Don spent $500k testing 1.2 million direct-mail pieces and found three winners: a hand-drawn crayon postcard, a Google Street View mailer, and a simple green card saying "trying to get a hold of you, get back." Learn from his experiments instead of running your own.
Real estate investors, I'm at a networking event and I had to step outside just to drop this nugget of knowledge that's going to change the game for you and help you out if you're using mail for marketing as a wholesaler, as a real estate investor. Sitting next to this guy named Don, never met him before, but we start networking, talking about our businesses, and he told me that he spent over half a million dollars in mail, mail pieces. So he wanted to figure out which ones would be the most effective. So what he did is he sent out 1.2 million mailers and he split tested every one of them. Now I'm never going to do that. But what I can do from networking, I can learn from others. And I said, Don, which ones were the best ones? He says, the best one that I sent out, the best response rate, it looked like it was— the postcard looked like it was written with crayon, like a little kid did it. He said the next one was a Google Street View. Next one was just a really basic card that was green that said, trying to get a hold of you, get back. Now, because of networking, I don't have to spend half a million dollars to know what mailers works. Thanks, Don.
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