In this motivational instructional video, the presenter argues that elite performers—Michael Jordan, Tom Brady, and Steve Jobs—succeeded because they had great coaches who saw what they could not. He proposes that anyone can replicate this advantage by using AI as a personal coach. He outlines five core coaching functions and provides concrete AI prompts for each: 1. Dream Bigger & Goal Setting – Use AI as a ruthless mentor to interview you about your 10‑year vision across work, money, health, relationships, and growth, then force‑convert each vision into a specific, dated goal (e.g., “$100,000 by age 21”). 2. Current State Scoring – Maintain a weekly spreadsheet rating seven life domains (health, relationships, love, work, money, fun, personal growth) on a 1‑10 scale, highlight the two lowest scores, and have AI grade you against the standards implied by your 10‑year goals. 3. Root‑Cause Diagnosis – Feed the two lowest scores to AI, which repeatedly questions you to uncover the underlying problem beyond the surface symptom, then suggests the single most impactful change for each. 4. Progress Measurement & Stakes – Break each goal into yearly, quarterly, and daily milestones, attach meaningful rewards and painful consequences (e.g., risking a Porsche), and have AI generate a visual scorecard/dashboard that tracks progress and emotional stakes. 5. Human Accountability & Community – Recognize AI’s limits; you still need a real coach or community for accountability. Use AI to research and vet coaches, programs, and communities that have actually achieved the desired outcomes, then schedule regular check‑ins. The presenter intersperses personal anecdotes (his own rehab‑to‑$100k journey, a team’s follower‑growth target tied to expensive cars) and warns against AI’s tendency to be overly agreeable. He emphasizes that AI should be used to push back, surface hidden problems, and automate the coaching workflow, while a human coach provides the final accountability and motivation. The video ends with a call to action: watch, copy the prompts, and let AI help you build a repeatable self‑improvement loop.
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AI could change your life if you use it the way the greats use their coaches. Michael Jordan got cut from his high school varsity team, then won 6 NBA championships. Tom Brady was picked number 199 in the NFL draft, then won 7 Super Bowls, more than any team in the NFL. Steve Jobs got fired from his own company, then came back and built it into the world's first trillion-dollar company. They all completely changed their lives. But here's the thing. None of them did it alone. Jordan had Phil Jackson. Brady had Bill Belichick. Jobs had Bill Campbell. Behind every one of them, there was somebody seeing what they couldn't see for themselves. Same is true for me. I've spent hundreds of thousands of dollars on coaches, and they're the reason I have the life I have today. And the cool part? AI can help you get started on the exact same thing. So I'm going to give you the 5 things a great coach sees that you can't and how to use AI for them. And stick around till the end because the 5th is by far the most important. The first thing any great coach does isn't to help you hit your goals. It's to help you get bigger ones. Most people don't know this, but at 17, I just get out of rehab, and one of the most powerful things they had me do was write a transition plan. One of the questions was to ask me to define what I want to achieve in my life. I had never written a goal down prior to that my whole life. And I wasn't even trying to do anything big. I was just trying not to relapse. So then I wrote down something crazy at the time, 'cause I'd never known a person ever do this, make $100,000 a year. Then I wrote down, buy a house. Up until that point, I was just a kid that got taken from my home at 11, put into group homes, spent most of my time in the system. It wasn't in the realm of possibility, but I wrote it down anyway. I was encouraged to dream a little bit. And in just 4 years, at 21 years old, I make my first $100,000. I bought my first house that year. Crazy. If I would've just stuck with stay sober, that would've never happened 'cause it wasn't big enough. A good coach coaches you to your potential, not a little bit better from what they've seen you do. That's the first step is dream. Allow yourself to think big fucking thoughts. Now we gotta bring it into reality. That's your goals. So to turn it from a dream into a goal, you need 2 things. You need a number specific and you need a date by when. I want to be in shape. That's a dream. 185 pounds by December 31st. That's a goal. You can't fail at a dream. And that's exactly why people like them. A dream is as big as you want it to be. Then you have to make it a goal or nothing happens. So here's what we got to do. Think 10 years out, not next year yet, and brain dump the 5 to 10 outcomes. I'm talking work, money, health, growth, relationships. Don't let AI write these for you. What we want to use AI for is to push back on us when we're playing it safe. Then we want to turn every one of those dreams into a number and a date. Then we have an opportunity to build a plan towards them. 10 years out, 3 years out, 1 year that all aligns with the dream. Because they're defined by a goal. So here's what I want you to do. Pull out your phone and look, I put all these below so you can copy paste them if you want to do this later. But we can do this together. Open up your dictation app and read this to your AI. You are my ruthless mentor helping me dream bigger. Interview me about what I want my life to look like in 10 years. I'm talking work, money, health, relationships, growth. When an answer sounds conservative or easy, call it out and push me. I wanna 10x my growth, not 2x. Then turn every answer into a real goal with a number and a date. If I give you something vague, don't let it through. Finally, work backwards into what that means for 3 years from now and what it means for this