Make $10,000 in 30 Days? | Wholesale Real Estate 2026

In this video Nathan Payne critiques Ryan Pineda’s claim that beginners can earn $10,000 in 30 days by wholesaling real estate. Nathan, a veteran wholesaler with hundreds of deals and millions in revenue, repeatedly stresses that the process is far more complex than presented. He explains realistic timelines (30‑90 days, often 3‑4 months for a first deal), market‑dependent assignment fees, and the hidden risks of oversimplified strategies. Nathan evaluates the three primary lead‑generation methods—MLS auto‑searches, co‑wholesaling/JV deals, and direct‑to‑seller marketing—highlighting the pros, cons, and common pitfalls such as low‑ball MLS offers, costly advertising, and time‑wasting JV attempts. He introduces his “pre‑flipping” approach, which validates buyer interest before locking a contract, and warns against blindly following generic coaching programs, advocating instead for a hands‑on apprenticeship. Throughout, Nathan balances agreement with Ryan’s points while offering a more nuanced, risk‑aware roadmap for aspiring wholesalers.
Chapters
Most people watching this video aren't going to make $10,000, and it's not because wholesaling doesn't work or the market is bad. It's because in this video, the strategy that he teaches drastically oversimplifies the process, and it skips the very most important step to making wholesaling predictable and a profitable business. I'm Nathan Payne. I've done hundreds of deals nationwide. My wholesaling company has made millions of dollars, and I've helped hundreds of different wholesalers get started, scale, and grow their businesses, make 5, 6-figure checks on wholesaling deals. All right, so let's dive right in.
Let's go over how you can make $10,000 in 30 days wholesaling real estate.
Okay, so first off, I gotta address this because I know everybody's asked, wants to know, uh, can you really make $10,000 in 30 days wholesaling real estate? Yes, you can. Of course you can do deals quick in wholesaling, but a majority of the time it takes longer than 30 days, especially if you're brand new. So if you're going to come in here with the expectation brand new that you're going to do a deal in the next 30 days and make $10,000, you got to reset your expectations. Is it possible? Yes, but I got to hit you guys with the truth. It usually takes anywhere from 30 to 90 days to do your first wholesale deal. It took me, brand new person not knowing anything, took me about 3 to 4 months to do my first deal. That was years and years ago, but it takes time. Can you do it quick? Yes, but it's, it's unlikely. I just got to be real with you guys.
We'll state in full transparency, $10,000 is a small wholesale fee for us. In the last few years, our average assignment fee has been over $25,000.
All right, so $25,000 is his average assignment fee. Yes, you can do that, but you need to be in markets where the price point is like pretty high. Median price point is like $500,000 and up. If you're in low markets, price average, median price point of homes is like $100,000, $200,000. That's like a lot in the Midwest. It's going to be hard for you to be averaging $25,000, mainly because the spread that you can make on homes is— you can't add that much. You can't have that much spread in there because the houses aren't worth that much. So he must be in markets. I actually know he's in like Vegas. He's in markets where California, in areas where you can make more money. Now just keep that in mind, everybody.
Market slowing down and all these different things changing. Let's keep it conservative and go over step by step how you can wholesale real estate in 30 days. All right.
So he's going to break down. All right, let's see what he's got.
First off, if you've never heard of wholesaling, it's much easier than flipping a house. Normally when you do—
is it much easier than flipping a house? It depends, right? It always depends. In general, the idea is easier, right? You're finding a deal. He's going to break it down, but it depends. Flipping houses can be really easy too. Depends on the deal. Depends on the flip.
House flip. You've got to find a good deal, find the money to purchase that deal. Could be your money, could be somebody else's money, could be the bank's money. And then once you buy the deal, you've got to fix it up, get it renovated, get it really nice. Then you go and list it with a realtor. It then sits on the market waiting for a really good offer for you to take. And if it's in a market like we are today, then the buyers are a lot pickier. They're going to want repair requests. They're going to want the world.
Look, I like wholesaling, but I think he's trying to make flipping houses sound a lot scarier than it is so he can say wholesaling is better. I like wholesaling, but flipping houses is not that difficult if you find a good enough deal. You don't always have to do a crazy flip. You don't have to do so many repairs on it. What we do a lot of the time is we'll take a house down and we'll wholesale it. We'll just clean it and then we'll list it and sell it. It's not that hard.
