A real estate developer moved from $3-5 million homes to an $8-10 million project. At 27, he calls it "the scariest thing imaginable," but describes the moment he decided to make the jump and what changed in his thinking about scale.
That was an aha moment.
Yeah, it was such an aha moment for me. And from that moment on, I, I just kept pushing the higher price points.
What— where are you at now, would you say? What's the highest—
well, I'm working on a project where we're doing $8 to $10 million. $8 to $10 million. Yeah, homes. Gosh. Yeah, so before this project, I've been in the $3 to $5 million a little bit.
Take it back to your 27-year-old, brand new Could you imagine then doing an $8 to $10 million project?
It would just be the scariest thing imaginable. Yeah.
You'd probably be like, I'll go back to the ditch. Yeah. You know, cause that's scary. I mean, that's scary. That's huge.
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