year. That's gonna give you a full-fledged plan based on the dreams that you've responded to. Now trust me, it will push back on you. Every time I've done this, it's like, mm, not specific enough. Oh, I don't think so. It's an awesome prompt to really get the juices flowing. Now we've got something for you to aim at. Now we got to figure out how far you are from it, because the second thing a great coach does is they tell you the truth about where you are right now. They give us a score. Every Friday I sit down and I pull up my calendar and I do my non-negotiables where I open up a spreadsheet that has these 7 columns where I rate myself out of 10 for each one of those areas: health, relationships, love, work, Money, fun, personal growth. I take the 2 lowest scores, I highlight them, and then I make a commitment for the following week to make sure I get better. It takes 10 minutes and it's the number one reason nothing in my life gets dropped or becomes a crisis because I consistently have a score of where I'm at on the things that are important to me towards my goals. Have you ever asked somebody how their health is and they're like, pretty good? Based on what? There's actually a name for this. It's called the Dunning-Kruger effect, where essentially all people rate themselves Way above average from where they're at. Have you ever asked somebody like, "How good of a driver do you think you are?" I'm the best. I say this all the time, so I'm full of crap. Clearly, I am not. There are better drivers than me, but I think I'm the best. By definition, everybody can't be above average. The places where we do this the worst is when there's no scoreboard. So let's ask yourself a question: The person who hits their ten-year goal, what do they do every week? So for example, the person that's going to hit their goal of being absolutely shredded. What do they do every day? They probably work out hard. They probably eat a caloric deficit. Those are things they can measure themselves out of 10. If they hit it, that's a 10 out of 10. If you didn't go to the gym that day, you lose 3 or 4 points. If you didn't eat well, there's another 3 points. Now you start putting up the ones and the twos. Well, none of that's going to lead to you hitting your goal in 10 years. AI is terrible about this. It's sycophantic. It tells you you're crushing it. You're brilliant. You're so close. Keep going. You're amazing. And you might not be anywhere near your goal. It's actually funny because in 2025, OpenAI actually pulled back an update they made in ChatGPT for this exact reason. It was way too agreeable. It was validating people instead of actually pushing back. So the key is, is you can't ask it how you're doing. You have to tell it what the standard is and then make it grade you against it. So here's how we do it. First off, we have to give it our 10-year goals, but it already knows that because we did that in the first step. Then have it pull out the weekly non-negotiables that actually gets you there. The activities that if you do on a daily and weekly basis, it's aligned. That now becomes your grading system, not your opinion of how well you're doing. Now, every Friday we schedule it so that it interviews us on our week and hands us the score. Then now we have our 2 lowest scores. Now, don't fix them yet. Here's the exact prompt that I want you to talk into your phone to get it to do this. You are my ruthless coach, not my assistant. Tell me the truth over making me feel good. I'm scoring myself 1 to 10 on the areas we talked about in my previous prompt. Use my 10-year goals to define what a 10 would actually look like weekly in each area. Turn it into a simple grading system based on the non-negotiables I need to reach my goals. Every Friday, ask me about my week to see how much I've stuck to them. Grade me out of 10 on each and tell me my 2 lowest. I used to do this myself every Friday by hand. Now I have AI do it because I'm not the one that should be grading me. So now we've got our 2 Lowest scores. We know where we're going, where we're at right now, which means there's a gap that we need to close that's finally visible. And that's the exact moment that your brain does something sneaky, because the third thing a great coach does is they stop you from fixing the wrong thing, helping you focus on the real problem. It's like there was a woman once at my event. She's in the health business and she's fired up. She's learning about AI and automation and she's like, I'm going to build the most advanced customer support agent infrastructure because that's my bottleneck. And the easy thing would have been me helping her build it. Instead, I asked her 3 simple questions. Where are you at now? Where do you want to be? And what do you think is actually the problem? And the truth is, the real answer came out 10 minutes later. It wasn't a support problem. She didn't actually have enough practitioners to serve the clients she already had. She was about to sit down, spend a bunch of time and energy to build a beautiful solution, solving a problem she actually didn't have. Solving the wrong problem faster is still failing. And that's exactly what your brain is about to do with your 2 lowest scores. Because your brain, once you find those problems, wants to go find other things that are easier to solve. The next shiny object, the new thing you have to do that doesn't exist. Psychologists actually call this the attribute substitution. See, right now, when you look at those scores, your brain quietly swaps in for an easy one. Like, what AI should I build to improve my business? We want to answer the easy one because it feels productive. It's something we can do right now. But the truth is, is in a week, nothing moved. This is why there's smart people grinding for six months, a year to end up in the same spot. They're asking themselves the wrong question. This is where AI gets dangerous—not because it's bad, because it's good. If you hand it the wrong problem, it'll research it, it'll plan it, it'll