Okay. Assuming you get an offer and everything is squared away, one goes through, then you get paid and you make your profit. House flipping is great. I flipped hundreds and hundreds of homes.
Yeah, he likes house flipping.
But it is a long process typically when you buy a normal house flip. On the other side, you—
but wholesaling can be long too. I'm just being straight with you guys, right? I just want to tell you guys this truth because a lot of these videos, I feel like they're just painting like the good picture of the point they're trying to get across. Just got to let you know, wholesaling is great. House flipping can be great too. You just got to know depending on the deal that you pick, you know, what to do with it. I think all extra strategies are important, right? All All exit strategies are good depending on the deal.
You can just wholesale, which is far less risky and way—
it is less risky if you do it correctly. Now, wholesaling can be extremely risky if you don't know what you're doing and you're spending tons of money on marketing, you're blowing your budget. It can be risky because you're just blowing through your cash quicker.
Cash. The way wholesaling works is you still go back to step one of finding a really good deal. You do find a good deal trying to get the money to go buy the deal, then fix it up. You instead just find an end buyer. You find a house flipper who's wanting to buy it themselves. You find an investor who wants to keep it as a rental property. And as long as you can find somebody who's willing to pay above what you have it under contract for, you can sell it to them without having to buy it yourself. You do this by assigning the contract to this buyer. So to make things super simple, let's say I get a property under contract with a seller for $400,000. Now, $400,000, I know I got a great deal on this. It's probably going to sell for $550,000 once I fix it up a little bit. Instead of me doing all that, I find my buddy Tom, who's a flipper, and he says, Ryan, I'll pay you $420,000 for the home.
It's good explanation.
He knows even at $420,000, he's still going to make a large profit when he goes and sells it. So what happens next is I assign my contract rights to Tom. Tom is now going to become the buyer of this home, and Tom is going to go get his own money either from himself, a bank, hard money loan, private lender. When it's time to close, he is going to wire $420,000 to the title company. Yep. The title company is going to take $400,000 and give it to the seller because that's what the original contract was for. And then they're going to take that $20,000 extra and give it to me. This is called an assignment fee or a wholesale fee. They're the same thing. And once that deal closes, I get paid and we're done. So you can see wholesaling is really cool because you can make a lot of money without having to take the risk of flipping it, especially in today's market, and not have to go raise money or go manage construction and wait to get paid when it sells. And I can tell you, as somebody who's wholesaled a lot of homes and flipped a lot of homes, I'm actually switching my business model to do more wholesaling than flipping. There's really two reasons.
Yeah, wholesaling is great. I like wholesaling, and flipping can be dangerous, especially in the markets where you're not— you can't predict the future, right? So you could think you have a great deal. With wholesaling, you never take the asset down, right? You never own it, so you don't have the risk.
For this, first is that it's easier for me to scale. Up to this point, I've always done around 100 deals a year as a mix between flip and wholesale. But the majority of what I'd done was always house flip. And I kind of didn't want to flip any more houses because I didn't want to go find more contractors and raise more money. So we've always kind of stayed at that level. But the other side of why I'm choosing to wholesale more now is because of the risk. There's a lot more.
I agree. I think there's way more risk.
I mean, at this point in my career, I don't necessarily have to take that risk anymore like I did previously. I've got a bunch of other businesses that make me money, and that's a lot of businesses that this man runs.
I don't know Ryan Pineda personally, but I know he's probably not too involved. He's probably not very involved with his wholesale business, to be real, if he's doing all these things. That's my thought. I do deals, I specifically close deals. We just closed the deal. I'm talking to title companies myself. I think Ryan Pineda is just like these, all these other businesses. Think he's trying to pitch something that sounds good, but I don't think he's too involved. No problem if he does, just being real. And he's making wholesaling sound a lot easier than it really is because in theory it is easy.. But for a lot of new people, it takes a lot of time, effort, and they have to understand the process. And that's what I think he's oversimplifying. He's like, oh yeah, you just find a deal, you find end buyer. Yeah, that's, that's easy. And you could say the same thing about flipping houses. Oh, you just find a deal, you just fix it up a little bit, and then you put it on the market. So just everyone that's watching this, just be aware that it's not always as simple, especially if you're new and you don't have experience as they're making it seem. That's a lot of businesses. He's very good at sales. He's very good at getting people to buy things. I think, like, I mean, look at all these, these businesses running.
