How to win real estate deals over your competition every time with Jason Jenkins

Jason Jenkins, a former finance professional turned real estate coach, shares the three-pillar framework that transformed his life after a 2020 financial crisis: Subtraction, Regret, and Courage. He wakes at 4:45 am, keeps a nightly regret journal, and uses his "Standards + Habits" system to help agents win deals through authenticity and trust instead of flashy displays.
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What's going on everyone? This is the Painless Flipping Podcast where our goal is to help you get into real estate and go through your journey as an entrepreneur as without as much pain as possible. Now getting through, uh, your journey, obviously you're going to face some ups and downs, but our goal is to bring on experts on this podcast in real estate and sales mindset. Today we have an amazing guest and I promise you he's You guys are going to learn a ton from him. I'm going to learn a ton from him. Welcome, Jason. How you doing, brother?
I'm doing great. Thanks so much for having me. I'm excited to be here. Oh man, we're doing this live. This is great.
We're doing this live and I have a lot to learn from you. I mean, we've basically just been here and I feel like we've already started like a couple times, you know, getting into it. So this is, this is amazing.
So thanks.
Do you want to take like, uh, 60 seconds to kind of let the audience know who you are and then we're going to dive more into—
Yeah. So, uh, Jason Jenkins, uh, 25 years kind of in the financial industry and, and through that journey of I've been really blessed. Built a software company, sold it to a private equity firm, done a TED Talk, just finished my third book, done some cool stuff along the way. Things that I'm really proud of is I kind of helped, 2006, found a school in the middle of this Ghana, Africa, this fishing village that's still going today, K through 12th grade, with my mentor that I met my MBA program. So just really cool stuff that I feel really blessed about. And I'm excited to be here with you to kind of share a ton of value, hopefully, to, to your listeners.
I, I think you're going to give a— overdeliver on this one. Yeah, so I'm super excited.
Appreciate it.
So the audience who, who we usually talk to are the people, um, that are interested in getting into real estate, right?
Okay.
So, uh, just curious, have you coached any real estate investors before?
Yeah, I mean, at all? I have. I mean, at the end of the day, like, more particularly, like, those that are, you know, in the real estate transactionary business, like real estate agents. So yes, I have coached quite a few on separating themselves. Like, how do I separate myself in the marketplace and, and really communicate my value? And then secondly, just like, how do I become my best version?
Yeah, and let's talk about that. Let's get started with that because we were talking at the beginning of this about becoming the best version of yourself, right? Yeah. Now, I believe that like discipline— and it requires discipline to become the best version of yourself, and it's a process. Is it possible to become the best version of yourself like in a week, in a day?
No, I don't think so. I mean, I think it truly is a— it is a lifetime journey.
Okay.
I mean, the way I like to think about it is, is that you have to decide and discover, like, like, really, like, who is the person that I want to become? We talked about this before we got started, right? We live in a society— it's like, hey, what are you doing, Nathan? Where is it going? It's all about the what. But when was the last time somebody said, like, who are you becoming? The who. Because the who is what's truly sustainable in this life. Because we know life is going to be hard, but if— but if you build a pillar of a person right, and you're able to withstand those, those hardships, I promise you it translates into business because you see solutions better than others. Nothing great comes from chaos and fear. Yeah, correct. Of course. But if I'm not intentional about my life, if I'm not disciplined about becoming the person I want to become, then I find myself floating through time going the comments like, man, where did this year go? Where did— you know what I mean? Yeah. Because you're not intentional about what you're doing. And so I just believe you have to be both in your, your, you know, personal life, your professional life as much as you possibly can. I like to make the comment like this. If you can't see it, then you can't hit it.
Right.
And that is, that is my goals as well as my challenges. Wow.
Okay. So you're telling people like, hey, you got to know who you want to become in order to get there. Good luck, right?
Yeah. I mean, it's like anything. It's like, oh, we're just going to hop in this boat and go sail.
Yeah.
Okay. Where are we going? You know, you got to know where you're going.
Yeah, I'm reading a book, uh, right now called Free to Focus. I don't know if you've heard of it, but I haven't.
No.
So basically it's just like, you, in order to, uh, get to where you want to go, same thing, you need to know where you're going or you're just going to be on a mountain not knowing where the top is.
Correct.
So let me ask you this, are there, are there specific habits that you would recommend to people in order to become the best version of themselves? It doesn't matter like who, I guess they have to be want to become the best version of themselves. But is there habits across the board they're like, hey, do this and you're inevitably going to be the best version of yourself?
Yeah, I, I do. So, um, so in the spirit of being vulnerable with everybody here today, um, I really feel like my journey began on Monday, August 10th, 2020, on a Monday morning.
Okay.
I got out of bed and I walked over to my bathroom sink and I put my hands down and I asked myself one question. And the question was this: would I follow you? And my response was maybe. And I was like, hold on a second, because I was so proud of so many things that I accomplished. Like, I've been married for 20-plus years, I have a great family, I provided, I've done all these cool things that I kind of mentioned. I was like, why would I say maybe? Because you see, the man that I saw in the mirror for the very first time at almost age 46 was like, yeah, but you're not stepping into, to the best version of yourself. There was another person that physically wasn't there, and on that morning I decided for the very first time I was going to go build that person. You see, the old Jason, um, lived in some fear. Uh, there was some bitterness. I got screwed really hard in business, like for the tune of $10 million. That sucked. Um, my goodness. I was drinking too much. Okay, dude, at that time, at that time I was, I was fat, dude. I was like You look great, bro. Thank you, I appreciate it. Almost 50 years old, we're rolling.
