In this solo YouTube video, Natalie Fisher explains a common marketing mismatch: audiences often say they want a process like "consistency," yet they are more likely to purchase the tangible results that consistency delivers. She illustrates this with an example of a product teaching consistency that failed to sell because it focused on the process rather than the outcomes (e.g., better YouTube growth or fitness gains). Fisher then shares her personal stance that inconsistency is a major form of self‑sabotage and that embracing consistency yields compounding benefits. She references her podcast series, "The Consistency Project: The Sneaky Way of Self‑Sabotage and How to Overcome It," describing her current challenge of being the most consistent she’s ever been and inviting viewers to join her journey.
Chapters
when somebody surveyed their audience and they said, what do you want? What do you wanna buy from me? What do you want me to make so that I can sell it? Right? And their audience said that they wanted to be consistent. They said they wanted consistency. And so this person made a product on consistency and, you know, how to be consistent. And then nobody bought it. And he said that that was a classic example of trying to sell a process that nobody wants, but they do want the result from being consistent, right? So he was talking about how you sell in a different way. So it's like you can be, and it can be the same product. Like when they get in there, it's teaching somebody how to be consistent. However, they, they're not gonna buy it based on how to be consistent, or at least not many people are gonna buy it, maybe. Right. But it's not gonna make a lot of sales because people are not gonna find that really exciting. What they want is the results from being consistent. Right. So if you show the results of all the things that consistency can create, right, it's like a compound effect. Right. So For example, if you show— if you want to be consistent uploading YouTube videos, you can show the results of that consistency, right? Like, these are the results that you're gonna get once you learn how to be consistent, right? Or the results of working out consistently, right? You want that result. You don't actually link up in your mind that you want to be consistent. However, I have actually thought that that was very untrue. I was like, no, I actually do want to be consistent because I realized that when you're not consistent is the biggest form of self-sabotage. So I have recorded a Podcast on my consistency project. It's called The Consistency Project, and it's called— I'm just reading the title on my board here— The Consistency Project: The Sneaky Way of Self-Sabotage and How to Overcome It. And I'm talking to you about the challenge I'm doing, the ways that I've been consistent. You— I am the most consistent person I've been in my life right now. So from this place, I'm going to be sharing that with you. And I'm gonna be, those results are gonna be compounding, and I just wanna invite you along for that journey if you're interested, cuz I'm working wonders with it.
