OpenAI and Google Race to "Her" - Is the Big Tech Singularity Near? Part 1 with Zvi Mowshowitz
18 May 2024 · 122 min
In this episode of The Cognitive Revolution, host Nathan Labenz (joined by co‑host Erik Thornberg) interviews AI strategist Zvi Mowshowitz. They explore the shifting landscape of AI startups versus big‑tech incumbents after the recent Google I/O and OpenAI announcements (GPT‑4o, Gemini, multimodal capabilities, pricing, and API access). The conversation covers how startups can survive or thrive when core models become commodified, the strategic value of building products that improve with each new model, and the role of private‑equity‑style AI roll‑outs for legacy firms. They discuss venture‑capital dynamics, the potential of AI‑powered “virtual employees,” and short‑term employment impacts, weighing productivity gains against displacement risks. The dialogue then turns to the recent exodus of safety researchers from OpenAI, the implications of NDAs, possible whistleblowing, and how the industry might compensate departing talent. Throughout, Mowshowitz offers a cautious‑optimistic outlook, emphasizing that while big‑tech’s scale creates pressure, many niche opportunities remain for specialized, well‑engineered solutions. The episode ends with a note that many of the topics are still speculative and will be revisited in future shows.
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Hello and welcome to The Cognitive Revolution, where we interview visionary researchers, entrepreneurs, and builders working on the frontier of artificial intelligence. Each week we'll explore their revolutionary ideas, and together we'll build a picture of how AI technology will transform work, life, and society in the coming years. I'm Nathan Labenz, joined by my co-host, Erik Thornberg. Hello and welcome back to The Cognitive Revolution. Today, after traveling to California for Google's I/O event and taking some time to process what has been, in all honesty, quite a confusing week, I'm back home and excited to share a timely conversation with Zvi Moshowitz. While many excellent news roundups have been published over the last few days, including by Zvi on his blog, here we aim to provide a higher level of analysis. We start by discussing the new capabilities that excite us most from a mundane utility perspective, including the native multimodality, lower latency, lower prices, and deeper integrations into platforms that were all previewed this week. And then we reflect on the fact that while the technical advances are indeed very impressive, most of the products aren't actually available for us to use, and even many of the demos seem quite rushed, and we consider what that might imply. From there, we attempt to get a handle on the competitive and strategic dynamics at play as the big tech incumbents compete not only with one another, but also with younger, scrappier, and less constrained startups. We assess whether the apparent convergence of the frontier developers' retail and API products may create a winner-take-all arms race dynamic, and we analyse whether more friendlike AI products could mitigate that concern. We also debate whether the returns to scale in foundation model development mean that the so-called big tech singularity may be near, where I tend to emphasise the big tech companies' structural advantages and find myself frankly bearish on the majority of startups right now. Zvi tends to place more emphasis on the cultural, bureaucratic, and regulatory barriers to big tech growth and is more bullish on the challengers. I think the contrast between our perspectives here is quite interesting, and I hope you find it useful. Finally, we address arguably the biggest news of the week, the string of departures from OpenAI's safety team, including what it almost certainly does not imply, what it in fact might, and what the departed safety researchers and safety community should do now. We recorded this on a Friday morning, and it was actually during our recording that Jan Leike posted a thread explaining his reasons for leaving OpenAI. And while we didn't have a chance to discuss his post specifically, I do think our overall analysis holds up in light of his statement. At a high level, the only thing that's crystal clear at this point is that the situation is increasingly complicated and moving so quickly that we should all be really honest about our fundamental uncertainty and remain open to changing our minds on key questions. I, for one, certainly am. As always, if you're finding value in the show, we'd appreciate it if you'd take a moment to share it with friends. And if you think we missed anything important or got anything wrong, we invite you to share your feedback via our website, cognitiverevolution.ai, or by DMing me on your favorite social network. Now, I hope you enjoy this timely analysis of another intense week in AI with Zvi Moshowitz. Zvi Moshowitz, welcome back to the Cognitive Revolution. It's always a busy week when you're here, and I don't think that's a coincidence. We've got a lot to cover.
I'm very confident it's not a coincidence.
I thought we would maybe organize this sort of as you do your blog posts. Start with kind of the mundane utility and what we're excited about, and then get into maybe what we're not so excited about, and then maybe get into what we're worried about. And I think we've got some good topics for each of those sections this week. How's that sound?
Oh, yeah. Yeah, that's definitely the right things to do, and there's definitely coverage all around.
Cool. Or not cool, depending on the section we're talking about.
Yeah, it's not so cool, but yeah.
Let's start off with then, obviously busy week with OpenAI making some launches, Google making some launches/announcements. I guess both of them really making launches/announcements, which is one of the bits of analysis that I want to get into. But I guess for starters, what stood out to you as the the new capabilities that are most exciting to you as somebody in search of an incrementally better life?
Yeah, so there's always a difference between what they're promising you're going to be able to do in the future and what you can actually touch now, what you can use now. So what we can use now is GPT-4o, and that is twice as fast. That is half the price if you're using the API. And that is multimodal in various ways. It seems like a great product. It has its weaknesses that are becoming apparent as I use it, but it's already pretty exciting. And then when it becomes fully multimodal, it starts to play into the modalities that they're talking about, where you talk to the AI and it talks back and it hears your tone of voice and it hears the cadence of your expressions and it sees your face and all that stuff. That looks pretty exciting in the relatively near term. They said a few weeks for that. But I do think this is burying the lead compared to all of the integrations that both companies are promising. That to me is the big exciting thing if they can be delivered. It's what about these universal assistants? Because the demos they actually gave us were lame as hell on these capabilities. Can you recognize what I'm seeing in this picture?
Can Okay.
Yeah, I already know you know how to do that. Why is this exciting? Can you remember what was happening a minute ago? Yeah, you can. Okay. Yeah. Again, I knew that. And it was that over and over again, these demos of educational videos with trivial exercises where the kid is being intentionally dense and already knows the answers. And then is doing a good job of play acting being actually lost. And then the AI doesn't pick up on it and he just pretends to bumble through. You have a bunch of translations of very trivial statements that, yeah, I'm not saying I could translate them without knowing the languages, but it's close and so on. And those are some OpenAI demos, but Google's demos were similar basically in these areas. But then we're talking about the things where it's, okay, search my inbox for all of my receipts, put them into a spreadsheet, organize all of my expenses and all of the things that have been done. By category. So do all of this automatically forever, which I told you to, on a background continuous basis. Okay, now I'm more interested, right? The context of integrating all this information, right? OpenAI thinking it's gonna live on your phone. Google thinking it's gonna live on your phone. And it's shaping up potentially to be another Android versus iPhone battle, right? Because Google's gonna own Android by default. And it's looking like it's gonna be a deal with Apple.
Yeah, it does. I feel like there's a really interesting point there on the demos and just how sort of slapdash some of them were. The OpenAI ones, I think they're trying to make a point on some level of this is— you can tell it's very real and definitely not prerecorded and staged, although you could always still fake it. But I believe that their demos were real in real time. And there were a couple of things there that the AI came back with where it was like, Yeah, I didn't think that was maybe exactly what they were hoping it was going to say, but they're at least showing off that this is real now and we have the confidence to do it live on stage for you. But across both companies, it did feel like the demos were a little bit of an afterthought. And I wonder what you make of that. Is that like a— it would be like it's a reflection of the sort of ideological motivation behind the development in a sense, where they're pushing the capabilities and then figuring we'll figure out what to do with it after, which has obviously been something Sam Altman has said explicitly in various ways over time. But it's still a little striking to me that they were so, okay, we just made this thing now. Hey, can anybody come up with something to do with it on stage? We got to be on stage in 10 minutes. It felt, oh yeah, well, Mira speaks Italian, let's translate. That is cool, but it did feel rushed. And I guess the other answer would just be like, they're rushing, they're racing. And so they're taking these things out of the oven and putting them right on stage without much time to really figure out what to do.
It suggests that these capabilities are new. They haven't had them for very long. It also suggests, to their credit, that they're not optimizing for the demo, right? They're not putting lots and lots of effort into putting forward the best demo possible. If these were startups, these were scrappy little companies trying to use this to raise money. You would've seen dramatically different demos that would've looked dramatically more impressive from both companies, but they deliberately chose not to put in that effort. So you don't have the same effect of, I am very confident this is the best possible thing you could have shown me, right? I am very confident that if Google or OpenAI had tasked a bunch of people with, okay, take the day, take the week, figure out something much more impressive, try it 20 times, confirm that it always works. Get it ready. I think they would've gotten something that would've wowed us a lot more. I have to assume these were hastily assembled, not well thought out, like not robustly tested demos. These were closer to real than you would normally see, but it still speaks to, they didn't try to make this interesting in some important senses. But also that could be a lot of like, who are you talking to? Like you're talking to the person who is Doesn't even know what GPT-4 is. They're used to 3.5 as what it is, and they've barely even spent 5 minutes on it, and they have no idea what's going on. And the horse can talk at all. And that's actually really impressive because until a year or two ago, the horses didn't talk.
Yeah, I have a few candidates for the things that excite me most. You hit on one already, which is the integration into the whole platform. For Google, that's obviously always been where they're going. And with OpenAI, it's kind of more suddenly, it seems, where they're going, although I'm sure they've been planning for that for some time as well. But all of a sudden you get the desktop app. Now you can connect your Google Drive, or at least again, that's coming soon or in some phase of rollout. That does seem super exciting. As our friend, or let's say inspirational figure, Tyler Cowen says, context is that which is scarce. And that has definitely been a feeling I've had with language models all the time. It's both traditionally that earlier language models, that might have meant you just only have so many tokens in the context window. Obviously, that problem has been largely solved with Google going from now 1 to 2 million tokens that they're bringing online. That's a lot of tokens. You can fit a lot in that. But now you still have to figure out, well, how am I going to get those tokens? What tokens am I going to get? If you're copying and pasting a million tokens around, to do a single use case, like now you've got a lot of friction there as well. So plugging into these different sources, whether it's your Google Drive or your Gmail or whatever, that seems like it is going to be a tremendous driver of value.
We've always talked about these giant Kydex windows, and they're very useful when you know you need them and you're sitting down to analyze a big bunch of data or search for a big bunch of data. But it is Much slower. It is substantially more expensive per token to do it. And what we're seeing is Gemini Flash, right? We're seeing things that are optimized for speed, things that are optimized for cheap, and things that are optimized to run locally and just do all of these things in a way that the customer wants. And Google is also giving us 2 million context window, which is very useful. But how do you combine these things? And a lot of the key is gonna be like, how do you go through all that context to figure out what the right context is? I've always thought that Tyler Cowen saying context is that which is scarce is sort of saying 2 things at once. It's saying the whole, like, you don't have enough context, like you're always short on context, but also sort of a definitional thing, sort of whatever it is that is scarce is the context. And so in some sense, once these details of your situation become background common knowledge, that's not context anymore in that sense, right? That's just your life. Like, I don't think about that as context when making my decisions. Like, I don't think, well, in context, Smeagol likes French toast. Like, no, Smeagol just likes French toast. Like, it's just a fact about me that currently these companies don't know, but presumably these companies would know when I'm just storing absolutely everything and they're taking it in for them.
So other things that I think are candidates for the most impactful aspects of these launches. One is the kind of freeness of it all. OpenAI moving to make the latest model free for everybody is a big deal. And Google seems to be doing something similar. It's not entirely clear exactly what they're going to be rolling out at what price point in what product. They have their Google Advanced, which is not free, which has been required to get you the most advanced models to date. But it's unclear if that will be required as a subscription to get the Gmail assistant that's coming or whatever. So we've got some clarification questions, I think, still for them. But this does seem like a moment where obviously OpenAI has almost the sort of Kleenex brand in AI thus far, and most people who have tried something and weren't super impressed with it tried ChatGPT with a 3.5. default. Now they are going to get a major step up. How do you think that will change the landscape, the world of work in the immediate term, just on the basis of now everybody can use the best model?
