From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52

I think what matters at the end of the day is not, it's realizing that AI will not replace you, but quality, taste, that's what matters. And if you can use AI to create more tasteful content, then you're going to win.

Hello everyone and welcome to the Web3 CMO Stories podcast. My name is Yuri Belast and I'm your podcast host. This podcast episode was recorded at CCC, Crypto Content Creator Campus, in November 2025 in Lisbon. I had opportunity to record the podcast episode with Jason Yeager, the twin brother of Aris Yeager. You might know Aris Yeager from The European Kid on TikTok. He has about 1.2 million subscribers. And you might know Jason Yeager, also content creator on TikTok. He has the account @mytechceo and he is also having around 300,000 subscribers. I was invited at CCC Ads Media and I recorded a podcast episode with Jason. Outside of the Carlos Lopez Pavilion, a beautiful location in Lisbon. This episode will be a bit shorter, probably because of course Jason is used to create short-form content. Let's dive straight in.

Hi Jason, how are you?

Very good. Great to be here.

Great to be here too. I love Lisbon. That's why I moved from Belgium to here. Belgian, just like you, didn't know that. Jason, you gave a keynote today about MyTechCEO.

Yes.

So you build it by mixing satire, tech culture, and real insight. What first made you realize that comedy could be more powerful or a more powerful way to explain the stuff of the world than traditional content?

I think by just looking at how well it performs. That's a really good indication. You know, if you look at most of the biggest creator brands, people just love watching entertaining content. So I always thought to myself, when you look at, like, when I thought about what to do, I was always thinking about what would have the biggest impact. Comedy was one of those things that I think allowed me to have a big impact.

Yes, it's interesting that you mentioned entertainment because many founders talk about authenticity, about bold authenticity, I would say, but your format forces honesty in a different way. Exaggeration that reveals truths. What do you think humor exposes that most tech content hides?

Well, I think, you know, even just the way that you can communicate humor through acting is very special. I think most, you know, informational videos you watch about tech are just, you know, podcasts, people directly talking about something, but the nuances from acting, from being able to show something through expressions and a character, you can really say a lot about that. You can, that really tells you a lot more than just words.

Yeah.

You've worked with AWS, Microsoft, Solane, and others. What convinces a major brand to partner with a satirical creator rather than a polished traditional influencer?

I think that brands really think about two things, and that is one is like Who are you reaching? You know, are you reaching their customers? Are you reaching customers they want to reach? You know, like even for exchanges like Bybit, for example, it's like they're probably more concerned with who are they not reaching or the new users they can bring than necessarily just their existing users. So with brands, if you can showcase you have a certain quality of audience and then you also have an interesting and compelling brand, I think you can lock in some interesting partnerships. But also like you have to stand out. You know, there's a lot of people doing serious informational content. I think this character gives brands a chance to work with someone that's unique and might stand out from these, a wave of all these other more informational-focused creators.

Absolutely. Standing out is more and more important, certainly with AI that is there today. Now you scaled MyTechCEO to 300, thousand cross-platform followers very fast. What is the underlying engine? Timing, format, distribution, or something else?

I think timing is really important. I think there's two types of content that I create. One is evergreen content that I think will be funny no matter when you post it, and then trending content. So I'm very quick to jump on trends. Like if there's a big news, if there's something that's very relevant that is happening, you know, let's say Elon Musk's, uh, Starlink, you know, does a, lands or something significant in the tech world happens, creating videos around trending topics really helps with virality. And I think that's been a big secret to growing my account.

Okay.

Timing is key. Now, your background includes recruiting, AI, edtech, and building companies from high school. So how do those entrepreneurial failures and wins shape how you create content today?

I think it exposed me more to tech, exposed me more to industries. And then I think seeing, you know, seeing myself build companies, I got to see my skill sets. And then, you know, today I always tell people that I think you got to do whatever you think you're skilled at. And I think I'm a skilled founder, but I'm also a very skilled like content person and using content to like communicate certain ideas and thoughts and brands. So I kind of just shifted into what I thought was best. I was best at.

Okay. Doing what you're good at and what you love to do, because I see you, you love what you do. Now you often poke fun at AGI narratives.

Yeah.

Under the humor, uh, what is your real take on how AI will change the creator economy and the stuff that we—

I think that a lot of people are very concerned with AI slop and like AI completely changing over the, the, the content. I don't think AI will replace your content. I don't think there'll be a kid who's, you know, 14 years old building the exact same videos that you have. I think taste is really important. And I think that we're also going to enter a time where people are going to get mad or not mad, but people are going to get tired of AI content and they're going to actively seek out real creator, uh, real, uh, genuine organic content that's not created by an AI. I think. What matters at the end of the day is not— it's realizing that AI will not replace you, but quality, taste, that's what matters. And if you can use AI to create more tasteful content, then you're going to win. I don't think you're going to lose if you buy it from people that are going to completely replace you. If that makes sense.