build it. It feels so good. It can do it faster than you could ever do it alone. Beautifully. It's like, oh my God! Look how great my report is. Congratulations. You're now wrong at scale. See, a coach doesn't take your problem at face value. They go looking for what's underneath it. So don't let the AI solve anything until it argued with you about what the actual problem is. So here's the prompt I use to take my 2 lowest scores and go deeper. My 2 lowest scores are X and Y. It would know. Don't give me anything to do yet. Interview me about how I handled those 2 areas today. Do several rounds of questions. Each round, double-click on what you think the real cause is underneath my last answer, especially what I'm not seeing. Keep going until you hit something I haven't said out loud. Then give me the one change for each that moves the score the most and why you picked it over the obvious answer. So for example, maybe one of your low scores in your life is in your marriage and you might go, oh, I need to do more date nights. Except when you prompt it, it might get to the point where it realizes that you don't pick up after yourself. And that's actually the problem. You think you got to schedule date nights. Your wife's been asking you to pick up after yourself. How do I know this? I got to the same place. Do you know how long that took me to learn? You can learn it for free using AI because it's going to push you and push you to the real answer as long as you prompt it right. You might think that the thing you got to fix is go to the gym more, but when it prompts you and you answer it and it keeps going and going, it might be that you're not sleeping enough so your body can't recover. Or you're trying to outwork a bad diet. Sometimes we need to be prompted to get to the layer of the real problem. So now we know where we're going, we know where we stand, and we know the one thing that's actually getting in the way, which means you've got everything you need and you're still probably not going to do it. So in the problem, we have to go deeper. So now you know where you're going, where you stand, and the one thing that's actually getting in the way. Here's the 4th thing a great coach does. They make you feel like you're winning before you've won. And they do that by measuring your progress. So, for example, if you write down a number in a spreadsheet, it doesn't mean anything on its own. There needs to be something tied to it emotionally. Gain, something you're looking to get, or pain if you don't hit it. Right. I call those rewards and stakes. And the reason why a great coach does this is because you will do more to avoid a loss than you will to have a gain. A number on its own is just a number. We have to tie it to an emotion. Otherwise, your brain will just discount it. Like, why am I even doing this? If nobody knows, then why do I care if I eat what I wanna eat tonight, or I decide to skip the gym, or I don't do the calls that I need to do to hit my revenue number? It's like Jen on our team. She set a fitness goal. She wanted to hit a weight that she hadn't hit since high school. And if she just set a reward, which was going to Bali if she hit it, she wouldn't have actually hit her number. What she did instead was set a stake, and this is her that set it. She essentially said, if I don't hit it, I can't stay on the team. I will tell you, the days that she didn't want to go to the gym, eat right, make sure she got her steps in, she showed up because she wanted to stay on the team. That downside avoidance mattered way more than the gain of going to Bali. And what that caused was for her to step on the scale every single day to measure her progress, to build momentum, to make sure she was doing the right things ahead of time so she could hit her numbers on the backside. Here's a tip. I always put money goals as things that I buy and experiences for things that are health related. That way, if I have my family vacation on the line and I got to lose some weight or do a cut or whatever my fitness goal is, then my family supports me at the dinner table instead of pushes me to have yet another bite of dessert because they want to go on that vacation. But if I say, hey, I don't hit this goal, I don't go on vacation, you guys can go, then they'll support me. So it's a really smart way of getting their support as a team. So here's what we got to do to measure. First off, we have to break it down into 3 levels. First, we have the year, and this is the big one. This is where I want you to set a big reward on the other side and a real consequence if you miss it. For example, last year we had a follower growth goal from 3.2 million to 8.9. It was aggressive. What was the consequence? We actually put our Porsches on the line— my GT3 RS, Todd's Taycan, and Sam's GT4. None of us wanted to lose our cars, so we set the quarterly milestone. That's number 2. These are smaller goals and rewards along the way. Then figured out what the daily activity needed to be by every person on the team to make sure that we were aligned with that annual. That went for the whole year, right up until December 30th, where there was a chance that we weren't going to hit it. And I will tell you, I had Betty, my house manager, ready to hit the button to list the cars, to sell them if we didn't hit it. And there was no negotiation. I know this is intense, but I'm here to teach you how to use AI to actually achieve what you want out of life. And I have to model it myself. And I'm telling you, this is real things that I do in my own life. And it is both crazy and wild and also a lot of fun. And on the backside of that, when we did hit it, I got to surprise both Todd and Sam with a beautiful watch. It was probably one of my favorite things that I got to do last year. So here's how we use AI to prompt it properly to help us break those down. This is what you say: take the 1-year goals we built and break them down further. One milestone per quarter and the daily progress that gets me there. Every level needs a