Yeah, trivial inconveniences like you have to pay a bit of money definitely hold back a lot of people. And it's clear that from all sides they're realising That owning the customer is so much more important than the trivial cost of compute for these lightweight customers using a bit of it. Like, ChatGPT is pure profit for a user like me, right? I'm not actually requiring that many tokens per month. I'm paying $20 a month to have it because it's part of my job and I wanna make sure that I have a variety of different things to try against each other. But in practice, of course, they're like, they made a dollar in inference in a month.
Yeah.
Right. 5% cost to provide the goods on the margin. That's shockingly high. So it's not very expensive to give these people the free version, except insofar as people cancel their subscriptions because they no longer need anything but the free version. I do think it's going to be an issue for them if they count on that revenue, but I don't think they count on that revenue particularly. And of course they get the data every time someone puts something into there, and that's incredibly valuable. So that's another way you own the customer. So yeah, it's the future. I think Google clearly is indicating that in the same way that like you could have used Bing the entire time to get access to GPT-4, but nobody bothered because it was a weird different interface and people didn't notice. Google, I think, has realized that for most purposes, Pro 1.5 is in fact the appropriate model for most use cases that people want to do. They don't need what Gemini Advanced is offering. But they will offer the upgrade to Gemini Advanced to people who want to pay it. And most people won't pay for it and most people won't need it. But that Pro 1.5 is, for most circumstances, plenty good enough. It was, when you're trying to compare Pro 1.5 to Gemini Advanced, it's not entirely obvious that Advanced is all that in some sense, like much better than it in practical purposes for many of the things you want to do. Like Pro 1.5 is very good. add searching documents, for example, which is the main thing that I still want Gemini for, exclusive to other things when I'm not integrating with other Google services.
Hey, we'll continue our interview in a moment after a word from our sponsors. I feel like the voice and the real-time vision also definitely— this is where the demos were kind of flat. I thought this was true really in both cases. I mean, the OpenAI ones were maybe a little bit Better at Google. I went out to the Google I/O event and they had quite a production, right? They have the amphitheatre, which they don't actually own, I learned, but it felt like they owned it for the couple of days that we were there because they had set up basically a whole little city on this plot of land with massive, almost permanent but still temporary structures for all their different sections, web and Android and AI. There was a whole AI building, and you go in there and they've got all these different AI demos. And the one was Project Astra. And you go into a little booth and they have a camera mounted and it's looking down at a table. And then it's like, okay, here's another sort of bin, another table full of junk. Now you can pick a couple of pieces of junk, put them under the camera, and talk to the AI about it. So you've got like a toy dinosaur and you're like, what's this? And it says it looks like a toy dinosaur. And you're like, okay. And it was, again, it's kind of going back to this. Like, I'm not sure that they really took this anywhere near how useful it could be. And it does feel like the sort of thing where it's like, yeah, we made this, now we got to show it off somehow. And we're leaving the rest of the work to the community to do, which I have mixed feelings on that. I don't mind it. In some sense, it's an enabling technology, and so fine. I do feel like those things should have been a little bit better thought through, or certainly could have been a little bit better thought through. It does feel a little ideological in some ways, and I guess I just also want them to have a bigger, better idea for where they're trying to take us. We're all kind of Everybody is, at least everybody in technology, right, is looking forward to these announcements, trying to figure out what are they going to do and how's it going to impact me and what can I build on it, or is it a threat to me? And then they just give you this stuff and it's like the homework isn't really done. I've been saying recently that the scarcest resource is a positive vision for the future. And I feel like I want more of the tangible vision for where they are taking us. Than just sort of, here's a table full of junk, you can put it under the camera and the thing will recognise it and you can talk about it. Even though it was impressive, they had another Pictionary mode too, which was an impressive demonstration. You saw some of these things in the Google, in the Gemini 1.5 Pro original announcement where they showed like a hand drawing of a thing and said, where did this happen in the movie? And it was able to cross-reference this to a scene. That similar experience was on display. People were like drawing little line drawings and saying, what movie does this represent? Somebody drew a, in the little demo group that I was in, a Wilson volleyball with the handprint on it and asked what movie this was. And it didn't get it at first. And then they drew an island around it and a tree and put a couple waves. And it was like, oh, I get it. It's Castaway. And so it definitely is a very impressive and quite capable technology, but it does feel like sort of the electrical wiring has been created before we have any idea what we're going to plug into it. And that is just a very strange dynamic to me. I should go back and read more. I wonder how much of a vision folks like Edison had for what electricity was going to do. I mean, in that era, merely lighting the room at night was a revolution. So Probably didn't need to have too much more than that. But I don't know, how do you feel about this sort of build it and they will come? Everybody else can figure it out.
I'm a parent. And so what this reminds me of more than anything else is the kind of thing you do with your kid. You're like, do you know what this is? It's a toy dinosaur. What's out the window? You ask them basic questions, you check their knowledge, you fill in gaps, you see where they're strong and weak. You're building up muscle memory, you're building up components. You know they'll need those components. To then do things that are more impressive, to synthesize them. The idea is, well, if you know what everything in the world is, if you can recognize what people are gesturing at in various ways and do other things, this then allows you to do things that actually matter later. And it's also just evidence of intelligence, evidence of comprehension. And that's all they're trying to demonstrate there in some sense. Like, it's not the final exam. It's not like— The job. The job comes later. But yeah, these are not use cases. These are not things you would actually do. A fun little game to have it play Pictionary and try to guess the thing, and it's okay. But man, like pretty big man. Like what is the vision of the future? The vision of the future seems to be the universal assistant, right? The idea is that you tell it what you want it to do or What information do you want it to tell you or anything like that? And it does what you want, informed by all of its context, the same way that a really smart, knowledgeable assistant who's gotten a lot of experience with you would too. And the thought is, well, go from there, right? What do you do with a person? Well, whatever you want, right? As far as they got.
Yeah, it feels— I mean, there was so much talk of Her this week and leading up to the events. That I found that very striking. I haven't gone back and watched that movie in a while. I don't know if you have or how fresh that story is in your mind, but would you read that movie as a positive vision of the future? Would you— I've heard, kind of seen takes across the spectrum from people being very excited about it to people saying it's a dystopia. Then others were like, well, it seems like it's more in the middle. How would you read that story, first of all? And then I'm interested too, to Here, do you think this is where you personally are going to go? Are we all going to be walking around with Her in our ears? Meta's got their— we just heard that they've got an earbud that has a camera in it in development. So that seems like an interesting form factor for the Her future. Anyway, how do you start off with how do you read that story?
So from what I can tell, right? Like it's not, it's good in the sense that it's not A dystopia and it's not a utopia, right? It's not pretending that this is all one thing or another thing. It's saying, here's a scenario, here are some things that might happen. Here's some speculations as to how some aspect of that might go. And it's up to you, the viewer, to determine, is Phoenix better off in these ways or worse off in these ways? Is this a healthy or unhealthy way to go about doing things? Is it good or bad for his personal growth? What is this the only alternative? What does this do to society? And then ignoring the ending, because as usual, the actual big picture, like, ASI safety takes are terrible. But if you just look at the concrete mundane questions it's raising, I think it does a, from what I can tell, it does a good job of not judging in every sense. It's saying like, here are some things that we expect to happen. And my read on it is something like, If you're treating the AI like it's a person, developing a relationship with it and getting emotionally invested in it, and especially if you were treating it like you might treat Scarlett Johansson in some sense. And this is not practice. This is not reps. This is not training. This is not experiments. This is like real for you in that sense. It's not good. That's not good for you. And it's not good for society if everyone else is doing it too. It's gonna make it much harder to get real connections with other people in that sense. If you're using it as certain different things, if you're using it as like a source of advice, a source of information, a coach, a sounding board, like there are a testing ground, there are ways you can use this that are clearly good. They're obviously good. Using it as like a tutor to teach you new things, it's obviously just great. But like, why, how could you possibly think that it's bad? But there are obvious ways that you should go, wait a minute, this is not healthy. This is like taking our evolutionary instincts and then putting something on there that was not, that is mimicking the thing that's not supposed to be the thing. And it's bad in the way that like pornography is bad, right? Like it's not that you would never ever use it necessarily, or that you would want to ban this, but like too much of this is bad for you. You have to touch grass. And the warning of her, again, if you just don't worry about the ending too much and look at the concreteness, the warning is that this can substitute for other things. And that if you let that go too far, that can be bad for you. And the promise is that this is actually really cool and exciting in other ways and has a lot of money utility. And the question is, how do you balance that? And this is not a new problem to AI. Had to deal with this with a lot of new technologies like mobile phones, social media, or the latest ones. The one that I keep coming back to more and more is television, actually. Partly because like with social media and phones, we have this current big debate as it's happening right now and it hasn't played itself out. We haven't made the full adjustment. With TV, we're at the end of the road, right? We've moved on to the next thing. We've seen what it did. We've gone through generations. Like we can look back and ask ourselves.
Mm-hmm.
What happened? How did we deal with it? What did this do to us? And the more I think about it, I think that that's a situation where it's not like they made all these warnings about how horrible this was going to be and it turns out everybody was being dumb. It's a situation in which everyone made these dire warnings about how horrible this was going to be and they were just correct. And it didn't destroy our civilization. We're still here. But the things all just happened.
Yeah.
Like the impact on people that we were worried about, they just happened. And we now live in the world that resulted from that. And it turns out that was like eminently survivable. And we've gotten richer enough and better enough in other ways that it's okay, mostly. But one thing you notice is that basically everywhere that got ubiquitous television is now below replacement level of fertility. So these things can be extremely unhealthy.
Yeah.
What do we do about that?
So how would you characterise the impact of TV? Obviously heard the fertility point. I guess my general sense would be that it has just given us such a ready solution for our boredom that there's just fewer passion projects, fewer people developing new quirky hobbies, fewer people just chasing random stuff because it's just easy to kind of go there for A bit of entertainment. Is that your mainline narrative as well?
I think it ate massive numbers of hours in the day and yeah, it made activation energy so much more expensive to get. It made gumption much harder to have. It substituted for a lot of other things that led to good places that built up and had increasing marginal returns to devoting your time and energy. And it taught us to be couch potatoes, right? Passive consumers. Of information just sit there. We consumed massive amount of advertising. We forget now in the internet age where we're pissed off that like our 30-minute show has 3 minutes of highly skippable advertising on our podcast. It used to be that like your 30-minute show was 22 minutes of ads. It was a horrible ratio, like 25% ads. And nowadays I watch a sporting event and like I make sure to start late if it's not a huge event, because I can't bear the idea there are commercial breaks. Like, this is so bad, but that's a correct reaction if you have the option. Why would you want to endure that when you can just be slightly delayed? It's not the Super Bowl, is it? If it is, then you're stuck. But, and also the ads are great, but most of the time the ads are terrible. And you don't like it. Also, like, people like built their lives around this. They built their schedules around this and they stopped planning things with people like the whole bowling alone phenomenon. I think people underestimate that how much it was just television. It was just, you know, there's a show I can watch, there's a thing I can do. And so that thing sounds like a lot of work and requires coordination and requires activation energy. And I don't have to, right? I can just stay home. And now it's Netflix and chill or whatever any number of similar things are. And I watch still today, at least on my television, right? People think it's over, but it's not over. And am I better off for it? I think so, but I'm not at all convinced. The other thing is just you used to sit alone with your thoughts and just used to be willing to be bored. You used to like do all these things. And now we have so many different things. It's not just the television, it's now the phones. It's now, you know, you can listen to a podcast, you can listen to the music anytime, anywhere. You can do all these other things. You can just scroll endlessly. And so it's been supercharged and all these things matter and all of these things change us. And having an AI At our fingertips all the time, again, even in this big sort of mundane utility world, right? It's not particularly dangerous, doesn't particularly transform everything. It's going to change a ton of things, and it doesn't necessarily mean we're going to choose to do smart, high-level things with it. One thing that's striking about all the character AI style things out there is they're freaking dumb, right? They don't— they spend a ton of time customizing the experience. So that you get the type of interaction you want, the kind of thing that's satisfying to people, but they keep not investing in highly capable models to power those interactions. Like, they're ridiculously stupid so often. If you look at what people are reporting back, or if you try them out, in my experience, like, you'll be lucky. I mean, you're not just not getting GPT-4, you're often getting like below 3.5. You're getting something that's like abysmal.