So house flipping isn't my main source of income anymore. And so when you think about those two things, we can have less risk and we can make more money potentially and do more deals with wholesaling because we don't have the risk and we don't have to get contractors or money. We just have to get really good at finding deals and finding buyers. So let's talk about the ways to find deals. There are three main ways that you can do it. The first is on the MLS. The MLS stands for the Multiple Listing Service.
This is pretty—
that's one of the ways that you see on Zillow on the market. Now you might be saying, Ryan, how do you wholesale a deal on the market? Well, you're going to have to make a bunch of offers on these properties and get them below market value. If you're able to lock up properties below market value, there's always going to be a buyer for it no matter what the market's doing. Do we have wholesale properties we got on the MLS many times?
Now, how do you see— this is where it gets dangerous. What he's saying, you know, he's oversimplifying it, but basically what a lot of wholesalers are going to do that are new, they're going to go on the MLS, they're just going to make a ton of offers, they're going to be low, and they're you're honestly going to be wasting your time because you don't really know if there's going to be a buyer. He's saying, hey, if you find something that's below market value, well, that's always dependent on what the buyer thinks, right? Like there's so many different buyers out there. One buyer could say, hey, that's not a good deal. And you're like, well, it's below market value. You could say, well, it needs all this and this and this. I don't think it's a good deal. So doing that and just going immediately to make offers on the MLS, and if you do get the contract, you're not sure if you can sell it. You don't know if you can find a buyer, even if it's— you think it's low enough. That's where wholesaling can waste a lot of time and get dangerous because they're coming out with a lot of legislation trying to stop wholesalers that are new from doing things like this and just locking up properties and hoping they have a deal. So it's a little dangerous in my opinion just to say, hey, if you find a good enough deal, someone will buy it, because that's not always the case. Can't always find the buyer, and you don't always know if it's a good enough deal.
You find deals on the MLS— well, the number one way we do it is through auto searches. An auto search is a search that you set up on the MLS that notifies you instantly when a property hits the market that fits your criteria. So one of the most Famous Auto searches will do is called a price per square foot search. Essentially, we'll take a zip code.
I don't know his business, I'm just speculating that I bet they don't do very many deals on the MLS. Probably just teaching you, that's fine. I'll be straight up with you guys, I do deals sometimes on MLS. It's not my favorite lead generation strategy. I don't believe that he does a lot of business from the MLS, like in his wholesaling business, but that's just my thought. I don't know, speculating, that's my opinion.
And we'll look up what's the price per square foot in that zip code. Let's just say the average price per square foot's $200. We might say notify Notify me every time one hits the market that's $150 price per square foot or less. And sure enough, every time one of those properties hits the market, I get notified and we can make an offer instantly. And there are a lot of different auto searches you can set up, but I'm not going to go super in-depth on in this video because we got a lot of things to cover. Now, the second way that you can go about finding deals is through other wholesalers. So maybe you've got other wholesalers who are really good at finding deals, but maybe they're not so good at finding buyers.
We do this a lot.
You to do what's called a co-wholesale. So you can be a wholesaler and a wholesaler together. Now this could be structured in many different ways. Maybe the wholesaler says, hey, if you find a buyer, we'll split the wholesale fee. Or the wholesaler say, look, I need $410,000 on this property. Anything you get above that is yours. So maybe you've got a buyer at $420,000, you can go make $10,000, and the other wholesaler will make the spread between what they had it under contract for.
And so another thing, co-wholesaling, JVing, whatever you want to call it, I think it's good. But you also, as a new investor, be aware that you could waste a lot of time trying to wholesale other people's deals when their deals aren't that good, right? It you have to be able to have a little bit more experience, in my opinion, than a brand new person JVing, because you could just waste all your time trying to wholesale other wholesalers' deals when they have terrible deals, right? And you're just wasting time looking for them, or you try to find a buyer, they find someone else. Like, you really just have to be particular. And I have a whole process where I do JVing like a specific way. I do not waste my time on JV deals unless they're going to let me have like full access to the property and show it whenever I need to. I'm not going I'm not going to do it unless they let me know if they have other buyers they're talking to. There's a lot of things that you want to do to protect your time so you're not wasting your time looking for deals. I also like to ask them what they've done so far to find buyers, what offers they've had. There's a lot of things you want to check before you start trying to JV other wholesalers' deals or co-wholesale with other wholesalers.
