In this video Natalie Fisher defines passive income as money earned without active work and explains that while it is possible, it requires substantial upfront effort and iteration. She shares her own path to generating passive income through an interview‑coaching business: first creating a high‑value free guide (10 behavioral interview examples) to capture email leads, then expanding it into a paid product (50 additional examples) priced at $49‑$50. She describes the process of researching interview answers across industries, compiling them into a comprehensive guide, and setting up an automated sales funnel that now generates recurring sales each month, allowing her to “wake up and see sales.” Fisher emphasizes the difficulty of finding a compelling free offer, the trial‑and‑error (about ten attempts) needed before a marketable product, and the reality that many marketers oversimplify passive‑income promises. She concludes that passive income is worthwhile but not easy, encourages viewers to start their own side business, and offers personal business‑coaching services via email.
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In this video, I'm gonna straight up tell you what passive income is and how it is possible to make it. I'll explain to you how I started making passive income, what I did, and what steps you can take to make passive income if you are interested in building something like this yourself. So stay tuned. So passive income is essentially money that comes in while you are not working. Let's talk about what it really takes to make passive income in my experience for someone who consistently makes passive income now. The number one thing is yes, it's possible to do it, but it's not easy. And a lot of people will sell you on the idea that it's really easy to do, and you've probably seen ads showing you how you can make money while you sleep and all these things, right? And while that is possible, it takes a lot of work to set it up. So I've been in business for years now, and it wasn't until my third year that I succeeded in actually having something set up to successfully make passive income. So everybody's journey is going to be different, but I'm going to tell you that I don't think there's any super easy way to set it up so that you can do it like right now. I like the quote that if it was easy, then everybody would do it. So it's not easy, but it absolutely is possible. What did I do? So I started with my interview coaching business. And what I decided was, I'm like, okay, I'm really good at interviewing. I'm gonna learn what people really need, what people are really struggling with, and then I'm gonna offer them something. So the first thing I did was offer my free guide, which is my 10 examples guide for behavioral interviewing questions. So once I started working with people, I realized that their stories, their interview stories, were something that people really, really struggled with. And so based on that, I was able to create an offering of massive value, which got people to give me their email address and give them something for free. So sometimes it's actually really hard to get people to take something for free because there's lots of things that are given out for free, right? So it still has to be of massive value. Maybe you've downloaded my guide and you know that it's very in-depth and it's very useful and it's very helpful, especially if you have an interview the next day. So that's the first thing I did. I identified something that people really, really needed and then gave them an offering for free. And then on top of that, I decided, okay, well, if people are really getting value out of this, then I can create something that is worth 100 times the value and I could charge for it. So I created a guide basically the same, but it had 50 more examples. 5-0. So I took all the examples from me, from my clients, from everywhere that I could find that were successful interview answer examples that were very specific down to different industries. So IT, business analysis, marketing, administration, any different industries from clients that I work with. And I put all those examples into one guide so that you could have all those examples laid out. And people love this, so I charge $50 for this guide on my website, and quite often I will sell several of these per month. So I will consistently sell several $49 guides per month. And this took a long time to set up. The guide took a lot of work to create, and it took a lot of time to get that set up. And then I offered a whole bunch of more stuff on top of it. So I had to offer massive value so that people would see it and be like, wow, this is such good value. $50 for what I'm really getting is nothing. So once all that was set up, then I was able to offer this product. And now quite often I will wake up and see sales made of this product, which makes me very happy because it means that people don't have to wait to get the help that they need, right? They can instantly, whatever time it is, wherever they are in the world, they can buy this product, they can have it downloaded to their computer, and they can start going through and preparing for their interview. And quite often people will tell me that they've printed this product off and that they've highlighted things in it and that they've got it, you know, they're using it and they've got it in a binder. That is how I was able to start creating passive income for myself, and that is the first passive income product that I created, one of many. It is definitely possible to create passive income, but it is definitely not an easy thing to do. And people won't tell you the real whole story. So you'll see people, like I mentioned, that'll say, oh, you can make money while you sleep, you can live from your laptop, you can do this, you can do that, right? And yes, maybe that's possible, but it's not as easy as they're making it seem, and they're not sharing with you the whole story. So it took me at least 10 tries to get something that somebody would want to take for free, that they would want to give me their email address in exchange for. And then once I was getting that, some traction with that, then I was like, okay, I can build something now that is, you know, 100 times that and then charge for it. So the moral of this story is passive income is definitely possible to achieve. It's a lot of fun, but it's not easy to do. It's totally worth it. I'd absolutely recommend that you work to set up a business for yourself where you can make passive income. I've had a lot of fun creating it, but it has been a lot of trial and error. And there you have it. So if you are interested in starting a side business and you'd like to do it right from the beginning, you'd like to set up something where you can have passive income coming in in the future, I would love to help you with that. So I am now offering some business coaching spots. If you would like to talk to me about working together to build your business, there is nothing I love more than this topic. So if you're thinking about starting a business, you have a business, but it's not generating the revenue you want yet, I can help. So please reach out to me directly at natalie@asknataliefisher.com. And in the subject line, please put business coaching and let me know what kind of business you have, where you're at, and let's set up a time to talk. If you don't know me yet, or if you're new to my channel, I'm Natalie Fisher, career and business mindset coach. I specialize in helping you either get your dream job through my programs and personal coaching, or help you build your business to make the money that you want to be making. Thanks so much for watching. If you like the video, give me a thumbs up, subscribe to the channel, and I will see you back here in a few days for another video.