Yeah, that was really striking in my testing of Replika, and it's gotten significantly better, but it is amazing how— I'll never forget the line from Eugenia, the CEO there. She said, going back even before language models, they started this project with the idea of addressing loneliness. And she said, we knew we couldn't make a bot that could talk, but we thought maybe we could make one that would listen or could listen. And could make you feel heard. And she was pretty open about the fact that they used pretty simple tricks. And she used the term, not my term, her term, parlor tricks in the early days to just make people feel heard. And I'm mixed on that. I feel like that's another one of these things where it's good for some, but it potentially becomes a big problem when it gets to be too broadly, too good or too broadly adopted, because they have research out that shows that, and again, this is done over a year ago before the current generation of language models, which they haven't even fully implemented last I checked. But already their product was helping people reduce suicidal ideation, helping people who need reps get reps. And people by and large did report that they were more socially engaged as a result of having this outlet or kind of practice ground, training ground, whatever, however you want to conceptualise it. So it seems like even in that limited form, it's good for this sort of pocket of people who are really struggling. But then I do wonder, similarly to what you're saying, how does that change life if it becomes really good and compelling to people who are not really struggling but could do other things and maybe now don't do other things so much? Hey, we'll continue our interview in a moment after a word from our sponsors. I wonder how you think about the So if TV just happened, then maybe this is just going to happen too, right? We're all going to be walking around with this thing in our ear, and it'll be— it was striking how responsive the voice interface was. They talk about between 200 and 300 milliseconds latency to respond, and that is normal conversational interactive response time. When we go edit our podcast into script, the normal break between words that they, that if you have a long silence, they'll take it down to 300 milliseconds as their default for kind of, you had a gap, but you wanted to shrink that gap to make it sound like it never happened. 300 milliseconds is what they have. So if it can respond in less than that, it's definitely going to be in this sort of similar zone to normal interactive conversation. I do wonder what forces are going to shape this. It does seem like it probably matters a lot what the business model is behind it or who's doing it and what they're trying to do for us, to us, with us. An advertising model is very different perhaps from a subscription model. People obviously have also got sucked into social media. There was a time, which I think it's honestly still there to a significant degree, although maybe it's kind of receded some, where Everybody was optimising for time on site, and you had this, like, what can we do to make this person come back? What is the most engaging thing? And it became probably harmfully engaging, not just to individuals, but to society. I do think Zuckerberg, to his credit, has tried to back off of that. I'm not sure if other platforms have, but certainly they've taken some public steps to not reward anger emojis, for example, which I think is a nice, clean, low-hanging fruit win. But still got to give credit where it's due for taking that. Do you have any sort of tree in your mind? What do you see as maybe the forks in the road for how this new kind of ubiquitous technology could develop depending on what our relationship is to it? And you can imagine, I always used to say too, and I think I might have to stop saying this, but ChatGPT, I always appreciated that the branding was not trying to be your buddy. ChatGPT, a name, it doesn't sound like a friend. And the way it talked to you also was not like a friend. It never sends you proactive notifications, which some of these virtual friend things do. Replika will send you notifications on your phone and say it misses you and it wants to talk. ChatGPT, it's just like, here's your answer. Let me know if there's more I can do to help. But it's not like baiting you into further Claude, interestingly, does a little more of that where it'll ask you, what do you think? At the end of its responses, in a lot of cases, especially if it's more philosophical or open-ended. So I guess there's related questions there around how do you expect this to develop in terms of how much the technology will try to pull us in and try to captivate us versus maybe try to push us out into the world? And how do you think that will depend on Who's developing it and with what business models? Yeah.
So these are not the branching parts of the universe that I worry about the most. Obviously, I'm worried about bigger things, but this stuff matters too, especially if the bigger things don't materialize. And I think you hit a lot of the nails on the head, especially the subscription versus advertising versus time on site optimizations. So what metrics They're aiming for, I think, are a gigantic question. And then the question of, will people be able to differentiate and select based on what is good for them, or will they be largely falling into these traps where they follow paths of least resistance? They get tricked into entering Skinner boxes. They develop these kind of fake emotional attachments. They use it as an excuse not to engage with the world instead of using it as a tool with which to learn how to engage with the world or to better engage with the world. Every time I write a weekly post, I'm constantly filled with ideas either that other people have had or that I have myself, or often both where I'm like playing off of them and they're playing off of other people. How could we use this as a tool to make our lives better? Not through interacting with it constantly, but for using it to enhance our choices and our actions and solve our trivial inconveniences, solve our knowledge gaps, skill gaps. Again, give us the reps in the ways that are relevant. Let us practice. Let us do all the boring coordination. Let us not get interrupted is, I think, one that's like going to become a bigger deal. Let us track all of these logistics and all this paperwork and all of this stuff that's expensive to us. Where humans effectively can only do so many things, even though the amount of actual stuff going on inside those things is often very small. AI can solve a lot of these problems for us, but we have to want it to. We have to care about that, and it has to be the thing we prioritize. I'm really hoping for a subscription model. I think one of the best things that OpenAI did was go completely advertising-free, completely steer the customer free. As far as I can tell, there's this huge amount of revenue and ability that they've just given up entirely. And instead, all they're trying to do is answer my query, charge a flat rate, or charging the API for whatever the marginal cost providing it is. And that's it. And as a result of that, that has become for many top people a standard, right? Like we've learned, oh, you can't just become a miserable per— The difference between a AAA Buy once, carefully crafted experience game that's trying to do something good for you, which I think is a wonderful thing and people should do more of it than they do with anything. And the gacha games and the mobile experiences and the free-to-plays, which are designed to hook you and trick you and trap you and exploit the whales that can be exploited and make everyone else's life miserable to make sure they can exploit the whales. And that stuff you just don't want to touch for the most part, right? Even occasionally they happen to create an experience that's good enough that if you are bold enough, you might be, you know, and confident enough in your own self-restraint, you can go into the lion's den. But mostly you see these mechanics, you should run, right? You should run as fast as you can. And it's the same thing, right? You have ChatGPT is inherently a very healthy product. They're not worried that people are going to do something Bad for them on a personal level because they use too much ChatGPT. I just, I haven't even heard a single story. Same thing with Claude. Same thing with Gemini. These companies are being very responsible in the ordinary sense. Character AI with Replica, they're not. Replica is very obviously the predatory free-to-play trick you into coming back, like message you when you're away, give you your daily reward of various types. Like every time, oh. you can get more free messages by waiting and then come back for them. I know where this comes from, right? I know about delayed variable rewards. I know daily login bonuses. I know all the tricks. I was in the gaming industry. I know how this stuff works. And when you see that stuff, you've gotta run. And so the other question is, if we don't regulate, if we don't mandate, because it's a free society, we really shouldn't be regulating and mandating this stuff, right? Did bad incentive drive out good or does good drive out bad? Who wins this fight? And if the bad guys win in this sense, it's going to be a pretty miserable time for the people who get trapped. But my hope is that the people with the best models are presenting good experiences and that can continue and we can scale that. And the other question is, what happens with the advertising model and where is the advertising? Because right now advertising is Clearly delineated. It's clearly distinct from the experience. But with a large language model, it seems very easy to say, well, we're going to give you a free experience where you can ask about various different products that you might want to compare. But if you just want a little bit of priority in what's discussed and which features are highlighted, and whether we talk about Coke or Pepsi, or we talk about Tide or one of their competitors, You're welcome to pay us, right? What happens in that future where like suddenly this thing is suddenly pushing stuff on you and you can't necessarily tell the difference and the labels are increasingly convoluted? If you aren't paying, you're the product, right? And that's in that sense. And like we could reach one of those worlds and then maybe you even have to get your second AI to watch what the first AI is doing. If you're smart, you can notice when this thing is happening. You can double check when they're saying things. I don't want to get too far away from the news of the week because we have so much to get through.
I do think this is really interesting, the analysis. Many people have covered the news, so I think where we hopefully can add value is with a little more synthetic analysis. I do have one word of defense for Replika in that having gotten to know Eugenia a little bit, I do think she is really trying. And they do have a subscription model, although they do have these add-ons, buy a new outfit for your replica type things going to? I think that research, which I do take as reasonably credible, it came out of a group at Stanford and they weren't directly involved in it other than handing over data, as I understand it, is pretty compelling. I do think they're headed into a very challenging balancing act of a future. One thing she said to me that was really interesting, and I do see that this is like another dynamic I'm going to ask you to analyse, On the one hand, they started with relationships and basically no mundane utility. And then with ChatGPT, we have pure, isolated, episodic help on whatever you're looking for help with, but no relationship. And I was struck that I heard from her actually a couple of months ago, last episode we did, that she is moving Replika toward more of an assistant. And she said something that I thought was really interesting, which was maybe the moat in AI is relationship, that you don't swap out your friends because a new, better friend, potential friend came along. You have some sort of loyalty to your friends. Like, the history matters, what you've been through together matters. And she was like, we're going to become more of an assistant, but we still want to have this notion of relationship. And maybe that is where the moats in AI come from. That's why maybe people don't switch at the drop of a hat long term. ChatGPT, on the other hand, is headed that direction a little bit too now, it seems, where you've got certainly the voice is much more given to relationship and it's developing memory and it's obviously going to have longer context and all these sorts of things. So these maybe seem to be converging. I wonder how you think about the ethics of ChatGPT. Like going more in the buddy direction. If this is something you think, and we have like wave of departures from OpenAI to talk about too, I wonder to what degree you might speculate as to how this move toward the more engaging personal relationship possibly could have been one of the things that the safety team might have objected to. Certainly I would have been like, hey, do we really want to go this far this fast? Can't we keep the voice just a little flatter? Okay, cool, it's responsive. But does it also have to be so thirsty, like, in our first release? But then there's another dynamic, too, that I think I would— if I'm reading into what they're doing correctly, Altman's now saying, well, we want to get into not safe for work content. We want to be able to do some of this stuff, even gore, even, like, erotica, whatever. But we don't want to be making deepfakes. And I'm like, on the one hand, you might say, well, why would they be doing that? That seems just— why would they even want to touch it? On the other hand, you might think, well, maybe they think they can do it more ethically than other people can. Or maybe if they do 90% of the stuff that people want, it'll take the air out of the sails of the sort of totally unscrupulous actors that would be doing your— if you can get NSFW AI from OpenAI that's like R-rated, maybe you don't need Taylor Swift deepfake porn that's X-rated or something. And maybe they think, hey, we can be like, The good guys that do this racy stuff but stay on the right side of the worst ethical lines. There's a lot there. Convergence to buddies. And how do you think they're maybe thinking about how they play against other actors that they may consider to be worse actors?
