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In this concise monologue, Nick Kugelman advises CEOs to view their business as operating two interdependent funnels: one delivering customers and the other supplying talent. The CEO’s primary role is to manage labor as a lever, using four levers—collaboration, content, code, and capital—to align talent capacity with customer demand. He stresses that an imbalance either way (too few talent for the customers or excess talent without sufficient revenue) harms the business, and that the “middle ground” where talent supply matches customer flow is where success is achieved.
