Traffic isn't the signal anymore

Name: Traffic isn't the signal anymore
Uploaded: 2026-01-22T16:27:04+00:00
Duration: 21 s
Channel: Muhammad Umar
Description: Muhammad Umar says search traffic will disappear within two years, calling Google Search the "yellow pages of the 1990s." He credits Google's strength in…

22 Jan 2026 · 0 min

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Muhammad Umar says search traffic will disappear within two years, calling Google Search the "yellow pages of the 1990s." He credits Google's strength in AI, particularly its Gemini model, as the future of the company.

But I can see, I can, I can tell you in next two years there won't be any traffic left in these. Search it. Mark my words, Google is a yellow pages of 1990s, right? When I talk about Google means Google search. Google is insanely great company when it comes to AI using Gemini and all that. I mean, I'm talking about Google search.
Good clarification, I think, I think necessary, very necessary.