$15 to start a business in 2026

4 Feb 2026 · 1 min
1:00

In this informal, spoken segment, the creator runs a rapid allocation exercise where a hypothetical $15 budget must be split among five core startup decisions: selecting a business niche, hiring the first team member, choosing a marketing channel, picking an AI tool, and securing a mentor. For each category, the speaker lists several options with associated dollar values (e.g., $5 for a real‑estate niche, $5 for an executive assistant, $5 for a Super Bowl ad, $5 for Manus AI, $5 for Elon Musk as a mentor) and then distributes the limited funds, often commenting on trade‑offs and personal preferences. The overall tone is playful and entrepreneurial, emphasizing the challenge of prioritizing resources when starting a business on a shoestring budget.

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