You think you need more leads… but here’s the real reason you’re struggling

Name: You think you need more leads… but here’s the real reason you’re struggling
Uploaded: 2025-12-04T14:00:57+00:00
Duration: 30 s
Channel: Nathan Payne
Description: In this video, Nathan Payne argues that scaling a business hinges on two core elements: a solid sales process and a sufficient flow of leads. He…

4 Dec 2025 · 1 min

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In this video, Nathan Payne argues that scaling a business hinges on two core elements: a solid sales process and a sufficient flow of leads. He challenges the common belief that the business model itself is failing, suggesting instead that many entrepreneurs simply lack enough opportunities to close deals. Payne explains that without enough leads, sales volume stalls, and a weak sales process compounds the problem by requiring even more leads to achieve the same results. He promises to share average industry metrics to illustrate typical lead and deal numbers, positioning these benchmarks as a reference point for viewers to assess their own performance.

So you need a solid sales process in order to scale and grow and crush it in this business. Now, just as important as the sales process is having enough leads. Now, a lot of people don't succeed in this business and they think it's because this business doesn't work, but they just haven't had enough opportunities to try and close, right? To talk to people that want to sell. So if you aren't generating enough leads, you're not going to do enough deals, especially if your sales process sucks, because then you're going to need more and more leads to close the deal. Now, on average, let me give you some averages.