A real estate agent shares his father's advice: people don't care how much you know until they know how much you care. He recounts a buyer who chose an agent offering $5,000 less simply because they liked them better, showing likability can win deals.
I say this all the time. My dad used to say this. People don't care about how much you know until they know how much you care. It's the same thing, right? Like, people don't care if you got a lot of dough and you can get them out. Sometimes people out of spite will be like, I don't care if that guy can pay more. I didn't like him. I'm going to go with the guy that offered $5,000 less because I like him. Happens all the time.
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