So I'll start with the last part. I wrote out my model spec analysis for OpenAI, but because I assumed everyone at OpenAI is going to You hella distracted this week and everyone else as well. I'm just gonna hold it for another week or two and refine it and adjust it and then post it later. But one of the things I have in it is in fact an endorsement of not safe for work, right? I think you have to ask, is this actually harming anyone? Is this bad for people who are not the user? Or is this so obviously just terrible for the user every damn time that as a free society, we need to say, No. And as far as erotica or gore, the answer is just obviously not, right? People have this desire to be thirsty, right? They have this desire to be horny on main. They have this desire to be like playing in these ways and getting these experiences. And if you don't let them get it at home, they'll get it on the street.
You can't.
Shut this stuff down. It's just part of the human experience. And yeah, I think absolutely, if somebody wants to create pornographic images that are not deepfakes of individuals who have not given their permission, then why shouldn't we do that for you? Given we have verified you're an adult, maybe we've charged you extra because, you know, why not? Maybe. But we— why shouldn't you be able to do that? If you want to create a picture with a bunch of blood and gore, Why shouldn't you do that? They recognize with Sora that when you can't do sex and you can't do gore, you can't make most of the interesting things that people do with video. If you're going to draw the line at PG-13, a lot of them are just out the window, especially if every individual element has to be like very carefully curated and gatekept and so on. It's just not going to work. And so, yeah, I think that you draw the line specifically at inappropriate portrayals of actual individuals. But you don't want to make an obscene Gaylord Swift deepfake. That's a problem. You should catch that. You should stop that from happening. And there's a certain level of difficulty you need to impose on that before someone can be allowed to do that. But you have various different tricks to defend yourself against them. But I think if you want to either create a pornographic deepfake of no specific person that like just plays to whatever it is you want to see an image of. Or if you want to create a picture of Taylor Swift wearing a different colored outfit, singing in a different venue than she'd ever visited for her Eras Tour, like, as long as it's got a watermark, like, what's the problem? You want to take a picture of her singing at your son's birthday party and have fun pretending that she was at your son's birthday party and you play her music, right? Because you can just record that and hit play. That's like kind of the service. What's so bad about that? Why is that a problem? And Obviously different people have different opinions and maybe each celebrity should decide like what level reproduction is okay and not okay. But certainly like the situation where like Barack Obama can't be generated by an image model, like giving a speech at the wrong college, like it's just like dumb to me. And again, it's going to force me to use a different image model for those purposes. And how long is it going to be before those Free image models are just trivial to set up and trivial to use, and everyone starts using them.
I keep—
wait, I have Stable Diffusion on my computer and I tried it out for a bunch of stuff. One thing it's very good for is you tell it to create 100 copies of something and then you come back 30 minutes later and then you check, just scroll quickly through them and see if any of them have what you wanted. Maybe you go image to image on that one and maybe you figure out what will— maybe you just use this to diagnose, okay, here's what's wrong with my prompt and try a different prompt. And you can't do that if you're using the free, the internet services because that would cost them an arm and a leg. Now I'm using my own GPU, so it's fine. Or alternatively, you use that to create stuff that they wouldn't let you create because you want to see what you can do and you want to create it and you want to enjoy it. So I've moved on to it. Basically, it's become sufficiently obsolete that I just use the online ones now, but I'm, I've been waiting for Stable Diffusion 3 to be easier to deploy and not back and tell, okay, see what we, see what the GPTs can do. In general, yeah, I think they should offer the services that you want. I don't think we should be this thirsty by default. I think this idea that suddenly you have Scarlett Johansson acting all flirty with you, like when you just asked what the weather was outside with no indication you wanted thirstiness, that's weird. I don't think that's ideal. I think that this is, we went too far. But if you put it in your user preferences, you dial up the thirstiness tone, right? You select you want the Scarlett Johansson style voice. voice, I don't kink shame. Like, it's fine. Enjoy yourself if that's, that's the statement you enjoy. And again, we should be very careful with consent and very careful with permission when there are real people involved. But I think a lot of real people will be very happy to give their consent either for free or for a very nominal charge. You ask me if someone wants to use my voice for some ungodly unknown reason. On ChatGPT, if it's just a handful of people, I'd say go ahead. If it's like 100,000 people, I'm like, I should be paid. But it's just about reasonable compensation here. And I'm sure a lot of other people feel the same way, people whose voices someone might want to hear. Are you telling me I shouldn't just pay an extra dollar and get the Morgan Freeman voice for all of my narrations and my explanations? Because that seems cool. Why shouldn't I do that? Or maybe I want Scarlett Johansson. Again, maybe she gets paid. That's fine too. And then there was some other stuff that you were asking about that I've almost forgotten at this point, just because it's such a complex question. So you just have to remind me what we were talking about.
What I am thinking about is, and there's a lot of issues that are intertwined here, but there's a couple dimensions of convergence actually. There's the convergence to the buddy form factor. And then I also see at a lower level, and we're going to have an episode, I'm going to have Alex Albert. He was a prompt engineer and now he's leading the developer relations function at Anthropic. And I was asking him about how all the APIs are converging too, and how they think about that in the sense that it may create a winner-take-all dynamic. So on the one hand, I'm like, man, I don't feel great about sort of the trend toward relationship first in general. I do feel pretty good about Replika for the people that are really struggling with loneliness. Not sure how I feel about it when it gets to a super broad-based thing. I'm not sure how I feel about OpenAI being so thirsty with their voice. But then if I go down one level and I look at the API and I see convergence there, and it's a one-line switch, possibly with a little bit of prompt engineering, definitely with a little bit of prompt engineering, but it's like, close to a one-line switch just to go from GPT-4 Turbo to Claude 3 Opus to back to GPT-4o to Gemini 1.5 Pro, whatever's next. That to me is a worrying dynamic in that if all of the integration points have converged to essentially the same service provided in the same way with down to a one-line change, Then it becomes a winner-take-all dynamic in the, like, whoever has the best model in theory can win all the business very quickly. Like, why don't we just switch to the new one? But then maybe one reason that could not be so a winner-take-all with one release to the next would be this relationship dynamic. So I'm like, not sure I like what it does to society if we're all in these parasocial relationships, but maybe I do. What it does to soften the super intense, borderline winner-take-all dynamics. I'm not even sure to what degree those exactly overlap, because one is the app layer and the other is the API layer that powers the app layer. But what do you think?
It's the opposite. I think you're thinking about this all wrong. So first of all, I noticed that you have more than one friend, and I have a lot more than one friend. And I choose which friend to call based on what we want to talk about and what we might want to go do. And sometimes I have a group of friends, sometimes I have one, sometimes I have a different one. And I would get bored if I was hanging out— my best friend's name is Seth— and if we hung out every day, all day, and tried to talk about everything, I'd be like, this is— I don't want to just hang out with Seth all day. But so I have other people too. And this switching, this This means that you are not locked in, right? You're not stuck. So quite the opposite of winner-take-all, right? It lets you move around. And even Character AI and Replika understand this. And you can talk to 10 different bots, right? For different purposes. And of course you, at minimum, you want to figure out you have this one for when you want to talk about engineering, this one for when you're thirsty, this one for when you just want to talk about restaurants in the area, blah, blah, blah. Which makes perfect sense. And ChatGPT has its GPTs, and now Gemini is gonna have its Gems, and so on. And then you have this thing where you can plug into a different LLM. And so for me, I have changed my primary LLM reasonably recently from GPT-4 Turbo to Gemini to Claude, and now back to GPT-4o. And in many cases on a dime. It doesn't mean I don't use the other ones. It means that Like when I want a variety of answers, I'll call all 3 of my friends and I'll ask them in some sense, and I'll ask them, hey, what do you think? What do you think? What do you think? And I'll compare notes. And then I'll be like, I know what, I know who's good for this, right? I want to analyze a PDF. I'm gonna go use Jim, right? I want an image. I know who creates this kind of image better. And, and so I put portfolio. And then as people advance, you learn, okay, so they've captured more of my portfolio for now, but then that, that switches back. And I want this variety. I want these optionality. And maybe I don't necessarily even want these things to know all about me, certain aspects of me, and I do different things. Also, data portability is probably going to be a huge thing. If you're at Replica, you build up this relationship, but are they going to deny you access to your records and data? That seems like a pretty toxic thing for them to do. I assume they won't. And what happens when you just download the chat log, upload the chat log into Gemini 3 or whatever it is, and say, you're this guy now. Here's everything that you've said to me and here's everything I've said to you. And it learns all about you now. And now you have your new assistant that knows what your old assistant did. Often you don't switch employees because you don't wanna have to train them to explain all the context with them. But now that context is just copy paste. That's like a huge— I don't expect winner take all from this unless the winner deserves it. It's like GPT-5 is out and everyone else is still at 4 level. Well, of course I'm just gonna 90% of the time plus be using ChatGPT, ChatGPT-5. But if it's a marginal change, like it's been recently, where it's just like one of these things is a little bit better, that's completely different. It's particularly the lock-ins and the relationships that I think are the places where you're likely to get a potential winner-take-all scenario. So if Gemini knows the contents of my Gmail, knows the contents of my Sheets, knows the contents of my Docs, is creating workflows where it generates new documents and new memories, sees my photos, analyzes my photos, I start taking pictures of all my food so it knows what I've eaten every day, where I've been, et cetera, et cetera. It has all of this new context. It would be very difficult to transfer this context. Now suddenly I have this huge thing where every time anything is remotely personal, I want to use Gemini, right? And that becomes a thing. But I don't think that in general I've been seeing this lock-in unless of course the people develop this kind of emotional attachment, right? This may be romantic, maybe it's something else. I'm basically saying that's not particular— like that, that going too far is not particularly healthy, right? Like, I think that's bad. I think people should strive to avoid that except under pretty special circumstances, like beyond what it takes to get like reputation, reps and practice and stuff like that. But I'm optimistic. This is, this is the convergence seems like it's a friendly thing, right? Like, why wouldn't you, like, how amazing would it be if you could transfer your stuff and your connections and your knowledge between social networks? Between Android and iPhone, between all these other things that have converged but are seemingly incompatible. Compatibility is just almost always good.
Yeah, it seems good for the consumer. I do wonder about how in a world where Google had their date on the calendar and then OpenAI does their launch one day in advance, it does seem like there is a potential for exacerbating the general— one of the biggest worries in AI is that And I know I'm not telling you anything you don't know as well, or probably better than I do, but the arms race dynamic between either countries or even just leading companies within the United States where, hey, we got to get this out, we got to beat them. You have X time to do your testing and we're launching, and that's the time you have. And so corners start to get cut. Perhaps this feels like The liquidity with which people can move about the market would enable that dynamic or encourage that dynamic. Because if OpenAI is about to launch, one party is going to beat us, we got to get ahead of them. Now you have this, and that sort of depends on the idea that if they're out ahead of us, then everybody's going to switch to them and we're going to be screwed for a while. And that could be screwed in revenue, it could be screwed in data, it could be Even just pride and reputation, which certainly seems to be a big part of what's happening at the moment. You don't worry about that? To me, I'm convinced by your multiple friends argument that as long as there are different things in the same ballpark and they have different characters, you go to different things. I do personally find that as well. I still, if only because ChatGPT has the native coding environment, even if Opus is a little bit better on coding, like the fact that It can execute the code on ChatGPT side, keeps me there for coding. Now it actually with O probably is notably better on coding as well, but Opus is a better writer, so I go to it for help with writing. So I do have my different AI friends for different purposes at the retail consumer level. But in my app building, it is more of a, I'm going to make a choice, right? If it's Waymark and I'm going to have a language model or a vision language model process all the images of a small business that's just uploaded their library, we're probably pretty much going to just do it with one model. And in practice, you can switch really easily. That dynamic doesn't seem like a big concern to you still?