$410,000. And that leads to the other way we find deals, which is through direct-to-seller marketing. Now, this one's going to cost you money, unlike MLS and wholesalers, but it's the one that's going to give you the biggest spread because there's no middleman, realtor, or wholesaler. You're going to the seller, and you should be able to get the very best deal. Now, there are lots of different ways that you can get in touch with the seller. You could do things like text messaging, cold calling, pay-per-click, direct mail, TV commercial, Facebook.
You better have a lot of money if you do TV commercials. I've done TV commercials. It's expensive, and the return did not, did not turn out as good as I thought it would. I don't think my commercial is that good. Facebook ads— be careful with Facebook ads. The intent of sellers is very low on there. They're just scrolling on Facebook. It can be good, but it's going to give you a lot of trash. Direct mail is very expensive. I've done all these, by the way. Pay-per-click's good, but it's very expensive and dangerous if you're new, you don't know what you're doing, because you're just going to blow through cash. Cold calling generates a lot of trash leads. Texting, same thing. Let's see if he says pay-per-lead.
Book ads, SEO, the—
SEO, don't get into SEO. It's going to take you way too long for that to be in a good investment. We do pay-per-lead specifically in our our apprenticeship program, we work with people, and that's because we help people close their deals and we're there to help them make offers and know that— to not waste their time or help them capitalize on those deals. Each of these has their pros and cons.
This goes on and on, and each type of marketing channel is going to have a different type of qualified lead. Some of those are what we would call outbound marketing techniques. An example would be cold calling or text messaging somebody. You are going out to them. You have no idea if they want to sell their house or not, you're just playing a game of spray and pray. If you talk to enough people, 1% of them will say yes, they want an offer, and they can turn into a potential deal. The other side of direct marketing is through inbound leads. Now these leads, they're the best, are going to be a lot hotter because they are calling inbound to you. So a way to get inbound leads would be through the TV commercials or the direct mail. They see my TV commercial, they get a mailer from me, They call in, home run offer, and then they say, hey Ryan, I got your mailer, I'm interested in selling my house. I know they're motivated because they called me. So these kind of leads are way better. You might be thinking, well, why wouldn't I just always go for—
by the way, man, this guy's haircut is clean. I think he just literally got a haircut before this video. He must have like a barber on, on dial, like on speed dial or on the team.
That leads—
while doing leads, like, I'm sure there's a barber who works at his Flip Nation or whatever his company's called, and he calls leads. And then when Ryan needs haircut, he gets a haircut. Look at that, this guy, this guy's clean looking.
This is really costly. Me running TV commercials cost a lot of money, but you can go— yes, it does— cold call a lot of people for very cheap.
Cold calling, it will generate a lot of trash, which will take up a lot of your time to filter through. Have I done a lot of deals through cold calling? Yes. I would avoid doing it long term. Honestly, I wouldn't even do it. If you're interested in what I would do more particularly, like, just get in the link, just book a call, and we'll tell you. But cold calling is—
I'm not a big fan. So most people, when they first start start out usually tend to go towards outbound marketing because it doesn't cost a lot and they can do a lot of it. And as they get better, they then start to incorporate some inbound marketing like I mentioned. When it comes to getting deals, we do all three of those things, but I always recommend to people just getting started to focus on one. If you want to go on the MLS and dominate that, focus on one. Money, cool, make offers on the MLS every day. If you want to go—
the issue I, I have with making offers on the MLS every day is you could sit on the MLS for 6 months and just me making lowball offer after lowball offer after lowball offer. And it could be a complete waste of your time. I know I had an auto-generation software. I would just make offers, low offer. It was just automatic, right? And there's a lot of these softwares out there right now. And the problem with them is that realtors know if they're coming from investors, they know if they're legit or not. And a lot of them don't respond to these emails or these offers. So if you're going to do MLS, you need to do it in a way that's going to be efficient, effective. And that's showing up to the house, showing that you can actually go, that you're legit, showing the agent that you can act quick. A lot of the MLS deals comes to speed, time, and certainty, and being able to make offers that have low due diligence periods or zero due diligence periods and have tons of earnest money down so you can beat out the competition. Now, how do you do this? Well, you do this by pre-flipping. You do this by having buyers that you know or being able to find buyers extremely quickly that can give you a solid idea of what they would pay for the property. That's how MLS offers works, in my opinion. But if you're just making an offer every day and you're just ball, low ball, it's going to be a waste of your time. So that's the problem with this video. It's like oversimplifying the process. So somebody could watch this and just be like, okay, I'm going to make offers every day, and you could waste 6 months, a year, 2 years of your life and never get a deal. There's so many people I talk to that have never gotten a deal, and they just are doing the same thing over and over and hitting their head against the wall.
