Finding the Excitement #femalefounders #podcast #fundraising #fintech

When you do your next company, how do you navigate a fundraise differently so that you don't have these kind of hurdles again? Lean in heavily, more so on the customer. Go out there, particularly if you are a direct-to-consumer, go to the customer. Let them be a bigger part of the story sooner versus later. If I had to go do it all over again, well before we had a product, I would've just been heavily marketing, talking to consumers, activating our social channels just to have built more of the consumer brand love. Even though we were told like, oh, you know, waitlist age and, you know, people will forget, they move on. I don't know if that's entirely true. Especially as female founders, we have to just play this game differently. You're not gonna have the same level of resources. The numbers last year and this year have dropped even below the 2%. Telling me the playbook that the people with all the money use doesn't really help me. Showing me how to build a Maserati when I have the budget for a Prius is useless to me.