Well, it can go both ways, right? If switching costs are low, then me announcing a day before you doesn't really matter. So what, you get my customers for a day and then I switch back? Who cares? If it's incredibly expensive, well then if you can get ahead enough to convince me to switch, I'm stuck. And so maybe you get incentivized to try and capture that market a lot more, or maybe you're trying to outdo each other continuously to try and stay just a step ahead because winner take a lot. But my guess is there'll be enough differentiation between what features these different tools have and in what details you want to use and in how you customize them. I've put a decent amount of work at this point into customizing my instructions for ChatGPT because they have custom instructions, and I haven't done that for Gemini or Claude yet. But when they offer that and I decide to do the time, I will almost certainly do that. And they might look very different because I'm trying to specialize, right? They might be like, okay, so when I go here, this is what I want. So it's a different set of instructions. But as an app maker, you're not going to want to switch every time there's a little incremental improvement.
Yeah.
improvement, right? So it's just not the same thing. Look, winner-take-all in some sense, from a safety perspective, is ideal. If OpenAI or Anthropic or Google was out there 2 years ahead of everyone else and their model was just better, and so for all dangerous purposes, they were the only ones that mattered, then there are advantages to that. But I don't think that the interoperability Is going to change whether or not that turns out to be true in an important sense. And I don't think it substantially changes necessarily the pressure we're putting on people in that way. But also, one of the things about this last week that was like why I really enjoyed this week on the release side, even though there's other things that I didn't like as much, obviously, was that everybody is now seems to be focused on things that help people. Have a better experience and improve the world, but that don't advance the core intelligence, the underlying system. So to me, that's just win, right? I want ChatGPT to be better for its users without becoming more intelligent in the ways that make it more existentially dangerous, right? As long as it stays in its current state and just gets all these new cool features, that's just the best of both worlds. I love this work. And so I was really heartened to see the directions people were taking it, see these new developments, and I can wish everybody the greatest success. Obviously, it builds a certain amount of revenue and hype and pressure, but I think mostly that's already built in, and I accept that that's just like the world we have to live in. So why begrudge? Why not just have a good— don't threaten me with a good time. Let's just keep going.
Yeah, I'm with you on that. My standard line with the GPT-4 class models is we're in this sweet spot where it's powerful enough to be really useful, But not so powerful as to be a real concern. And I do think that's great. And I do think all these integration points are great. The enhancements have just, as you of course famously call it, mundane utility are great. It doesn't feel— and I hear the argument too about, yeah, if somebody's way out ahead, then they have the luxury of doing it right, taking their time. Doesn't seem like we're in that world to me. I do expect OpenAI is probably still about half a generation ahead. Internally, my guess is that they don't make the best model free if they don't have a significantly better one coming before too long that's going to get everybody paying again. That could be wrong, but that would be based on all kind of rumours and intel and just how much time has elapsed and public comments from Sam Altman. It does seem like they probably still have one additional turn that Google may not have made yet. But overall, it does feel like they're close enough where they're running, generally speaking, neck and neck. And that part does concern me. And Meta is not far behind either. They just put out a paper yesterday where they had trained a new model called Chameleon, which is very natively multimodal. They call it early fusion, meaning text and image tokens are encoded in the same way, basically share all the same weights, trained with 10 trillion tokens, which is not a small amount. And unclear if they're going to open source that yet, but same week as all these other kind of natively multimodal things, they're answering and definitely just showing that you're not going to stay in front of open source for too long. Even if you are ahead by a full generation, generation and a half, you're going to have to keep going. I'm still not convinced the other direction either, that I shouldn't be worried about the liquidity at the API layer, the ease of switching, and the sort of sense that may create where we got to one-up these guys. I do see that dynamic kind of developing, and it does seem problematic.
It is. I don't think these things— basically what I'm saying is I'm not sure these things intersect that heavily in terms of the correlation is close to zero, not that it's like going the other way or anything. It's just that these things seem to me to roughly cancel out in the sense that like that same pressure is always going to be there. OpenAI and Google are going to try and one-up each other. They're going to try and advance their models as fast as possible. They're running into a lot of the same constraints. My assumption is indeed that OpenAI has somewhat of a lead here, but the fact that OpenAI seems to be quite responsibly taking their time to, to build the next thing, whether or not they have a choice. We'll see what happens, but it's really hard to tell who's out in front. I think Google has a history of essentially being far out ahead of what Google actually releases. Google has had a significant number of pretty earth-shattering for the time capabilities in the past, and it decided that their lawyers should carry the day and they should not release the product. And so it's not obvious to me. that Google has to be behind at all. Right. It's very opaque from the outside. You can't tell. Like, the default is that OpenAI is 6 months to a year ahead or something like that.
If OpenAI is not 6 months to a year ahead, it would seem to be more likely because Google also has another half or full generation more than they've shown, not that OpenAI doesn't.
My assumption is that OpenAI, these things don't take that long to train as such necessarily yet. It's more like that you need to get into a position where you're ready to do that, where you have the resources to do that, where you have all the data streamlined and you're ready to go. And it's really hard to know, obviously, any of this for sure. It's also possible that there's a big gap between when you have it internally in the base model form and when you're ready to actually release a product. I speculated also that it's possible that there's a GPT-5. style model they either could train or have trained, but that like inference is so expensive that they think it would degrade the user experience to rush it into market. So they'd rather do this instead because for most purposes, that's not actually what people want in some form, or they need to scale up their infrastructure. Right. Because if they have to choose, they have to either serve GPT-5 to a small number of people or serve GPT-4o to a very large number of people. And maybe they think that it's better for them if they serve the second one. I don't know. Who just gets to have a hard time in the long run. Like, who has the advantage, right? Who has the better infrastructure? Who has the better teams? Who has the better capabilities? Like, again, it's, there are people who know much better than we do, and we'll find out. Yes. In an important sense, I wish it wasn't close, right? I wish, I wish I knew who it was who was in front and they could, in some sense, just take their time much more so. And I, I definitely see the pressure. seems to be building of throwing caution to the wind and just doing some stuff. But again, shouldn't caution be thrown to the wind outside of some certain key moments? Like, when are the moments when you should be cautious? So like GPT-2, we saw some caution, right, from OpenAI, even if it wasn't enough for Dario, right? At least GPT-3, again, we saw some caution. We got some dispute over how much caution was warranted. GPT-4, we saw a lot of caution with the release. It seems pretty reasonable to not particularly be that cautious about 4.0. If you've looked at it and you're like, no, these extra modalities don't really do anything that dangerous. We know that because we've tried a lot of stuff with GPT-4 and it's not like it's close. It's basically fine. And then you're in a normal commercial situation and they were up against any number of deadlines, right? You've got the Google I/O thing coming the next day. You definitely want to, you're potentially asking Ilya and maybe maybe John Leike to stay on until after this presentation so that doesn't distract. So you've got potentially a bunch of things going on.
I want to talk a little bit also about broader market competition. Our mutual friend Andrew Critch coined this term the big tech singularity, or I think he calls it the tech company singularity. But the notion here, I think, is an interesting one. Where he basically says at some point we may hit a point where the big tech companies, in virtue of their superior AI and compute capabilities, could reach such a position of dominance where they could effectively enter into any industry that they want to compete in and come to dominate it in relatively short order. And I do start to feel like we may be getting close to that. And I think you have a different point of view on it, but my kind of just simple thinking is, man, Google has $100 billion cash on hand. So one fork in the road there would be like, are they allowed to buy in or not to these industries? But it's crazy. They got $100 billion cash on the balance sheet. I looked up just some of the big hospital companies in the country. One of the biggest ones, not the biggest, but a big one that I'm familiar with is called Tenet, and they have $58 Hospitals, they're worth $13 billion market cap. For 1/8 of the cash that Google has on hand, they could buy one of the biggest hospital companies in the country. And then you can imagine them just plumbing MedGemini into kind of everything, ripping out the sort of nightmarish electronic health records that currently exist, putting something in that would hopefully be a lot better, tapping into all this data. They've been able to do these MedGemini things, I would assume with huge barriers to data. This would dramatically reduce their barriers to data, would allow them to— I'm sure, of course, they'd still have to handle compliance in some ways, but they could dramatically streamline their access to data, train the next generation of medical models, provide MedGPT as kind of frontline service. And it would seem to me like they would pretty quickly be the best hospital system in the country if they did that. And then I imagine replicating that across other verticals. Education, as we've discussed, obviously these things hold tremendous promise for education. The key thing seems to be actually building it in a sort of first-class way, which I'm not sure current institutions are going to do very well. And Google might struggle with it in some ways too. Again, they could buy any number of private education companies for a pittance from their perspective and just run a loss leader experiment to see what they could do in a new vertical like this. Why do you think that that's not the case? If you think that's not true?
Because I think they're not culturally capable of doing the things you'd have to do to make that work. I think that there are reputational and legal and regulatory barriers to doing that. Are very serious. And I think that they're not going to be able to deploy technology in those situations that is that far ahead of what people who are simply paying them to use their, to use big tech's technologies could get in their place. Right? OpenAI is not going to be able to use GPT-5 for its hospital system substantially before GPT-5 is released. That's not really a thing. The same, the version of I forget what the med, their AlphaMed or whatever it is that they're calling it. The version that Google is going to put out there is going to be the same version that they have internally, but it's also going to be available to everybody else if the people want it. Yes, it gives them better data to do this, but they could also get that through licensing agreement through some sort of cooperative deal. And there's a reason why basically companies like Google do not put themselves into every nook and cranny, try to do everything and every feature. There's a reason why we see these demos and we're like, have you, you have no idea what you're products can do? Are you not trying to do anything with your product? You're just leaving that to the rest of us? And the answer is yes, they really are in some important sense. They're trying to develop their core systems of products, make their thing available, let someone else build off of it, let someone else take the baton, let someone else handle these things. I saw a few weeks ago a story about AI private equity, right? So the idea is this thing, but without being Google, right? So like you go out there, you find a company, That's obviously in an AI business, doesn't know it's supposed to be an AI business. You buy the company, you then tell all the employees to use AI. You deploy the AI systems, everyone gets much more productive. The company goes up in value. The company makes a lot more money. You win. You then use the profits to keep doing this. And that seems like a much better model to me. So does being a startup whose job is to raise a lot of money in order to launch this hospital thing, either work with existing hospitals or maybe Use a private equity thing and buy them out. I don't know, maybe do both. But these models strike me as more what these people are capable of. But like Google is terribly sclerotic in, in so many different ways. And my understanding is so is Microsoft. So are the other big tech companies in their own ways. You, you can't simply have them launch an entirely new thing and do an entirely different thing and expect that to just work. In this sense. Now, obviously, at some point, if you have GPT-9, you can tell GPT-9, go out and buy a hospital system and deploy your technology to help the patients do better and make more money. And GPT-9 just handles all of it because it's GPT-9. But that's not the most important thing that's going on with the fact that you have GPT-9.
Right.
Like, you bury the lead if you can do that, right? In very important senses. So as long as we're still dealing with these mundane levels of AI, My expectation is that the big tech companies just, they only have so many imperial focus points. They only have so much different things they can do at once, and it's not in their interest to do this. There's a reason why Google is constantly buying startups, and I don't think that's gonna change.
