In this segment, the presenter explains how design teams often get hired merely to create interfaces, but a more valuable approach begins with foundational app mapping. The process starts by asking who the users are and what they do, then delves into the data that must be represented, how that data transforms across different roles and stages of the product, and what aspects are critical for each stakeholder. By conducting this mapping with customers—ranging from early‑stage startups to large enterprises—teams frequently trigger a “eureka” moment, revealing hidden product connections and clarifying how the product actually works. These insights enable designers to surface priorities and drive strategic decisions early in the product development cycle.
