Morgan Lerner of GoNanas - Forbes 30 Under 30

25 Jan 2024 · 39 min
38:50

In this Forbes Wine Live interview, host Dena talks with Morgan Lerner, co‑founder of GoNanas, about the evolution of the brand from a college‑room banana‑bread side‑hustle to a nationally‑distributed CPG company recognized in Forbes 30 Under 30. Morgan explains how the company’s distinctive pink packaging was chosen to stand out on shelves and signal female‑empowerment, and how a COVID‑driven pivot from fresh banana‑bread loaves to shelf‑stable baking mixes sparked rapid growth. She recounts the early days at the University of Michigan, the challenges of scaling a perishable product, the decision to move production to a manufacturer, and the breakthrough retail partnerships with Nordstrom Rack, Target, Whole Foods, and a Mondelēz accelerator that opened doors to grocery distribution. The conversation also covers GoNanas’ community‑focused ambassador program, a collaboration with artisan ice‑cream brand Salt & Straw, and the mechanics of being nominated for Forbes 30 Under 30. Morgan shares candid reflections on the mental‑health pressures of rapid success, the importance of authenticity, and advice for aspiring entrepreneurs: trust your intuition, embrace imperfection, and show up even when you’re struggling. The interview ends with light‑hearted moments about emojis, favorite books, and upcoming product launches.

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