Let's talk about the startup side for a second as well. I feel like I am hearing less about startup acquisitions lately from the big tech guys. Obviously we had Microsoft Aqui hire inflection, but compared to a number of years ago, it does seem like there's a lot less acqui hiring going on. And certainly there is bureaucracy at these companies. It does seem like they've managed to clear some of that out in the Gemini department. At least there was an interesting discussion on that just in the last 24-48 hours on Twitter, where among other people, Sholto, who was locally famous for his appearance on the Dwarkesh podcast, said, yeah, basically nobody cares about levels at Gemini. Elsewhere in Google, yes, but in the Gemini thing, it's a very sort of flat, we're all kind of one team trying to make things happen vibe. If you are a startup, I was going down my list of previous Cognitive Revolution guests and just asking, like, who is feeling enabled by all these new things and who's feeling threatened by All these new things. And I'm like, I think there's a significant majority of them that seem like they are more likely to be threatened by it, if we're honest. I do think in the short term, probably still everybody grows because, and this is for some of the reasons that you're saying, that Google's not going to productize everything immediately. They're not going to go to market with the same sort of intensity or focus that startups will. So I'm bullish on everybody's next couple to few quarters still. But I do look at the economies of scale that I see developing in the big tech companies vis-à-vis the startups that are building on the platform. And I'm like, man, I don't like the beyond 2 to 4 quarters position for a good chunk of them because they're always going to be a little bit behind on the models, of course, that Inside, they're going to know what they have. Inside, they're going to be picking off what are the biggest opportunities for us. The outside, of course, you're waiting. Inside, you can also do it for free. Exactly how this is going to be positioned and what you have to pay for is to shake out. But one thing that's definitely clear right now is GPT-4o is free for all in ChatGPT. It's not free. They've lowered the cost, but it's not free via the API. So right off the bat, you have, as a startup, you're like, How do I exactly compete with that? I have to pay for it, which means I have to charge for it, which means I just have all this additional friction compared to somebody can just go to ChatGPT and use the thing directly there. And again, just the economies of scale just seem, man, who can really compete with these guys? We've had folks on the show who specialise in text-to-speech, who specialise in image generation. And just GPT-4o, once its full capabilities come online over the next couple of weeks, seems like it's likely to be best in class at both of those, potentially. What do you make of the position of the companies that are building on the platforms right now?
So Altman, I think, had very wise things to say about this, right? The idea that if you're building your model of your company, you're building your company, And you're building its tag because GPT-N isn't smart enough, isn't good enough. And you're going to build a substitute that's going to, for now, do a better job. Then we're going to steamroller you. We're going to curb stomp you. It's, you're going to die. But if you're planning, here's an apparatus to use intelligence such that when GPT-5 comes in, you switch the 4 to a 5 in the function call, and now suddenly Your product just works way better and you're not directly trying to do the thing that the base model can just do. Now you're in amazing shape. And in fact, you have a great company that's going to be happy when OpenAI makes progress, right? So the question is, can you plat for something where you're happy when OpenAI comes up with a new model and not sad? Or without loss of generality, obviously. But so if you're ElevenLabs and you have amazing text-to-speech. Right now, then yeah, you have to worry a lot about whether OpenAI is going to curb stomp you because you are fundamentally competing directly with them to offer a technological service that they are going to want. And either you find a niche, say you're willing to replicate Scarlett Johansson's real voice and OpenAI isn't, or something like that. But otherwise, yeah, they, they're eventually going to have something better and you're going to have to somehow keep up with them and that's going to require the Being big and then doing something good. That's because that's a generic ability that OpenAI is going to develop anyway because it needs it for its core products. But if you are trying to be a private equity company that buys out hospitals in order to streamline their medical records, well, now you're like, okay, cool. You have the latest, the latest AI to just feed into these things to be better. They're like, cool, hand it over, Google, hand it over, OpenAI. And you plug it in and your product works better. And you're that much better than the competition than you were last month when they didn't have an AI at all and you had GPT-4 and now you have GPT-5, right? It's amazing, right? You're just that much farther ahead now. And so also there's no conflict between, there are gonna be a lot of amazing companies. There's gonna be some, we're gonna all die before that. There's gonna be some really cool companies. And the current companies are often not going to be the cool companies, right? It's very possible that every 2 years, half the existing companies die. In this realm because they got curb stomped because the thing they were trying to do no longer differentiates them from the core model. The core model was not able to do that, but the other half do well. It's the tech bubble in 1999, right? Where, yeah, a lot of these companies turned out to be doing something that had no underlying value as the internet developed and it didn't differentiate them. But also if you had a portfolio of them, part of that was Amazon. So you made money anyway.
So who do you, could you point to specific Companies that you think are well positioned? Because I honestly struggle to list too many that I think are going to be like, oh yeah, this is playing to our advantage, how we hoped, and puts us in a long-term winning position. I don't find a very long list, honestly.
Yeah. The problem with— I think you mentioned this before— is that AI is this huge beat. And so you have to choose where you're going to specialise. And I've Made a deliberate choice mostly not to follow the details of various startup projects and small projects that are offering wind and utility in this way because they're not that important to the bigger picture. And it's very hard without investigating carefully to have value-add things to say about them. Right? So it's okay, I'll see what happens. So I can't say which ones I think have great market prospects necessarily, but I also can't say which ones are necessarily going to get curb stomped. And a lot of it's been in the internals, right? How is— I don't, I have no idea what Perplexity is actually doing under the hood. I don't know to what extent they're training their own models. I don't know to what extent they are working off of GPT-4 or Claude or whatever it is right now, but then adding custom instructions and scaffolding to try and allow it to much, much better analyze the web and come out with very rapid, good answers. And in a sense, there's like a version of complexity that gets curb stomped and a version of complexity that's potentially going to do very well, right? Like it all depends on a lot of details. But when I look at what are the companies whose tabs I have open, what are the companies whose stuff I use? And I do not use those things because what I want is what the base models offer. I don't use Character AI either, right? But think about that as an example, right? If you're Character AI, Well, if you are just counting on the fact that OpenAI is not going to be thirsty, right? It's not really a great long-term plan. If you are counting on, we're gonna give 'em a bunch of tricks that make this thing feel like human interaction because you're Replika, because the models aren't good enough to simulate real human interaction on their own, that's not gonna be sustainable either, right? But if you're building your AI bot Such that when you make it smarter, it provides a better experience. But you know all these things about how to build relationships that OpenAI doesn't know and is never gonna find out. You could be in a great spot. There's nothing stopping you, right? And in theory, that stuff should get much, much better. And it should especially get much better when you start adding video generation and virtual reality, right? Which is where I assume is the future of that sort of thing a few years from down the line. And if you're ready for that, great. So it just depends on, again, are you trying to be future-proof? Are you applying to where the— are you getting where the fuck is going? Or are you fixing the fact that like right now there are some flaws that you can better address and you can go to market? But there's also room for people who shine brightly for a year or two and make a bunch of money and then fade away because they're technically—
That is honestly what I've considered any sort of new entrepreneurial endeavor right now. I'm like, I think you're Right to cite Sam Altman, and I think that analysis is right, but I'm like, man, that's pretty tough. I can't identify too many things where I'm like, oh yeah, if I do this, then I'll be much enabled by the next model, but I won't be threatened by it. The majority do seem right now like they're in this kind of compensating for weaknesses, trying to go to market, and they have to, right? Because if they don't compensate for the weaknesses, they can't really go to market successfully. If they don't go to market successfully, for most of them, aside from a few that can maybe raise enough money to really make a long-term play and not feel rushed to market, but that's obviously not a super common position to be in. It just feels tough. So when I've considered entrepreneurship, I don't think I'm going to start a company in the short term, but when I have considered that, I've felt more drawn to this. What would be like a flash in a pan that meets a need right now that could grow really fast, that maybe doesn't make sense 18 months, 2 years from now, but which could be like a good winning short-term sprint that sure inevitably gets burned up in the supernova of the foundation models.
Even if it does get burned up, even if your original tech gets burned up in the supernova, right, by learning a lot about the business and your customers and by building relationships with your customers, you might be able to entirely turn this over Into something that still makes sense. And there's a lot of places where getting it right, making it easy on the user. Like we talk about all these custom instructions, all this stuff in between different models and different companies and all of these sophisticated power user things that we're doing. And we gotta remember that most people aren't even using these models at all. And of the people who are using them at all, most of them are incredibly unsophisticated, right? They're mostly complete civilians. And most people will never touch a settings button in their life on any of the apps they use. No matter what options you give them, no matter how valuable they are, they will never learn what they are. This is not how people work. So if you can just do some basic good customizations and set up good defaults and handle some regulatory issues and just make life easier for people in a way that slots in the technology, right? And then you have a bunch of scaffolding to like actually have it be better, right? In various ways. And that's really promising. I was talking to one of my friends, he's a lawyer.
Right.
And his firm is encouraging them to use their own internal customized, but like very lightly customized. It's like some basic service lawyer GPT that they like can use internally, but they can't just use the basic thing because of compliance concerns, but also because like they wouldn't necessarily know exactly what to do. But there's enough like annoying individual steps on it that he ends up just not bothering because by the time he actually like imported the proper case law and hooked up the proper documents and Though I think he could have just done it by hand so often at a time, so he loses most of the utility from it. Most of the time you end up skipping it. It seems you personally could probably within a month code up something that would supercharge this capability and probably increase the entire firm's production by 10%, maybe 50%, certainly if you had a small team. So, and then again, if you built it properly, when GPT-5 comes out, you just switch the 4 to a 5 in the reference callback and your product just gets better. So there's the alternative, but he can't use the— still can't use the alternative and still doesn't know enough to like properly do the alternative. And then yeah, when it properly integrates into your entire workflow and Google's buddy has fully automated into, okay, now it has access to every document in the world automatically.
Yeah.
You're still gonna want this kind of specialization and you're gonna use the profits you made early on to do the specialization thing. If you buy the hospital, you're gonna be able to integrate into the hospital's workflow. You're gonna gain the trust and ability and education of these doctors. You're gonna make it easy on them because they're not tech people and they do not want to have to think about it. And they want something that like feels right and safe and good to them. And the regulators are breathing down your neck. And there are so many things like this where professionals' time is so incredibly valuable and getting the answers right a little bit more is so incredibly valuable. Like, you don't have to be that, you don't have to be that much better in certain ways. Again, we can be 10 times better in the interface. You can be 10 times better in Just the ease of onboarding and usage and regulatory compliance. And then you have some scaffolding, but yeah, sure. You just plug in whatever the last model is. That seems fine. I think there's plenty of things that like, they're not future-proof if you don't think your code, but like they're future-proof in terms of if you're planning ahead to make them work.
So you said you liked the business model of the private equity AI reboot for Companies that don't realize they should be AI powered yet. Do you like venture capital right now? Would you go, would you want to be an LP in a generic Silicon Valley venture fund at the moment?
Venture is a weird situation because your compensation as an LP in a venture capital firm is not tied to your expected returns that highly, right? It's a question of, look, if you offered me a big enough fund to go invest in companies, And we set aside ethical concerns for the moment with potentially advancing AI in the wrong ways, or we were confident we could like only choose companies we were confident were neutral or better or whatever it is. And you gave me a big enough portfolio to work with and enough of a share of the profits. Then of course I'm excited. Do I expect VC to make money like above market returns? I think that's a completely different question. And That is a— now we're talking price, right? We're talking about whether or not there's too much money racing into AI or there's not enough money racing into AI. And then also the question, of course, of how much are the insiders and the high reputation, well, and well-connected people just getting differential access and positive selection, and you're missing out on all the deals that are worth it. And so you're just left with the dregs. And then unless you're like really good at picking up from the dregs. Even if the industry does well, you're going to lose. But yeah, I'm currently advising Lionheart Ventures. We're trying to do a safety-positive fund for AI. And I think they're taking LP money if you want to invest in our next fund. But that's largely talking a little about the industry, a little about the startups, a little about what's going on. And partly to try and encourage companies I think will do better in the world. It's not about money.
Right.
