Fundraising is a continuous story, not a single moment. Neal Bloom looks at founders' CRMs during diligence to see if they're already building relationships with investors for their next round, not just their current one.
Fundraising is not a picture, it's a video, right? So you're going to have a whole movie, you know, multiple episodes and cliffhangers. And so you might as well get started on that as soon as possible and build a relationship where people can see that you're a reliable person, you're achieving goals, you're doing what you said you're doing, or, you know, to your best ability.
I have my own— I call it capital connectedness. During my diligence of, do you have the next round already in mind kind of thing, right? I look at people's CRM saying, if we're going to invest now, do you already know the VCs you want for next round or even thinking about that? And are they tracking you already?
