Nathan Payne explains a cold-call technique for real estate wholesalers: ask permission to talk before pitching. Starting with "Is now a bad time?" lowers the prospect's guard and reduces the wall of resistance that comes from an unexpected call.
So when I start a call, I always ask for permission to talk, right? Like, not like, hey, can I talk? But it's more of like, hey, did I catch you at a bad time? Is now a bad time? Or do you have time to talk, right? Has anyone ever called you and like a friend from a long time ago and you're in the middle of something and they just start talking? They just go right into it and you're like, you got to go, right? Yeah, that's, that's how sellers are too. They don't know who you are. They don't know what you want. They've never talked to you. So if you just call someone and immediately start, hey, no, I saw that you want to sell your house. I was wondering, you Yeah, I can't even do it because I don't even do it anymore. But like, hey, I was just calling to talk about your house. Yeah, I used to do it. But like, hey, I'm calling you about your house. What's the condition of the house? Like, if you just go right into that, that seller the whole time is like, what does this person want? Yeah, I don't got time for this. If you called me, I don't have time for this. We're busy, right? So, and resistance just is— you're putting a wall of resistance, right? So immediately get that wall down by asking for permission to talk, right?
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