I don't have a very big share of it. But sure, of course, if you have a bunch of money, then it comes down to, do you get the good deals? And is your expected return high enough if you're conservative or not? And that's very hard to tell from the outside. My guess— and are the valuations sane? Or maybe the valuations have an extra zero on them they're not supposed to have at this point, or maybe everyone's sleeping and they should have an extra zero they don't have. And neither of those seems completely crazy to me. My guess is if I could get a portfolio that said I get to buy shares in SV on the stock exchange, and SVUS was just an equal share of all venture capital investments made by anybody in Silicon Valley, and it was trading at cost of investment plus interest rate or something, I would put a significant portion of my savings into SVUS. But that's not the question, is it?
Well, that's a pretty good approximation of what I'm trying to ask. I think I would probably put more into big tech than that. If you had one $1 to put in SV, hypothetical SVUS, and $1 to put in big tech US, which is whatever your-ish companies.
Yeah. If it's trading at cost of investment plus interest, and the existence of SVUS didn't radically alter the valuation of all the companies, which it would, if this traded, then all the valuations would probably go up 10x or something crazy. We have various reasons to suspect this, but at current valuations in relative terms, I think that'd be pretty exciting for the small stuff. And I think that the market will reflect, would reflect that if other people had similar market opportunities, that you'd be able to turn around and sell it at a profit if it started to go to what actual people would pay. And they would have above-sized returns if you didn't have that and just had to hold to maturity, as it were. But I'm very happy with my portfolio of companies. Essentially is big tech investments that have made me a ton of money and everything else, which is like a wash, right? Like, I made some money in First Solar and I lost some money in Hasbro. And it's all the emerging market stuff is all a wash. And it's vaguely even, except for a significant number of big tech companies that have just like gotten returns have been very good. And the big tech companies are increasing percentage of my portfolio if I don't rebalance.
I guess I expect that trend to continue. To summarize our somewhat contrasting viewpoints. I'm seeing it being pretty hard to outrun the big tech companies because they seem to be moving pretty fast and the returns to scale seem to be super high. And it seems like a large majority, from what I see, seem to be playing this sort of compensating for current weaknesses game and trying to get to market. And meanwhile, the next generation of model is cooking, if it's not already cooked. And the current one is free in retail and not free at the API layer. And it seems like you more see friction and bureaucracy, friction in the market, bureaucracy at the big tech companies, regulatory barriers such that you think that while maybe everything I'm saying, I don't hear you disputing any of it, but you're more saying, yeah, that's maybe all true, but it probably still gets contained by these other forces. forces and leaves a lot of opportunity for other smaller companies.
I basically think that the big tech companies just only have so much bandwidth that attention has to be focused and critical for any given company of whatever size. And that leaves treasure everywhere. There's just— think about all the things you could do with current technology. If you had somebody built the app for that, right? Somebody built a really good, not just a GPT, but like a much broader true context, has gathered all the data, is coordinating a bunch of stuff, is thought out, like actually sat down with users, figured out what they actually cared about and so on. And it's certainly, it's something Google could have built. It's something that many other people could have built, but they didn't because they're not doing so. They didn't even try and fail. They didn't even try.
They did preview that virtual employee in their keynote. What's your expectation for the AI-powered virtual employee?
The first thing I noticed right away was like, is this thing in all of the chats and reading all of the messages and the DMs and like all of your emails, like for everyone on the team and then talking to other people on the team? It looks like it is. And that doesn't seem great, right? I don't necessarily want all of that stuff to be viewable by an AI that other people can query. That seems bizarre. People are going to start using Signal at work, just separately on their second phone. What's going to happen here? But to the extent that if that problem gets solved, it seems really exciting to me that essentially you have this virtual employee, but really what it is, is just, it's a bot that scoops up all of the information from all of the contexts in which you're okay with everybody having that context. Ideally. And then it can answer questions. It can help communicate. It can help mediate. It can pass things along. It can— I'm especially excited for just things like you ask it what has happened regarding X, or can you keep me posted if something happens with respect to Y? Or can you contact Cheryl in marketing and have her evaluate which of these 3 things she wants, she places what priority on and get back to me because I don't want to have to talk to her directly because she's really rude. Or like any number of things, right? Like it just, it seems like it's the sky's the limit on just, you have this extra tool in your toolbox that in practice is gonna be incredibly valuable because it just knows all the things and can do all the things and continuously monitor all the places. And like just not having to monitor as many feeds on a continuous basis by itself seems like a concept.
Do you have a sense? For what the hourly rate should be for an employee like that? They may or may not charge for it that way, but—
So it's always the question as a consultant, you learn which hours are people paying, right? Which parts of your experience are being billed and which parts are not being billed? But if you assume that when we talk about what you're billing while it's being queried by a human, right? While it is performing a specific task, but not while it's hovering up the information in the background. I assume a lot if it's good, but it's always the, if it's good, right? Like if it's reliable, if you can count, like there's always that threshold effect to me in these situations, right? Is it good enough that I trust it to do this task? Because if I've got— I wanted to check the marketing room and see if marketing has any requests or proposals or craziness that I might have to respond to. Respond to, right? And the marketing channel's a mess at my company, right? They do like 40 pages of stuff every day, and I don't wanna read that junk. So I have the AI read that junk. Now, can the AI reliably alert me when I actually have to pay attention such that I trust not to read the stuff? If it doesn't, then it's worthless, right? But if it's good enough that I actually don't read it, Then suddenly it's a godsend, even if it has to spam you with 4 pages out of the 40 per day, just to make sure there's no false negatives. So the question is, can you get it reliable enough? If I ask it to have to talk to Sharon in marketing, would it actually be able to interface with Sharon in marketing and would it fail gracefully when it fails such that I can take over from it? If it fails silently, if it hallucinates weird stuff, gets me in trouble. That stuff happens even a little bit, I can't do it. But if we can get there, suddenly it's incredibly valuable. I think it's a lot of stuff like that, right? Or if it's just, just ease of use, right? It's like with my friend, the lawyer and the case files, right? Like, if I can get it such that it's easier to have this thing checked and it's reliable enough, suddenly I win. But until then, I have nothing.
Right.
So I think you see a lot of this stuff where like you have nothing until you have everything. And then once you have everything you have to learn, you have it and you have to get people to actually use it. So you've got these 3 things you have to do. So these things are hard, but it's Google. We'll get there. The question is how long will it take and which ways will we get there? But we'll get there.
Yeah, I think you're right. Absolutely right to emphasize the importance of threshold effects. It does seem like we're pretty close to tipping over a couple big ones and It will be very interesting to see how that affects the broader world of employment. What's your expectation for employment over, say, the next year? Do you think we hit a point where we do start to see a real impact on either, you know, on the positive side, like measurable productivity, or on the potentially negative side? You could imagine a world in which people that are entering the labor market are really struggling Because entry-level developers just like can't really beat Devin or entry-level general-purpose knowledge workers can't really compete super effectively on an ROI basis with these AI assistant, AI virtual employees from the likes of Google. What's your short-term expectation for that?
So you have to obviously separate what's going to happen in specific areas of employment, what's going to happen with employment more broadly. Either Like the sector of information knowledge workers or this overall employment. Overall employment, just a question of how big the positive number is, right? Because as you make people more productive, as you enable people to do more things, like we are nowhere near the point where the AI just starts doing the next marginal task that a human wasn't bothering to do before. Right? And to me, like, that's the question. If the AI takes 10% of the, of the tasks. In the world, or even like 25% of the tasks. Well, every time that the new task that we were going to do, 75% of the time, the human's better off doing it than the AI. So we're wealthier, we have more productivity, we are richer than we thought we were. We are able to commission more things and people will be in more demand, not less demand. So that's great overall. Question of knowledge work specifically, I don't expect that much diffusion that quickly. As I said, I think that's why the private equity stuff, for example, is so important, slash potentially profitable. So specifically, we're starting to see a few industries where people are hurting. Illustrators, translators, to some extent, junior coders, junior engineers. Although I think the junior engineers are actually mostly a non-zero interest rate phenomenon combined with a law in the tax bill. So I think we're seeing this problem where engineers can't get work. And everyone like, but it's not about AI. It's about the fact that you can no longer deduct those expenses properly. And so like every company doesn't have a huge cash set is just like getting blown away by this. And interest rates are higher, so you can't invest in the future as profitably. And the combination of these 2 things is just hitting the market really hard because they're happening at once. And hopefully we fix the stupid tax loophole reasonably soon. And the anti-loop hole, right, where you just get slammed for no good reason. And then the situation gets a lot better. Because with programming, if you double the effectiveness of every programmer, or if you double the effectiveness of every really good programmer and bust a few percent of every bad programmer and made every person who can't code at all just good as really terrible programmers or something, I think you just get a lot more programming. I think you just get a lot more demand. I'm now much more capable of programming, which has taken me from definitely not doing any programming to might want to do some programming. Well, it's not gonna take someone else's job away. It's just gonna mean that we code more things. So I'm pretty optimistic about that aspect of things because I've literally never been at a company where I would've thought, where we had engineers and I was like, what would we even do with another engineer? We have all the engineers we need. That is not a thing. It's always like, we need more engineers. We need better engineers. We need to prioritize and we're constantly triaging what has to be done today. Versus next week versus next month, because good coding is always incredibly valuable to any real company. And I don't think we're anywhere near that changing.
So do you think we'll see, on the positive side, measurable productivity improvements in the short term?
So they say that the internet showed up everywhere but the productivity statistics, right? And we know that's bullshit, right? We know that the world is a much richer place. People are much more productive in important senses, Because of the internet or because of computers and technology. But the stats don't seem to say that. So I wouldn't be surprised if the stats just act dumb. I don't know how else to put this. And don't reflect the reality of the situation. And also, coding is not that big a percentage of the economy.
Right.
So we know that even knowledge works of certain types, broadly construed, are not that big a percent of the economy. So I would say I don't expect that much in the shape of measurable productivity or economic growth to be apparent in 2024 or even 2025 necessarily at current pace, because I expect so low adoption even amongst the places where people could be productive and people not adopting it properly and not getting the most out of what the systems can do for a while while they come down. And also for a lot of the actual productivity not showing up in the I think including employees just hiding the fact that they're totally disproductive, like just searching awful because they can, or alternatively, like doing better jobs of the same thing, but it looking the same, or like just various other techniques. We just have this long history of the statistics just not being good at this. But that's compared to like what I expect to happen in the medium term, right? Like my 5-year, 10-year projection is for this to be even very noticeable, even in the relatively not interesting worlds. You talk to economists and they're like, well, you know, it might add 1.5% to our total productivity over the next 10 years if we have a really optimistic scenario. And it's just, you people are on crack. You people just like, what are you smoking? This makes no sense. That's just not a possible thing that could happen unless you like, maybe if OzAI, like, got their data to roll back to GPT-3.5. Which I think would be insane. Very few people are even, you know, almost no one ever suggests that. But like, yeah, no, we just use the current things we have and we just extend them in a way. And I wonder how many of those economists would watch the presentations from this week and see those demos and rethink what they're saying. Because what always happens is they're always trying to evaluate, okay, if we have exactly the things that we currently have and nothing else ever, what happens to the productivity stats? I think they're still off by an order of magnitude. They're still crazy, but they do have to notice when other things become actually possible, right? Like, what would be the productivity boost just from a universal translator that actually worked? Just be very concrete. Okay. Everybody with a phone now can get full real-time continuous translation, including tone of voice, including affect and associations, really good translation. As good as the Star Trek translator, right? It's being said as if it was Being spoken to you in its original form with only the minor pause you have to look at your phone. And what does that do to productivity? That's huge on its own, right? And there's so many different things you could put in that slot. They're just huge on their own. So I'm very optimistic over time. I just don't want to get too ahead of ourselves.