number and a date. Then interview me to pick a big reward and a real consequence for the year, plus a smaller reward for each quarter. Push me on the consequences. If it's something you think I could just shrug off, tell me and make me pick again. Then build me a visual scorecard I open every day with the year, quarter, today's progress, and days left. And the big idea is ask it to build you a spreadsheet and put that all in there with the COVID dashboard, with the things I just said, days left, etc., to let you know if you're on track. So AI has done 4 jobs a great coach does. It told you how to dream bigger. It told you where you stand today. It found the real problem and it created a scoreboard on it. But there's one more. At the beginning of this video, I told you there's 5 things a great coach does, and I'll be straight with you. This is why anyone serious still needs a real coach. Because as good as AI is at everything we just did, there's still one thing it'll never do. This whole channel is here because of a conversation with my coach. He essentially said, look, based on what you shared with me, you have to build a media team. You have to go pro, and it needs to happen next time I see you or I'm going to stop coaching you. I would have never felt the accountability if I didn't have him, somebody I invested in, somebody who I valued his opinion, somebody who had done it himself, say to me, You got to do this. And if you don't, I'm not here to help. And the truth is, AI could never do that. So what we need is a human to keep us accountable. Most people just think, well, I just don't know what to do. The reality, knowing what to do was never the problem. AI could have always given you some options, could have always helped you stretch the gap. But here's what I know. There will be a month when you don't wanna do anything, when you wanna skip out, when you wanna give up. And that's when a real person you made a real commitment to matters the most. And the best version of this isn't one person, it's a freaking community. I literally have people in my corner all over in different subject areas, in different areas of expertise, in things that they're all masters in. Coaches who have been to where I wanna go for different aspects of your life. I have a coach who just shows me how to live life more expressively. I have a coach that helps me with my kids. I have a coach for my health. I have a coach for everything. Why? Because I know me and I will be more accountable to another person that I'm worried to let down than I will just a spreadsheet or an AI. If you make commitments to people and then you don't show up, they're probably going to go looking for you. If you don't have somebody you've made a commitment to, your trainer, therapist, whatever it is, somebody else, then there's no accountability. That's why inside of my coaching, my communities, I have each group get together and set their goals and hold each other accountable and share best practices. And be their biggest cheerleader. Sometimes if you can't be a great leader, be a cheerleader for somebody. They've got me to help them make sure they're working on the right problem, but they also have each other to have the support. That's what accountability is, and that's what community is, and that's what a human does when it comes to coaching. So here's how we find a coach. First thing, we need to find someone who's already done it. And I'm talking not a friend, not a family member, not someone a few steps ahead of you, actually who have gotten the goal that you wanna achieve. Then you have to find them and tell them what your goal is. And I do this using AI so that when I show up, we're not sitting down to figure this stuff out. I present them a plan. Then we work through the details to make sure that there's accountability to every step of the action. Then meet with your coach on a schedule, not when you feel like it, but actually on a schedule so you know you're accountable. And then ask them questions. In my situations, what would you consider? Because that's what they're there for. AI can't help you do this, but it'll help you find some great coaches. So here's what you prompt to get it to find you those people. Based on everything we've built, my goals, my scores, and the real problems that we found, give me a list of coaches, programs, and communities that could actually help me with this specific thing. Ask me anything you need first, then give me the questions to ask before I commit and the red flags that mean they've never done it themselves. And watch what it comes up with. Now here's a pro tip. If you want to make this super duper fast, give it the link to this video and tell it to find the people who match what we just talked about. You want to find somebody who's gone through it, knows the pain, who's done it recently, can actually help you avoid the pitfalls, tell you what comes next and how to prepare for it. That's what a great coach does. So that's the 5th job. And honestly, the most important one. Here's the thing. Once you've done all 5, you didn't just get one answer. You built something that Runs again. Same loop. Whatever part of your life that you want to improve, once you reach your goal, you start again and you do it over and over again. Here's the deal. Jordan didn't need Phil Jackson to explain basketball. Jobs didn't need Bill Campbell for information. They needed someone who would say the thing that nobody else would say. Most people never get this. Most people feel stuck. You're gonna do this. You watch the whole thing, grab the link, give it to your AI, make it do the work. It'll actually pull out the prompts based on the transcript and ask you those questions. And see yourself perform at a level you never thought. You don't need anybody else to get started, but you do need to get started to find the person. And look, if you're still stuck on what you even want, you don't have clarity, you don't have any goals, nothing to aim at, click here and I'll see you on the other side.