Looking like you're about to compete at a, you know, bodybuilding.
Hey, we're doing it. And, and, uh, but I was 256 pounds of just softness.
Okay.
And so there was a lot of those things. And so that morning I made a commitment and to go build it. And to answer your question, I like to put the analogy like this. So I want you to imagine for a second you're, you're walking in this dark forest and you know on this mountaintop you're like, hey, that's where I'm supposed to be. And, and as you begin to walk up this mountaintop and it's cold and it's dark, out of nowhere, guess who shows up? The bear. Okay. And the bear represents what sits in between you and that mountaintop. If it's fear, if it's greed, if it's alcoholism, like whatever it is. And everyone on here has that. Like, you have it and I have it to this day. Yeah. So you have 3 choices. You have the first choice is, is to see the bear and run away, to go back away from it, just to simply acknowledge it's not there. Your second choice is to stand there and do nothing but accept the same bad habit and get mauled and get absolutely destroyed because it's coming after you. So if it's drinking too much and you wake up the next morning, like, why did I do that again? Or anger or laziness, whatever it is, you repeat the same bad habit. Or your third choice is to fight, is to fight and say, you know what, no longer. In fact, I bear the scars of beating my bear because I know on the other side of that bear is a greater person and freedom, and I'm closer to who I'm supposed to be. So the question is, how do I do I do that in 3 ways.
Yeah.
The first is it's all about subtraction. You have to remove the things out of your life that don't belong to create the space for the things that do. That you just have to do that. The second thing is this, is— and somebody told me this and it changed my life— it's the power of regret. So every night before I go to bed, I ask myself this one question of that day, like, what did I do too much of, or what did I not do enough of?
You do that every night?
Every night. Every single night. And what that does is that gives me the feedback of what I need to work on. I love— I operate my day being grateful. Like, I'm grateful to be here with you today, and I'm grateful for everyone that is going to hear our voices, and hopefully it impacts their lives. I'm grateful for that. But great— gratefulness does not give me feedback on how I get better. Yeah, regret does. It tells me like, no, I should not have— I should not have eaten that or drank that or, or said that. Or I should have made an extra phone call, I should have put out an extra email, I should have done an extra push-up when I didn't want to. That's what tells me. So when the next day I, I see that opportunity, I'm like, oh, there you are, I see you, right? It's a regret. Okay, okay. So subtraction, regret. And the third and the most important one is courage. Okay, it takes courage to fight the bear. It takes courage to look straight in the mirror and be like, yeah, not today, I'm done. You know what I mean? And so Those are the 3 things that cultivate and help you identify what needs to go. Everyone on this planet intuitively knows, I gotta do a little bit less of this and a little bit more of this.
Yeah, because we all, we all only have 168 hours a week, right?
Like, that's it, that's it, that's it, that's it. And like, you're like, well, I got to get in shape. Like, you intuitively know, I— well, then I shouldn't drink so much. Yeah, I probably shouldn't eat Taco Bell, or, you know, yeah, you know what I mean?
I was staring at that Pepsi and I said, I'm gonna get the sparkling.
There we go, there we go, right? And so you get my point, yeah, right? We know, like, I don't need to go— I don't need more information. We need more execution, okay? And that's what we need in this life. And that's— those are the things that we don't talk about.
Yeah, and people are stuck in the information. That's where they—
oh wait, start on Monday, I'm gonna get this, I'm gonna get that. I'm like, no, like, you know what you need to do. You need to— you need to respect yourself and do it. I say that all the time, like, respect yourself and do what you say you're going to do.
Yeah, because procrastination is a killer for success.
It is.
Wow. So I really feel like we can break down those 3 things you just said— subtract, courage, and was it the subtraction, regret, regret, and then courage. Should we break those down?
Let's do it.
So with subtraction, when I— you say subtraction, subtraction, I, I automatically think of how are you using your time. Right? Yeah. And okay, so if, uh, let's say TV's taking up 3 hours of my time, or my phone, how can I subtract that? That's not providing value in my life. And what can I add to it? So is that what— is that what you—
that's what we're saying is like, what are the— what are that— what are the things that I'm doing that are not serving me or not moving me towards that person or my dreams that kind of sit on that mountaintop? Because again, once I recognize where I want to go, I can pull back down what that person would do, correct?
Yeah, of course.
And so it's like, okay, well, I gotta go, I gotta go do more of that, right?
That person that you want to be.
Yeah. And so from Elon Musk, you know, I don't know if he's the richest person still, to us here, whatever, he's constrained by the 24 hours in time, right? And so people that excel at this world, they realize like, like, this stuff is friends and hat, like, that's got to go because I know what belongs if I truly want to go That's what that's about.
Uh, when you're getting vulnerable, we can get vulnerable with everybody.
I'm— so I'm here, let's be honest.
What specifically did you subtract out of your life and what did you add?
So I— the drinking, the eating like crap, the, um, living in fear, uh, and, and kind of the, the bitterness. So again, in the spirit of let's just keep it raw and real, my, my wife, uh, she, she's amazing. 25 years. I know she's known as Hottie Jenkins in my phone, so Let's go. She's incredible. And, um, but in her working, like, it was one of those things where I was like, well, hey, let me tell you what I did today, you know what I mean? And she was a stay-at-home wife and like mom, and that's what we wanted in our goals. But I was just, I was just kind of being a jackass in some ways like that, you know? So we had a good marriage, but we did— where it is today is incredible because it really chose to— sorry.