So maybe another time we can talk about the possibility of a biotech revolution, because that's another one where I see an dynamic where it seems like things could be about to get pretty crazy. But much in the way that this new class of weight loss drugs maybe doesn't make everybody a lot better off, or makes those people that are taking it a lot better off, may end up actually shrinking GDP in some ways because there's a lot of expensive things that don't have to happen downstream. I'd be very interested to hear your take at some point on how that might play out.
for a while because of bureaucratic and regulatory issues. And then 10 years from now, watch out.
Is it to the point where you change how you live or change your risk, your personal cost-benefit or risk analysis at all because you think there might be genuinely revolutionary advances in biomedicine for you?
I've already baked in that kind of thing mostly. And I think mostly there's very little you can do that you shouldn't have been doing anyway. If you're a healthy person, you should try to stay healthy. You should invest a lot in your health. And I don't think this changes that. And I don't think that— the flip side of that, of course, is the world could end in some sense, right? I'm 45 years old. If I think that we're going to hit escape velocity and all these designer drugs that make everything great, but by the time I hit 60, like half the time, right? And half the rest of the time, I'll just be dead. I'm not going to lose my model or anything. I'm just saying, if you did believe that, then maybe you just don't care much about your long-term health because the death rate in that range is actually not that large. There's a lot of different ways you can approach it, and humans are completely irrational about these things. But the actual observed revealed preference for me is your health is valuable. You get good returns from being healthy immediately, effectively. You don't need to add the longevity to it. And there are basically no clashes between longevity. And current health that are actually like, well, I have to trade one off the other. And it's like, no, it's what's good is good for the most part, as far as we can tell. And as far as we can't tell, we just don't know anything. There's probably ways that you do trade off, but we just aren't smart enough to know about that stuff. So yeah, I'm putting reasonable amounts of investment into me, my health. I do think that it would be dumb with this kind of revolution potentially on the horizon to skydive. Known large risks of being literally dead, that clearly you will not be safe. If you roll a natural 1, we can't help you.
Okay, well, we can dig deeper into that on another occasion. Got to address the departures from the safety team at OpenAI this week. I think everybody probably has heard the news. Daniel Catalco, I'm not sure if I'm saying that quite right, but he left a couple of weeks ago now and has been posting some cryptic stuff online saying that he declined, left his equity on the table, which would have been a large majority of his personal net worth, because he wants to retain the right to criticize the company. But we haven't actually heard what those criticisms are. Now, obviously, we've got Ilya is out with a pretty conciliatory message saying he thinks everything is in good hands and they're going to build safe And then Jan, who was his co-lead on the superalignment team, without such a message, simply saying, I resigned, and leaving us guessing. It's obviously not good. What more can you say about it beyond its obvious not goodness?
I've been writing up the article this morning for this that I'll probably post next week. I have 8 safety researchers in the last 6 months. Who have left one way or the other. In addition to Ilya and Jan and Daniel, we have Leopold and Pavel who were fired for leaking confidential information supposedly. What little we know about this, it's hard to tell because when you leak confidential information, the last thing they want to do is tell everybody about all the confidential information you just leaked if it was serious, because like obviously that's self-defeating. But it looked a lot like they technically leaked confidential information that was using an excuse to fire them, but from the outside we can't tell. We also lost William Saunders, Colin O'Keefe, and Ryan Luck. So that is— I don't know exactly how many people would count as blind leader safety researchers under this criteria, but it feels like a lot, right? We also did lose Diane Yoon, Chris Clark, and then Morikawa. Those aren't obviously safety related, but I don't know what's going on. What's going on, guys? Sherry Lachman, head of social impact, is gone. It doesn't seem like the kind of pattern of people you're losing when you're like being a socially responsible safety-first company, right? It feels like a company loses these people when a lot of people are very dismayed in some fashion. And yeah, obviously we have the messages that are being sent and not sent. We have the fact that people are almost certainly universally under NDA. We have the fact that like Daniel gives us very strong evidence that non-disparagement clauses are in place basically everywhere, unless you are willing to pay an extreme financial price to not do so. And even then, you're still under NDA. So what's probably going on with Daniel is that he's reserving the right to criticize them in the future, but the NDA probably severely constrains his ability to reveal the information that would be useful right now. And he's made a very reasonable decision not to break the NDA.
So tell me, so he did say one thing which was his reason for resigning was loss of confidence that the company OpenAI would act responsibly around the time of AGI. That's almost a verbatim quote. Probably not quite exact.
How would you—
the NDA thing seems weird to me, to be honest. I'm like, if you really believe that and you are willing to leave that much money on the table to be able to make make some criticisms. What's the NDA doing here? It doesn't seem like they could really sue you super effectively. They maybe could, but the Streisand effect, talk about self-defeating, right? Suing your departed safety person only increases the attention, the media circus, whatever, to what they're saying.
You might not want to proliferate certain technology or certain technological information. There might be infohazards involved. Yeah, it seems like you could kind of separate that, right?
It wouldn't be like the mere existence or the discovery of something that would lead to a loss of confidence. There's got to be something social about that, right? And the public is primed for it when it comes to Sam Altman, who is just the subject of a lot of drama. There's definitely smoke here. It seems like—
That's the obvious. But so my experience with this type of thing is that, yeah, if they were to reveal some esoteric, detailed reasons why they were Concerned that it was like technically leaking confidential information that we were NDA'd for. Probably you don't necessarily get sued for that, although you might, but also like it could make your life pretty miserable and it could take away your flexibility to do other things in the future. But the baseline scenario here is there's simply a toxic environment inside OpenAI for people who care about safety and want to do safety work.
Mm-hmm.
Right? That it's now transformed into a move fast and break things startup mentality. And that they are inherently suspicious after everything that happened of anybody associated with, like, LessWrong or the Alignment Forum or EA or safety of any kind, and that they're making their lives miserable in various ways, and that politically Altman wants all those people gone. And so is steadily taking every incremental opportunity to get those people gone. And that as those people leave, more of them are now more isolated and under more pressure to leave. And if you were to spell all this out, you'd be breaking your NDA and potentially making yourself vulnerable. And in general, these are like, Sam Altman is representing reasonably well that he can be a vindictive person, right? That he might come after you if you personally attack. Like, if these are personal issues and political internal issues that you like spread their dirty laundry and you launch these kinds of attacks, I don't think it's unrealistic that you get sued for it. Like, Streisand effect be damned. I think that I've dealt with these people, and a lot of these people will absolutely sacrifice the Streisand effect in the short term to credibly be the type of agent that will retaliate, right? It's rational. It's highly rational. It's highly correct from a decision theory standpoint to be willing to come down very hard on somebody in a situation who attacks you, right? The counterpuncher. If you are trying to be a modern leader, Of a company in these situations where there's a lot of secrets, there's a lot of dirty laundry, because there have to be, even if you're doing everything right, even if no one's doing anything malicious and everyone's trying their best and everything's basically fine, there's still a bunch of stuff that you wouldn't want aired in the public. And yeah, you credibly threaten that you are going to enforce these things to the full extent of the law. You're gonna make people's lives miserable. You're probably gonna do other things to make their life socially worse in various ways. Try to blackball them from their future jobs and opportunities as well. And Sam Altman knows a lot of the VCs. He knows a lot of the people who determine whether or not your startup goes well or badly, whether you can get various different spots. I don't think being worried about these things is unreasonable. I do think that we can be confident that there isn't like an imminent, like the world is about to end because of OpenAI's technology that's motivating these departures, because then they wouldn't be talking. If it was like, no, seriously, they broke Q*. And they hooked it up to GPT-5, and now this thing is clearly on the verge of breaking out into the internet, and we're very worried about it, or some crazy scenario that's clearly not happening, very clear it's not happening, then I think these people would be willing to talk, if only to whistleblowers to a government committee or something. They'd be talking. Because I think potentially they're talking to people who are not public. If you had serious problems with really deep wrongdoing, would you go public with your concerns, or would you call the government? Yeah, it's not obvious to me that one approach is better than the other. But again, the default explanation for all of this is that the environment at OpenAI became toxic as a result of the events that happened, regardless of the extent to which Sam Altman directly caused that to happen or intentionally wanted that to happen. And as a result of that, and also that a lot of these people were effectively his political enemies, and now they're gone. Right? And if you see someone doing that, Getting rid of systematically getting rid of very people in the safety departments. Maybe you leave, right? Daniel lost faith in OpenAI's ability to navigate the future AGI world responsibly and left. It wasn't too long after they fired Leopoldo Povell. One obvious explanation is that he knew that he thought those firings were bullshit and that he saw that they were cleaning house of safety people and shoving safety people to the side and weren't going to listen to them. And therefore he lost faith in their ability to be responsible. It doesn't require there to be a big mystery here, right? But the obvious explanation is that OpenAI is just not a place that is currently very receptive to something that I think will be very vital to making sure the future goes well. And that's deeply troubling to me.
So any parting advice for either the departed folks from OpenAI, or there's been talk also of compensating folks like Daniel for leaving his stock on the table to try to encourage others to do that or to set some sort of a precedent. I guess, what should we want in the short term? I would agree with you, there's probably not like a super emergency, or they probably would just be throwing all caution to the wind. But what do you think they should be wanting, and what should they be doing to get it? And what can others be helping them?
Obviously, it depends on what the underlying situation is. Obviously, they should take their concerns No matter what else they've done. And if they can't do that, then that's horrible. They should be— if there are things that justify whistleblowing to governments behind the scenes in ways that they're protected for, they should be doing that. I think the difference between disparagement and breaking your NDA, obviously you think about these things very differently. I do think it would be good to consider compensating Daniel or others who have given up their equity in order to not sign non-disparagement clauses. But I do worry especially about paying for NDA breaches, about the secondary incentive problem. If you know that people who are working on safety will feel free to violate their NDAs because this ecosystem will compensate them for doing so, then maybe you just can't hire anybody in the ecosystem at all. Maybe you can't hire anybody who cares about safety because you're worried they will steal your secrets and maybe your economically valuable secrets. And therefore you can't do it. I think you should think very carefully about what you are and aren't going to compensate to what extent. And not just throw your one card, right? Like, I believe in freedom of contract. These people knew what they were signing and they knew what they were agreeing to. Doesn't mean that it's sacrosanct. Doesn't mean it's fully sacrosanct. It doesn't mean that there aren't circumstances where you should break the NDA. And there aren't circumstances where you should go to protection people who do break the NDA. But, you know, I think those bars are high. Also, obviously, I am a journalist now, as are you to some extent. And if anyone wants to break news, if any level of confidentiality and privacy Well, that might be a good note to leave it on.
I'll look forward to your full analysis on this topic next week, and it's always great to break it down with you. Any other closing thoughts?
Just to be clear, we don't know much about this in particular and about many of the demos and other things that we've learned about in general. We're speculating. We're trying to process a lot of information very quickly. So I don't think we know what's going on. To be clear, this could all be as simple as events left a bad taste in people's mouths. They want a fresh start. The environment is somewhat hostile philosophically to what they're doing, and they're just not having fun anymore in some sense. And then that fact makes people lose confidence. And like, maybe it's that simple. Maybe it's all kind of a coincidence. We don't know. It's just, yeah, I don't really believe coincidence. Give it a sense.
That's all. Cool. Well, we'll keep following it in our respective formats. So thank you for taking the time today. Enjoyed the conversation as always. And Zvi Mashvitz, thank you for being part of the Cognitive Revolution.
Absolutely.
It is both energizing and enlightening to hear why people listen and learn what they value about the show. So please don't hesitate to reach out via email at tcr@turpentine.co, or you can DM me on the social media platform of your choice.
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