll always have a really long list of things to do and it's just what is most pressing that day. But we definitely wear a lot of hats and I love doing that.

Awesome. Awesome. Is there anything that you're testing right now in regards to digital marketing?

I love this question. We are always testing and it's honestly very specific. Right now, for example, video is all that Instagram and TikTok are rewarding, and there's so much potential on those platforms. It's not easy, and the algorithm changes all the time, which can be frustrating because we work a lot to build our brand and our engagement and our community, and then the algorithm just kind of futzes with that. But I would say tweaking our video strategy, whether it's the kind of voiceovers, the length, the kind of content we're really trying to refine and figure out what people respond to. And other things that we're testing, I mean, we have our app, which works really well. And so we're always playing around there and figuring out how to increase engagement. And then one thing I'm excited just about overall is we built out a new marketing tracker to really deep dive into each of our channels. And say what is working well, what's not, and doing more of that. But I really think that's what we're always testing. And I know that's broad, but it can get down to really granular levels so that we can improve.

I love that. Did you build that custom?

Actually, we were in the Mondelēz Accelerator with 9 other brands, and so we got an example from someone and adapted it to our own channels and what we test. So I, I mean, we have text email, app, website, you have paid ads, and you have ambassadors and influencers. So yeah, kind of just to be able to better analyze all of our channels since it is so rapidly changing, we really need to understand what's working on a monthly basis, not even annual or whatever.

Yeah, absolutely. I think being able to, A, have the data points accessible to you But then B, really the most important, is having somebody that can understand what those metrics and the story that it's telling you to be able to then make those business decisions. So what data points does that all bring in? So it brings in obviously all the different kind of like programs that you have from a marketing standpoint. What is it tracking in the universe of everything marketing for you?

Yeah. And the one thing I will say is sometimes throwing these things out sounds scary. Like, whoa, how'd you build that whole marketing tracker? How'd we do it? We asked a friend, we figured out what was important. We emailed our reps and said what we should be tracking. It's not like I know all of this. It's, you have to figure it out. That's like Entrepreneur 101.

101.

Yeah. We don't know a lot. We just figure it out. We Google, we try and we ask. Yeah.

You honestly want the tracker and look, it doesn't need to, adding on to what you said, it doesn't need to have like everything. It's basically like, okay, if I'm Morgan Lerner, or for me, what are the 3 questions that I would like answered and easily visible to me on a daily basis? And then if I can log into this tracker and it answers those questions, yeah, voilà, you just kind of start somewhere.

I think as a Type A person, a lot of times though, which is hard being in this role, I want to have it perfect before we start, or we hired a new employee, you know, I want the system perfect when we start, and it just isn't. It's honestly not possible because you learn as you go and then you adapt it.

Of course. Yeah.

But on that tracker, for example, you know, email has click-through rate, conversion rate, open rate, revenue, and cost for the month. So at a base level, we can say the ROI was, you know, the revenue minus the cost over the revenue, and then we can get some other metrics to start saying what emails are doing best, which had the highest click through rate, which had the highest open rate, so we can do more of that. With literally without those, we wouldn't be able to improve email because we don't know what's working, and you have more untapped opportunity too. So, and then for the ambassadors, same kind of thing. It's my cost, like samples, the platform fees, the commission fees, over the revenue generated by their codes. For example, but also we track posts and impressions and things like that, challenge participants, whatnot. So you definitely have a set of standard metrics, like click-through rate's pretty standard, revenue and costs are pretty standard, and I always recommend doing an ROI, but some of the other tailored metrics are just specific to you and your business.

Yeah, or your lifetime value. Of a customer bringing that into play.

Yeah, exactly.

Yeah, it changes. And based upon like the different products that you decide to launch, that might adjust over time. But I think having that kind of like clear screenshot of where things stand is really smart from a business perspective.

Yeah. And you can also see just how it's tracking over time. You know, we'll have a month where ambassador posts are down and there's so many factors. Is it seasonality? Is it the communications we sent out that month. And so without that data, you can't really analyze it.

Is there something going on in the world that has absolutely nothing directly about your organization, but it impacts everything? Yeah. Yeah. Which has obviously been pretty big this year.

Yes. Yes.

So I wanna jump into Morgan, two final like buckets here. One is called We Must Know. So we must know, Morgan, which social media or digital platform are you intrigued by right now?

That's a great question. I'm definitely intrigued with both Instagram and TikTok. I just think they're so rapidly changing and I'm always trying to figure it out and it's so not straightforward. So I'm excited about those platforms. I just think there's a lot of opportunity and I do like the challenge, even if it's extremely annoying sometimes.

Agreed. Keeps us on our toes as marketers. On either of those platforms, do you have a must-follow account that everyone should check out?

Yeah, some on the personal side and some on the brand side. I'll just give some shoutouts. Aubrey Winters is an influencer and someone in the fitness space, and she's extremely inspiring and very big on community. So if you want someone that you feel good after following, not like traditional social media.

Love that.

Yeah, she's great. And for recipes, I love Healthy Girl Kitchen, and we did a partnership with her for our fudge brownie, banana bread, and our brownie line. And she's incredibly smart and has amazing recipes. On the brand side, I am really excited about Oath House. They were in our Mondelēz accelerator with us. They sell granola butter and they just have a great brand. And delicious product. It's basically instead of nut butter, like blended up granola. Delicious. And just a great team.

You're making me hungry through all of these.

I know, I know.

I'm going to go check out all of those. And then Morgan, I like to wrap up the episode by asking you, what is one thing that you would like to ask for help or support from, from the listeners?

I love this question. I'm always asking for feedback. Just sometimes people can be afraid to give the real advice, but I always want that. I think you're always searching for that. So whether it's, you're doing this great, or I'd love to see more of this, or I didn't really understand this when I saw this, or this flavor is amazing, but this one maybe you need some work. So just really email, DM us, I love to hear it all, especially because like I mentioned, I'm not always in the day to day, but that's what I want to know and I'm always curious about.

Cool. Love that. And where can listeners connect with you to share that feedback? What's the best places to reach GoNanas?

Yeah, GoNanas is biggest on Instagram @gonanas, G-O underscore nanas. You can always find me on the gram, Morgan Lerner. Pretty easy. And my email is morgan@eatgonanas.com. So I'd love to hear from you guys in any of those ways.

Amazing. And I think actually, as we were talking, I just got a notification. I think the package is here.

Oh my gosh. Oh my gosh. So yes.

So I'm going to go now and go make some banana bread.

Yes.

Okay.

I can't wait to hear.

Yes. So, Morgan, thank you so much. I am so impressed by you and your business. Everyone, please go check her out. I think you've done a tremendous job at building an ambassador program that not only fuels your business, but fuels the individuals in the program as well. And that is, again, I think very unique. So thank you so much for being here. And yeah, I'm going to go cook.

Well, thank you so much for having me. And if I can help anyone with anything in that realm or just life, I'm here.

Can you tell I love talking all things digital, to make this show better, I'd be so grateful for your feedback. Leave a review, take a screenshot of this episode, share it on Instagram stories, and tag Positive Equation with one E so I can reshare and connect with you.