No, no.
Um, I really chose to honor her, you know. And so, so you saw her more? Yeah. And so those are the things that, um, that I stepped into because I'm like, they deserve that. You know what the coolest thing about this is? And my son who's 21, um, didn't mean to get emotional. I apologize.
Hey, no, that's, that's raw and real.
Yeah. Um, my, my son— yeah, seriously, there we go. Right. All right, everyone live, right? We're, uh, we're crying on this show. We didn't need to do that, but, um My son said to my wife, um, he's out of college in Arizona, he was like, you know what, Dad, Dad has really changed.
That's awesome.
And my kids, my kids now want to emulate me. What greater, what greater, like, bestowed upon honor that a father would want? His kids to, like, that's my hero.
That's amazing.
Yeah.
And you, you, you're saying in 2020 you had to become that? You weren't that in your opinion?
No, I— so in, in a lot of ways, I was like, dude, you want to go, you want to go crush it? Like, I'm your type A. I'm like, we're gonna go crush it. So like, from the bank account to business to notching stuff off, like, dude, I was just like, go, go, go. But was I really becoming the person that I really believe I was designed to be? Like, that, like, God designed to be? No. Yeah, right. Like, and I tell my kids this all the time, I can't give you something that I don't possess. Yeah, the Jason Jenkins 4 and a half years ago, he could have sat on your show and talked and, hey, like, hey, cool, like, here's some sales coaching and this and that. But the dude that sits here in front of you today, I'm a different man.
That's amazing.
I've built— I've physically, mentally, emotionally, and I have so much more to offer. You know, I say it all the time, you can't give me something you don't possess.
Wow, that's, that's, that's a lot. That's some good stuff. And, um, It's hard to kind of just like, uh, fathom all that you went through, you know, with— and that it honestly doesn't seem that, that long, right, from 2020 to 24?
It's, it's really not. Like, if somebody goes to my Instagram and I, I put a 4-minute video together, like, yeah, he was, he was fat. But what they, what they won't see is, even to this day, I'm telling you, even to last night as I laid my head on the pillow, even yesterday, I was like, yeah, I A little too much of this and not enough of this. It's my daily habit. It's the habit of, of the feedback loop of like, how do I, how do I move closer every single day to being my best version? Because that's all I can really do.
So when you started this journey in 2020, when you said, well, I follow my— well, I follow you, and you said maybe, what was the next step? Did you get a mentor? Did you ask someone? How did you read some books? Like, what was the process to changing?
So the, the two specific things that I did is I did 75 Hard. Because I'm like, I want to do something hard. And that was kind of like a snapshot of like, okay, let's, you know, get our shit together.
Yeah, exactly.
And, um, and then I found a group of individuals that were really high achievers, but like that kind of wanted to, um, that really wanted to examine their lives and start asking some hard questions. And so, um, the idea is that you have to be an archaeologist first before you can be an architect and build something. And so just started kind of digging into the heart and asking hard questions about you know, really examining and really spending a lot of time on reflection of like, yeah, that's not what I want. And so through that, that's where the change started taking place. And I really like the results. I'm like, this is great, you know? And that self-confidence and just, just so many things manifested itself.
So did the, the routine— did their mornings, the way you're spending time in the mornings, did that change immediately? Were you like, okay, I'm gonna start— well, I mean, you said 75 Hard, so that does get you a routine of like working out twice a day and reading Um, yeah, would you say that was like a huge help to like shocking the system?
Yeah, it kind of shocked the system, at least for me. I, I needed it. I needed that kind of a shocking. Yeah. Um, yeah, so I was like, okay, cool, so I'm gonna start waking up at 5 and I'm gonna read and then I'm gonna go to the gym. Okay. And then that just started becoming a catalyst to reshaping the habits. And, and this whole Standards Plus Habits thing, um, I actually own the trademark.
Um, oh really?
Yeah, that's awesome. And, uh, hit it up with the band. And, um, is it came from just kind of that self-examination. And I was realizing, like, the more reading that I've done, and some, you know, I believe that we all stand on the shoulders of others that have gone before us. And, and so when you go back in time and you read these beautiful minds, they were struggling with the same things that we're struggling with.
Yeah, it's been the same thing.
It's the same thing over and over, right? And, and I was like, really? And it kind of just struck me in my own journaling. I was like, You know, it really comes back to if I'm not happy with the results, I just have to examine what I'm doing and not. And then, then what's the standard? I get asked this all the time. You see, the standard is what you're willing to tolerate. So I'm going to go back to the formula. If I begin to remove the things from my life to create the space for things that don't belong, I begin to tell the world, I'm like, well, this is who I am, right? I raise the flag like, screw the goals. Like, this is who I am as a person, right? And then when I take the next tool of regret and I start doing more of this and less of this, what happens? I create what? Habits. That's right. And when I have the courage to go do that every day, I'm gonna get the results that I have. And literally, I got it tattooed on my shoulder. Like, if there was something on my tombstone, that's what I hope is on my tombstone, that I embody that. And then I pass it along to as many people as I possibly can.
Awesome. So I want to ask you a couple questions about the habits you do daily. Is it okay? So do you, uh, um, do you meditate daily?
Yeah, so for me, yes, I do. Okay, I do.
That's a daily thing?
