Nathan Payne explains how the whirlwind of urgent daily tasks keeps teams from following their own processes. Most organizations get trapped in reactive work instead of disciplined execution, even when they know better. Breaking free means deliberately choosing process over the constant pull of what feels immediate.
Everyone. Second one, process. Having the right processes and systems. Now, that's probably the hardest part in being a business owner, is making sure everyone's doing the right activities. If you read— it's always changing, right? Yeah. If you read the book Four Disciplines of Execution, it talks about the whirlwind. I think most businesses are in the whirlwind, you know, including us. Like, even today I was stuck in the whirlwind. You were— I don't know about you, but I was stuck in the whirlwind. And I think our guys, even though they have specific tasks and process, like, in, like, process and systems in their job, they get stuck in the whirlwind. They're like, you know, it's a lot easier, it's a lot easier to talk to, um, you know, maybe text this person back and forth even though they're not interested than me get on that phone, you know.
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