Nathan Payne explains reverse wholesaling: find end buyers first, then match them to MLS listings instead of spending heavily on seller marketing. This cuts costs, eliminates partnership overhead, and lets you keep more profit with just a few virtual assistants.
earn through the entire account. So what I do right now is I teach people how to— I call it painless wholesaling because my last name is Nathan Payne. So I call it painless wholesaling, but it's reverse wholesaling. And I say, hey guys, look, you can go out there and spend all the money you want, but all the motivated sellers are hitting the MLS. That's what 90% of people are going to go there. They're hitting the MLS. And you— why not leverage the guys that are willing to go grind and spend all that money to market? Why don't you just help them find the end buyer? And that's what I do right now, and I teach people how to do that.
How has this increased your ROI and your bottom line?
Oh, a ton, man. When you have a business partner and you have all these expenses and you split everything 50/50 at the end, you don't really make that much. I'm just gonna be transparent with you, man. Like, it doesn't go that far, and if you got to split it all these different ways, but now it's just me and a couple VAs. Like, I get to keep everything, and it feels great.
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