Nathan Payne compares pay-per-lead services to cold calling for real estate prospecting. Pay-per-lead lets you buy prospects already interested in selling, while cold calling demands hours of door-knocking and texting. For entrepreneurs without credit or capital, paying for leads is the only realistic option.
So what's changed in the game since I first started and why would I go pay-per-lead route versus prospecting like I did when I first started to get my first deal of knocking doors or cold calling or texting? What's changed? In the past, pay-per-lead did not exist. It was not available where you could go and get leads of people that were raising their hand saying, "Yes, I want to sell." So you had to go out and grind. You had to go get a list and list stack. Now, if you don't have any money, I'm talking like you can't even apply for a credit card, your credit's that bad, you can't even get like a $1,000 balance, you can't get anything. Then this is what you would do.
Why Traditional Wholesaling Keeps Failing You (Use This Pre-Flip Method Instead)