Go through the wholesaler route, great. Network with other wholesalers, and you can also network with other realtors to have them send you deals as well.
So networking with wholesalers and realtors is good, but again, the process of how you do the deal has to be right, not just doing the activity, because because doing activity isn't just going to necessarily guarantee you a deal.
You want to start marketing, then start marketing. My suggestion is do some outbound marketing, get volume under your belt. Once you pick one of those and you're having some success, you're—
I agree with that. Like, if you have no budget, you can at least get some money, like a little bit of money to start getting a list of motivated sellers, like pre-foreclosure, probate. You can stack lists, you can do high equity lists, vacant, out of state. Absentee owners. You can stack that, you can go knock their door, you can call, you can text, you can do specific things that are good for outbound. And once you get better, you can get into paper lead. So I know this video of his, he's not breaking down like specifically exact strategies, but again, there's a problem when you oversimplify things. People think it's that simple. In my opinion, he's got to be a little bit more detailed, specific, that, and tell people, hey, it's just not that simple.
Then able to go find a deal. Now you're saying, Ryan, how do I even lock up a deal? But what kind of contract do I use? How do I know what I'm doing? What you can do is go to futureflipper.com and book a free call with my team. We have coaching programs and thousands of students all across the—
Yeah. So there you go. He's pitching his coaching program, which I've never joined his coaching program. Sure, it's good for— I'm sure some people like it, but most coaching programs, as you can see, there's thousands of people in there. They're not going to get the attention and the specific help that they need to help people actually go to the next level. Not saying people that go in here aren't successful. Maybe they are, maybe they aren't.. But my issue is when you get too many people in a group and you can't specifically help them on their specific deals or help them through their specific scenario with someone that's experienced and done lots of deals, it can be a waste of time and a waste of your money. But I don't know, maybe he's got a great program. I don't know, maybe give him a call.
It's up to you. Country who are absolutely crushing it. And whether you choose to join our coaching program or not, they will point you in the right direction. They will hook you up with some contracts. And things for you to get started.
Now look, let me tell you something about the way that I do business. I don't need to get a house under contract in order to flip it first. What I do is pre-flipping, right? I find out what buyers, what they think it's worth before I go through this whole process of getting a contract. I know a lot of people focus on getting in the house under contract, but it doesn't matter if you don't know if it's a deal or not, okay? It's gonna waste your time. You're gonna lock up deals, you're gonna have to cancel, you're gonna lose momentum. Again, the process is so important. So So pre-flipping is how you do this business effectively and efficiently. And if you guys don't know how to do that, this video, I break it down in other videos and that's what I teach specifically. But do not just go out and just try and lock up deals because you're going to waste your time and waste sellers' time and you could get in trouble. So it's not that simple, even if you don't use us.
But definitely book a call with the team because they're going to help you a ton. But once you get a property under contract, you then need to go find a buyer for that property.
Now, there are a few different ways So again, like I just said, you don't necessarily need to have a house under contract in order to flip it first. That's what we do at Pre-Flipping. So we find buyers and we know what buyers are willing to pay even before we get a house under contract. So do you need to get a house under contract first in order to flip it? No. So I would disagree. I know he's teaching the traditional way of wholesaling, but that way is going to get you less deals, in my opinion.
You can go about finding buyers. First way is to go join Facebook groups and market your deal in those groups. If you're in Las Vegas, then search Las Vegas real estate investors. You can find buyers groups that pop up, and you're gonna very quickly find the investors in your market. Now, the thing you can do is go—
yeah, be careful though, as if you're new at this business and you post your deal on Facebook, you're gonna get a lot of wholesalers that are trying to snipe your deals, or they're trying to act like buyers and then bring it to their buyer. You got to know how to be able to understand who's legit and who's not, okay? So be careful with the Facebook groups too.
