A real estate investor explains why cold-calling unmotivated homeowners wastes your time. He kept offering cash and getting rejected, then realized the obvious: you can't force someone to sell. Focus on finding motivated sellers instead.
I would get frustrated about when I was cold calling. I was like, man, I was telling all these people like, hey, I can buy your house for cash. It's really easy and convenient. And they're like, no, get lost. And I'd be like, oh, why not? Why don't they want to sell to me? And then I'm like, well, now I'm like, dude, looking back, I'm like, dude, you can't make people want to sell, period. Like, if you call me right now and you're like, hey, I'll buy your house for whatever, I'd be like, dude, I'm not trying to move at all. I'm good. Don't call. Like, I would have the same reaction. So you cannot make someone want to sell if they don't want to sell, or if they have a problem, you can't make them want to sell to an investor. They're just gonna list it because they're not motivated. Okay, so when I realized this, it made the job a lot easier. When I realized I was looking for someone specific to work with, a specific client
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