Daily thing. Um, sometimes it's like active prayer meditation, if you want to say. I'm like, when you're driving, driving, and you know what I mean, I'm just super intentional about trying to be in tune. I can tell you what I do So my daily is, is, is the reading and the gym. And then I, I—
yeah, break that down because I, I would love to know what your routine looks like.
Yeah, so, so the alarm is 4:45, 5 o'clock. Uh, so if I'm at home, I got two dogs, right? And they're like, oh, he's awake. So I feed the dogs and I go right to it.
See you.
I go right to a cup of coffee and I go right to the book. I go like whatever, you know, at that time that is.
Um, like, is it scriptures or is it a good book or—
no, so to me, so for me it's going to be, um you know, something that is going to be, uh, like Meditation by Marcus Aurelius, anything that is going to be forcing me to think about mindset.
Okay, so not like fiction-based, like anything like that?
I, I never read fiction.
Okay.
Like, if I'm gonna sit down and read, I'm gonna read something that's gonna pour into my heart and soul and is gonna challenge my thinking.
Okay.
You know, um, and you know what's really cool about it is like when you're open to that, you just get flooded with ideas. So, so I'll read for depending upon the mood, like 30 minutes to 45 minutes, and then I'm right off to going to, going to hit the gym.
Awesome.
I just don't miss.
Okay.
It's just like, it's just who I am.
Is that a daily thing?
It is a daily thing.
Okay.
So 6 days a week that's happening?
6 days a week.
And then Sunday, I'm assuming you, uh, Sunday, Sunday is honestly my time to kind of unplug. And one thing, so I live in Denver, and so, uh, that my, I say, the last 3 years I love doing is the hot springs. So I have found something to where And I encourage everybody who's watching this, like, you got to find the thing that allows you to unplug by yourself. Like, so moms, you got to get away from the husbands and the kids for a couple hours, you know what I mean? And so do the dads, like, away from work. And I'll tell you, like, that has been one of the more powerful things in my life, is like, my wife knows, like, hey, I'll check my phone when I get up. There's— is everyone good? Got it. But I can have 3 hours of just reflection and, and just the form of meditation, if you want to put it that way, to where Man, I feel like I get flooded with so many ideas.
And you realize, yeah, you disconnect.
Yeah. And I'm like, man, I, I got to go pick up the phone and say I'm sorry to that person, or I got to go do more of this, you know what I mean? It just allows me— or it allows me to see problems that I can solve in the world. And love that, you know, like I do a lot of keynote speaking, and so I'll be thinking through what do I want that audience to take away, and I'm like, oh my God, that's a great idea. But, but I don't take it as my ideas, it's just I'm so in tune um, with listening. And for me, my faith is— so I'd be like, you know, God just kind of speaking to me about it.
It's like Holy Ghost.
I was like, damn, like, let's go.
That's amazing.
So, wow.
So, okay, so you do that once a week, the hot spring?
I try my best, yeah.
Okay. Do you get massages as well? Do you do—
yeah, I mean, I try to take care of my body. Like, I'm, I'm a real big, like, you know, vitamin IVs and massages and stretching. Like, I'm trying to keep the body in motion as much.
Can you do splits yet?
Uh, no, yeah, I can't do the splits yet. Yeah.
So, okay, okay. So you do that, um, I'm still curious, so you then you go work out, do you have a regimen? Do you, um, do you just go and do HIIT? Is there—
yeah, no, so I, so like I have a coach that kind of gave me a program, so it's kind of like a split, you know what I mean? Like, you know, upper body, lower body, and so it's 6 days a week of that's what we're doing.
Awesome.
Yeah.
Gym, after gym, um, do you, uh, do you journal? Like what else does it look like in your routine?
So then I'm coming back and then I'm pretty locked in. Okay, you know what I mean? Like, I'm locked in. Hey, we're showering, and then it's, you know, I've got a pretty busy, uh, work schedule.
Okay.
I manage a lot of people and all that kind of good stuff. So, and I travel probably 3 out of 4 weeks. So when somebody tells me, oh well, I travel, I'm like, if you travel as much as me, then kudos for you. But the reality is, is there should never be an excuse, right? Okay. Like, when I roll into a town, I'm like, I, I know where I'm gonna eat, I know where that gym— like, I know where those essentials are. Like, so I'm removing any of those opportunities or those obstacles.
Are you intermittent fasting as well?
I've done that here and there, but no, I— not so much. I mean, I just kind of count my macros.
Okay, gotcha.
Yeah.
So when you're traveling, because I just— I got back on a flight today from Tampa. Okay. You go to a different time zone, like, uh, do you still keep the 4:45?
Sometimes I cheat and it's 6 o'clock, you know?
Right. Yeah, because that could be kind of rough.
But, but if I know my day is like, you know, so sometimes I do like day and a half trainings. We were talking about this. Yeah, that means I'm on a stage from 8:30 AM till 5 PM. Yeah. And so I, I have a choice. Either I'm going to do that afterwards or I'm going to do that before, but I will not miss. And those that work with me know he is not going to miss.
That's awesome.
You know what I mean? And they're like, what's for dinner? Yeah, chicken rice, boring. That I'm like, yeah. Great, you know, but, but what's contagious about it— I could show you right on my phone. I got a text message yesterday, um, someone who is kind of in charge of my schedule. Yeah, her name's Carlene. She's around me all the time. She's down 40 pounds in the last 5 months from your— because she's seen you, and because she was like, hey, I got to know what you're doing.
Yeah.
