Search traffic is down 15% year-over-year as generative AI becomes the new way people get answers. Instead of typing keywords, users now ask AI to compose outcomes directly. The shift signals how enterprises are rebuilding their operations around agentic AI systems.
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But today, you know, we're talking about how decision making itself is shifting from humans going on to a search engine, you know, searching for lists to choose from to now machines that are genuinely composing actual outcomes. And I know you and I have been having a lot of discussions offline about traveling and I think that this gives me a good opportunity because that's a good lens to sort of look at all of this through, right Underneath all of that is something bigger which is how our agentic systems trust and operations overall like reshaping the way large enterprises, large businesses actually work. And you've been building genuinely like hands on building AI systems inside these real enterprises. So if we were to start from the first principles, right, the search box is dying. We know this web traffic is like down maybe 15% year on year and Genai is sort of becoming the new front door of the Internet and that's what people are saying.