Nathan Payne turned his love of cereal into a business with a simple setup: shelves of boxes, $2 bowls, milk choices, and a soda machine. He ran it before opening his real estate ventures.
And then I, throughout my whole life, I loved cereal. I was always about cereal and I loved hanging out with people and just eating cereal and talking to them. So I was like, let's sell some cereal here. So that it became a cereal bar where we would just, uh, we had some shelves on the walls and we would just stack a bunch of different cereal boxes and people could buy a bowl for like $2 and whatever milk they wanted. We had a soda machine. You, that's kind of big now. We had some soda. I did it before it was cool.
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