Cold Calling Secrets for Real Estate Wholesaling

Nathan Payne and Christian cold call a FSBO seller named Jerry using an out-of-state number, demonstrating how to qualify what the owner actually wants: cash, renters, or top dollar. They stress staying detached, making multiple attempts across calls and texts, and not wasting time on assumptions about what sellers need.
Chapters
Today we're going to be calling a for sale by owner house. My man Christian, what's going on, brother? What's up, B? Yeah, so what he did is he saw a house that was for sale right next to your, uh, your house, right?
Just down where I live.
Yeah, down where he lives. And he's like, I want to call that house. And I said, bro, let me call it. I'll call it. So, you know, I'm going to be calling a seller right now that listed their house for sale by owner. And you want to kind of give a little bit of a backstory on the property?
Yeah, uh, to be honest, I don't know much. Yeah, I don't know much about it. It's on the main street in the town where I live, and it's just this old shack. It's not even— I don't even think anyone's living there. It's kind of beat down and kind of falling apart. And I saw the sign. So you saw the sign, brother? The sign was clearly there to have Nathan Payne give it a call.
What you're saying, though, like you've always seen it and you're like, man, I wish I would have called it before.
Yeah. And I kind of felt bad, actually. This is maybe a hard lesson learned, but I thought about calling it. Probably like 50 times, right, right, right, you know, before. But, and then I saw the for sale by owner sign go up. I was like, ah, should have done it.
Yeah, you're gonna have some competition, which is fine, you know, we're gonna rise above the competition, right?
Rise above. That's it with the Painless Method.
But so next time if you see a house like that, all you got to do is number one, you can just go leave a note, right, on the door, or you can knock it and just be like, hey, you know, I'm an investor, I'm looking to buy, and see if they respond. And if you can't get a hold of who owns it, like by knocking or leaving a note, you can skip trace it, right? And are you familiar with skip tracing?
Oh yeah, absolutely.
Yeah, so skip trace it. So they left the number on the for sale by owner, so let's— I got it right here. Let's call and let's see how it goes. Let's see.
They're gonna answer.
That's the goal, and we call 3 times just in case because I have an out-of-state phone number. So, okay.
Hello?
Hi, this is Jerry. I'm not available right now. If you're calling—
Okay, well, Jerry, come on, Jerry.
Well, we know that she hit the FU button, so that means that she's there and alive. So we'll give it 2 more. And yeah, so she'll answer.
Hi, this is Jerry.
Okay, one more.
Hi, this is Jerry.
So the next thing you do is you send a quick text, and you know, we'll see if she responds. So, hey Jerry, and this is Nathan Payne calling about the house in Santaquin. Is that right?
Yep.
Santaquin for sale. Do you have a quick minute to chat? I should— I could have left a voicemail too, but I'm hoping that she's just hitting no, no, no, that she'll just do a quick response. So let's talk about this. What am I going to do right here? The first thing I want to find out is the options she's explored, right? Because if I call her and I just assume that she just wants a cash offer, that could be a waste. You know, that's probably not true. Maybe she's looking for renters, maybe she's looking for top dollar. So the first thing I want to do is be like, hey, you've had this sign up here, the house looks like it needs some work, uh, what options have you explored? So I don't, you know, repeat something that you've already like explored, right? Like I don't bring up a cash offer and you say Forget all cash offers. I'm not even looking for that. So that's the goal. I want to find out what she's done already, get on the same page, start with the end in mind, and let her know, hey, this is why I'm calling, looking to buy the house as an investment, or pretty much to find out any way I can make money on it and see if that's something we could work on, like we could work together. And if she's open to that, then we have a good conversation. If she's not, then, you know, she's looking for something else that I can't provide.
Yeah.
So That would be the goal. For me, you're looking for the right opportunity. You're never trying to like force anything. If she's not the right opportunity, then it's all good.
Exactly, don't get too attached.
Never get attached.
Never get attached.
That's when you make bad decisions.
Let's give this a try here.
She's gonna be like, dude, you really want my house, gosh, Nathan Payne.
Call me.
Hi, this is Jerry. I'm not available right now.
Well, it was worth a shot.
I guess what we can do is we can leave everyone with, look, if this happens, what you can take from it is call. Usually they don't answer the first time because they think it might be a spam call. If you call twice, they're usually like, okay, this is a real person. 3 times, they don't answer, they're busy, in my opinion.
Exactly.
Leave a voicemail if you can, which I forgot to do, and a text. And then just follow up. Now it's very possible that, you know, she's in the middle of something, or maybe she put that sign up and she's getting lit up and she's like, I can't take any more phone calls.
Exactly.
But we'll find that out. To be continued. Keep watching us and we'll let you know. We'll let you know what happens.
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