I love that you mentioned taste because I always explain it like it will not replace you. It will help you or it will take Some, some part, for instance, I, I published a book. It was my content based on my podcast episodes, but the AI just, you know, saw the patterns in it and make it better. But I love the fact that you mentioned taste. Now you advise and invest.

Yeah.

Early stage founders. I, you said that during your talk. Yeah. What patterns do you see among the founders who get it versus those who stay stuck in the old Silicon Valley thing.

I think it's, and it's not sad to say, but it's true, is like, I think the founders that want me least on their cap table are the ones that tend to win the most. I think, you know, there's something to be said. If you have a really, really good product and you know you're going to win, like you don't need content as much. But the real, the real pitch to these companies is like, yes, you have an incredible, like, you know, if I was to go work with OpenAI right now, right? OpenAI has an incredible product, a huge company, right? Yes. Like In the grand scheme of things, it's hard to see how I will make an impact. But for early stage companies that have incredible products, they, everyone needs to think about brand. Everyone needs to think about media. So like, yes, you might have an incredible brand. You might, you might generate tons of revenue already, but you have to be thoughtful about media. And that's always my pitch to them. It's not, it's not necessarily, hey, I'm going to create content. I was going to bring you tons of new customers. That's sometimes the proposition. It's, but it's also like, hey, I'm going to help you navigate this world of media. This new media world that you know nothing about. And I think that's a more compelling pitch than just saying, we're gonna bring you leads.

Yeah, absolutely.

It's more about the value, right? There is a tension between virality and credibility for creators.

Yeah.

How do you avoid becoming a tech meme page and instead stay positioned as a real operator?

I think through like really spending time crafting the right content, you know, I spend a lot of time thinking about video ideas that are going to resonate with the right crowds. I think you spend time through, you spend time, but you create quality content by spending time really trying to identify what's going to resonate with people. So I think you have so many shots at the goal on building the right brand through the, through how much content you post and how good, how good are those ideas and concepts.

So indeed you spend time about not, not just making content for the sake of creating content, but really spend time thinking about what you want to create.

Absolutely.

Now, if you zoom, zoom out, my Tech CEO almost acts as a cultural mirror for founders and VCs. What does your audience reaction tell you about the current psychology of the tech world?

Yeah, I think like definitely my Tech CEO is a big like source of like news for people. It says a lot about what, where the tech world is at. I think like just seeing how much people engage with certain pieces of content tells me a lot about what is generally on people's minds the most. You know, when I create content about, you know, for example, AGI and like AI replacing a lot of people's jobs and see how much it resonates with people, I think you get a sense, a taste of like what people are thinking and reactions are everything. There might be videos that do really bad and I think they would do better. That tells me a little bit more about the tech landscape.

You grew fast without leaning on shock value or on negativity. What principles have guided you as you build a high-trust audience in a niche that usually rewards scales?

I think I've always been thoughtful about, um, going directly to the people that I want to reach and like being really building the right relationships with founders and tech people. And I rely on those a lot to create quality content that really resonates and, uh, actually hits the spot.

Now, many creators struggle to turn content into a long-term opportunity.

Sure.

So how do you think about evolving MyTechCEO into products, experiences, or even companies?

I think about it a lot. I think the challenge is when you're starting a product, you need to make that product really good. You can't just rely on your audience to shill that product, right? It has to be like a genuinely really valuable product. So it's more, for me, it's more about like talent. It's like, how can you find the right partners and the right people to partner with that are going to help you reach that goal? I think you really just can't, you can't do things alone as a creator. You have to really, and that's the best thing about creators. Like you can leverage your audience to build your network and find the right talent.

Finally, if you were, if you are building your creator-operator brand from scratch today with AI-native platforms and decentralized communities emerging, what would you do differently?

I guess I would, from the start, be really thoughtful about using all these AI platforms. I mean, there's so many platforms you can use today to build very easy, like no-code applications and platforms. So I would just be extremely obsessed with using these to get an edge and go from idea to product faster.

Thanks for sharing all your wisdom today with us. If people want to follow you, where would you like me to send them?

Yeah, I mean, there's two accounts, MyTechCEO. There's also EuropeanKid. MyTechCEO is just my tech CEO, and then EuropeanKid is just the European kid. So that's probably the best place to see the content, different types of content. They can decide what they like the most.

Absolutely.

As my listeners know, there are always show notes. There is a blog article related to this podcast episode. Everything that Jason mentioned will be found in there. Jason, it was really a pleasure talking to you today.

Likewise, thank you so much for having me.

Guys, what an amazing episode. As I always say, I'm sure that this episode is useful for people around you, so be sure to share this episode with them, other founders, other creators, maybe even your neighbor. If you're not yet following the show, this is a really good moment to do this, to hit the subscribe button. If you haven't given me a review yet, if you give me 5 stars, it will help me reach an even bigger audience. And of course, I would like to see you back next time. Take care.

Awesome.