In this solo YouTube video, career and business mindset coach Natalie Fisher shares the five most impactful lessons she learned while building a successful online business alongside a full‑time job. She begins by emphasizing the importance of focusing exclusively on revenue‑generating activities and avoiding time‑wasting tasks such as perfecting a website before any income is earned. She then advises viewers to abandon perfectionism, publish imperfect content early, and accept that initial work will be “sucky.” The third lesson stresses hiring a coach or mentor early to keep efforts aligned with profit. The fourth lesson warns against shiny‑object syndrome, urging entrepreneurs to concentrate on one or two core activities—in her case, consistently creating YouTube videos—and to master them before expanding. Finally, she argues that mindset outweighs strategy, describing how to reframe limiting thoughts, treat business tasks as non‑negotiable, and maintain a purpose‑driven mental attitude. Throughout, Natalie interweaves personal anecdotes, practical examples, and a motivational call‑to‑action, inviting viewers to subscribe, access free resources, or contact her for coaching.
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In this video, I'm going to share the 5 biggest things that have led to my success in business so far while still working at my full-time job. So stay tuned. So the first thing is that I learned is don't waste time on activities that aren't going to make you any money. I wasted a lot of time doing things that were not getting me anywhere. So building building a website, automating things, trying to make things perfect, trying to make my website look perfect, working on my about page when I really shouldn't have been spending any time on those until I was actually making some money. So the things I should have been spending my time on, which I know now, were doing webinars, making offers, talking to potential clients, stuff like that, stuff that was scary for me, but I needed to actually do it in order to have a successful business up and running. So that's what I learned from that. 2, don't try to make everything perfect. So I personally wasted a ton of time trying to make my videos perfect at first, and they were never going to be perfect. It was never going to work anyway. So I wasted a lot of time doing that, filmed a lot of videos that I didn't put out because I— they weren't good enough. And in the end, I had to just become comfortable with the imperfection, and I had to be willing to suck at first anyway. Put stuff out before you're ready. Because you're gonna have to do it anyway at some point. The third thing is that got me really moving was get a coach or a mentor. Okay, they're gonna be able to look at what you're doing and tell you, nope, that's not gonna lead you to revenue. Don't do that yet. Don't waste your time on that. So huge revelation for me, and that's what I would recommend you do at the beginning. If I were gonna go back and do it again, I would hire a coach from the start. Fourth thing, so focus on 1 or 2 things maximum and stick with them. So a lot of the times I was getting on shiny object syndrome saying like, oh, Facebook ads and oh, Instagram, and everyone was telling me that the one thing that they were selling or the one thing that they were advertising was what I needed to succeed, but I didn't. I just needed to stick with my one thing. So I chose to start with YouTube. And I'm really glad that I did that. It was difficult in the beginning to keep making videos when nobody was watching them, and I'm really glad that I kept going on that. So the reason why I was able to keep going was I was lucky because my husband kept telling me, you know, YouTube is really big, YouTube is growing. And I did know in my heart that I wanted to be making videos, so I stuck with the videos. And 4 years later, making videos, it has definitely paid off. And it's really nice now because I'll get emails daily from you guys saying, you know, this video helped me get a job offer, this video helped me get interviews, these videos have really changed the way that I'm looking at things. So now it's really easy and motivating to continue to make videos, but in the beginning when nobody was watching, probably for about the first year, it was really hard to get motivated sometimes. But I had to keep in mind that if I stopped making them, I'd have to start from scratch with something else, and I didn't want to have a whole bunch of half-dug holes I wanted to stick with the one thing even though that was challenging. Stick with one or two things max and keep going with them. Master them and then you can move on to something else. Maybe I'll move on to something else when I've got my 50,000 subscribers or something. But for now, I'm really glad that I stuck with YouTube so far. The fifth thing is mindset versus strategy. Mindset is actually the most important thing and it's really 80% of this whole building a business thing. especially if you're working full-time and you're still— and you're trying to build a business on the side, you really need to manage your mind. And what I mean by that is watch your thoughts. So if you have thoughts like, oh, I don't have time to build my business because I'm working full-time— a lot of people have that thought, right? They're like, oh, there's just too much to do, there's just not enough time. So instead, I changed it to the thought of, okay, what are the things that are going to need to move me forward? What do I need to do to move me forward today? And what can I do In the— with the least amount of work to move my business forward, to do revenue-generating activities. The mindset was the most important thing, having a coach and just managing my mind and watching myself, because it's very easy to go into a rabbit hole of, oh, I don't have enough time, I've worked all day, I'm very tired. Instead, I had to be focusing on, okay, I want to build this business because I want to build something that's outside of my job. So if I ever don't want to work in my job anymore, I have an option, right? So maybe that's you too. So You have to focus on the why you're doing it, because otherwise it's really easy to just say, I'm just really tired and I don't wanna do anything. And then it's very, very slow. And at times it was slow for me, but I still got things done. And having those non-negotiables, like I'm just gonna get this done today no matter what. Okay. It's kind of like if you have kids, you're not gonna be like one day I'm too tired to feed my kids, right? That's a non-negotiable. You're gonna do that no matter what, right? So you have to treat your business if it's important to you as a non-negotiable. And there you have it, 5 things I've learned from building a business while working full-time. If you like this video, give me a thumbs up. If you don't like it, give me a thumbs down. Subscribe to the channel, and I will see you in a few days for another video. Awesome. Bye. So I'm Natalie Fisher. I'm a career and business mindset coach. I help people get their dream jobs, get promotions, and now I'm starting to offer business coaching as well on how to build a successful business online. So if you're interested in any of that, I have some free resources for you below, or you can reach out to me via email.
