A new AI video system generated 1.2 billion ten-second clips in 30 days, far surpassing earlier models. The speakers discuss both the appeal: on-demand nostalgia videos or mood-lifting content for people struggling with depression, and the commercial shift: culturally specific ads for Argentina or Fiji without needing to film on location.
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So AI is generating really faster than humans can consume it. We talked about this in our last podcast as well that synthetic media generation has crossed the civilization scale. So we mentioned earlier as well that it generated a lot billions of images and videos in a month. So what do you think? How is that even possible? The scale, the consumption.
So what happened? What happened is like a new generative video system produced 1.2 billion videos in 30 days. And there were 10 second clips, 720p audio included. Think about it like earlier models were silent, short, low quality. Now, now the quality is watchable, shareable. It's very emotional. I mean think about like if you want to feel nostalgic, you can, you can summon nostalgia on demand. I mean one of the biggest use case I think is like people, I mean generally people feel depressed. If someone feels depressed, they can come up with a video that just can uplift their mood. So the things like that, that's one thing that I think is very interesting. Then also, I mean if you want, think about it, if you want to create an ad on Argentinian culture, if you want to create an ad on Fiji, historically you used to have that Fijian actors, you have to go shoot there and stuff like that. But now you can, you don't need to have that physical infrastructure to create these videos. So this is a very good use case and I think it would be very important. How can we use this to bring different cultures together?