And all I told her is I said, Carlene, who do you want to be? And then boom. And so, yeah, so, you know, the same hat of the hat— standards plus habits. I'll have to show it to you. She's rocking it. She sent me the text yesterday and she goes, Jason, for the first time, she's like, this feels like who I am. She's like, I'm starting to do harder things.
So do you feel like you have more energy now?
Oh, 100%. Good. 100%. Yeah.
So for, for the listeners, yeah, to break it down, so, uh, it sounds like no matter what you're hitting in the morning, you're waking up and you're, um, you're doing your coffee, right?
Yeah.
And you say then you read.
Yep. Workout.
Yeah. And, uh, was that pretty much no matter what non-negotiable?
Those are just non-negotiables. Yeah. I mean, there are the days where I'm just like, I mean, we all sometimes get sick or, you know what meeting or whatever, but like, yeah, um, Sundays are my chance to really kind of rest a little bit, you know, the body. So those would be the days that I, that I allow myself to rest.
I love that. Uh, you should read this book if you haven't. It's called The 5 AM Club. Have you read that? Yeah, Robin Sharma.
I haven't read it, but I'm familiar with it.
Really good. It's, it's about the, the power— they call it this, I think he calls it the holy hour, the sacred hour. It's, it's pretty much what you're talking about.
Okay.
I think You know, there's many different books that probably talk about that morning, but it really is really important to start your day off.
It is.
Or to do it at all, right? Because I know sometimes the schedule can be funky, but wow.
Yeah, I would say this. I feel like The 5 AM Club or whatever it is, I think the premise and the thesis gets back to what I said, is that you can't give something that you don't possess. So if you don't start your day by giving yourself something first, then how do you plan to give the rest of the world what you got all day? Like, so I gotta go get— I gotta go get— I gotta go fill up my water glass first.
Exactly.
So I can give out water the rest of the day.
Yeah, because then you're in a reactive state when you wake up immediately. If you're like, let me shower and I get answering emails or looking at stuff— yeah, I'm sure you don't look at—
kids got to go to school. I mean, listen, like, life is busy and hard and everything else in between it, but like, you've got to— you've got to create that space and time.
I love it. Okay, so that was subtraction.
Yeah.
You ready to go into the next one? Was it regret?
It's regret. Let's go.
So regret, um, self-reflection sounds to me that just says, okay, reflect, reflect, right? So is that a process that you go through at night where you, um, you have specific questions that you read to yourself, or do you just remember, or do you just sit there and you're like, okay, let's think about that?
I just reflect on the day. Like, it's two, it's two, it's two set of questions, right? The first is, hey, what did I do today that I should have done less of, right?
Okay.
Okay.
Hey, subtraction.
Yeah. So, so remember, regret is, is, hey, I got to do more of this, you know, and, or less of this. So you're just reflecting on—
that's pretty much the two questions.
Yeah, those are the only two questions. And so at first, like, when I started doing it, I literally journaled it. And now it's such a habit that I can just see it and kind of just boom, like, no. And there's been times— this is kind of funny.
Yeah.
Like, I remember one time, like, my wife was asleep and I'm like, man, you know, I could have been a little bit kinder. So I woke her up, you know, She's like, why are you waking me up? I'm sleeping, right? I was like, so just know when you're, you know, I mean, wait till the morning. I'm kind of joking with that one a little bit.
Yeah, no, I know. That wouldn't go for good for me.
Yeah, so you get my point on that. But like, it's, but it's, it's beautiful because it's, it's like refreshing because you're like, man, okay, that, that could have gotten better. Yeah, I'm going to do more of that. And so when it comes around, you get those micro wins. You, you get good at saying no, no, no, yes, no, no, no, yes. And, and that's what that whole regret piece is about.
Have you had to change friends?
Yes.
Over the years? Yeah.
Yes. Has that been really hard, or was that easy to kind of get rid of the, the friends and the people and influences in your life that, um, for me personally, it was, it was easy because when I flipped that switch on August 10th, I was like, no, because my biggest regret was how much time I'd let pass by.
Yeah.
And I was like, I'm, I'm done. Like, I was like, I'm not looking back. This isn't, uh, I'm, you know, I'm gonna get to day 76 on, on, you know, 75 Hard and I'll be right back at the bar. Like, no. I mean, I had people literally make fun of me. It was awesome. I loved it. They were like, okay, what are you doing the 75 Hard thing? Like, hey, we'll see at the bar on day 77.
I'm like, so that came around and that probably was a good indicator that they weren't able to be around, right?
Yeah, it was awesome because I was like, you know, they were like, okay, got it. And they're like, oh, okay, well, Jason's on this kick or whatever it is. And they realize like, okay, He's not only not stopping, but he's continuing to progress.
He's a locomotive.
Yeah, dude, you can't stop us, baby. And now it reverted from, hey, making fun of to, hey, what are you doing?
And they want to know now.
Hey, what are you doing? Like, I've noticed this, like, you know. And now, why do you think people are like that?