Go to meetups. So if you go to meetup.com, you can go find other meetups that are being hosted.
Meetups are kind of a waste of time in my opinion because they're good, but at the same time they can be a waste of time because you're gonna meet a lot of noobs there that don't know what they're doing. You're gonna have like the specific guys that are good and know what they're doing, and they're just going to lowball you because they know you're new. They're just not gonna offer you that much. I used to go to meetups, and then I stopped going once I found that there's kind of buyers there. I don't say sharks, but they're just feeding on the people that are new, and they're just getting massive deals from brand new wholesalers and paying them low fees. So this is not the way to get the best buyers.
Around you. If you're watching this video, then you're probably on social media. And I can tell you, most of the house flippers and investors are on Instagram. If you just start looking for real estate content on Instagram, you're probably going to be fed through the algorithm some of these investors in your market.
I disagree with what he's saying. I think most of the people that are on social media are either A) coaches, right, trying to sell their coaching. Right. So you're going to just find a lot of gurus or you're going to find wholesalers that are just trying to be influencers. I don't think there's tons of house flippers on social media that you're going to find that are serious. Most house flippers that are doing this, that are the best buyers, they're not busy posting about it. They're just flipping houses. So I don't think you need to look on social media for buyers.
And there are a lot of other complex ways to go find buyers, but those honestly are the—
those complex ways are the best ways to find buyers, to find the best buyers. Not social media. No, Facebook look, it's okay. Told you some decent ones, some like meetups are okay, but they're not going to find the buyers that are going to pay the most.
Easiest if you ever—
if you want to find the buyers that pay the most, that's what we do, and that's how we make the most on our deals.
Like a deal, you are going to find buyers in one of those three ways.
Disagree. I think even if you find a good deal and you go on social media or you post on Facebook— let me give you an example. If you're in a city that you think is good and you're like, okay, I'm gonna post, I'm gonna go to a meetup, or I'm going to go on social media, just because you think you have a good deal doesn't mean it's a good deal, right? Like, you could just be in a market that that house, that street is a piece of trash and nobody wants it. So finding buyers is not as simple as Ryan's making it. Every deal is different, every street is different, every property is like— it's specific. It just depends what the buyers think of it. So that's why I think a lot of people get burned in this business and they don't like it, is because something so simplified saying, hey, any deal, if it's good enough, you'll find buyer. That's not always true, okay? So you need to be able to know where to hone in and find the best buyers and have the right process so you can know if a deal is good and you're not wasting your time locking up trash.
So I disagree with you, Ryan. Now, once you find a buyer, you can go wholesale them the deal and go make your $10,000 in 30 days.
So I think it was a good video. I'm not trying to be just to be controversial with Ryan. I think he did a good job, it was a good video. But again, when you oversimplify this process, I think it gets a lot of people into this business thinking it's that easy. And there's a lot of things that can be complicated or not complicated, but they require details like signing the contract. Do you really need to sign a contract with someone if you're not sure? If it— like, if you don't have a buyer, I don't think you should, because if you're new, you're just going to lock them up. You're not going to know what you're doing. There's a lot of different ways that you can go about this business without just going and making offers and locking up a deal. Yes, that's a way to get your foot in the door, but there's more efficient ways. Now, I do things completely differently. The way I teach people is completely different. The way the process of my philosophy on how to wholesale effectively and efficiently and profitably. I don't like you guys wasting your time. I don't want to waste my time. So I don't like to just throw, spray and pray and throw crap at the wall and hope it sticks. Okay, I have a better process. If you're interested in learning more about what I do, all you got to do is go to the link below and check out our apprenticeship. The reason why we have an apprenticeship is because we believe in you need to be way more hands-on than just just a giant group of 1,000 investors over the United States and just tell them like one blanket teaching. Like, it requires way more, in my opinion, like an apprenticeship. Like, you need to be involved more. So anyway, that's— those are my thoughts. Ryan did a good job. If you guys are interested in seeing more videos like this, all you got to do is check out this next video right here. We'll see you on the next one.
More from Nathan

Why Traditional Wholesaling Keeps Failing You (Use This Pre-Flip Method Instead)









