7 numbers to track in your business. Comment "SCORECARD" on my IG for the template.
In this concise business advice video, the speaker outlines the seven essential metrics that every CEO must monitor to grow a company effectively. The metrics are: 1) Revenue – total money coming in; 2) Expenses – total outflows, emphasizing that profit matters more than revenue alone; 3) Leads – the number of prospects showing interest; 4) Conversions – the number of leads that become paying customers; 5) Customer Acquisition Cost – the expense required to acquire each new customer; 6) Retention – the proportion of customers who stay month‑to‑month, noting that retaining customers is far cheaper than acquiring new ones; and 7) Profit – the net amount left after expenses, described as the true measure of business health. The speaker stresses that while revenue can be a vanity metric, profit is the sanity check, and cash on hand is the ultimate goal. To simplify tracking, the speaker offers a free CEO scorecard template, inviting viewers to comment "scorecard" on Instagram to receive it.