Why do you think people, uh, kind of don't support you when they see you changing, but when they see the results, they all want to—
you know, I think it goes back to— I don't know who came up with the analogy, but it comes back to the crab and bucket analogy to where you put a bunch of crabs in a bucket, one tries to crawl back out and the other one pulls it back down, you know. And I think it's because it's a reflection on when somebody begins to move outside that circle, they're like, oh damn it, if he can do it, then I can do it. Yeah, there's nothing special about me, you know, like, but, but those intentions, right? And so it's like, well, okay, that's, that's on you, your laziness, you're insecure, like whatever, right? Because the same changes that I've made and that many others have made is, is right in everyone's hands. Like, everyone who's watching this today, they have that capability of doing that. Yeah, right. And, and that's why I get back to the freaking bear, because until you decide to truly fight that bear, you're never gonna— oh, you're never gonna get to the mountaintop. You're like, you just like, like some people are like, dude, I, I gotta go talk to my ex and ask for forgiveness. You're like, hold on a second. But you won't believe what he or she did to me. I'm like, I hear it, but you're letting that hold you back, right? 'Well, hey, I got screwed,' or 'I got this.' Okay, that was then, but like, you need to go fight that bear. Like, hey, um, you know, every year I talk at my kids' high school in their leadership class, and my daughter's a senior, so it was last year, and, and, um, one of the girls came up and says, 'Hey, my dad just— he's got a problem with drinking, you know? Like, how can I help my dad see that that's the bear?' I'm like, 'What a magical thing,' you know? And I kind of talked to her through that, like helping her dad see that. Yeah, she's helping her— she's helping her dad get over his challenge with alcohol. Like, how cool is that? That's really cool. Isn't that so cool? Like, so my point in that is, and you can remember my analogy, you can walk up that mountain, but the moment that bear comes, your two choices are, all right, I'm out, so now I'm going backwards, or choose to do the same bad habit and get destroyed. And you're going to wake up the next morning going, why am I not making progress? Because you're willing to choose to stand there and do the same damn thing over and over.
So I think there's a good segue to courage. You got the bear in your face. Yes, you gotta have some courage.
You do.
So I have a— this question might come down the line, but like, uh, I get— you can answer it later if you want, but it's mainly like, is the bear ever— can you ever defeat the bear? Is it— or is it just another version of you after you beat him? Is there gonna be like a weasel next, or, uh you know, a badger, right? Because as you get past and you go higher up in the mountain, like the— there's a book called The Dip, right? It's like you just get a little bit higher and then there's another one. And that's life. So is the bear ever really gone in this life?
So make it plural, right? There's just different bears.
Okay.
You know, and so, so I'm gonna be, um, specific about one of mine was like, it was the bear of just um, fear, you know. And so fear because I got screwed in business. I was like, well, this sucks.
And didn't you tell us with the amount, right?
Yeah, $10 million. Yeah, you know what I mean? And I was like, I mean, I got screwed super hard. I was like, to the point, like, when it was happening at the time, I was like, okay, I'm starting over again, and what does this mean? And, you know, I don't know about you, but I can get pretty good at forecasting. Like, okay, this doesn't happen, then how do we pay bills? You know, it was just that whole thing. Yeah, I just— but I was really gritty, and I was like, I wasn't gonna quit, and I didn't quit, and it worked out well. But this, this bear could show up like that, right? And I would be like pissed, and that, that didn't manufacture anything, right? So a bear that took several years away— I want to answer your question— that maybe it could took, you know, like 5 months away, got him down to 5 days to be like, okay, so there you are, I'm gonna give you 5 minutes. So for fun, and because I could see him, I'm like, screw you, go pound sand. What's in my mind is not real, and so on. And now I moved on that. So whenever your bear of, of fear, greed, or alcohol comes up, you're like, yeah dude, you're not going to win.
You got, you got 30 seconds.
You got 30 seconds because I, I gotta move on, right? I mean, that's the truth behind it. And then as you move up, like, there's just different bears that are gonna like show up at different points in our life. But what I've come to discover is this: there's some core ones in all of us that are kind of unique. Like, things that I struggle with, you probably don't, and things you struggle with, maybe I don't. And the same thing that everybody's on here today, right? So, so that's why it's, it's so individualized.
And you think people go through— well, of course people go through lives without trying to handle or face the bears, right? They just like, uh, don't worry about it, I'm out, I'm running away.
Like, there's no other option.
Because, uh, a lot of things happen. I've talked to a lot of people that, like, unfortunately things happen in childhood, like in your childhood, it shapes your mind. What do you think? Do you feel like those are bears as well, that maybe they have— don't even recognize that that's a major main issue, like a major issue in their lives?
Yeah, I gave some coaching to somebody. She actually lives here, um, in Salt Lake, and her name is Lacey, and she was trafficked at a young age. Her parents were killed in drug dealing. I mean, some hardcore stuff. And the more that we talked about it, the more she leaned into fighting that bear. And she is an amazing woman, you know, but she realized that she needed to— she needed to— she couldn't change the past. It's the old Greek saying that there lies the tree, meaning that so the tree is dead and there it is, and we can't, we can't stand it back up. So What they say by that quote is that I have to recognize it and move on. And so, so yeah, like, listen, people have walked through some really, really hard stuff. But, but I'm also a believer that when taken the right way, like, those scars are great lessons for everybody else too, to learn, like themselves, and for to learn. Because, you know, I don't know the why behind it, you know what I mean? You know, only God knows that, you know. But, um, but there's, there's something there that we can all learn from one another.
So I want to talk about— I was having a conversation with my friend, um, and I was talking about mindset and everything, like kind of the gist of what we're talking about now. And he's like, I don't think I want to do those things that we discussed, like the subtracting the bad.
Sure.
Because this is what he said to me. He said, I know a lot of rich people that don't do those things. So why do I need to do those? And he was connecting wealth to, like, them being happier, like, doing things. What do you have to say with people that— you probably see many people that are unhappy that have a lot of money. So people that are struggling with what we're talking about, they're like, I don't need to overcome that because there's other rich people that are successful, and they're tying the success to the money.
