Make your own software and AI

26 Jan 2026 · 1 min
1:03

In this segment, the speaker argues that automotive OEMs should develop their own software and AI systems rather than relying on outsourced components. He emphasizes that building internal vision-action models can enable a step-change in innovation, contrasting this with the current trend of incremental improvements to in‑cabin features such as adaptive sound systems. The speaker suggests that internal software development will foster new ideas and give OEMs a competitive edge.

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