Yeah.
So what do you have to say about people like that that don't feel like they need change? Because either they have money or they see other people that have money and they're like, I don't need it.
Yeah, I mean, to both I would say is they're missing out on so much potential that is available to them in this world. That's what I would say.
Okay.
Because money is not going to make you a better person, right? Money is going to give you maybe some more luxuries, or you know what I mean, um, you know, more things that you're able to do in this world and and, and maybe have less financial stress. But listen, if you're struggling with alcohol— like, I know a lot of rich people. Like, let's put rich as— I'll call it $500 million.
$500 million.
$500 million. Okay, that's rich. Yeah, that's rich. Okay, I'm talking about some real money. Yeah. Okay, so you're on your third marriage and your kids don't want to talk to you, and you struggle with alcohol, but you've got a big home and whatever, 10 Ferraris that you get the drug, like, yeah. But so, so somebody says to me, like, that's what success is, then I'm like, well, that's not success for me.
Yeah.
You know, success for me is, is that, um, one of my favorite quotes is that old men plant trees that they'll never sit in the shade of.
Yeah.
That's why I'm on your podcast. That's it. Yeah, right.
You don't know who's listening to this. You don't know.
I don't know who's listening to this or gonna listen to it or gonna listen to it in 2 years. I don't know that, right? Yeah. But like, like, to me, that's a life that's, that's worth living. You know, when we think about those that we've honored that have gone before us, it's because they contributed humanity, you know, in some, in some way. So, you know, I, I feel, to be honest, I kind of feel sorry for that person because they're missing out on so much potential, right? You know, like, like, I was never that extreme, but I was extreme in the sense of like, hey, I'm gonna go knock down some stuff and I'm gonna go get stuff and so on. And like I said, I felt like, hey, I'm doing a good job at it. Until that day, I was like, I'm leaving a lot of potential Jason on this table.
Yeah, you know, what would you say to someone to motivate them to do that, those things? Because it requires major discipline and a desire to be that who that we've talked about. Can you instill that in someone, or do you feel like that's just that morning, it just happened to you?
I, I think I've come to learn that, um, Someone has to have— they, they need— they want it. Like, I, I just— I've done— I do too much coaching, too much training, and I, I now get on stage and I'm like, listen, 100% of you are going to hear me in this room, but about 10% are actually going to do something. And I was like, oh my God, I want to be to the 10% person, you know what I mean? And, and I only say that because like, that's the God honest truth. I'm like, I need you guys to wake up on this.
Yeah.
But the truth of the matter is, until somebody is truly wanting more for their life, then they're not going to do it. But here's the cool thing, it was when they begin to do it, they're like, why did I not do this sooner? You know, like, why, why did I not get rid of this and start doing this? You know, um, and so, and some people will never get there. So I've learned that, you know, all you can do is, is be an example by the life that you live and that you honor your words. You respect yourself. If I tell you I'm going to do something, then I show up and I begin to do that, right? And I let that emulate itself to the world like a lighthouse in a foggy bay, to where people like, okay, that, that's what I want. Great, then, then I'm here to help.
So let me talk to you about this, uh, since we're talking about like becoming the best person you can be. How much of that, uh, enables you to gain trust um, like in sales or immediately? Because like, I guess I'll just say this, like for me, I feel like I'm able to gain trust pretty quickly, and I don't think it's anything I'm saying. I just think— I'm not like tooting my own horn, but I feel like people can just see that I'm genuine.
Yep.
Like I can tell you're genuine, like you're a good person, right? Like from what we're talking. So do you feel like that's, uh, like a key element of like becoming the best you can be, is people just— they feel like an energy? 100%. They're like, oh, I can trust this person, versus because I mean, we have people that tell us things all the time and we're like, I don't know if I believe that guy, you know?
So listen, I, we— I love that you said that because I mean, I feel like we see that all across social media, just in life in general, right? Oh, you shouldn't do that. You're like, yeah, I'm not too sure coming from you. Like, you know, it'd be like me getting on here. I, in fact, I self-admitted, I'm like, the, the Jason that you would have interviewed 4 years ago is this— this is a totally different Jason. I'm like, hey, guess what? You should stop doing this and that and start doing this. You're like, Well, dude, you're looking a little soft over there, and, and so we're planning to go hit the bar and have 20 beers afterwards. Like, you know, no. Yeah, right. So the most powerful thing that we have as human beings in a lot of ways is our authenticity, is stepping into like, this is who we are, right? And not masking that. Like, you know, you talk about— what you're really talking about is you're talking about trust. See, trust has two pieces to it. Trust has connection and credibility. And, and connection is found in authenticity and honesty. I like to say that the fastest way for me to know, in a business context if we can keep it there, is you, you possess the power of no. Your yes has no power unless you can say no, right? Like, oh man, this person's here to help me and serve me. And you know, like, that, that, that's what the world wants and needs. When people like, well, hey, how do I separate my brand? By focusing on the tools and the connections and, and being that authentic version that the world can sense and feel, like you said to me, and I can feel from you, like, yeah, like, this person's here to help. I'm kind of curious how they can help me. And that's where credibility comes in.
Yeah. And it's kind of tough in this day and age with social media. I feel like you can fabricate, uh, success, and you can fabricate that you're that person. How can— what would you say is the best way to determine whether this person is a genuine— genuinely like here to help me, or they're just really good at manipulating, like saying the right things?
To me, it's in the results. Okay, like just show it to me. Remember, like, you can't give me something you don't possess, right? Like, hey, I— hey, I'm gonna go here and I'm gonna get this, or I'm gonna try this. But like, but if you're asking me to follow you, if you're asking me to do something, then you better have the results of what I want. Or like, why, why would I pay attention? Right, you're gonna give me marriage counseling, but you just, you bagged on your wife for this long, or you know what I mean? Or what, like, that doesn't make sense, right? Hey, you're gonna go give me, you know, counseling on, you know, how to get in shape, but I don't think you've been to the gym or eating too well, you know, like, whatever, wherever the context is, right? Like, to me, like, that's the fastest way. Like, hey, just, just show me the results that you're trying to help coach me on.
So I'm curious about that. So I coach, right? I teach people how to get into real estate, and there's, there's two different camps I see in coaching and in real estate. Uh, there's the, the hard money lender who's worth multi— like tons of money, and he drives the beat-up truck. He doesn't care. He's just, you know, that's just— he's fine with not being flashy. Then you have the guy that's leasing the, the Ferrari that's trying to like show everyone how flashy he is. And so the results, you would say the results for the Ferrari guy who's in debt and does— he's just showing the world he's showing the world what they see as results. How do you— how do you—
that's tough. I mean, so, I mean, if you're just talking about like looking at somebody like on Instagram, you know what I mean, like social, right? Yeah, like that's like you're not going to get to know somebody. I mean, we think we get to know them, but no, they're filtering what we want— what they want us to know of them, right? Yeah, like so some people are going to drop a bunch of F-bombs and tell you to go do this, and then there's gonna be for the Ferraris, like whatever, right? Like Like, you have to discern, like, okay, what is it that I want? Yeah, you know, so do I connect more with the pickup truck guy or, or the Ferrari guy that's laying in bed and stressed out because he's like, I got a $5,000 a month car payment, right? Or whatever. Yeah, so I think that's just where self-discernment is, is really critical, you know. So that would be my response.
No, that's a good response. And so what, what's one thing— we talked about a ton of great stuff What's one thing you could— what, one advice or one habit? You decide, advice or habit that you could extend to the listeners of the Painless Living Podcast to get them to, you know, become that who that they want to become.
I would, I would take it back to what habit I would say is— I would, I would tell them to start exercising the habit of regret today. Because what that's going to do is it's going to help you identify, like, I have to do less of this and more of this, you know what I mean? It's going to naturally tell you what, what you need to be doing in this life. Yeah, you know, like, so if there was one thing that's going to engine your way forward is simply that, is, is recognizing of like, yeah, hey, do you want to go out tonight? Nah, I think I'm good. I'm just going to stay home. You know, hey honey, I'm really sorry for acting like that. Wow. She's like, whoa, like where did that come from? Because you're like, no, I, I got to be a better husband, you know what I mean? Like those kind of things.
No, I love that. Can I add something to that?
Yeah, no, please.
Um, so yesterday I was in Tampa, uh, I was in Tampa for a mastermind and, uh, I don't know if you follow MMA or Brazilian jiu-jitsu at all.
A little bit, yeah.
So, uh, yesterday I went to a seminar with Marcelo Garcia, who's like the greatest jiu-jitsu master of all time.
Nice.
And he was teaching us, and he said that like after— how he became like one of the greatest was the, like what you said, the habit of regret. He would sit down after every practice and think about what did I do good, what did I, what did I regret, because obviously I got in trouble, almost got my arm snapped. And he would do that, and he applied that to his, his craft.
I love that.
Enabled him to become one of the greatest, because even if he's going against black belts, brown belt, whatever, uh, level he went to, he would always reflect. And unfortunately, I just don't people take the time to reflect. So, uh, you know, tying that together, what would you say— if that is the habit you want people to practice, would you say they should set like a time every day to reflect?
Or I think at night, because it, it allows you to examine your day and your actions, you know, like, hey, where, where did I win? Where did I lose? What could have got better? Like 5 minutes. This isn't like a long drawn-out thing, but sometimes when I did it, I was like, man, I found myself 15 or 20 minutes into it, right? Because like I had to— because there was so much there, you know what I mean? I was like, man, like where did that come from? Why did I do that? What did it look— you know what I mean? Like there was just deeper self-reflection. But man, I bounced, I bounced up and I was like, okay, I gotta go make a phone call, send an email, uh, get rid of that, do that, you know what I mean? Like then it just turned into action and you could just see and sense the progress and you're like, this is super cool, man.
That's amazing.
Yeah.
That was some good stuff. Well, I appreciate you being on here. I probably honestly could talk to you for—
I feel the same way all day, the same way.
But hey, Painless Flipping Podcast, I love you guys and we had a great time. If you guys want to reach out to Jason, I know you got a book coming out. Tell us a little bit.
Yeah. So yeah, so just Instagram is just Jason M. Jenkins underscore. Love to have you follow. I kind of put out content all the time and, and, uh, let you know more about what I got coming in the future. I got some good stuff I'm working on.
Awesome. So Instagram is, is probably—
Instagram is the best way. Yep.
Well, you heard it here first, everybody. Go to his Instagram right now. Go subscribe. No, it's not even subscribe, it's a follow.
There, follow.
Yes, sir. Okay, well, appreciate you coming on.
Thanks so much.
We'll see you guys later.
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